Advertisement Promotions agency in mumbai

Advertisement Promotions agency in mumbai–Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Advertisement Promotions agency in mumbai . The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.Advertisement Promotions agency in mumbai

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.Advertisement Promotions agency in mumbai

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

Advertisement Promotions agency in mumbai

Fulcrum – one of the leading experts in Advertisement Promotions agency in mumbai

OUR SERVICES

Advertisement Promotions agency in mumbai

AVAILABILITY SUPPORT

Ensuring your products are always in stock guaranteeing availability on shelf

MERCHANDISING

Plugging distribution gaps on shelf ensuring your product looks just right in front of your customers

SALES

Influencing ranging & maximising sales opportunities in store by fully understanding your needs & delivering a bespoke solution

AUDITING

Informed insights from the collection of robust store level data to determine the exact trading position/trends in store

POS IMPLEMENTATION

Grabbing attention for your brands by siting on and off shelf Point of Sale materials throughout the store

PROMOTIONAL ACTIVATION

Ensuring your promotion is live, active, impactful & stock is plentiful

 SPEED TO SHELF

Driving fast distribution to ensure your new products are available as quickly as possible to shoppers

PLANOGRAM COMPLIANCE

Getting you what you pay for! Ensuring your products have the correct location & space on shelf

RANGE REVIEW IMPLEMENTATION

Ensuring your portfolio is properly represented in store as soon as range changes are agreed

TELESALES

Speaking /Selling directly to retailers on your behalf. We provide you with a cost effective route to support increased sales.

REAL-TIME EPOS DATA ANALYSIS

Intelligently utilising & interpreting retailer data in real time to make informed decisions

STORE & SKU LEVEL ISSUES

Solving issues/ maximising opportunity at individual store & sku level to maximise efficiency

STOCK & INVENTORY ERROR RECTIFICATION

Speedy identification & rectification of stock issues that prevent sales

ORDER PROCESSING

Transfer trading / Capacity influence to drive volume stock into store to maximise sales & profit opportunities

Advertisement Promotions agency in mumbai

 

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WITH SOCIAL PLATFORMS RISING AND FALLING EVERY DAY, HOW DO YOU KNOW WHICH WILL REMAIN FOR THE LONG HAUL?_x000D_
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Further to that questionÂ…how do you know which social platforms will provide the best chance of increasing revenue for your business?_x000D_
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It doesnÂ’t make sense for businesses to try to manage them all, but an active presence on one or two well-chosen platforms can significantly boost a businessÂ’s online presence, brand recognition, and lead generation rates._x000D_
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The key word for business is results. How do you know which platform will get you the best results? After all, every conversation on social media is kind of like having another salesperson working for your company. Except unlike selling over the phone or in person where the strategy shifts in real time based on the conversation, words do not change. Consider this: representing your business online requires a very different skill set than selling, yet both job roles strive to accomplish the same resultÂ…generating a qualified lead, converting the lead into a customer, and then delighting them so much that you actually create an evangelist. We took a detailed look at the top five social media sites, and broke it down by usage, demographics, and best-performing content to help you begin to formulate (or refine!) your digital marketing and sales strategy._x000D_
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FACEBOOK: THE LARGEST AND MOST RECOGNIZED_x000D_
Everyone knows Facebook. The social media giant remains the most popular platform, far outperforming any other sites or apps. According to a 2015 Pew Research Center study, 72 percent of adult internet users are on Facebook or 62 percent of the entire population._x000D_
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WhoÂ’s on Facebook?_x000D_
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People of all ages use Facebook. The highest percentage of FacebookÂ’s users are 18 to 29 years old, although of Americans age 65 years and older, 48 percent are using Facebook to stay connected with family and friends._x000D_
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There’s no significant difference in usage across household income level, level of education, or location – users are spread evenly across urban, suburban, and rural locations._x000D_
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What Content Performs Best?_x000D_
Many users visit Facebook at least once a day, so posting once or twice a day is ideal. Just about any business can succeed on Facebook, after all, itÂ’s still the largest social network in the world. ThereÂ’s an extremely wide range of well-performing content on Facebook, from strictly promotional business pages that only inform followers of business changes, to fun, entertaining content designed to engage page visitors._x000D_
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Facebook is designed for easy conversation. A Facebook page is an easy way for consumers to talk directly with a business, so keep an eye on your inbox. Facebook aims to foster “meaningful social connections” between family and friends over business posts, and not surprisingly to us, the ROI on Facebook’s paid ads program is still the most comprehensive of all platforms. Yes, it’s true. We run omni-channel campaigns day in and day out. We know digital better than most, and number’s don’t lie! Although LinkedIn’s audience targeting has gotten much better in the past year, Facebook is still leading the pack in digital lead generation compared to the other social networks._x000D_
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The ROI on FacebookÂ’s paid ads program is still the most comprehensive of all platforms._x000D_
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TWITTER: THE MICROBLOGGER_x000D_
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Twitter may portray itself the worldÂ’s second most popular platform, but in truth, Twitter is both news oriented and the least-used social media site on our list. The once-rising microblogging platform is full of off-the-cuff comments and political rants. But Twitter also provides easy access to celebrities, big brands, and public figures. Direct messaging another user is simple, whether itÂ’s a conversation between friends or a business engaging with a potential customer._x000D_
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Even though TwitterÂ’s usage has fallen below other platforms in recent years, some industries perform exceptionally well on Twitter. Many authors, editors, and publishers thrive on Twitter, but your industry doesnÂ’t have to be focused on words to have a strong Twitter strategy._x000D_
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WhoÂ’s on Twitter?_x000D_
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Roughly 23 percent of adult internet users are on Twitter. The median age is young, with 32 percent of those aged 18 to 29 percent active on the platform. Interestingly, Twitter has a diverse user population, with 28 percent of both Hispanic and African-American populations tweeting, and 20 percent of white Americans._x000D_
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Unlike most social media platforms, Twitter has more men than women, with 25 percent of men on Twitter and 21 percent of women. The site also tends to draw a greater percentage of urban users (30%) over those in rural locations (15%)._x000D_
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What Content Performs Best?_x000D_
Twitter is all about brevity. While the new limit is 280 characters per tweet, short and snappy tweets still perform well. Keep it brief and focus on only one topic per Tweet. But for longer content, tweet threads are perfectly acceptable – just post your related tweets as comments under your original._x000D_
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You should post multiple times a day to be successful on Twitter, so donÂ’t be shy about retweeting other posts or quoting and adding your own commentary. Any type of business can be successful on Twitter, as long as you know your target audience is using the platform._x000D_
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LINKEDIN: THE PROFESSIONAL_x000D_
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For traditional networking gone online, try LinkedIn. The career-focused platform functions as a resume, job board, and networking event all in one. You can think of it as Facebook for professionals._x000D_
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Although the vast majority of users are employed, LinkedIn is a virtual hub for job seekers and recruiters. B2B businesses also take advantage of LinkedInÂ’s features to find leads and clients. Interested in starting the conversation about how to generate leads for your business using LinkedInÂ’s detailed audience targeting? Click here to book a free, 15-minute telephone consultation with one of our Digital Media Strategists!_x000D_
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WhoÂ’s on LinkedIn?_x000D_
A quarter of adult internet users are on LinkedIn. Like Twitter, LinkedInÂ’s demographics include more men than women, although only slightly with those numbers being 26 and 25 percent respectively. LinkedIn users are more likely to have completed at least one college degree, with 46 percent of college-educated adults using the platform, but only 9 percent of those at a high school education or lower._x000D_
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Since itÂ’s built for working professionals, LinkedIn draws a slightly older crowd. The 30 to 49 age group has the most presence on LinkedIn at 32 percent, followed by the 50 to 64 age range at 26 percent. Users aged 18 to 29 years make up 22 percent of the population, while only 12 percent of those 65 and up use LinkedIn._x000D_
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What Content Performs Best?_x000D_
LinkedIn is the least likely to be used every day, so posting only two to four times a week is reasonable. Share company information, job openings, and career-related articles with your audience on LinkedIn. Since the platform is focused on networking, forming connections with people is just as important as posting content._x000D_
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Form connections with people you know in the real world and interact with them. Endorse skills listed on their profiles or write recommendations for people youÂ’ve worked with. While you may manage a company profile, being active as an individual user is far more important. Since your job title is displayed prominently in all your posts, leaders and employees take on the role of representing their company._x000D_
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INSTAGRAM: THE PHOTOGRAPHER_x000D_
Instagram is visually driven platform that has risen to surprising popularity. The app is now owned by Facebook and has become the second largest social media platform with over 800 million users. Instagram is known for its carefully edited photos of travel destinations, food, and fashion. Its wide selection of filters and extensive photo- and video-editing options helps users create images that are instantly ready to post._x000D_
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WhoÂ’s on Instagram?_x000D_
Out of all adult internet users in the US, 28 percent are on Instagram. Women are far more likely to be active on the platform with 31 percent of women and 24 percent of men on the app. Like Twitter, Instagram is popular with a diverse crowd: 47 percent of African-Americans use it, followed by 38 percent of the Latino-Americans and 21 percent of white Americans._x000D_
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People use Instagram consistently across various education levels and household income brackets. Urban users are more likely to use Instagram, with usage at 32 percent, than rural populations, which came in at only 18 percent._x000D_
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What Content Performs Best?_x000D_
Instagram is especially well-suited to food, fashion, and anything that has a strong visual component. Luxury brands to everyday lifestyle brands perform well. Choose your content carefully and edit in a consistent manner to draw an audience on Instagram. You may even consider choosing or creating your own filter for posts._x000D_
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DonÂ’t forget about additional features, like videos which can now be up to 60 seconds long, and Stories, a Snapchat-like feature that allows users to post raw, behind-the-scenes-type content that disappears after 24 hours. When posting on Instagram, aim to post a new piece of content once a day, whether itÂ’s an image or a Story._x000D_
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PINTEREST: THE COLLECTOR_x000D_
Pinterest may have an audience similar to Instagram’s, but its features are vastly different. Pinterest allows users to collect content from across the internet and store it as “pins.” Users categorize pins into different “boards” such as recipes, baby shower, or wedding plans. Think of Pinterest as a vision board crossed with a to-do list._x000D_
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WhoÂ’s on Pinterest?_x000D_
Roughly 31 percent adult internet users use Pinterest. And Pinterest usage has doubled since 2012. This platform is very heavily skewed toward women, so menÂ’s brands should focus their attention elsewhere. In 2015, 44 percent of women used Pinterest and only 16 percent of men. Pinterest is the only social media platform on our list thatÂ’s more popular in the suburbs than urban areas. The breakdown is 34 percent suburban, 31 percent rural, and last, 26 percent urban._x000D_
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What Content Performs Best?_x000D_
Think InstagramÂ’s audience, but move beyond images. Pinterest posts often link to helpful recipes and DIY guides. Other popular categories include lifestyle, interior design, travel, and art. You can choose to use the long, vertical images typical of Pinterest posts. Or now, you can branch out and pin gifs or even videos._x000D_
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Like Twitter, you should post (or “pin”) multiple times a day on Pinterest. Pinterest is all about saving and sharing content. In addition to posting your own content, you should “pin” and share others’ content into your boards. Well-curated boards receive attention from other users, who may then follow your pins._x000D_
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Consider your target demographic and match it up against these social media profiles._x000D_

Advertisement Promotions

Experiential marketing

Advertisement Promotions agency in mumbai

Advertisement Promotions agency in mumbai

 

Mall events sales agency in mumbai

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, Mall events sales agency in mumbai . The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.Mall events sales agency in mumbai

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.Mall events sales agency in mumbai

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

Mall events sales agency in mumbai

Fulcrum – one of the leading experts in Mall events sales agency in mumbai

OUR SERVICES

Mall events sales agency in mumbai

AVAILABILITY SUPPORT

Ensuring your products are always in stock guaranteeing availability on shelf

MERCHANDISING

Plugging distribution gaps on shelf ensuring your product looks just right in front of your customers

SALES

Influencing ranging & maximising sales opportunities in store by fully understanding your needs & delivering a bespoke solution

AUDITING

Informed insights from the collection of robust store level data to determine the exact trading position/trends in store

POS IMPLEMENTATION

Grabbing attention for your brands by siting on and off shelf Point of Sale materials throughout the store

PROMOTIONAL ACTIVATION

Ensuring your promotion is live, active, impactful & stock is plentiful

 SPEED TO SHELF

Driving fast distribution to ensure your new products are available as quickly as possible to shoppers

PLANOGRAM COMPLIANCE

Getting you what you pay for! Ensuring your products have the correct location & space on shelf

RANGE REVIEW IMPLEMENTATION

Ensuring your portfolio is properly represented in store as soon as range changes are agreed

TELESALES

Speaking /Selling directly to retailers on your behalf. We provide you with a cost effective route to support increased sales.

REAL-TIME EPOS DATA ANALYSIS

Intelligently utilising & interpreting retailer data in real time to make informed decisions

STORE & SKU LEVEL ISSUES

Solving issues/ maximising opportunity at individual store & sku level to maximise efficiency

STOCK & INVENTORY ERROR RECTIFICATION

Speedy identification & rectification of stock issues that prevent sales

ORDER PROCESSING

Transfer trading / Capacity influence to drive volume stock into store to maximise sales & profit opportunities

Mall events sales agency in mumbai

 

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The pop-up shop phenomenon is quite new to the South African market, yet it is one that is growing in popularity. It’s experiential marketing at its best – giving brands a unique opportunity to showcase themselves while allowing consumers a fully immersive brand experience._x000D_
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WhatÂ’s more, organising a pop-up event is fantastic for brand activations, where brands can test new products and concepts on a small segment of their market by allowing consumers an experience that goes far beyond what is offered by standard in-store promotions._x000D_
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A pop-up store is by nature ephemeral, designed specifically to be a temporary event that ‘pops up’ for a limited period – from a few days, to weeks or sometimes 2 to 3 months. The fact that this type of experiential marketing is not permanent is what makes the pop-up shop concept exciting for consumers, creating hype and awareness around something unique._x000D_
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Earlier this year, Woolworths tested the waters with a JTOne pop-up shop at the V&A Waterfront in Cape Town, cleverly positioned opposite luxury underwear store La Senza to reinforce JTOne’s ‘young and spirited’ brand personality. Another pop-up concept – The Street Store – is a uniquely South African idea that has taken root over the past couple of years. The goal of this pop-up is to promote awareness and collect donations for charity, rather than sell products. However, it’s clever and creative approach – using only bold posters and no rented space – is very effective, and is something that marketers can learn from._x000D_
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Pop-up shops are often seen in shopping centres, making use of vacant store spaces. Because space is not permanently rented, there are limits with regards the shop fitting to create an engaging space. For certain brands, it may be hard to find spaces to rent. The challenge is to think out of the box and work creatively within these constraints._x000D_
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Consider Bark & Co., who set up a pop-up shop for dogs in a park in New York, Birdseye, who created a pay-by-Instagram-post London pop-up restaurant, and Australian clothing brand Arnsdorf, who decorated a striking pop-up store on a budget, using nothing but 154 pairs of neutral-coloured pantyhose to decorate the space. The US make up brand Glossier developed a pop-up store in their New York headquarters, with a focus on detailed styling to showcase their products, reflective of the companyÂ’s Instagram posts._x000D_
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A successful pop-up event is all about creativity and making the concept work in a minimal or challenging environment. While the pop-up concept is still in its infancy in South Africa, marketers can be inspired by these international brands – and give their ideas a uniquely local twist._x000D_
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For more information on experiential marketing services, including pop-up shops and brand activations, contact Fulcrum today._x000D_
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Mall events sales

Rural Promotions event

Advertisement Promotions

Kiosk engagement engagement

Marketing Programs

Fieldwork promotion

Mall events sales agency in mumbai

Mall events sales agency in mumbai

 

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