Interesting traditions during New Year´s Eve around the world | Marketing Agency in pune

New Year is perhaps the most symbolic day of the year for most of us. It marks the end of a year and the beginning of a new one, and is usually a moment for reflections and wishes or resolutions for the year to come. Around the world, there is a myriad of different rituals people perform with New year, one even crazier than the other, so we have decided to explore some of the most interesting ones:


Absolutely everyone eats 12 grapes at midnight, one per each stroke of the clock. If you manage to finish them before the 12th stroke you will have a lucky year.


Don’t be surprised if you see thousands of people carrying their suitcases around the cities while they are not going anywhere. This is a Colombian tradition in hopes of having a year with lots of travelling coming up.


Filipinos try to display 12 circular fruits and wear clothing with polka dots to symbolize money and attract wealth. Furthermore, the elderly encourage children to jump at the stroke of midnight so that they will grow tall.

South America

In some South American countries, there is a belief that your fate will be determined by the colour of your underwear. Red will bring you love, yellow wealth and white peace.


The throwing water festival is a highlight in this country and lasts for three intensive days where the country turns into a festive war zone. If you take into account white talc is also thrown, you can picture the scenery yourself.


The Irish have always been very mystic and in order to get rid of bad spirits and negative energies during New Year´s eve, they have a very curious tradition: they hit the walls with bread hoping to scare the spirits away.




Our hands-on approach comes from our many years of working in bigger agencies, where lots of layers and red tape sometimes got in the way of the work.  we believe that good things happen when the clients and the people actually doing the work talk to each other. Which is why our clients have direct access to our  team Thinkers, Designers and Writers.

Brand Promotions
Brand Strategy
Brand Activation Services
BTL Activation Services
Demonstration Activities
Kiosk Activities
Mall Marketing
Corporate Contact programs
Corporate Image Building
Free Sampling Activities
In-Shop Activation
In-shop Activities
Product Launch Activities
Brand Promotion Services
Brand Promotions
Door to Door Promotions
Stall Operations
Retail Branding
Product Sampling
Shopper Marketing
In-Store Promotion
Product Launches
App Launches Promotion
Leaflet Distribution
Door to Door Flyering
Trade Show Activation

Sales: We sell products and services to businesses of all sizes through various marketing channels and divisions.
Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing catalogs, call center and outbound telephone account management; all supported by our network of supply chain and delivery operations in the Pune and Mumbai.

Field Sales: Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.

Direct Selling : Fulcrum is the best marketing platform for bringing together the leading digital marketing competence with the best-in-class marketing solutions for direct selling and increasing sales. direct consumer selling method to reduce distribution costs because they have plentiful facilities to sell directly to their consumers. A manufacturer can sell goods to the consumers by opening his retail shop in mills site or by mail house to house selling or by engaging salespeople or by using advanced mechanical devices.

Door to door sales : Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies. Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts.

Sales Staff: Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability. From brand managers to area managers and knowledgeable in-store staff, we act as  of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house team and our preferred partners, we also provide the very best in media, digital, marketing, advertising and field services.

B2B Sales: We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.

Contact to us