Advertisement Interactive agency in mumbai

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Advertisement Interactive agency in mumbai . The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.Advertisement Interactive agency in mumbai

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.Advertisement Interactive agency in mumbai

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

Advertisement Interactive agency in mumbai

Fulcrum – one of the leading experts in Advertisement Interactive agency in mumbai

OUR SERVICES

Advertisement Interactive agency in mumbai

AVAILABILITY SUPPORT

Ensuring your products are always in stock guaranteeing availability on shelf

MERCHANDISING

Plugging distribution gaps on shelf ensuring your product looks just right in front of your customers

SALES

Influencing ranging & maximising sales opportunities in store by fully understanding your needs & delivering a bespoke solution

AUDITING

Informed insights from the collection of robust store level data to determine the exact trading position/trends in store

POS IMPLEMENTATION

Grabbing attention for your brands by siting on and off shelf Point of Sale materials throughout the store

PROMOTIONAL ACTIVATION

Ensuring your promotion is live, active, impactful & stock is plentiful

 SPEED TO SHELF

Driving fast distribution to ensure your new products are available as quickly as possible to shoppers

PLANOGRAM COMPLIANCE

Getting you what you pay for! Ensuring your products have the correct location & space on shelf

RANGE REVIEW IMPLEMENTATION

Ensuring your portfolio is properly represented in store as soon as range changes are agreed

TELESALES

Speaking /Selling directly to retailers on your behalf. We provide you with a cost effective route to support increased sales.

REAL-TIME EPOS DATA ANALYSIS

Intelligently utilising & interpreting retailer data in real time to make informed decisions

STORE & SKU LEVEL ISSUES

Solving issues/ maximising opportunity at individual store & sku level to maximise efficiency

STOCK & INVENTORY ERROR RECTIFICATION

Speedy identification & rectification of stock issues that prevent sales

ORDER PROCESSING

Transfer trading / Capacity influence to drive volume stock into store to maximise sales & profit opportunities

Advertisement Interactive agency in mumbai

 

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It seems like just yesterday that marketers were wondering how their brands would survive once consumers started paying more attention to their mobile devices than they did to the TV, radio, or newspaper. Marketers were forced to forget much of what they knew about marketing and advertising in order to rapidly adjust to the new digital world. But now, even the digital and mobile world is changing, and marketers must quickly adjust once more in order to stay relevant._x000D_
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Changes in the Digital and Mobile World_x000D_
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Although the iPhone X made a lot of headlines this year, it was another new Apple product that should have caught marketersÂ’ attention. The Apple Watch Series 3 was also introduced in 2017, and it was the first watch to come with LTE cellular connectivity. With this new technology, consumers with an Apple Watch will be able to put on a pair of headphones and do many of the same things with their watch that they can do on their phone. This includes making phone calls, getting directions, playing music, sending text messages, and even asking Siri to look up movie times online._x000D_
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The Apple Watch isnÂ’t the only device that consumers can use to perform many of these tasks. Many consumers have turned to digital home assistants such as AmazonÂ’s Alexa when they want to complete many of the tasks that they relied on their smartphones for in the past. Using a smart speaker, consumers donÂ’t have to pick up their smartphones to place phone calls, set reminders, play music, or even search for affordable plane tickets for an upcoming trip._x000D_
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The Problems Marketers Must Face_x000D_
Why do these changes to how consumers use their devices matter to marketers? Now that consumers can rely on a hands-free device to do all of these tasks, thereÂ’s no need for them to look at their smartphone screens. As a result, marketers may find that communicating with consumers via digital ads, social media, and mobile apps may not be as effective. Since the vast majority of brands rely on reaching consumers through these channels, marketers may find the need to drastically adjust their strategies to align with consumer behavior in a post-screen world._x000D_
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Of course, devices such as Apple Watches have screens, too. But, the size of the Apple WatchÂ’s screen is significantly smaller than the size of a standard smartphone screen. Marketers who attempt to get their message across to someone who is wearing an Apple Watch must remember that small fonts or details may not be visible on such a tiny screen._x000D_
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Another challenge that marketers will face is the fact that many consumers will rely on voice commands and digital assistants to make important purchase decisions. In the past, a consumer who is looking for a local pizza restaurant typically used Google to search for the best pizza places nearby. Brands who wanted to target these consumers could invest in SEO or bid on pay-per-click ads in order to increase their chances of appearing in the search results. Then, the brand would have an opportunity to sell to the person looking for pizza with a catchy headline or enticing pay-per-click ad. But now, consumers who have Apple Watches or smart speakers may simple use voice commands to ask for this information instead. Consumers will no longer be presented with a list of options—instead they may rely on whatever their digital assistant suggests._x000D_
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How Marketers Can Adjust to the Post-Screen World_x000D_
ItÂ’s estimated that about 30% of interactions that take place between a human and a computer will be voice or location activated by the end of the decade. What does this mean for marketers? ItÂ’s not time to completely abandon all digital and mobile marketing efforts, but it is an appropriate time to start making adjustments._x000D_
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Some industry experts believe that brands need to invest heavily in “anticipatory” services that can predict what consumers want with such accuracy that consumers place their complete trust in the service. For example, in an ideal world, a woman who is shopping for a red lipstick could use voice commands to order a lipstick without ever looking at the screen to check the color. In this example, the anticipatory service built by the cosmetic brand would use the consumer’s past purchases to determine which shade of red lipstick would look best on her._x000D_
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Building anticipatory services may be effective, but it is also incredibly costly, which means itÂ’s not an option for the vast majority of brands. One inexpensive way for marketers to start adjusting to the post-screen world is to implement a voice-friendly SEO strategy._x000D_
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Researchers have found that search queries vary greatly depending on whether the consumer is searching by text or voice. For instance, someone who is searching for a red lipstick by text may type in “best red lipstick” or “dark red lipstick” whereas someone who is searching by voice may ask “What is the best red lipstick?” or “Where can I buy dark red lipstick?” A brand that only uses “best red lipstick” and “dark red lipstick” as keywords may not have a chance with the customers who are searching by voice. To ensure that both groups of customers are targeted, marketers must adjust their SEO keyword strategy._x000D_
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Smartphones are still very much a part of consumersÂ’ lives, but itÂ’s important for marketers to recognize that looking at the smartphoneÂ’s screen is not nearly as essential as it once was. Gain more valuable marketing insights and predictions from the team of marketing professionals at Factory 360. Let our skilled and creative team help you strategize, plan, and oversee your next experiential marketing activation. Contact us today to discuss your marketing needs!_x000D_
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Advertisement Interactive

marketing events

Advertisement Interactive agency in mumbai

Advertisement Interactive agency in mumbai

 

Mall events marketing agency in mumbai

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Mall events marketing agency in mumbai . The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.Mall events marketing agency in mumbai

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.Mall events marketing agency in mumbai

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

Mall events marketing agency in mumbai

Fulcrum – one of the leading experts in Mall events marketing agency in mumbai

OUR SERVICES

Mall events marketing agency in mumbai

AVAILABILITY SUPPORT

Ensuring your products are always in stock guaranteeing availability on shelf

MERCHANDISING

Plugging distribution gaps on shelf ensuring your product looks just right in front of your customers

SALES

Influencing ranging & maximising sales opportunities in store by fully understanding your needs & delivering a bespoke solution

AUDITING

Informed insights from the collection of robust store level data to determine the exact trading position/trends in store

POS IMPLEMENTATION

Grabbing attention for your brands by siting on and off shelf Point of Sale materials throughout the store

PROMOTIONAL ACTIVATION

Ensuring your promotion is live, active, impactful & stock is plentiful

 SPEED TO SHELF

Driving fast distribution to ensure your new products are available as quickly as possible to shoppers

PLANOGRAM COMPLIANCE

Getting you what you pay for! Ensuring your products have the correct location & space on shelf

RANGE REVIEW IMPLEMENTATION

Ensuring your portfolio is properly represented in store as soon as range changes are agreed

TELESALES

Speaking /Selling directly to retailers on your behalf. We provide you with a cost effective route to support increased sales.

REAL-TIME EPOS DATA ANALYSIS

Intelligently utilising & interpreting retailer data in real time to make informed decisions

STORE & SKU LEVEL ISSUES

Solving issues/ maximising opportunity at individual store & sku level to maximise efficiency

STOCK & INVENTORY ERROR RECTIFICATION

Speedy identification & rectification of stock issues that prevent sales

ORDER PROCESSING

Transfer trading / Capacity influence to drive volume stock into store to maximise sales & profit opportunities

Mall events marketing agency in mumbai

 

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More than 80 million consumers today are described as millennial consumers, so itÂ’s time to figure them out, if you havenÂ’t already. Millennial consumers will be responsible for annual expenditures of over $200B by 2017, according to research._x000D_
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TheyÂ’re however not the easiest crowd to please. They demand working technology, research every purchase and broadcast their buying consideration online. They want to be heard, to be immersed in the brand experience. But who are they?_x000D_
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Who they are_x000D_
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Millennial consumers are those born after 1981, making up about 27% of the population in the US. They represent the most diverse generation yet, with 20% being of Hispanic descent and 26% being multiracial. They move out of home and marry much later than preceding generations._x000D_
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Their motivations_x000D_
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Millennials are early adopters who depend heavily on technology; 30% have and use at least four tech gadgets in a day and check their smartphones around 43 times daily._x000D_
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However, their financial status is mostly transitional, with 18% still living with and dependent on their parents, 25% live with parents but have full-time jobs, 20% have part-time jobs whilst 55% anticipate a dramatic change in their financial positions in the next year._x000D_
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How they shop_x000D_
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Millennial consumers depend on word of mouth heavily and have the most complicated buying cycle. 68% are unmoved by celebrity endorsements, 66% turn to peers for advice, 59% turn to their significant other, whilst 37% go to their parents for techy buys._x000D_
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95% made a purchase following recommendations from friends or family, with 83% trusting these recommendations over any brand ad claims. 93% research reviews prior to purchasing with 93% of them trusting anonymous reviews found on e-commerce platforms and 77% trusting brand website product reviews._x000D_
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How they can be reached_x000D_
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Simply, online. 56% use social networking apps, 90% are on Facebook with 42% using it daily and 25% posting daily updates. You canÂ’t call them, 52% prefer having text conversations._x000D_
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66% follow some brands on social media, with only 41% stating they enjoy brand interactions. 38% find brands with social presence more trustworthy and 60% follow brands to stay informed on coupons and deals._x000D_
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In conclusion, 60% demand consistent user experience online, in-store and on mobile and 58% demand to be in full control of their brand engagement._x000D_
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Contact Fulcrum to find out more about how we can help you understand the millennial consumer._x000D_
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