Marketing Professional agencies in pune

advertise to build awareness and to generate response

Within the advertising purpose you should define whether you seek to create brand awareness or to generate a direct response.

Effective marketing generally demands that you do both, but on a limited budget you may be restricted to concentrating on one or the other, so think carefully about what will help most.

Different media and methods are better suited to one or the other.

Direct Mail and internet advertising are very good at generating a direct response, as are magazine and newspaper adverts, and inserts.

Posters, TV, radio and press editorial are all much better at creating brand awareness and building credibility.

If you do not have enough customers, or in any other way need to increase your sales and profit, especially if you are running a small business and have tight finances, then you must concentrate very hard on advertising that will generate a direct response (sales and/or sales enquiries).

There is no point trying to build brand awareness at times of great financial pressure. If you are under great financial pressure, you need sales. You will increase sales by putting your efforts into direct response advertising.

(This all assumes that you have profitable products/services to sell, and that you do not have a problem being paid for services/products already supplied).

If you do not have enough customers, or in any other way need to increase your sales and profit, especially if you are running a small business and have tight finances, then you must concentrate very hard on advertising that will generate a direct response (sales and/or sales enquiries).

There is no point trying to build brand awareness at times of great financial pressure. If you are under great financial pressure, you need sales. You will increase sales by putting your efforts into direct response advertising.

(This all assumes that you have profitable products/services to sell, and that you do not have a problem being paid for services/products already supplied).

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