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Campus Marketing Agency in Andheri

    Campus Marketing

    Campus Marketing

    Head back-to-school and connect students and key influencers with your brand on college campuses across the country using Fulcrum’s event staffing services.

    Campus marketing events offer brands a great way to reach a niche demographic that they may have a hard time reaching through traditional forms of advertising.  For brands to stay relevant with college-age consumers, they must provide unique and engaging experiences for them.

    Fulcrum understands the need to provide outgoing and enthusiastic brand ambassadors and promotional staff that can approach and connect with college students on their terms. Build awareness for your brand, drive engagement, and create brand loyalty with those future spenders by letting Fulcrum take care of your campus marketing staffing needs.

     

    Student Now, Loyal Customer Later

    Increase Your Customer Base and Target College Students with Marketing

    Campus marketing refers to the promotion of products, brands and ideas to the higher student population.

    In order to sell your products or services to college students, you first have to reach them. You can do this by using successful marketing strategies. Fortunately, there are plenty of ways to reach college students and promote your brand. You can use campus brand ambassadors or create engaging  and Host events , social media posts. In other words, there are many ways to grab the attention of college students and sell your products. 

    Build your brand’s credibility and recognition with a population that in the following years will constitute the majority of the market is seen as an investment by many companies. Essentially their goal is to translate a student today into a loyal customer in the following years.

    There are several event marketing tactics that companies can use to connect with college students such as:

    • STREET TEAM MARKETING
    • CAMPUS SAMPLING EVENTS
    • PRODUCT DEMONSTRATIONS
    • LEAD GENERATION CAMPAIGNS
    • EXPERIENTIAL MARKETING EVENTS (ON-CAMPUS AND OFF-CAMPUS)
    • AWARENESS CAMPAIGNS
    • COLLEGE MOBILE MARKETING TOURS
    • PROMOTIONAL EVENTS
    • BAR AND NIGHTLIFE PROMOTIONS
    • TAILGATE MARKETING EVENTS
    • PUBLICITY STUNTS
    • COMMUNITY EVENTS

    We help create stimulating events that offer free programs and activities for college students, while helping marketers reach this elusive audience.

    Ways to Target College Students with Marketing

    Are you ready to reach your target college student audience? Here are some ways to target college students with marketing:

    • Hand out freebies, such as free brand products and company services
    • Create social media posts with hashtags directed at local college students
    • Host events on your company’s behalf
    • Attend campus events as a company representative
    • Hand out promotional materials

    How we can help?

    Get more sales leads in your marketing funnel using our lead generation programs.


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    Accordion Title

    Brand Promotions
    Event

    How to Target College Students with Marketing

    When it’s time to have a marketing brainstorming session, you want to zone in on your best target audience. College students fall within this category. 

    College students spend money on all types of products. In 2019, college students had a spending power of $376 billion! No matter what your brand is or what industry your products or services fall within, college students will likely be some of your best customers. As a result, you might wonder how to target college students with marketing?

    In order to sell your products or services to college students, you first have to reach them. You can do this by using successful marketing strategies. Fortunately, there are plenty of ways to reach college students and promote your brand. You can use campus brand ambassadors or create engaging social media posts. In other words, there are many ways to grab the attention of college students and sell your products. 

    Ways to Target College Students with Marketing

    Are you ready to reach your target college student audience? Here are some ways to target college students with marketing:

     

    Establish a Campus Brand Ambassador Program

    Many successful brands use campus brand ambassador programs to market their products to college students. The company staffs the brand ambassador program with college students who promote your products and services on their college campuses. 

    These in-person marketers use many strategies to get the word out on your company and brand products.

    Brand ambassadors use the following marketing strategies to target college students and promote your products: 

    • Hand out freebies, such as free brand products and company services
    • Create social media posts with hashtags directed at local college students
    • Host events on your company’s behalf
    • Attend campus events as a company representative
    • Hand out promotional materials

    You can task your brand ambassadors with job roles that work best for your company. And switch things up as you go! 

    Use Social Media Strategies

    College students are big fans of social media. With this in mind, use social media whenever possible and target college students with your marketing. 

    Promote your brand products and services with eye-catching social media posts. This strategy gets your advertising messages out to a large group of people with little work on your end. 

    When you create social media posts for your target audience, keep hashtags in mind. Use the right hashtags to zone in on college students and tag them on products or services that might interest them. You can also assign social media jobs to your brand ambassadors. 

    Sponsor Fundraising Events on College Campuses

    Another way to promote your brand with college students is to sponsor fundraising events on campus. Many colleges reach out to businesses and ask them to be event sponsors. You can sign up as an event sponsor, help a worthy cause, and get your brand name out there for all to see. 

    Some sponsorship opportunities are available every year while others are one-time events. However, both types of opportunities are excellent ways to target college students with marketing. 

    Hand Out Free Products to College Students

    You want college students to remember your brand. As a result, you can accomplish this task by handing out free products.

    By handing out samples, you’re providing college students with a way to try your products for free. If they like your products, they’ll remember your name and come back for more. 

    In addition, if you set up a campus ambassador program, provide your campus reps with products to hand out to students. Therefore, you can distribute products and college students will notice your brand. 

    Increase Your Brand Presence in Many Different Ways

    When you plan your marketing strategy to target college students, use different techniques to increase your brand presence. You can start out slow and hire one or two campus brand ambassadors and pair that marketing strategy with social media posts. Or put out a full marketing campaign that features all types of advertising strategies. 

    Don’t limit college student marketing to one or two strategies. Explore many different marketing options and expand your reach on campuses across the nation. 

    Increase Your Customer Base and Target College Students with Marketing

    College students are a prime target audience to focus on when you sell products and services. You can increase your customer base by gaining college students as customers. When you use a variety of marketing strategies, such as campus ambassador programs and product giveaways, your reach becomes even greater.

    Learn more about starting your new brand ambassador program and the best ways to target college students with marketing with the help of Campus Commandos. Our team will show you how to roll out your brand ambassador program and promote your brand on campuses across the country. 

    Contact Campus Commandos today and take your marketing strategy to a whole new level!

    Campus Marketing Agency in Andheri

     

    Campus Marketing Agency in Andheri

    About Andheri

    About Andheri East

    The largest and most densely populated suburb of Mumbai, Andheri started developing as early as 1915. This locality, situated on the west of Mumbai, on the Salsette Island, has the busiest railway station in the country. Andheri’s contribution to the country as a major industrial hub cannot be denied. Both the sections – Andheri East and Andheri West have a number of industrial and commercial centres.
    Andheri East is mostly known for being an industrial and commercial hub. Despite that, there are plenty of residential colonies here. The people settling down here are mostly from middle-class background and the residential areas are cheaper than those in the more upscale western neighbourhood. Andheri West is almost entirely residential, with most of the communities here being dominated by Parsi households and luxury apartments and villas. It is more posh than Andheri East, and the property prices are higher.
    The Andheri skyline is dotted with skyscrapers and high-rises. The most common property type is multi-storeyed apartments, with a few bungalows scattered here and there as remnants of Andheri’s rich Parsi heritage. The road network in Andheri is extensive, with broad roads, connecting it to every part of the city. Like the rest of Mumbai, life in Andheri is fast paced. The heavy flow of traffic and the number of malls and shopping centres in Andheri, makes it the first choice of many young Indians, who want to experience a happening city life.

    Key Projects in Andheri East :

    Kanakia Rainforest

    Connectivity and transit points

    Being a part of MMR, Andheri enjoys excellent rail connectivity. The Andheri railway station lies on the Mumbai Suburban Railway. The residents of Andheri mostly use the western line of the Mumbai Suburban Rail network for daily commutation. The harbour line, which is a part of the central line, connects Andheri station with Panvel and the Chhatrapati Shivaji Airport Terminus.
    The road network in Andheri is excellent. The Versova Causeway or the Versova Road connects Andheri with Versova. The two major arterial roads that run through Andheri are the Madhavdas Amarsey Road (M.A. Road) and the S.V. Road. Andheri is connected to further off areas like Borivali via the new link road.

    Major Landmarks

    The major landmarks in Andheri that sets it apart are –

     

    Zoroastrian Parsi Fire Temple
    Santacruz Electronics and Export Promotion Zone (SEEPZ)
    Andheri Sports Complex
    Gilbert Hill
    Mahakali Caves

    Factors for growth in the past

    Being located in the business capital of India, Andheri definitely enjoys the advantage of being home to a number of commercial and industrial hubs. The best example of these would be Saki Naka and MIDC-SEEPZ. The easy connectivity with the Chhatrapati Shivaji International Airport is another added advantage that Andheri enjoys.
    Developments in Andheri go back to the early nineties, when people from other states and colonies started migrating to Bombay. Andheri, which was previously dominated by the Parsi colonies, started to see rapid urbanisation under the influence of the subsequent colonisation.
    But the real development in Andheri started when a number of film studios and companies were set up in Andheri. This period started from 1935 and lasted till 1980, during which Andheri was the hub of the Bollywood film industry.
    One important infrastructure project, the Western Express Highway, which passes through east Andheri, connects this locality with suburbs like Bandra, Goregaon, Kandivili, Borivali and Dahisar. It then continues on to be the Delhi-Mumbai National Highway. Being located on such an important route, Andheri real estate continues to flourish under the constant traffic along this road.
    Another project improving the connectivity in Andheri is the recently completed Ghatkopar – Andheri – Versova corridor of the Mumbai Metro. This has proven to be a boon for commuters, as it reduces their traveling time from one and a half hours to less than thirty minutes.

     

    Residential and Commercial Market

    Although both parts of Andheri have thriving real estate markets, there are some differences between these two markets.
    The real estate market in Andheri East is distributed equally between residential and commercial properties. This locality claims a lower price rate than its western counterpart. Generally the properties in Andheri East are for middle class and upper class homebuyers. The properties favoured by these buyers are smaller, more compact apartment types, generally 1 or 2 BHKs, whose price range is Rs 10,400 – Rs 14,100 per sq. ft.
    The locality of Andheri West can be identified as a posh and upscale neighbourhood, with the residents comprising of all the elites of the film and TV industry, and globally successful business personalities. They prefer larger apartments or villas (3 or 4 BHKs). There are no industrial areas here; strictly residential locality, and the price range lies between Rs 16,550 – Rs 25,100 per sq. ft.

     

    Major Challenges

    Traffic Problems: The areas that are most affected by traffic problems are the Andheri-Kurla road and the Andheri station. The Andheri station has a footfall of more than 6 lakhs, which has increased since the completion of the Versova-Andheri-Ghatkopar metro corridor. This has caused congestion and traffic comes to a standstill on a daily basis.

    Garbage Disposal Problems: Parts of Andheri, especially Andheri West suffer from garbage disposal problems now and then. The agency responsible for the disposal and treatment of waste sometimes fails to pick up the garbage for some days at a stretch, creating extremely unhygienic conditions, especially in localities like Versova, J.P. Road and Lokhandwala.

    About Andheri West

    Andheri West is a popular, lively locality in the city of Mumbai. More affluent when compared to its eastern counterpart, it boasts of scenic sea-side views and landscaped beauty. Most of the property in Andheri West dates back to the early 1940s, with a majority of the residences exuding a sense of olden days. A locality for the elites, it is abode to several TV personalities, which has led to the soaring property values.
    Andheri West differs from its eastern counterpart in many ways. Though Andheri East offers great industrial exposure and swift connectivity, it lacks in basic structure and organisation, something Andheri West takes pride in. The western side of this suburb revels in its green landscapes and calm environment, making it a hot property destination among realtors.
    Primarily a residential catchment, Andheri West boasts of a myriad of amenities to accommodate to the residents’ needs. Situated close to the beach are prime residential complexes with state-of-the-art amenities such as swimming pools, jogging tracks, sports centers, departmental stores, and multiplexes. These include Lokhandwala Complex, Yari Road and Dhake Colony, among several others.
    Catering to the educational needs of youngsters, there are a plethora of eminent educational institutions such as Arya Vidya Mandir School, Bombay Cambridge High School, Sardar Patel College of Engineering and Valia College of Commerce and Arts.

     

    Key Projects in Andheri West :

    Makwana The Lion Park
    Platinum Heights

    Connectivity and Transit Points

    Andheri is one of the stations on the Western and Harbour Lines of the intricate Mumbai Suburban Railway network, connecting the suburb to major stations like Chhatrapati Shivaji Terminus and Panvel, and other prominent suburbs of the city like Bandra, Santacruz, Vile Parle and Mahim. Stations that are bound for other towns and cities either start at this station or make a halt there. The station is located a mere 4km away from the western part of the suburb.
    The recently operational Line 1 of the Mumbai Metro connects Andheri to Versova in the west and Ghatkopar in the east, enabling hassle-free travel between Western Line and the Central line of the suburban rail via important hubs such as the Airport, Western Express Highway, and the industrial region of Saki Naka.

    Major Landmarks

    â— Our Lady of Immaculate Conception Church

    â— Jain Mandir

    â— St Blaise Church

    â— Versova Beach

    â— Gilbert Hill

    â— Andheri Sports Complex

     

    Factors for Growth in the Past

    The construction of the Versova Causeway in 1940 led to the development of the surrounding areas of Andheri on Shasti Island, and the adjoining islet of Versova. One of the oldest colonies in this locality, the Dhake Colony, comprising five historic buildings, was built in circa 1950.
    The original layup of this area was that of a residential colony, a network of lanes filled with massive bungalows facing the sea. Though the bungalows have given rise to multi-storey apartments over the years, the well-designed layouts with serene views of the sea shore and landscaped green pavements, remains the same.

     

    Residential & Commercial Market

    The current sale trends for multi-storey apartments in Andheri West fall within the range of Rs 21,500- 22,200 per sq.ft., and that of builder floor apartments fall between Rs 18,200- 22,000 per sq.ft. Rental rates vary from Rs 42-55 per sq.ft. Residential houses in Andheri West may cost anywhere around Rs 18,600- 22, 700 per sq.ft., with rents ranging from Rs 42-48 per sq.ft.
    Current sale trends for commercial space fall within the brackets of Rs 19,000-20,000 per sq.ft., with rental rates ranging from Rs 95-100 per sq.ft.

     

    Major Challenges

    Problems caused by the perennial congestion on roads along with slow moving traffic adversely affect the residents of Andheri West. Poor lighting, ineffective methods of garbage disposal, and incidents of chain snatching and other petty crimes have also been reported.

    Factors for Growth in the Future

    The operation of Line 1 of the Mumbai Metro, increasing the connectivity between Andheri and other prime localities, has acted as a catalyst in this area’s growth.
    New projects by renowned developers such as Rustomjee Developers, Sheth Developers, Nahar Amrit Shakti, Kani ka Spaces and Hubtown are in the pipeline.
    The future prospects of Andheri West are boundless. The investment in commercial and residential units in this locality will continue to fetch good returns in the near future, leading to unbridled growth and progress.

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