Marketing Professional agency in pune

available mix of advertising methods

Advertising is a complex and an ever-changing aspect of business. New ideas and media uses are being devised all the time, and as the advertising industry switches emphasis from media to media, and as new technologies and lifestyle trends develop, so new advertising and promotional methods need assessing and comparing with traditional available methods as to which is more or less cost-effective for your given purposes.

For example through the 1980s and 1990s there was a huge trend towards direct mail (junk mail), which seems to show no signs of abating – many very large consumer brands switched significant advertising spending into direct mail, often away from TV. TV on the other hand is increasingly attractive to small local businesses.

Loyalty schemes – a fundamental aspect of retail advertising and marketing – demonstrated significant success rates through the 1990s through to present times. Loyalty schemes entail building detailed customer databases, which enable the rewarding of, and very specific product/offer targeting to, customers within the database. Customer loyalty is traditionally rewarded with vouchers for the retailers’ own products, plus special internal and external offers, all of which carry a much higher perceived value for the customer than the actual cost to the loyalty scheme operator.

Internet advertising in certain territories and for certain sectors is now more popular (industry spend) than TV advertising, although since these media are now gradually merging it will become increasingly difficult to make absolute differentiations between the two media. Internet advertising revenues eclipsed those of radio advertising several years ago.

Crucially, internet advertising is extremely accessible and usable for very small businesses whereas conventional TV advertising is generally not at all.

There are many different forms of (what can be defined as) internet advertising (which are fast growing/newly emerging), notably:

your own website(s) – a ‘virtual brochure’ and sales process on the web for your customers
extending your own website functionality to enable direct communication via email or newsletter, podcast, etc., to customers and potential clients who have opted in to receive such contact/materials from you
adverts on other websites (notably Google’s Adwords scheme, although there are hundreds of other big providers/agencies) – which may be anything from tiny text links and contextual links in related materials, to big video banners or audio ads – all of which can be targeted with great precision, (assuming you know your targeting criteria..)
links and entries of your company’s details on internet directories and listings websites (for example Yell.com, and specialist industry news/listings websites)
the promotion and sale and fulfilment of your products/services via websites such as Amazon and Ebay
the promotion and sale and fulfilment of your products/services via websites such as Amazon and Ebay
the review and comments and discussion about your products and services, product launches on websites such as Amazon, Ebay
the review and comments and discussion about your products and services, product launches on websites such as Amazon, Ebay
the development of community/user groups via social networking websites such as Twitter and Facebook, extending to product/service news, updates, and any other information you want to share with your audience through social networking channels
the development of community/user groups via social networking websites such as Twitter and Facebook, extending to product/service news, updates, and any other information you want to share with your audience through social networking channels
the development of professional, business-to-business communities and user groups, and use of these channels via professional and industry-specific social networking websites such as Linkedin, and potentially more importantly via highly focused industry-specific website communities for your own market sector
blogs that you can write about your specialism/sector/industry/products/services/etc – on the major blogging websites, and/or on industry/consumer/lifestyle-specific websites
articles (editorials or advertorials) and other online materials that you can post or have published on other websites
videos and clips that you can upload to websites such as Youtube and Vimeo (which may be educational, instructional, demonstrational, entertaining, or serve some other purpose)
and plenty more methods/concepts which are emerging all the time on the web.

the promotion and sale and fulfilment of your products/services via websites such as Amazon and Ebay

Advertising methods change with lifestyle and technology developments – learn what’s available to you – learn what your competitors are doing, which is particularly easy on the web.

Read about advertising methods and developments and trends. Historically (1980s-90s) advertising agencies were commonly ‘multi-services’ agencies, and split their operations to handle the creative, production and media-buying processes. Nowadays however, multi-services agencies are far less common. The range of advertising methods is so vast that advertising agencies are now more commonly specialised in one or a small number of advertising services (types of advertising).

Whether you work with an advertising agency or not, learn about the methods that are available to you, and keep up with developments so you can make informed decisions about where to put your advertising emphasis, and what ‘mix’ of methods to use.

Internet advertising is potentially very effective because:

There are many different forms of (what can be defined as) internet advertising (which are fast growing/newly emerging), notably:

your own website(s) – a ‘virtual brochure’ and sales process on the web for your customers
extending your own website functionality to enable direct communication via email or newsletter, podcast, etc., to customers and potential clients who have opted in to receive such contact/materials from you
adverts on other websites (notably Google’s Adwords scheme, although there are hundreds of other big providers/agencies) – which may be anything from tiny text links and contextual links in related materials, to big video banners or audio ads – all of which can be targeted with great precision, (assuming you know your targeting criteria..)
links and entries of your company’s details on internet directories and listings websites (for example Yell.com, and specialist industry news/listings websites)

the development of professional, business-to-business communities and user groups, and use of these channels via professional and industry-specific social networking websites such as Linkedin, and potentially more importantly via highly focused industry-specific website communities for your own market sector
blogs that you can write about your specialism/sector/industry/products/services/etc – on the major blogging websites, and/or on industry/consumer/lifestyle-specific websites
blogs that you can write about your specialism/sector/industry/products/services/etc – on the major blogging websites, and/or on industry/consumer/lifestyle-specific websites
articles (editorials or advertorials) and other online materials that you can post or have published on other websites
videos and clips that you can upload to websites such as Youtube and Vimeo (which may be educational, instructional, demonstrational, entertaining, or serve some other purpose)
and plenty more methods/concepts which are emerging all the time on the web.

Advertising methods change with lifestyle and technology developments – learn what’s available to you – learn what your competitors are doing, which is particularly easy on the web.

Read about advertising methods and developments and trends. Historically (1980s-90s) advertising agencies were commonly ‘multi-services’ agencies, and split their operations to handle the creative, production and media-buying processes. Nowadays however, multi-services agencies are far less common. The range of advertising methods is so vast that advertising agencies are now more commonly specialised in one or a small number of advertising services (types of advertising).

Whether you work with an advertising agency or not, learn about the methods that are available to you, and keep up with developments so you can make informed decisions about where to put your advertising emphasis, and what ‘mix’ of methods to use.

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