BTL sales Promotions agency in mumbai

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, BTL sales Promotions agency in mumbai . The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.BTL sales Promotions agency in mumbai

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.BTL sales Promotions agency in mumbai

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

BTL sales Promotions agency in mumbai

Fulcrum – one of the leading experts in BTL sales Promotions agency in mumbai

OUR SERVICES

BTL sales Promotions agency in mumbai

AVAILABILITY SUPPORT

Ensuring your products are always in stock guaranteeing availability on shelf

MERCHANDISING

Plugging distribution gaps on shelf ensuring your product looks just right in front of your customers

SALES

Influencing ranging & maximising sales opportunities in store by fully understanding your needs & delivering a bespoke solution

AUDITING

Informed insights from the collection of robust store level data to determine the exact trading position/trends in store

POS IMPLEMENTATION

Grabbing attention for your brands by siting on and off shelf Point of Sale materials throughout the store

PROMOTIONAL ACTIVATION

Ensuring your promotion is live, active, impactful & stock is plentiful

 SPEED TO SHELF

Driving fast distribution to ensure your new products are available as quickly as possible to shoppers

PLANOGRAM COMPLIANCE

Getting you what you pay for! Ensuring your products have the correct location & space on shelf

RANGE REVIEW IMPLEMENTATION

Ensuring your portfolio is properly represented in store as soon as range changes are agreed

TELESALES

Speaking /Selling directly to retailers on your behalf. We provide you with a cost effective route to support increased sales.

REAL-TIME EPOS DATA ANALYSIS

Intelligently utilising & interpreting retailer data in real time to make informed decisions

STORE & SKU LEVEL ISSUES

Solving issues/ maximising opportunity at individual store & sku level to maximise efficiency

STOCK & INVENTORY ERROR RECTIFICATION

Speedy identification & rectification of stock issues that prevent sales

ORDER PROCESSING

Transfer trading / Capacity influence to drive volume stock into store to maximise sales & profit opportunities

BTL sales Promotions agency in mumbai

 

Shopping for Insights – Virtual Shopping_x000D_
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The emergence of Virtual Shopping and the Virtual shelf in recent years has revolutionised the way retailers and brand owners undertake their shopper market research – we take a quick look at this growing development._x000D_
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When you walk into a store, you may not know it but the shelves are communicating with you. They tell a rich story about everything about the store and its customers; from the packaging design and price points of products, to the way the items are organised on the shelves. Have you ever wondered what goes into the arrangement of consumer goods within a retail store? It shouldn’t come as a major surprise, but companies devote significant thought and research into the presentation of a product – ultimately with the aim of telling customers a story that compels them to buy.  Both Virtual Shopping and the Virtual shelf have helped to  revolutionise this process._x000D_
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Brand owners face numerous challenges when getting their products listed and in particular the need to understand their market and their competitors and how their brands are seen in order ensure their sales can be optimised. There are many questions that brands will need to address, such as; “How much are customers willing to pay for this product in comparison to the other items on the shelf?” and “What colours and graphics on a package best represent ‘healthy living’?” and “In what section of the store would this product perform best?”. “Virtual shelf” technology plays a vital role in answering such questions. This technology enables market researchers to harvest consumer insights to determine what stands out as something they would consider purchasing, without having to bring them into a physical store._x000D_
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So, what is a “virtual shelf”? A virtual shelf (or 3D Planogram) is an online environment where consumers can “shop” for products in a fully customizable virtual retail store. Shoppers can select products by clicking on them with a mouse, zooming in for more details, and scrolling to browse across the shelf – and can be found in Vision One’s  pack testing tool PackProbe. This online scenario enables researchers to observe shopping behaviour in a virtual world and link key behaviours and attitudes to more accurately predict shopper behaviour._x000D_
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Shopper insights show that shopping decisions are complex. Consumers will typically weigh up numerous factors (brand name & product, price, packaging, location on shelf, etc.) into that purchase decision. In fact, as many as 70 percent of purchase decisions are actually made at the shelf, as opposed to being predetermined._x000D_
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This Virtual Shopping article by the Harvard Business Review provides an excellent explanation of Virtual Shopping and the Virtual shelf – how it came about, its benefits and some interesting case studies._x000D_
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BTL sales Promotions

Corporate Image event

Advertising Experiential

Market selling marketing

Canopy Branding

Retail Shop Campaigns

BTL sales Promotions agency in mumbai

BTL sales Promotions agency in mumbai

 

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