Marketing Professional company in mumbai

the internet, websites, email, cd-roms, dvds, social networking, etc

Online and electronic media are fast becoming the most flexible and dynamic advertising methods of all.

Many people now use the internet instead of – not merely in addition to – directories, newspapers and the telephone, etc.

The internet is therefore a crucial and potentially very effective vehicle for advertising and marketing.

Part of the online revolution, the popularity and reach of social networking media/websites such as Facebook and Twitter also offer very inexpensive (but potentially very time-consuming, so beware) ways to promote your business and offerings, together with establishing brand, reputation, credibility, audience and following, etc.

Electronic and online advertising media – notably establishing your own website(s) and online services/product availability – can be expensive and challenging to originate and implement initially, but costs tend to be low thereafter, and can be extremely cost-effective if sensibly researched and implemented.

Online video (for example using Youtube and Vimeo, etc) offers hugely diverse and exciting opportunities to represent your business and offerings, via many different strategies, from educational and instructional, to presentational and any kind of dramatic staging or context that you might imagine (and can afford to produce).

Email is an extremely inexpensive method of communicating short or quite large messages to potential customers; although needs careful design, organization and implementation, because the email medium is very widely abused and involves risks and implications that can be counter-productive if poorly managed. The same applies to texting, via mobile/cellular telephone systems.

As the internet extends progressively to mobile phones (smartphones and tablets, etc) the opportunity and necessity to make use of online and web-related marketing methods becomes increasingly important and useful.

The internet and email provide unprecedented opportunity for radically new methods of promotion and advertising, such as viral marketing, and RSS (Really Simple Syndication) of educational or informative articles, newsgroups, forums, affiliation and partnering arrangements, email newsletters and campaigns, blogs and blogging, social networking, and many other new ideas which appear more quickly than most of us can absorb, interpret and implement.
The internet and email provide unprecedented opportunity for radically new methods of promotion and advertising, such as viral marketing, and RSS (Really Simple Syndication) of educational or informative articles, newsgroups, forums, affiliation and partnering arrangements, email newsletters and campaigns, blogs and blogging, social networking, and many other new ideas which appear more quickly than most of us can absorb, interpret and implement.
Modern and emerging digital and web-related advertising marketing methods offer audience reach, precision of targeting, level of fine-tuning and control, measurement and analysis, and cost-effectiveness that conventional advertising media simply cannot match.
Modern and emerging digital and web-related advertising marketing methods offer audience reach, precision of targeting, level of fine-tuning and control, measurement and analysis, and cost-effectiveness that conventional advertising media simply cannot match.

Online media technologies now offer highly sophisticated flexibility for the production and accessibility of sales and marketing materials – brochures, product specifications, etc.

For some while it has been possible to produce sales literature and brochures in user-friendly (commonly interactive) digital format. Progressively ever more ‘feature-richness’ can be incorporated into user experience when accessing marketing information.

Early sophistication of website design enabled user ‘interaction’; this has now made way for ‘virtual’ experiences. Such design was initially (around the turn of the 20th century) very expensive, but given that the cost of online technology and design tends always to reduce quite steadily and quickly, by the end of the first decade of the 21st century even very modest websites could realistically feature the sort of design and user experience that was the stuff of science-fiction fantasy a generation ago.

The internet and email provide unprecedented opportunity for radically new methods of promotion and advertising, such as viral marketing, and RSS (Really Simple Syndication) of educational or informative articles, newsgroups, forums, affiliation and partnering arrangements, email newsletters and campaigns, blogs and blogging, social networking, and many other new ideas which appear more quickly than most of us can absorb, interpret and implement.

Social networking websites (Facebook and Twitter from around 2010 notably) have now become immensely significant in the publicity and marketing of products and services and corporations, and also in the management of customer relationships, reputation, image, and especially positive and negative reviews/opinions.

And as more agencies, technology companies and digital media organisations develop their offerings and technologies, so the costs and time of design, origination, production and implementation will reduce to levels that will shift the big majority of marketing communications away from traditional (printed and other non-digital) media into modern electronic and online media, digital information, and online ‘engagement’ between customers and suppliers of all sorts.

Internet advertising has advanced fantastically beyond the early days of simple trade listings, internet directories, and ‘pay-per-click’ advertising offered by the major search engines. Such sophisticated methods are now easily available, very viable, and extremely relevant for very small ‘local’ businesses, and are all examples of this fundamental shift in marketing.

In response to the online revolution, conventional printed sales and marketing materials of all types (from newspapers and magazines, to brochures and business cards) are becoming largely obsolete, as customers look to the internet (via phones, pc’s, laptops, PDA’s and in the future TV too) for quick, up-to-the-minute information about products, services and suppliers of all sorts.

Most, if not all of the information you need is freely available on the internet – take time to look for it and learn – and ensure that your business explores and implements the many very cost-effective advertising methods available to you via internet media and the modern digital revolution.

Take time to learn about and understand which of the new digital methods will work for you and how. You will be experiencing already many of these methods as a customer on the web. Think about how it works while you are a customer, and ask yourself how you might make use of these incredible methods instead for yourself as a supplier.

Online video (for example using Youtube and Vimeo, etc) offers hugely diverse and exciting opportunities to represent your business and offerings, via many different strategies, from educational and instructional, to presentational and any kind of dramatic staging or context that you might imagine (and can afford to produce).

Email is an extremely inexpensive method of communicating short or quite large messages to potential customers; although needs careful design, organization and implementation, because the email medium is very widely abused and involves risks and implications that can be counter-productive if poorly managed. The same applies to texting, via mobile/cellular telephone systems.

As the internet extends progressively to mobile phones (smartphones and tablets, etc) the opportunity and necessity to make use of online and web-related marketing methods becomes increasingly important and useful.

Online media technologies now offer highly sophisticated flexibility for the production and accessibility of sales and marketing materials – brochures, product specifications, etc.

For some while it has been possible to produce sales literature and brochures in user-friendly (commonly interactive) digital format. Progressively ever more ‘feature-richness’ can be incorporated into user experience when accessing marketing information.

Early sophistication of website design enabled user ‘interaction’; this has now made way for ‘virtual’ experiences. Such design was initially (around the turn of the 20th century) very expensive, but given that the cost of online technology and design tends always to reduce quite steadily and quickly, by the end of the first decade of the 21st century even very modest websites could realistically feature the sort of design and user experience that was the stuff of science-fiction fantasy a generation ago.

Social networking websites (Facebook and Twitter from around 2010 notably) have now become immensely significant in the publicity and marketing of products and services and corporations, and also in the management of customer relationships, reputation, image, and especially positive and negative reviews/opinions.

And as more agencies, technology companies and digital media organisations develop their offerings and technologies, so the costs and time of design, origination, production and implementation will reduce to levels that will shift the big majority of marketing communications away from traditional (printed and other non-digital) media into modern electronic and online media, digital information, and online ‘engagement’ between customers and suppliers of all sorts.

Internet advertising has advanced fantastically beyond the early days of simple trade listings, internet directories, and ‘pay-per-click’ advertising offered by the major search engines. Such sophisticated methods are now easily available, very viable, and extremely relevant for very small ‘local’ businesses, and are all examples of this fundamental shift in marketing.

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