Advertisement Advertising agency in mumbai

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Advertisement Advertising agency in mumbai . The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.Advertisement Advertising agency in mumbai

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.Advertisement Advertising agency in mumbai

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

Advertisement Advertising agency in mumbai

Fulcrum – one of the leading experts in Advertisement Advertising agency in mumbai

OUR SERVICES

Advertisement Advertising agency in mumbai

AVAILABILITY SUPPORT

Ensuring your products are always in stock guaranteeing availability on shelf

MERCHANDISING

Plugging distribution gaps on shelf ensuring your product looks just right in front of your customers

SALES

Influencing ranging & maximising sales opportunities in store by fully understanding your needs & delivering a bespoke solution

AUDITING

Informed insights from the collection of robust store level data to determine the exact trading position/trends in store

POS IMPLEMENTATION

Grabbing attention for your brands by siting on and off shelf Point of Sale materials throughout the store

PROMOTIONAL ACTIVATION

Ensuring your promotion is live, active, impactful & stock is plentiful

 SPEED TO SHELF

Driving fast distribution to ensure your new products are available as quickly as possible to shoppers

PLANOGRAM COMPLIANCE

Getting you what you pay for! Ensuring your products have the correct location & space on shelf

RANGE REVIEW IMPLEMENTATION

Ensuring your portfolio is properly represented in store as soon as range changes are agreed

TELESALES

Speaking /Selling directly to retailers on your behalf. We provide you with a cost effective route to support increased sales.

REAL-TIME EPOS DATA ANALYSIS

Intelligently utilising & interpreting retailer data in real time to make informed decisions

STORE & SKU LEVEL ISSUES

Solving issues/ maximising opportunity at individual store & sku level to maximise efficiency

STOCK & INVENTORY ERROR RECTIFICATION

Speedy identification & rectification of stock issues that prevent sales

ORDER PROCESSING

Transfer trading / Capacity influence to drive volume stock into store to maximise sales & profit opportunities

Advertisement Advertising agency in mumbai

http://fulcrumresources.net/promotions-experiential-agency-in-mumbai/

 

 

 

Advertisement Advertising agency in mumbai

 

Define Your Specific Goals_x000D_

Make sure that you state your goals and define them in detail. DonÂ’t write a goal like, increasing brand awareness. State exactly what it is you want to happen. Like give out 1500 sample products to consumers within x area at x event._

Make sure youÂ’re specific in defining the timing_x000D_

You don’t want to state a goal as, “follow up with consumers after event”. Instead, state how you will be following up with consumers, through which means, and specifically how long after the event will you begin, and then state when you will end your follow up communication?_x000D_

Experiential Marketing Activation for JUUL Vapor – Experiential Marketing Agency based in Los Angeles,
Make your goals measurable_x000D_

Evaluation of results requires comparing calculations, so make sure theyÂ’re measurable. Here are some goals you might want to consider.

Generate Actionable Leads
Create Buzz
Generate Press Coverage / Earned Media

Generate brand awareness in specific areas during specific times_x000D
Improving brand image or recognition
Giving out product samples
Selling product
Lead generation

Product Demonstration
Experiential Marketing for Mezzetta
_x000D_
What are the best ways to Evaluate your events?

1.) Listen and Observe_x000D_

Make sure to track the performance during your event by listening and observing consumers and brand ambassadors alike. Give a digital feedback form to everyone who is involved in the event. These are great to hand off to brand ambassadors to evaluate attendees. These feedback forms can even be in the form of a contest or something more form than a survey. Give them some incentive!_x000D_
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Here are some ideas that you may want to include in your feedback form:
_x000D_
How was the location? Do you feel that it helped to accomplish the goals of the brand? Why?
Was the event footprint sized well enough for the number of people in attendance?
What worked well during the event?
What didnÂ’t work so well during the event?

What should be done differently next time?
Were the giveaways valuable? why or why not?
Were the marketing tools used for this event effective?
Are you satisfied with the eventÂ’s overall performance?
Mezzetta Experiential Marketing Campaigns
_x000D_
2.) Calculate your ROI_x000D_

Leads converted to sales ( Which leads generated eventually led to sales? )
Buying and selling process ( What was sold?)
Product demonstrations ( Which demos resulted in sales?)

Product Sampling ( Connect the dots between your sampling and sales, ie: coupon code)_x000D_

3.) What was the return on your objective?_x000D_
_x000D_
Perception: The one factor that will continue to attract potential customers during and after your events is your companyÂ’s brand image. There are a lot of things that can greatly affect your image. The most important people are the ones that make first impressions in front of potential customers, these will be your brand ambassadors._x000D_
_x000D_
Earned Media: Get the media involved in your event if you can, if not find a way to get their attention organically. This can provide high level opportunities for your event ot reach far more customers. Measure the eventÂ’s media coverage by the number of interviews and appontments scheduled. Measure the brand impressions generated online._x000D_

_
What should you include in your evaluation report?_x000D_
_x000D_
Basic Summary_
Goals and Objectives
ROI Report

Return on objectives
Event Effevtiveness
Promotions and activities
Data Analysis_x000D_
Brand Ambassador Performance_
_x000D_
Budget_x000D_
Conclusion_x000D_

If you have questions about Experiential Marketing or the best practices on Event Evaluations contact BeCore today!_x000D_

Advertisement Advertising

Experiential Interactive

Advertisement Advertising agency in mumbai

Advertisement Advertising agency in mumbai

 

Mall events selling agency in mumbai

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Mall events selling agency in mumbai . The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.Mall events selling agency in mumbai

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.Mall events selling agency in mumbai

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

Mall events selling agency in mumbai

Fulcrum – one of the leading experts in Mall events selling agency in mumbai

OUR SERVICES

Mall events selling agency in mumbai

AVAILABILITY SUPPORT

Ensuring your products are always in stock guaranteeing availability on shelf

MERCHANDISING

Plugging distribution gaps on shelf ensuring your product looks just right in front of your customers

SALES

Influencing ranging & maximising sales opportunities in store by fully understanding your needs & delivering a bespoke solution

AUDITING

Informed insights from the collection of robust store level data to determine the exact trading position/trends in store

POS IMPLEMENTATION

Grabbing attention for your brands by siting on and off shelf Point of Sale materials throughout the store

PROMOTIONAL ACTIVATION

Ensuring your promotion is live, active, impactful & stock is plentiful

 SPEED TO SHELF

Driving fast distribution to ensure your new products are available as quickly as possible to shoppers

PLANOGRAM COMPLIANCE

Getting you what you pay for! Ensuring your products have the correct location & space on shelf

RANGE REVIEW IMPLEMENTATION

Ensuring your portfolio is properly represented in store as soon as range changes are agreed

TELESALES

Speaking /Selling directly to retailers on your behalf. We provide you with a cost effective route to support increased sales.

REAL-TIME EPOS DATA ANALYSIS

Intelligently utilising & interpreting retailer data in real time to make informed decisions

STORE & SKU LEVEL ISSUES

Solving issues/ maximising opportunity at individual store & sku level to maximise efficiency

STOCK & INVENTORY ERROR RECTIFICATION

Speedy identification & rectification of stock issues that prevent sales

ORDER PROCESSING

Transfer trading / Capacity influence to drive volume stock into store to maximise sales & profit opportunities

Mall events selling agency in mumbai

 

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The pop-up shop phenomenon is quite new to the South African market, yet it is one that is growing in popularity. It’s experiential marketing at its best – giving brands a unique opportunity to showcase themselves while allowing consumers a fully immersive brand experience._x000D_
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WhatÂ’s more, organising a pop-up event is fantastic for brand activations, where brands can test new products and concepts on a small segment of their market by allowing consumers an experience that goes far beyond what is offered by standard in-store promotions._x000D_
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A pop-up store is by nature ephemeral, designed specifically to be a temporary event that ‘pops up’ for a limited period – from a few days, to weeks or sometimes 2 to 3 months. The fact that this type of experiential marketing is not permanent is what makes the pop-up shop concept exciting for consumers, creating hype and awareness around something unique._x000D_
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Earlier this year, Woolworths tested the waters with a JTOne pop-up shop at the V&A Waterfront in Cape Town, cleverly positioned opposite luxury underwear store La Senza to reinforce JTOne’s ‘young and spirited’ brand personality. Another pop-up concept – The Street Store – is a uniquely South African idea that has taken root over the past couple of years. The goal of this pop-up is to promote awareness and collect donations for charity, rather than sell products. However, it’s clever and creative approach – using only bold posters and no rented space – is very effective, and is something that marketers can learn from._x000D_
_x000D_
Pop-up shops are often seen in shopping centres, making use of vacant store spaces. Because space is not permanently rented, there are limits with regards the shop fitting to create an engaging space. For certain brands, it may be hard to find spaces to rent. The challenge is to think out of the box and work creatively within these constraints._x000D_
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Consider Bark & Co., who set up a pop-up shop for dogs in a park in New York, Birdseye, who created a pay-by-Instagram-post London pop-up restaurant, and Australian clothing brand Arnsdorf, who decorated a striking pop-up store on a budget, using nothing but 154 pairs of neutral-coloured pantyhose to decorate the space. The US make up brand Glossier developed a pop-up store in their New York headquarters, with a focus on detailed styling to showcase their products, reflective of the companyÂ’s Instagram posts._x000D_
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A successful pop-up event is all about creativity and making the concept work in a minimal or challenging environment. While the pop-up concept is still in its infancy in South Africa, marketers can be inspired by these international brands – and give their ideas a uniquely local twist._x000D_
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For more information on experiential marketing services, including pop-up shops and brand activations, contact Fulcrum today._x000D_
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Mall events selling

Sales Coupons Promotions

Advertisement Advertising

Kiosk engagement marketing

Marketing Activation

Fieldwork Branding

Mall events selling agency in mumbai

Mall events selling agency in mumbai

 

Contact to us