Advertisement Experiential agency in mumbai

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Advertisement Experiential agency in mumbai . The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.Advertisement Experiential agency in mumbai

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.Advertisement Experiential agency in mumbai

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

Advertisement Experiential agency in mumbai

Fulcrum – one of the leading experts in Advertisement Experiential agency in mumbai

OUR SERVICES

Advertisement Experiential agency in mumbai

AVAILABILITY SUPPORT

Ensuring your products are always in stock guaranteeing availability on shelf

MERCHANDISING

Plugging distribution gaps on shelf ensuring your product looks just right in front of your customers

SALES

Influencing ranging & maximising sales opportunities in store by fully understanding your needs & delivering a bespoke solution

AUDITING

Informed insights from the collection of robust store level data to determine the exact trading position/trends in store

POS IMPLEMENTATION

Grabbing attention for your brands by siting on and off shelf Point of Sale materials throughout the store

PROMOTIONAL ACTIVATION

Ensuring your promotion is live, active, impactful & stock is plentiful

 SPEED TO SHELF

Driving fast distribution to ensure your new products are available as quickly as possible to shoppers

PLANOGRAM COMPLIANCE

Getting you what you pay for! Ensuring your products have the correct location & space on shelf

RANGE REVIEW IMPLEMENTATION

Ensuring your portfolio is properly represented in store as soon as range changes are agreed

TELESALES

Speaking /Selling directly to retailers on your behalf. We provide you with a cost effective route to support increased sales.

REAL-TIME EPOS DATA ANALYSIS

Intelligently utilising & interpreting retailer data in real time to make informed decisions

STORE & SKU LEVEL ISSUES

Solving issues/ maximising opportunity at individual store & sku level to maximise efficiency

STOCK & INVENTORY ERROR RECTIFICATION

Speedy identification & rectification of stock issues that prevent sales

ORDER PROCESSING

Transfer trading / Capacity influence to drive volume stock into store to maximise sales & profit opportunities

Advertisement Experiential agency in mumbai

 

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The success of a product launch could make or break the company, which is why so many companies invest heavily in launching new products with a bang. There are many ways to introduce a new product to the market, but an increasing number of companies are using experiential marketing to do so. Because the product launch is so important, the experiential marketing event must go off without a hitch. Here are some tips to nail a product launch with experiential marketing:_x000D_
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Get to Know the Target Audience_x000D_
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Before the planning process begins, marketers should take the time to get to know their target audience. Who is the product designed for? What benefits does it offer to this group of consumers? Are consumers currently using another product on the market to experience these benefits? How will consumers use it? The answers to these questions will guide marketers as they begin planning the event. If you donÂ’t take the time to become familiar with your target audience, the event may not be tailored to fit the right consumersÂ’ wants and needs._x000D_
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Get the Timing Right_x000D_
Choosing the date for the event may seem like a simple task, but marketers should put a lot of thought into this decision. Hosting the event on the productÂ’s release date could distract consumers from going out and actually buying the product. For this reason, most brands choose to host the event prior to the productÂ’s launch. But, itÂ’s important to choose a date that is only a few days before the productÂ’s release date. If the event takes place too far in advance of the release date, the buzz created at the event will die down before the product is available for purchase. Hosting the event a few days before the release date ensures that consumers will still be excited about the product when they are finally able to buy it._x000D_
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Use Social Media to Create Buzz_x000D_
Brands that are launching a new product should use social media in the weeks leading up to their event to create buzz and build excitement. First, announce that a new product is coming and reveal the date of the product launch event. Then, start posting teasers that can be used to keep people engaged with your product launch. For example, post a behind-the-scenes video that shows people preparing for the event or manufacturing the new products. Don’t reveal too much about the product—the goal is to release little tidbits of information in the weeks leading up to the event to keep people guessing. This is a great way to start a conversation about your brand on social media and create buzz around your product launch event._x000D_
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Invite Influencers_x000D_
Social media also gives brands the opportunity to connect with influencers in their field. Marketers should identify some of the most influential social media personalities and reach out to them in advance of the event. Either invite influencers to attend the actual product launch, or host a smaller event prior to the launch that is solely for influencers. The influencers will most likely take photos and videos to share with their followers, which will generate free press for your products._x000D_
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If influencers cannot attend the event, get them involved in any way possible so you can amplify your reach and promote your products to a large audience._x000D_
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Develop Key Talking Points_x000D_
Before the event, make sure your brand ambassadors know the key talking points of your new product. Teaching brand ambassadors the key talking points will make it easier for them to discuss your new product with guests at the event. Even if a brand ambassador only has a few minutes to interact with a guest, they will know which points they need to get across._x000D_
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Developing key talking points is also important so brand ambassadors do not make misleading or false statements to the press. If a journalist or blogger approaches a brand ambassador at the event, they can rely on the key talking points to guide the conversation._x000D_
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ItÂ’s important to note that there is a difference between developing a script and developing key talking points. The key talking points are facts about the product that the brand feels are important. For example, if a new product is priced much lower than its main competitor, the affordability would be a key talking point. Brand ambassadors should engage in authentic conversations with guests, so they should never read lines off of a script. Instead, they should naturally incorporate key talking points into their conversations with guests at the event._x000D_
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Plan Entertainment_x000D_
Marketers often get so wrapped up in promoting the launch of a new product that they forget about the entertainment. An event must be both informational and entertaining, so planning the entertainment is crucial. The entertainment at your event should be connected to your new product in some way. For example, let’s say a car manufacturer is hosting an event to introduce a new model of a vehicle. One of the activities at this type of event could be taking a virtual reality test drive of the vehicle. This is an example of an entertaining activity that is directly related to the product—guests are having fun while also learning about the new car. Since guests are enjoying themselves while taking the test drive, they won’t feel as if the brand is trying to aggressively sell them a new car._x000D_
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If you are planning on launching a new product, let the marketing experts at Factory 360 help. Our team of skilled experiential marketers can plan a unique and memorable event so consumers remember your product and more importantly, your brand. Get in touch with us today to learn more about how we can help!_x000D_
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Advertisement Experiential

marketing promotional

Advertisement Experiential agency in mumbai

Advertisement Experiential agency in mumbai

 

Mall events agency in mumbai

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Mall events agency in mumbai . The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.Mall events agency in mumbai

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.Mall events agency in mumbai

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

Mall events agency in mumbai

Fulcrum – one of the leading experts in Mall events agency in mumbai

OUR SERVICES

Mall events agency in mumbai

AVAILABILITY SUPPORT

Ensuring your products are always in stock guaranteeing availability on shelf

MERCHANDISING

Plugging distribution gaps on shelf ensuring your product looks just right in front of your customers

SALES

Influencing ranging & maximising sales opportunities in store by fully understanding your needs & delivering a bespoke solution

AUDITING

Informed insights from the collection of robust store level data to determine the exact trading position/trends in store

POS IMPLEMENTATION

Grabbing attention for your brands by siting on and off shelf Point of Sale materials throughout the store

PROMOTIONAL ACTIVATION

Ensuring your promotion is live, active, impactful & stock is plentiful

 SPEED TO SHELF

Driving fast distribution to ensure your new products are available as quickly as possible to shoppers

PLANOGRAM COMPLIANCE

Getting you what you pay for! Ensuring your products have the correct location & space on shelf

RANGE REVIEW IMPLEMENTATION

Ensuring your portfolio is properly represented in store as soon as range changes are agreed

TELESALES

Speaking /Selling directly to retailers on your behalf. We provide you with a cost effective route to support increased sales.

REAL-TIME EPOS DATA ANALYSIS

Intelligently utilising & interpreting retailer data in real time to make informed decisions

STORE & SKU LEVEL ISSUES

Solving issues/ maximising opportunity at individual store & sku level to maximise efficiency

STOCK & INVENTORY ERROR RECTIFICATION

Speedy identification & rectification of stock issues that prevent sales

ORDER PROCESSING

Transfer trading / Capacity influence to drive volume stock into store to maximise sales & profit opportunities

Mall events agency in mumbai

 

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tÂ’s interesting how always-on the world has become. We live in a hyperconnected world and customers expect brands to educate them on why they should be using their products. Sometimes it can be tough to break through all the noise happening all around us on a daily basis. Customers expect every brand touchpoint to be immediate, personalized and proactive. There should always be consistency, personalization, and contextualization with customer interactions._x000D_
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Fender Guitar Experiential Marketing Activation and Brand Activations_x000D_
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Why Do We Prefer Personalized Experiences?_x000D_
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According to a recent study from the University of Texas, we attribute our preference for personalized experiences to two key factors: the desire for control and information overload._x000D_
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We know that personalized experiences by nature are in some way different from the status quo. YouÂ’re not simply getting what everyone else is getting when itÂ’s personalized. With personalized experiences, youÂ’re getting something thatÂ’s tailored to your interests and due to that, it makes you feel more in control._x000D_
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Personalized Experiences in Experiential Marketing – Mezzetta Experiential Marketing Agency Fulcrum Los Angeles_x000D_
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Creating a positive effect on the psyche_x000D_
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Even if this sense of control is an illusion, itÂ’s still powerful and can have a positive effect on the psyche. People who feel an internal sense of control believe that theyÂ’re in control of their life outcomes as opposed to believing external forces are responsible. These individuals tend to be healthier physiologically and more successful._x000D_
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Product Sampling and Free Swag at Experiential Marketing Activation_x000D_
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Another reason that we prefer personalized experiences is that they help reduce the perception of information overload. When you have a personalized experience you arenÂ’t presented with thousands of resources to sort through and consume, instead you are presented with exactly the information you are looking for, and never feel overload._x000D_
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Personalized Experiences in Experiential Marketing – Mezzetta Experiential Marketing Agency Fulcrum Los Angeles_x000D_
Individualized Selections from Mezzetta_x000D_
Personalization = Relevance_x000D_
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When someone isnÂ’t aware that theyÂ’re engageing with personalized content, feelings of control and reduced information overload donÂ’t come into play, yet research confirms that people prefer personalization, even if unaware theyÂ’re experiencing it. Personalized content is more relevant and we are naturally more inclined to engage with information that we find relevant and interesting._x000D_
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Experiential Marketing Agency based in LA and NYC_x000D_
T-Shirt Customization Area at the Google Allo Activation_x000D_
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Ultimately great experiences come down to making people feel good about whatever it is that theyÂ’re doing, and thereÂ’s a science to it. The better you understand your consumer, the easier it will be to personalize their experience and create a long-lasting impression._x000D_
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If you have questions about event production, engagement marketing or experiential marketing contact Fulcrum today! WeÂ’d love to partner with you on your next brand activation!_x000D_
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