all business-to-business organisations should now have a web presence
If you are large organisation then you will likely already have had this in place for several years. If you are a small business you might imagine that having a presence on the internet is not important. It is.
Sophisticated website design, technology, functionality, and integration with other organizational processes are nowadays very normal aspects of a modern web presence. The website user experience in business-to-business sectors used to be quite passive, but it is very active and dynamic now.
Happily website/online design and technology have become less expensive and more easily available since the early development of web commerce, but the scale of possibilities that can be enabled via a website and related online systems is absolutely vast, so good project management discipline is crucial for ensuring smooth and effective development of such capabilities.
Attracting users to a website remains a major and constantly evolving challenge too. There is little point in having a wonderfully engineered and brilliantly integrated website if no one is attracted to visit and use it.
See the tips for creating effective websites, particularly addressing the issue of site popularity and Google ranking, etc.