BTL sales promotional agency in mumbai

Fulcrum is a progressive & creative organization, specializing in Sales, Marketing, Brand Promotions, BTL sales promotional agency in mumbai . The organization started up in Maharashtra in 2007. As a results-based company, we have provided our clients with a competitive advantage over the last 9 years.

We have managed to bridge the gap between Sales & Marketing. Many companies spend huge budgets on marketing strategies with no real Return On Investment (ROI). Through our approach, we have optimized both of these functions, creating lower cost per acquisition, and maximizing the ROI.BTL sales promotional agency in mumbai

The mission of the organization is to consistently exceed client’s expectations. We aim to explore new markets and industries, and to develop innovative ways of yielding the best results for them. Because of our passion and skill, we are able to represent any type of client, selling any type of product or service. Our adaptability and ability to think ‘out of the box’ has allowed us to yield outstanding results, assisting clients in achieving their Sales and Marketing objectives. As part of our goal, we focus on creating efficient and sustainable business opportunities.BTL sales promotional agency in mumbai

Brand Strategy

Brand Activation
BTL Activation 
In-Shop Activation
Mall & Market Activities
In-shop Activities
Kiosk Activities
Product Launch Activities
Corporate Image Building
Product launches
Product sampling
Rural Area Activities
Free Sampling Activities
Demonstration Activities
Society Activities
Data Collection Activity
Retail Branding 
News Paper leaflet insert
Merchandising
Lead Generation Activities

BTL sales promotional agency in mumbai

Fulcrum – one of the leading experts in BTL sales promotional agency in mumbai

OUR SERVICES

BTL sales promotional agency in mumbai

AVAILABILITY SUPPORT

Ensuring your products are always in stock guaranteeing availability on shelf

MERCHANDISING

Plugging distribution gaps on shelf ensuring your product looks just right in front of your customers

SALES

Influencing ranging & maximising sales opportunities in store by fully understanding your needs & delivering a bespoke solution

AUDITING

Informed insights from the collection of robust store level data to determine the exact trading position/trends in store

POS IMPLEMENTATION

Grabbing attention for your brands by siting on and off shelf Point of Sale materials throughout the store

PROMOTIONAL ACTIVATION

Ensuring your promotion is live, active, impactful & stock is plentiful

 SPEED TO SHELF

Driving fast distribution to ensure your new products are available as quickly as possible to shoppers

PLANOGRAM COMPLIANCE

Getting you what you pay for! Ensuring your products have the correct location & space on shelf

RANGE REVIEW IMPLEMENTATION

Ensuring your portfolio is properly represented in store as soon as range changes are agreed

TELESALES

Speaking /Selling directly to retailers on your behalf. We provide you with a cost effective route to support increased sales.

REAL-TIME EPOS DATA ANALYSIS

Intelligently utilising & interpreting retailer data in real time to make informed decisions

STORE & SKU LEVEL ISSUES

Solving issues/ maximising opportunity at individual store & sku level to maximise efficiency

STOCK & INVENTORY ERROR RECTIFICATION

Speedy identification & rectification of stock issues that prevent sales

ORDER PROCESSING

Transfer trading / Capacity influence to drive volume stock into store to maximise sales & profit opportunities

BTL sales promotional agency in mumbai

 

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As connected as we all are these days, there is, amazingly, still a whole new dimension to achieve._x000D_
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So far the internet has done a brilliant job of bringing people closer together – be it in a personal capacity, or allowing a brand to come to life and show its human side – but what about the inanimate objects around us?_x000D_
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WeÂ’re ready to open up communication with all the appliances and devices that make our lifestyles what they are._x000D_
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Imagine a world where you can update the software on your washing machine to make it increasingly more eco-friendly? Or program it to buzz your cell phone when a cycle is finished?_x000D_
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ItÂ’s time to realize just how pivotal the Internet of Things (IoT) will be to marketing success in the near future._x000D_
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Opening up new avenues of connection_x000D_
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As IoT breathes digital life to more and more devices, manual interactions will become increasingly outdated._x000D_
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Take for example a simple vending machine. Right now you need to physically walk up to one and put in your choice and money to interact with it. What if it was online though?_x000D_
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There could be a myriad of interaction choices – you could send a message to the machine over social media that elicits a reaction; you could pay online; the vending machine could even have its own “online interface”._x000D_
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What does something like this mean for a marketer? Suddenly interactions that they could only quantify in sales become a virtual goldmine._x000D_
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You could use that vending machine in your experiential marketing to take a physical experience online, doing your amplification for you. You could use a QR code to activate the vending machine, and that same QR code could take the user to specific marketing material – the options are endless._x000D_
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What it definitely means is that thereÂ’s no reason why an experience should stay analog. IoT is the final step in full circle dialogue between you, your consumers and your products._x000D_
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IoT allows solutions over advertising_x000D_
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Consumers are over-saturated by advertising and traditional marketing techniques. Being constantly marketed at creates a jaded feeling. This is why content marketing has developed – to add more quality to a consumer’s life in exchange for them taking in your brand._x000D_
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IoT offers marketers the ultimate opportunity to become a useful part of a consumerÂ’s life. Most might not see this at the beginning, rather seeing 24 hour access to consumers as an opportunity for always on advertising._x000D_
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But that approach is so misguided that these marketers will very quickly see their market share drop. IoT comes with such a responsibility that people will quickly shy away from the brands that take advantage._x000D_
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Rather, the brands that take a fresh look at what it is to market will succeed through this avenue. You are no longer working hard to get your consumer’s attention. You are built into their lives, and the only “marketing” you need to do is communication that assists._x000D_
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For example, a connected car could feed the driver adverts every time they turn on the engine, or it could allow them to order new parts directly. It could allow a manufacturer to reward drivers for certain actions. Marketing will be all about experience._x000D_
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More connectivity means more data_x000D_
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Marketers eat, sleep and drink data. ItÂ’s what allows us to predict how someone will interact with and react to products, campaigns and experiences._x000D_
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Bringing products to life opens up a whole new avenue of data to explore and understand._x000D_
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Big data just got bigger._x000D_
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Brands will be able to tell how and when their products are used, and be able to tweak them to suit needs better than ever before. Products can become more personalised to certain target markets, and more functionalities can be stored and unlocked online._x000D_
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Is your brand ready to get more connected?_x000D_
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BTL sales promotional

Corporate Sales

Advertising selling

Market selling sales

College Campaigns

Retail Shop Programs

BTL sales promotional agency in mumbai

BTL sales promotional agency in mumbai

 

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