How has money evolved throughout history? | Marketing Agency in pune

Paradoxically, money is worth nothing in itself. It´s just coins and pieces of paper with historic images printed on them that serve as a payment method and a unit of measurement. Money allows people to buy goods and services and enables a storehouse for wealth for future purchases. But, has money always been the same? How has it evolved? How is it used today? Let´s take a brief journey throughout its history:

10000 BC

Humans soon figure out a bartering system to be able to trade amongst them: a cow for a chicken, some milk for eggs… but soon they realized of the difficulties. You had to find the people who had what you wanted and who needed what you had to trade.

3000 BC

This was the time when the first type of banks appeared in history at some temples and palaces in the Mesopotamian region, which offered grain loans to farmers and traders who carried goods between cities.

1200 BC

The first type of currency was originated in China and was called cowrie. This is a seashell and was soon adopted by the rest of the world. Some African nations used it into the 19th century. Another early currency was salt, commonly used by soldiers as a payment method and the origin of the word salary. Romans and Greek also made use of this mineral as a payment method.

630 BC

Now was time for the first coins to appear. These were made in nowadays Turkey of a mixture of gold and silver and were pretty big and heavy. The Greek and Romans were once again responsible for the generalized use of these coins across the globe

1000 AD

The Chinese were the first in using paper money and Sweden was the first country in Europe to print money. The rest of the continent followed its example quickly.


United States was responsible for the use of the first bankcard in 1946, which was a precedent of credit boom.


Online shopping appeared in the 90´s and revolutionized the way people bought and consumed. Thanks to online paymentspeople could buy with just a click without moving from home.


The growth of the Internet also led to the appearance of bitcoins amid the international financial crisis. But this virtual money, invented by Japanese Shatoshi Nakamoto, still remains a mystery for many.




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Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing catalogs, call center and outbound telephone account management; all supported by our network of supply chain and delivery operations in the Pune and Mumbai.

Field Sales: Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.

Direct Selling : Fulcrum is the best marketing platform for bringing together the leading digital marketing competence with the best-in-class marketing solutions for direct selling and increasing sales. direct consumer selling method to reduce distribution costs because they have plentiful facilities to sell directly to their consumers. A manufacturer can sell goods to the consumers by opening his retail shop in mills site or by mail house to house selling or by engaging salespeople or by using advanced mechanical devices.

Door to door sales : Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies. Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts.

Sales Staff: Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability. From brand managers to area managers and knowledgeable in-store staff, we act as  of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house team and our preferred partners, we also provide the very best in media, digital, marketing, advertising and field services.

B2B Sales: We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.

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