Marketing outsourcing company in mumbai

marketing index

marketing and advertising – differences and definitions

marketing planning process – how marketing fits into overall business planning – and marketing/business planning hierarchy

marketing is more than selling and advertising – other issues to consider

branding, advertising and promotion – simple and important guidelines

types of advertising media – different methods and their uses.

direct marketing, advertising, and the law – notably the UK Data Protection Act and Preference Services for telemarketing, fax, mail, etc.

advertising tips and ‘tricks of the trade’ – secrets of effective printed advertising and maximizing advertising response.

PR – make the most of public relations – use press releases for free advertising and publicity.

newsletters – for staff and customers.
newsletters – for staff and customers.
website and internet marketing tips – simple tips for internet websites and online marketing.
website and internet marketing tips – simple tips for internet websites and online marketing.

surveys and questionnaires – process for designing and organizing employee surveys and customer surveys

training/information event new business/enquiry generation method – a proven effective process for gaining new business

See also (on other pages):

newsletters – for staff and customers.

business networking

Putting a good clear ethical philosophy in place, and communicating it wide and far lets people know that your organisation always strives to do the the right thing. It’s powerful because it appeals to people’s deepest feelings. Corporate integrity, based on right and good ethical philosophy, transcends all else.

And so, strong ethics and good philosophy are the fundamentals on which all good organisations and businesses are now built.

business planning – includes free strategic planning templates, samples and examples
People increasingly prefer to buy from, deal with, and work for, ethical, right-mindedorganisations. And whether an organisation is ethical and right-minded is becoming increasingly transparent for all to see.

Witness the antagonism growing towards certain multi-nationals. People don’t rail against successful corporations – they rail against corporations which put profit ahead of people; growth ahead of of society and communities; technology and production ahead of the natural world; market domination ahead of compassion for humankind. None of this is right and good, and these organisations are on borrowed time.

People increasingly prefer to buy from, deal with, and work for, ethical, right-mindedorganisations. And whether an organisation is ethical and right-minded is becoming increasingly transparent for all to see.

So be one.

Aside from which – when you get your philosophy right, everything else naturally anchors to it. Strategies, processes, attitudes, relationships, trading arrangements, all sorts of difficult decisions – even directors salaries and share options dare we suggest.

People might not ask or talk about this much: the terminology is after all not fashionable ‘marketing-speak’, nor does it correlate obviously to financial performance, but be assured; everyone is becoming more aware of the deeper responsibilities of corporations and businesses in relation to humanity, and morality, the natural world, the weak and the poor, and the future of the planet.

Organisations are complex things, and they become more and more complicated every day. A good ethical philosophy provides everyone with a natural, reliable reference point, for the tiniest detail up to the biggest strategic decision.

So as you start to write your marketing plan, be it for a new start-up, a huge corporation, or a little department within one, make sure you put a ‘right and good’ ethical philosophy in place before you do anything else, and watch everything grow from there.

And it need not be complicated. The ultimate corporate reference point is: “Is it right and good?… How does this (idea, initiative, decision, etc) stack up against our ethical philosophy?”

direct marketing, advertising, and the law – notably the UK Data Protection Act and Preference Services for telemarketing, fax, mail, etc.

advertising tips and ‘tricks of the trade’ – secrets of effective printed advertising and maximizing advertising response.

PR – make the most of public relations – use press releases for free advertising and publicity.

surveys and questionnaires – process for designing and organizing employee surveys and customer surveys

training/information event new business/enquiry generation method – a proven effective process for gaining new business

See also (on other pages):

business networking

Putting a good clear ethical philosophy in place, and communicating it wide and far lets people know that your organisation always strives to do the the right thing. It’s powerful because it appeals to people’s deepest feelings. Corporate integrity, based on right and good ethical philosophy, transcends all else.

And so, strong ethics and good philosophy are the fundamentals on which all good organisations and businesses are now built.

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