BTL selling marketing agency in mumbai

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, BTL selling marketing agency in mumbai . The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.BTL selling marketing agency in mumbai

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.BTL selling marketing agency in mumbai

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

BTL selling marketing agency in mumbai

Fulcrum – one of the leading experts in BTL selling marketing agency in mumbai

OUR SERVICES

BTL selling marketing agency in mumbai

AVAILABILITY SUPPORT

Ensuring your products are always in stock guaranteeing availability on shelf

MERCHANDISING

Plugging distribution gaps on shelf ensuring your product looks just right in front of your customers

SALES

Influencing ranging & maximising sales opportunities in store by fully understanding your needs & delivering a bespoke solution

AUDITING

Informed insights from the collection of robust store level data to determine the exact trading position/trends in store

POS IMPLEMENTATION

Grabbing attention for your brands by siting on and off shelf Point of Sale materials throughout the store

PROMOTIONAL ACTIVATION

Ensuring your promotion is live, active, impactful & stock is plentiful

 SPEED TO SHELF

Driving fast distribution to ensure your new products are available as quickly as possible to shoppers

PLANOGRAM COMPLIANCE

Getting you what you pay for! Ensuring your products have the correct location & space on shelf

RANGE REVIEW IMPLEMENTATION

Ensuring your portfolio is properly represented in store as soon as range changes are agreed

TELESALES

Speaking /Selling directly to retailers on your behalf. We provide you with a cost effective route to support increased sales.

REAL-TIME EPOS DATA ANALYSIS

Intelligently utilising & interpreting retailer data in real time to make informed decisions

STORE & SKU LEVEL ISSUES

Solving issues/ maximising opportunity at individual store & sku level to maximise efficiency

STOCK & INVENTORY ERROR RECTIFICATION

Speedy identification & rectification of stock issues that prevent sales

ORDER PROCESSING

Transfer trading / Capacity influence to drive volume stock into store to maximise sales & profit opportunities

BTL selling marketing agency in mumbai

 

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So many business owners focus on giving customers and potential customers what they want when it comes to experiential marketing campaigns. While this is great, they are likely to get a lot more out of their efforts if they start focusing on catering to their needs instead. Not only day-to-day needs but emotional needs, too. There are four core human emotional needs that marketers can tap into, helping to build a sense of brand loyalty within their consumers. We take a look at three of them below._x000D_
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Belonging_x000D_
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Humans have a natural desire to ‘fit in’. They have a need to be considered a part of a group. They have a need to know that there are others just like them. This stems from the most common human fear, namely the fear of being alone. Fulcrum’s Greg Martin comments:_x000D_
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“Marketers can use this need to their advantage by doing things that bring people together. Not only in a physical sense, but uniting them, along with the brand, with the help of a big idea that people can happily get behind. Creating a sense of community with their brand at the forefront is one of the easiest ways in which to generate loyalty and build connections with potential customers. A good example is a company that produces LED lighting taking a stance when it comes to greener living, and getting their customer base to be just as passionate about the movement as they are – as a collective, as a community.”_x000D_
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Identity_x000D_
We all know that humans are complex creatures. So, it comes as no surprise to learn that another emotional need is to be unique. We all crave to belong; however, we want to belong without completely losing our special sense of self. We want to be able to differentiate ourselves from our groups without standing out too much._x000D_
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“Here, marketers can strive to do everything in their power to make their customers feel special. Experiential marketing strategies that focus more on providing personalised experiences work well in this regard,” says Greg._x000D_
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Release_x000D_
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Arguably the most important emotional need these days, especially considering the fast-paced routines that the vast majority of us lead, is that of release: being able to escape from the norm that we are used to and delving into something different that we do not do every day._x000D_
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“In terms of experiential marketing, providing the consumer with a sense of release should be a priority anyway. The key here is to get creative when it comes to the type of experience you are offering them. Don’t be afraid to do something completely out of the ordinary!”_x000D_
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Would you like to hire an experiential and field marketing company to assist you in tailoring your marketing efforts according to the emotional needs of your target audience? If so, be sure to get in touch with the team at Fulcrum._x000D_
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BTL selling marketing

Data Collection Activities

Advertising events

Market selling promotional

College Activation

Retail Shop Branding

BTL selling marketing agency in mumbai

BTL selling marketing agency in mumbai

 

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