OUR STRATEGY

We’ll conduct the research, develop the strategy, manage the schedule and budget, develop killer creative and execute everything for you. We’ll target the customers you can serve most profitably—and search out the best ways to reach them. Our strategies are based on rock-solid research and analysis that includes:

Target Markets

The customers most likely to want what you offer. The segments you can serve most profitably. Approaches that will deliver higher margins. Ways you can outmaneuver your competitors.

Marketing objectives

The specific behavior changes that will produce the business results you’re looking for. With numbers attached, because you get what you measure.

Positioning

The best way to position your organization that clearly defines your differences—and helps people understand why those differences matter to them.

Communications strategies

Messages that will compel your target audiences to re-think your product or service and change their behavior.

Contact strategies

The most effective and cost-effective ways to convey your messages to the most productive audiences.

Measurement

The methodology and tools to measure what’s working and what isn’t, mapped to your organization’s key performance indicators.

We’re Passionate About Two Things – Meet People and Experience.

OUR SERVICES

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Training & Development and Brand Activation. The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

BRAND PROMOTIONS

Create a demand for your product and services by means of a good promotional and marketing campaign. A good advertisement campaign could see all your stock sold in a single day.

DIRECT SELLING

outsourcing your sales requirements to us we can develop and manage the whole channel for you. We have run sales teams on behalf of  clients, not only do we have a proven track record, we also have the systems, the infrastructure and the skills to deliver.

MARKETING

Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field.

Fulcrum Connect You and Your Customers in Powerful Ways

We focus on answering WHO?, WHAT?, WHEN?, WHERE?, & WHY? and relate to YOUR products, services, and brands. Building brands for small to mid-size companies & start-ups.

DISCOVER

Get to know your customers, find out what your competitors are up to and turn complex data into meaningful insights.

CREATE

Develop engaging, multichannel experiences that make customers smile, registers ring and competitors quake.

ACT

Deliver, execute and support memorable communications that help you find new customers, earn their trust and turn them into brand loyalists.

Planning Your Brand Strategy Will Involve the Following:

NEED HELP BUILDING AND PROMOTING YOUR BRAND? LET’S MEET AND IMMEDIATELY CREATE A POSITIVE IMPACT ON YOUR BRAND. BY DEFINITION, BRAND STRATEGY IS A LONG-TERM PLAN FOR THE DEVELOPMENT OF A SUCCESSFUL BRAND IN ORDER TO ACHIEVE SPECIFIC GOALS. A WELL-DEFINED AND EXECUTED BRAND STRATEGY AFFECTS ALL ASPECTS OF A BUSINESS AND IS DIRECTLY CONNECTED TO CONSUMER NEEDS, EMOTIONS, AND COMPETITIVE ENVIRONMENTS.

1 – PURPOSE

Functional and intentional purpose of the brand, eg: to make money and to perform acts of good will whilst making money. In other words to impact the environment surrounding the business. This environment may consist of clients, staff or a community within close proximity of the business.

4- FLEXIBILITY

In this fast-changing world, businesses must remain flexible to stay relevant. On the plus side, this frees you to be creative with your campaigns.

2 – CONSISTENCY

In an effort to give your brand a platform to stand on, you need to be sure that all of your messaging is cohesive. Ultimately, consistency contributes to brand recognition, which fuels customer loyalty.

5- EMPLOYEE INVOLVEMENT

As we mentioned before, achieving a sense of consistency is important if you wish to build brand recognition. And while a style guide can help you achieve a cohesive digital experience, it’s equally important for your employees to be well versed in the how they should be communicating with customers and representing the brand.

3 – EMOTION

Finding a way to connect to your customers on a deeper, more emotional level will help them make a purchase decision. Do you give them peace of mind? Make them feel like part of the family? Do you make life easier? Use emotional triggers like these to strengthen your relationship and foster loyalty.

6- LOYALTY

If you already have people that love you, your company, and your brand, don’t just sit there. Reward them for that love.

CONTACT US

Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.

Get in touch with us, we would love to discuss your marketing needs.

We love a good coffee and a challenge, so would be happy to meet up with you face to face.

 

Fulcrum Resources Pvt Ltd

Call Us :-08433772261
Email:- info@fulcrumresources.net

CONTACT US

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