Planned Advertising Campaigns

Fulcrum partners with our clients to fully understand their business goals and objectives.  From there, we deliver advertising strategy based on target demographics, zip code information, previous client sales data, and in-depth market understanding cultivated from years of planning, placing, and reviewing results

Target The Right Audience

Demographics: age, gender, education, marital status, race, religion, etc.
Psychographics: values, beliefs, interests, personality, lifestyle, etc.
Business Industry: business industry or vertical
Geographic Areas: neighborhood, area code, city, region, country, etc.

The Experience and Expertise you need

Media Strategy

Fulcrum utilizes a variety of research tools to maximize the advertising ROI. We implement market research data to make the most informed media plans, targeted to the designated consumer while keeping in mind the specific goal and budget of the advertiser.

Media Planning

We analyze your current marketing mix and develop a plan to help you achieve your campaign goals. Once goals are determined, we deliver recommendations based on target demographics, geographics and in-depth market knowledge.

Media Buying

We approach the negotiation process from the bottom up, rather than the top down. Typical buying agencies look at rate cards and try talking their way into lower rates. Because of our extensive history in buying, we know the floor and begin negotiations there.

Flawless Execution

Fulcrum has developed the Assured Compliance process for ad placement. This begins with confirmation of orders and proceeds all the way to verification of reproduction, creating multiple touch points ensuring flawless order execution.

Creative Services

We offer creative solutions for your advertising needs. Whether you need ads resized, a consultation, or an entire campaign concept and creation, Creative Services partners with you to generate ad copy that reflects your advertising strategy and brand.

Dedicated Account Team

We extend your bandwidth with six additional teams dedicated to your campaign's success. We are involved in all processes of your campaigns from strategy, planning, buying, production, verification, and invoicing.

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