Retail Management

Module 1: Introduction to Retailing

introduction to retailing

retailing

supply chains

challenges in retailing

the evolution of retail

information systems in retail

adaptation in retail

careers in retail

why working retail is tough

retail management requirements

skills of a retail manager

strategic planning in retail management

strategic planning in retail

the retail mix

the retailing concept

putting it together introduction to retailing

Module 2: Retail Environment Analysis

why it matters retail environmental analysis

retailer classification

advantages and disadvantages of retailer types

food retailers

variety and assortment of goods in food retail

current trends in food retail

service and merchandise retailers

assortment levels and types of retailers

types of service retailers

store based strategy mixes

scrambled merchandising

evolving through mergers diversification and downsizing

competitive analysis

putting it together retail environment analysis

 

 

Module 3: Multi-Channel Retailing

multi channel retailing

single channel multi channel and omni channel retailing

development of retailing channel strategies

key differences between single channel multi channel and omni channel retailing

non store retail channels

retailers and non store channel types

comparison of store catalog and internet channels

electronic retailing

advantages and disadvantages of electronic retailing

mobile apps and customer interaction

role of the web to retailers

challenges of multichannel retailers

customer impressions and the seamless experience

data to support the multichannel shopping experience

putting it together multi channel retailing

 

 

Module 4: Identifying and Understanding Customer Behavior

identifying and understanding customer behavior

the customer decision making process

conflicting needs of customers

information used in buying decisions

multiattribute model

models of the buying process

increasing sales with limited problem solving

habitual decision making

understanding customers

why it is important for retailers to research and understand their customers

describing customers

customers buying choices main factors used to describe customers

retailer decisions based on target market planning

differentiated mass and concentrated marketing strategies

predicting a retail strategy mix

identifying and understanding customer behavior 2

Module 5: Strategic Retail Planning and Management

strategic retail planning and management

strategic planning in retail 2

importance of strategic planning to retailers

decisions and strategy strategic planning is a formal process that evaluates the marke

step by step how retailers create a strategic plan

short and long run objectives

target market techniques

target market techniques 2

key variables in retailers strategic planning

tactical decisions

retail audits

retail strategic planning opportunities

create sustainable competitive advantage

retail growth opportunities

strategic retail planning and management 2

 

Module 6: Trade-Area Analysis and Site Selection

trade area analysis and site selection

selecting a store location

data analysis for store location selection

location effects on planning

retail trading area

gis and location decisions

explain the significance of selecting a store location

retail locations variety of locations available to retailers

retail site selection decisions

things to consider when choosing a location for your business

influence of societal views

huff gravity model

common lease types

putting it together trade area analysis and site selection

 

Module 7: Information Systems in Retail and CRM Software

information systems in retail and crm software

why retailers need a centralized data hub

retail information systems

data warehousing and data mining

upc rfid and qr codes technologies retailers use

use of information systems to manage the supply chain

flow of goods based on the type of retailer supply chains

sales and information systems

supplier and retailer coordination

how customer shopping data is collected

customer database

collecting identifying information

privacy issues

analyzing the customer database

goals of data analysis

frequent shopper and rewards programs

customer retention techniques

information systems in retail and crm software 2

Module 8: Retail Human Resources

retail human resources

organizational patterns of a retail business

retailer structures

divisions of a retail business

retail organizational structure

requirements of human resource management

steps of human resource management

challenges in human resource management

attracting the best employees

how retailers can attract the best employees

developing star employees

motivating employees

diverse and inclusive workforce

legal issues in human resource management

putting it together retail human resources

 

 

 

Module 9: Financial Strategies in Retail

financial strategies in retail

financial plans

performance objectives and measurements

income statements

balance sheets

budgeting and cash flow

zero based vs incremental budgeting

ongoing budgeting process

seasonality and cash flow

putting it together financial strategies in retail

Module 10: Retail Operations: Managing the Store

retail operations and managing the store

finding personnel

interviewing prospective employees

training new employees

retaining personnel

rewards and compensation plans

100 ways to reward employees

operating functions

how to create the perfect work schedule for your team

putting it together retail operations and managing the store

Module 11: Merchandise Management

merchandise management

merchandise planning and management

retail buying organizations

merchandise buying systems

merchandise planning process

merchandise assortment options

inventory levels inventory planning

merchandise flow

merchandise allocations

merchandising decisions

buying merchandise

sourcing decisions retailers when buying merchandise

negotiations

building partner relationships

ethical and social responsibilities

outline the considerations taken by retailers when buying merchandise

putting it together merchandise management

 

 

Module 12: Retail Pricing and Sales Strategies

retail pricing and sales strategies

pricing in retail

retail pricing strategies

pricing and the retail mix

pricing objectives 2

pricing strategies

price elasticity

price elasticity calculations

product pricing methods

break even point

competition oriented pricing

demand oriented pricing

reducing product markdowns

liquidating markdown merchandise

pricing techniques used by retailers to increase sales and profits

loss leader

price lining

history of odd pricing

putting it together retail pricing and sales strategies

Module 13: Retail Image: Layout and Visual Merchandising

retail image layout and visual merchandising

store design identify the key objectives of good store design

design and sales case study in leveraging store layout to impact sales

store layout design and costs

store layout

store layout designs

product layout

rewarding shopping experiences

presentation techniques

store interior design

how the store environment can create a rewarding shopping experience

atmosphere in web retailing

online store design

user experience 2

pros and cons of an online store

putting it together retail image layout and visual merchandising

Module 14: Integrated Marketing Communications and Promotions

integrated marketing communications and promotions

explore the concept of integrated marketing communications and retail promotions

communication programs

marketing communication program smart

how retailers build a brand image and increase customer loyalty by using imc programs

integrated marketing communications mix

sales promotions in retail

direct marketing in retail

online media and retail

social media and retail

key elements of the integrated marketing communications mix

putting it together integrated marketing communications and promotions

 

 

 

 

Module 15: Customer Service Strategies

customer service strategies

identify how retailers can use excellent customer service as a differentiation tool

customer profiles

external customers

offered services

personalized vs standardized service

the customer evaluation process

service quality perceptions

customer expectations

problem resolution through excellent customer service

the key components of the customer evaluation process

the gap model of service quality

gap 2 management perception vs quality specifications

gap 3 quality specifications vs service delivery

gap 4 service delivery vs external communications

gap 5 actual performance vs perceived service gap