Advertisement promotional agency in mumbai

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Advertisement promotional agency in mumbai . The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.Advertisement promotional agency in mumbai

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.Advertisement promotional agency in mumbai

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

Advertisement promotional agency in mumbai

Fulcrum – one of the leading experts in Advertisement promotional agency in mumbai

OUR SERVICES

Advertisement promotional agency in mumbai

AVAILABILITY SUPPORT

Ensuring your products are always in stock guaranteeing availability on shelf

MERCHANDISING

Plugging distribution gaps on shelf ensuring your product looks just right in front of your customers

SALES

Influencing ranging & maximising sales opportunities in store by fully understanding your needs & delivering a bespoke solution

AUDITING

Informed insights from the collection of robust store level data to determine the exact trading position/trends in store

POS IMPLEMENTATION

Grabbing attention for your brands by siting on and off shelf Point of Sale materials throughout the store

PROMOTIONAL ACTIVATION

Ensuring your promotion is live, active, impactful & stock is plentiful

 SPEED TO SHELF

Driving fast distribution to ensure your new products are available as quickly as possible to shoppers

PLANOGRAM COMPLIANCE

Getting you what you pay for! Ensuring your products have the correct location & space on shelf

RANGE REVIEW IMPLEMENTATION

Ensuring your portfolio is properly represented in store as soon as range changes are agreed

TELESALES

Speaking /Selling directly to retailers on your behalf. We provide you with a cost effective route to support increased sales.

REAL-TIME EPOS DATA ANALYSIS

Intelligently utilising & interpreting retailer data in real time to make informed decisions

STORE & SKU LEVEL ISSUES

Solving issues/ maximising opportunity at individual store & sku level to maximise efficiency

STOCK & INVENTORY ERROR RECTIFICATION

Speedy identification & rectification of stock issues that prevent sales

ORDER PROCESSING

Transfer trading / Capacity influence to drive volume stock into store to maximise sales & profit opportunities

Advertisement promotional agency in mumbai

 

Define Your Specific Goals
Make sure that you state your goals and define them in detail. DonÂ’t write a goal like, increasing brand awareness. State exactly what it is you want to happen. Like give out 1500 sample products to consumers within x area at x event.
Experiential Marketing Agency based in Los Angeles, California_x000D_
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Make sure youÂ’re specific in defining the timing_x000D_
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You don’t want to state a goal as, “follow up with consumers after event”. Instead, state how you will be following up with consumers, through which means, and specifically how long after the event will you begin, and then state when you will end your follow up communication?_x000D_

Experiential Marketing Activation for JUUL Vapor – Experiential Marketing Agency based in Los Angeles, California
Make your goals measurable_x000D_

Evaluation of results requires comparing calculations, so make sure theyÂ’re measurable. Here are some goals you might want to consider.
Generate Actionable Leads_
Create Buzz_x000D_
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Generate Press Coverage / Earned Media_x000D_
Generate brand awareness in specific areas during specific times_x000D_
Improving brand image or recognition
Giving out product samples
Selling product
Lead generation
Product Demonstration
Experiential Marketing for Mezzetta
What are the best ways to Evaluate your events?

1.) Listen and Observe

Make sure to track the performance during your event by listening and observing consumers and brand ambassadors alike. Give a digital feedback form to everyone who is involved in the event. These are great to hand off to brand ambassadors to evaluate attendees. These feedback forms can even be in the form of a contest or something more form than a survey. Give them some incentive!_
Here are some ideas that you may want to include in your feedback form:

How was the location? Do you feel that it helped to accomplish the goals of the brand? Why?
Was the event footprint sized well enough for the number of people in attendance?
What worked well during the event?_

What didnÂ’t work so well during the event?
What should be done differently next time?
Were the giveaways valuable? why or why not?_
Were the marketing tools used for this event effective?
Are you satisfied with the eventÂ’s overall performance?
Mezzetta Experiential Marketing Campaigns_x000D_

2.) Calculate your ROI_
Leads converted to sales ( Which leads generated eventually led to sales? )_x000D_
Buying and selling process ( What was sold?)_x000D_

Product demonstrations ( Which demos resulted in sales?)_x000D_

Product Sampling ( Connect the dots between your sampling and sales, ie: coupon code)_x000D_

3.) What was the return on your objective?_x000D_

Perception: The one factor that will continue to attract potential customers during and after your events is your companyÂ’s brand image. There are a lot of things that can greatly affect your image. The most important people are the ones that make first impressions in front of potential customers, these will be your brand ambassadors._x000D_
Earned Media: Get the media involved in your event if you can, if not find a way to get their attention organically. This can provide high level opportunities for your event ot reach far more customers. Measure the eventÂ’s media coverage by the number of interviews and appontments scheduled. Measure the brand impressions generated online
What should you include in your evaluation report?_x000D_
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Basic Summary_x000D_
Goals and Objectives_x000D_
_x000D_
ROI Report_x000D_
Return on objectives_x000D_
Event Effevtiveness_x000D_
Promotions and activities_x000D_
Data Analysis_
Brand Ambassador Performance_x000D_
Budget_
Conclusion
If you have questions about Experiential Marketing or the best practices on Event Evaluations contact BeCore today!_

Advertisement promotional

Experiential sales

Advertisement promotional agency in mumbai

Advertisement promotional agency in mumbai

 

Mall events Promotions agency in mumbai

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Mall events Promotions agency in mumbai . The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.Mall events Promotions agency in mumbai

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.Mall events Promotions agency in mumbai

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

Mall events Promotions agency in mumbai

Fulcrum – one of the leading experts in Mall events Promotions agency in mumbai

OUR SERVICES

Mall events Promotions agency in mumbai

AVAILABILITY SUPPORT

Ensuring your products are always in stock guaranteeing availability on shelf

MERCHANDISING

Plugging distribution gaps on shelf ensuring your product looks just right in front of your customers

SALES

Influencing ranging & maximising sales opportunities in store by fully understanding your needs & delivering a bespoke solution

AUDITING

Informed insights from the collection of robust store level data to determine the exact trading position/trends in store

POS IMPLEMENTATION

Grabbing attention for your brands by siting on and off shelf Point of Sale materials throughout the store

PROMOTIONAL ACTIVATION

Ensuring your promotion is live, active, impactful & stock is plentiful

 SPEED TO SHELF

Driving fast distribution to ensure your new products are available as quickly as possible to shoppers

PLANOGRAM COMPLIANCE

Getting you what you pay for! Ensuring your products have the correct location & space on shelf

RANGE REVIEW IMPLEMENTATION

Ensuring your portfolio is properly represented in store as soon as range changes are agreed

TELESALES

Speaking /Selling directly to retailers on your behalf. We provide you with a cost effective route to support increased sales.

REAL-TIME EPOS DATA ANALYSIS

Intelligently utilising & interpreting retailer data in real time to make informed decisions

STORE & SKU LEVEL ISSUES

Solving issues/ maximising opportunity at individual store & sku level to maximise efficiency

STOCK & INVENTORY ERROR RECTIFICATION

Speedy identification & rectification of stock issues that prevent sales

ORDER PROCESSING

Transfer trading / Capacity influence to drive volume stock into store to maximise sales & profit opportunities

Mall events Promotions agency in mumbai

 

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One of the best ways to ensure that your brand connects with your target market is through brand activations and in-store promotions. From free samples handed out in shops, to events, expos and new product launches, giving consumers the opportunity to interact with and experience first-hand the benefits of your product is one of the most successful ways in which to build brand loyalty and create awareness around your brand. When it comes to experiential marketing, brand ambassadors are at the forefront of your brand, making them one of the most important tools in your marketing campaign._x000D_
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What is a brand ambassador?_x000D_
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Basically, a brand ambassador is the face of the brand for the duration of any specific promotion. They are the staff who hand out samples, approach and engage with consumers and provide information on your brand. In other words, brand ambassadors are the people who are doing the talking and putting in the effort to ensure that the goals of your promotion are met. More importantly, they represent your brand in a real-world setting – making their attitude, commitment and level of knowledge vital to the success of your marketing efforts._x000D_
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Brand ambassadors are used in all kinds of brand activations where engagement with your consumers is required. They may be used to hand out samples and promotional items, generate leads for your business or provide product demonstrations. Brand ambassadors are a vital component of all experiential marketing campaigns – whether promotions take place in a store, at a fair or expo or even on the street targeting passers-by._x000D_
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Choosing and preparing brand ambassadors for your brand_x000D_
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Because they become the face of your brand and their attitudes and actions will be clearly remembered by your consumers, it is vital that a thorough interview process is followed when choosing your brand ambassadors. Great brand ambassadors are outgoing without being pushy and can quickly establish a connection that feels natural and not forced._x000D_
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Once you have chosen your brand ambassadors, you need to give them specific training on your brand as well as the goals of your promotion to ensure that they are knowledgeable when speaking with your consumers. They should also be briefed on any catch phrases and other lingo pertaining to your company so that they will be able to speak using the appropriate tone and information. It is vital that your brand ambassadors are 100% clear on what makes your brandÂ’s product or service special or unique, and have the correct information to back up their statements. Consumers will pick up very quickly on a lack of knowledge and this may be damaging to your brand._x000D_
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Setting your expectations_x000D_
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Your number one goal when using brand ambassadors is to open communication with your market and create positive brand awareness. In addition, you should also be clear about any measurable goals and expectations for the campaign and communicate this to the brand ambassadors. For example, tell your brand ambassadors about targets such as a specific number of leads to be generated or samples to be given out so that they can work towards this goal during the promotion._x000D_
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Working with brand ambassadors for the first time can be a challenge for many companies. Fulcrum specialises in brand activations and experiential marketing, and has a superb track record in selecting, preparing and managing excellent brand ambassadors for promotions and campaigns._x000D_
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For more information on brand ambassadors and other experiential marketing services, contact Fulcrum today._x000D_
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Mall events Promotions

Sales Coupons Promotions event

Advertisement promotional

Kiosk engagement Experiential

Marketing Activity

Fieldwork Event

Mall events Promotions agency in mumbai

Mall events Promotions agency in mumbai

 

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