{"id":284,"date":"2026-03-27T19:53:19","date_gmt":"2026-03-27T19:53:19","guid":{"rendered":"https:\/\/fulcrumresources.net\/offline-marketing-agency\/?page_id=284"},"modified":"2026-03-31T18:59:40","modified_gmt":"2026-03-31T18:59:40","slug":"product-sampling-events","status":"publish","type":"page","link":"https:\/\/fulcrumresources.net\/offline-marketing-agency\/product-sampling-events\/","title":{"rendered":"product-sampling-events"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"284\" class=\"elementor elementor-284\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9951f e-flex e-con-boxed e-con e-parent\" data-id=\"7f9951f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2764a7e elementor-widget elementor-widget-html\" data-id=\"2764a7e\" data-element_type=\"widget\" data-e-type=\"widget\" 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#e5e7eb;}\n.ps .acc__item:first-child{border-top:1px solid #e5e7eb;}\n.ps .acc__q{padding:20px 0;display:flex;justify-content:space-between;align-items:center;cursor:pointer;gap:16px;font-family:'Playfair Display',serif;font-size:16px;font-weight:700;color:#111827;user-select:none;transition:color .2s;background:transparent;border:none;width:100%;text-align:left;}\n.ps .acc__q:hover{color:#c8222a;}\n.ps .acc__icon{width:28px;height:28px;border-radius:50%;flex-shrink:0;border:1.5px solid #e5e7eb;display:flex;align-items:center;justify-content:center;color:#c8222a;font-size:18px;line-height:1;transition:background .2s,border-color .2s,transform .35s;}\n.ps .acc__item.open .acc__icon{background:#c8222a;border-color:#c8222a;color:#fff;transform:rotate(45deg);}\n.ps .acc__a{max-height:0;overflow:hidden;transition:max-height .4s ease,padding .3s;font-size:14px;color:#6b7280;line-height:1.8;}\n.ps .acc__item.open .acc__a{max-height:320px;padding-bottom:18px;}\n\n\/* \u2500\u2500 CTA \u2500\u2500 *\/\n.ps .cta{background:#c8222a;padding:88px 40px;text-align:center;position:relative;overflow:hidden;}\n.ps .cta::before{content:'';position:absolute;inset:0;background:repeating-linear-gradient(45deg,rgba(255,255,255,.025) 0,rgba(255,255,255,.025) 1px,transparent 1px,transparent 40px);pointer-events:none;}\n.ps .cta__in{max-width:700px;margin:0 auto;position:relative;}\n.ps .cta h2{color:#fff;margin-bottom:14px;}\n.ps .cta p{color:rgba(255,255,255,.85);font-size:16px;margin-bottom:34px;line-height:1.7;}\n.ps .cta__btns{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;}\n\n.ps .rev{opacity:0;transform:translateY(28px);transition:opacity .6s ease,transform .6s cubic-bezier(.25,.46,.45,.94);}\n.ps .rl{opacity:0;transform:translateX(-28px);transition:opacity .6s ease,transform .6s cubic-bezier(.25,.46,.45,.94);}\n.ps .rr{opacity:0;transform:translateX(28px);transition:opacity .6s ease,transform .6s cubic-bezier(.25,.46,.45,.94);}\n.ps .vis{opacity:1!important;transform:none!important;}\n\n@media(max-width:1024px){\n  .ps .svc-grid{grid-template-columns:1fr 1fr;}\n  .ps .loc-grid{grid-template-columns:1fr 1fr;}\n  .ps .why-grid{grid-template-columns:1fr 1fr;}\n  .ps .why-stats{grid-template-columns:1fr 1fr;}\n  .ps .ind-grid{grid-template-columns:1fr 1fr;}\n}\n@media(max-width:768px){\n  .ps .hero__in,.ps .intro__in,.ps .how__in,.ps .faq__in{grid-template-columns:1fr;gap:36px;}\n  .ps .svc-grid,.ps .loc-grid,.ps .why-grid{grid-template-columns:1fr;}\n  .ps .ind-grid,.ps .why-stats{grid-template-columns:1fr 1fr;}\n  .ps .hero,.ps .intro,.ps .services,.ps .locations,.ps .how,.ps .why,.ps .industries,.ps .related,.ps .faq,.ps .cta{padding:56px 20px;}\n  .ps .hero__card{display:none;}\n}\n@media(max-width:480px){\n  .ps .ind-grid,.ps .why-stats{grid-template-columns:1fr;}\n}\n<\/style>\n\n<div class=\"ps\">\n\n<!-- HERO -->\n<section class=\"hero\">\n  <div class=\"hero__in\">\n    <div>\n      <div class=\"hero__badge\"><span class=\"bdot\"><\/span>Product Sampling &bull; Sampling Events &bull; Trial Campaigns &bull; Pan India<\/div>\n      <h1>Product Sampling<br><span class=\"red\">Events &amp; Sampling<\/span><br>Agency in India<\/h1>\n      <p class=\"hero__sub\">Nothing convinces a consumer to buy your product faster than experiencing it themselves. Fulcrum&rsquo;s product sampling events put your brand directly in the hands \u2014 and mouths, homes, and daily routines \u2014 of your ideal target consumers, generating trial, building preference, and driving measurable first-purchase conversion at scale across India.<\/p>\n      <div class=\"hero__btns\">\n        <a href=\"\/our-field-marketing-location\/\" class=\"btn btn-r\">Plan Your Sampling Campaign <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14M12 5l7 7-7 7\"\/><\/svg><\/a>\n        <a href=\"\/demonstration-activities\/\" class=\"btn btn-ro\">Demonstration Activities &rarr;<\/a>\n      <\/div>\n      <div class=\"hero__trust\">\n        <div class=\"htick\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n        <span>In-Store &bull; Residential &bull; Malls &bull; Offices &bull; Events &bull; Pan India<\/span>\n      <\/div>\n    <\/div>\n    <div class=\"hero__card\">\n      <div class=\"hcard\">\n        <div class=\"hcard__rainbow\"><\/div>\n        <div class=\"hcard__body\">\n          <div class=\"hcard__live\"><span class=\"hcard__live-dot\"><\/span>Active Sampling Campaigns<\/div>\n          <h3>Product Sampling Events<\/h3>\n          <p class=\"hcard__sub\">Getting your product into the hands that matter most<\/p>\n          <div class=\"hstat-grid\">\n            <div class=\"hstat\"><div class=\"hstat-n\">250+<\/div><div class=\"hstat-l\">Cities Pan India<\/div><\/div>\n            <div class=\"hstat\"><div class=\"hstat-n\">5\u20137x<\/div><div class=\"hstat-l\">Higher Trial Conversion<\/div><\/div>\n            <div class=\"hstat\"><div class=\"hstat-n\">All<\/div><div class=\"hstat-l\">Sampling Formats<\/div><\/div>\n            <div class=\"hstat\"><div class=\"hstat-n\">Daily<\/div><div class=\"hstat-l\">MIS Reporting<\/div><\/div>\n          <\/div>\n          <button class=\"hcard__cta\" onclick=\"window.location='\/our-field-marketing-location\/'\">\n            Start Your Sampling Campaign <svg width=\"15\" height=\"15\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14M12 5l7 7-7 7\"\/><\/svg>\n          <\/button>\n          <div class=\"hcard__conf\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#9ca3af\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"11\" width=\"18\" height=\"11\" rx=\"2\"\/><path d=\"M7 11V7a5 5 0 0110 0v4\"\/><\/svg>\n            <span>Confidential. Campaign details are never shared.<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- MARQUEE -->\n<div class=\"marquee\">\n  <div class=\"mtrack\">\n    <span>In-Store Sampling<\/span><span>Residential Sampling<\/span><span>Mall Sampling Events<\/span><span>Office Campus Sampling<\/span><span>Event Sampling<\/span><span>Free Trial Distribution<\/span><span>Society Sampling<\/span><span>Food & Beverage Sampling<\/span><span>Beauty Product Sampling<\/span><span>Consumer Feedback Collection<\/span>\n    <span>In-Store Sampling<\/span><span>Residential Sampling<\/span><span>Mall Sampling Events<\/span><span>Office Campus Sampling<\/span><span>Event Sampling<\/span><span>Free Trial Distribution<\/span><span>Society Sampling<\/span><span>Food & Beverage Sampling<\/span><span>Beauty Product Sampling<\/span><span>Consumer Feedback Collection<\/span>\n  <\/div>\n<\/div>\n\n<!-- INTRO (white + lottie) -->\n<section class=\"intro\">\n  <div class=\"intro__in\">\n    <div class=\"intro__left rl ps-a\">\n      <span class=\"lbl\">Why Product Sampling Works<\/span>\n      <h2>The Most Powerful Way to Drive First Purchase \u2014 Put It in Their Hands<\/h2>\n      <div class=\"hr\"><\/div>\n      <p>Consumer research consistently shows that product trial is the single most effective driver of first purchase. A consumer who tries your product is 5\u20137 times more likely to buy it than one who only sees your advertisement. This is the core power of product sampling \u2014 it eliminates the consumer&rsquo;s risk, removes the barrier of uncertainty, and replaces it with direct, personal product experience.<\/p>\n      <p>At Fulcrum, we design and execute product sampling events and campaigns that go beyond simply distributing free samples. Our trained sampling teams engage consumers in meaningful conversations \u2014 explaining your product, answering questions, communicating your brand story, and capturing feedback \u2014 transforming every sample into a genuine brand interaction that drives trial, preference, and purchase.<\/p>\n      <div class=\"highlight\">&ldquo;A consumer who has tried your product has made a decision with their senses \u2014 not their assumptions. That&rsquo;s the difference between advertising and sampling.&rdquo;<\/div>\n      <div style=\"display:flex;gap:12px;flex-wrap:wrap;\">\n        <a href=\"\/in-store-brand-activation\/\" class=\"btn btn-r\">In-Store Activation <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14M12 5l7 7-7 7\"\/><\/svg><\/a>\n        <a href=\"\/ourservices\/btl-activation-services-2\/\" class=\"btn btn-n\">BTL Activation &rarr;<\/a>\n      <\/div>\n    <\/div>\n    <div class=\"rr ps-a\" style=\"transition-delay:.1s\">\n      <div class=\"lottie-box\">\n        <lottie-player src=\"https:\/\/assets9.lottiefiles.com\/packages\/lf20_V9t630.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- 6 SAMPLING SERVICES (bg2, 3-col) -->\n<section class=\"services\">\n  <div class=\"svc-head rev ps-a\">\n    <span class=\"lbl\">Sampling Services<\/span>\n    <h2>Six Product Sampling &amp; Trial Campaign Services<\/h2>\n    <div class=\"hr hr-c\"><\/div>\n    <p>From targeted in-store sampling and residential trial campaigns to large-scale event sampling \u2014 our six services cover every format and channel needed to get your product into the right hands at scale.<\/p>\n  <\/div>\n  <div class=\"svc-grid\" id=\"ps-cards\">\n\n    <div class=\"sc c1\">\n      <div class=\"sc-bar\"><\/div><div class=\"sc-inner\">\n        <div class=\"sc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 2L3 6v14a2 2 0 002 2h14a2 2 0 002-2V6l-3-4z\"\/><line x1=\"3\" y1=\"6\" x2=\"21\" y2=\"6\"\/><path d=\"M16 10a4 4 0 01-8 0\"\/><\/svg><\/div>\n        <span class=\"sc-tag\">In-Store<\/span>\n        <h3>In-Store Product Sampling<\/h3>\n        <p>Promoter-led product sampling at supermarkets, hypermarkets, pharmacies, and specialty stores \u2014 engaging walk-in consumers at the exact point of purchase with live trials, tastings, and demonstrations.<\/p>\n        <ul class=\"sc-pts\">\n          <li>Trained promoters at high-footfall stores<\/li>\n          <li>Targeted sampling to relevant shopper demographics<\/li>\n          <li>Trial-to-purchase conversion tracking<\/li>\n          <li>Consumer feedback capture per trial<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <div class=\"sc c2\">\n      <div class=\"sc-bar\"><\/div><div class=\"sc-inner\">\n        <div class=\"sc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 9l9-7 9 7v11a2 2 0 01-2 2H5a2 2 0 01-2-2z\"\/><polyline points=\"9 22 9 12 15 12 15 22\"\/><\/svg><\/div>\n        <span class=\"sc-tag\">Residential<\/span>\n        <h3>Residential &amp; Society Sampling<\/h3>\n        <p>Door-to-door and society-level product sampling campaigns targeting specific residential communities \u2014 placing your product directly in the home environment where daily usage decisions are made.<\/p>\n        <ul class=\"sc-pts\">\n          <li>Door-to-door sample distribution<\/li>\n          <li>Society gate and common area sampling<\/li>\n          <li>Targeted demographic housing selection<\/li>\n          <li>Post-trial follow-up calling option<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <div class=\"sc c3\">\n      <div class=\"sc-bar\"><\/div><div class=\"sc-inner\">\n        <div class=\"sc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M20 12V22H4V12M22 7H2v5h20V7z\"\/><path d=\"M12 22V7M12 7H7.5a2.5 2.5 0 010-5C11 2 12 7 12 7zM12 7h4.5a2.5 2.5 0 000-5C13 2 12 7 12 7z\"\/><\/svg><\/div>\n        <span class=\"sc-tag\">Mall &amp; Event<\/span>\n        <h3>Mall &amp; Event Sampling<\/h3>\n        <p>High-impact sampling events at shopping malls, consumer exhibitions, trade fairs, and public events \u2014 reaching large, engaged audiences in environments where consumers are open to discovering new products.<\/p>\n        <ul class=\"sc-pts\">\n          <li>Branded sampling stalls and kiosks<\/li>\n          <li>Mall atrium and food court sampling<\/li>\n          <li>Consumer exhibitions and trade shows<\/li>\n          <li>Festival and seasonal event activation<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <div class=\"sc c4\">\n      <div class=\"sc-bar\"><\/div><div class=\"sc-inner\">\n        <div class=\"sc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"2\" y=\"7\" width=\"20\" height=\"14\" rx=\"2\"\/><path d=\"M16 7V5a2 2 0 00-2-2h-4a2 2 0 00-2 2v2\"\/><\/svg><\/div>\n        <span class=\"sc-tag\">Corporate<\/span>\n        <h3>Office Campus &amp; Corporate Sampling<\/h3>\n        <p>Targeted sampling at IT parks, corporate campuses, business hubs, and office buildings \u2014 reaching working professionals in a concentrated environment ideal for FMCG, personal care, health, and food &amp; beverage brands.<\/p>\n        <ul class=\"sc-pts\">\n          <li>IT park and tech campus outreach<\/li>\n          <li>Office reception and canteen sampling<\/li>\n          <li>High-income professional demographics<\/li>\n          <li>Weekday high-footfall deployment<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <div class=\"sc c5\">\n      <div class=\"sc-bar\"><\/div><div class=\"sc-inner\">\n        <div class=\"sc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M21 10c0 7-9 13-9 13s-9-6-9-13a9 9 0 0118 0z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg><\/div>\n        <span class=\"sc-tag\">Hyperlocal<\/span>\n        <h3>Hyperlocal Targeted Sampling<\/h3>\n        <p>Precision-targeted sampling campaigns designed to reach a very specific consumer profile in a defined micro-geography \u2014 using demographic profiling, territory mapping, and planned outreach to maximise relevance and conversion.<\/p>\n        <ul class=\"sc-pts\">\n          <li>Demographic and psychographic targeting<\/li>\n          <li>Pin-code level territory planning<\/li>\n          <li>Competitor user targeting strategies<\/li>\n          <li>GPS-tracked distribution logging<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <div class=\"sc c6\">\n      <div class=\"sc-bar\"><\/div><div class=\"sc-inner\">\n        <div class=\"sc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M9 11l3 3L22 4\"\/><path d=\"M21 12v7a2 2 0 01-2 2H5a2 2 0 01-2-2V5a2 2 0 012-2h11\"\/><\/svg><\/div>\n        <span class=\"sc-tag\">Research<\/span>\n        <h3>Sampling with Consumer Research<\/h3>\n        <p>Structured sampling campaigns that combine product trial with real-time consumer research \u2014 capturing feedback, usage intent, purchase likelihood, and product perception data that provides actionable insights beyond simple trial volume.<\/p>\n        <ul class=\"sc-pts\">\n          <li>Post-trial questionnaire administration<\/li>\n          <li>Purchase intention scoring<\/li>\n          <li>Competitive comparison feedback<\/li>\n          <li>Detailed daily research reports<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<!-- SAMPLING LOCATIONS (white, 4-col + 4-col) -->\n<section class=\"locations\">\n  <div class=\"loc-head rev ps-a\">\n    <span class=\"lbl\">Where We Sample<\/span>\n    <h2>Eight Sampling Locations \u2014 Reaching Your Consumer Everywhere<\/h2>\n    <div class=\"hr hr-c\"><\/div>\n    <p>We execute product sampling campaigns across every major consumer touchpoint \u2014 ensuring your product reaches your target audience wherever they shop, live, work, or spend their leisure time.<\/p>\n  <\/div>\n  <div class=\"loc-grid rev ps-a\" style=\"transition-delay:.1s\">\n    <div class=\"lc v1\">\n      <div class=\"lc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M6 2L3 6v14a2 2 0 002 2h14a2 2 0 002-2V6l-3-4z\"\/><line x1=\"3\" y1=\"6\" x2=\"21\" y2=\"6\"\/><\/svg><\/div>\n      <h3>Supermarkets &amp; Hypermarkets<\/h3>\n      <p>In-store sampling at DMart, Big Bazaar, Reliance Smart, Star Bazaar \u2014 highest ROI sampling environment for food, FMCG, and personal care.<\/p>\n    <\/div>\n    <div class=\"lc v2\">\n      <div class=\"lc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 9l9-7 9 7v11a2 2 0 01-2 2H5a2 2 0 01-2-2z\"\/><\/svg><\/div>\n      <h3>Residential Societies<\/h3>\n      <p>Society gates, common areas, and door-to-door delivery to households in targeted communities \u2014 placing your product in the home.<\/p>\n    <\/div>\n    <div class=\"lc v3\">\n      <div class=\"lc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 3h18v18H3zM3 9h18M9 21V9\"\/><\/svg><\/div>\n      <h3>Shopping Malls<\/h3>\n      <p>High-footfall mall activations \u2014 atrium stalls, food courts, and premium retail environments ideal for lifestyle, beauty, and premium brands.<\/p>\n    <\/div>\n    <div class=\"lc v4\">\n      <div class=\"lc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"2\" y=\"7\" width=\"20\" height=\"14\" rx=\"2\"\/><path d=\"M16 7V5a2 2 0 00-2-2h-4a2 2 0 00-2 2v2\"\/><\/svg><\/div>\n      <h3>Corporate Offices &amp; IT Parks<\/h3>\n      <p>Tech parks and corporate campuses \u2014 concentrated, high-income professional audiences ideal for health, personal care, and premium food brands.<\/p>\n    <\/div>\n    <div class=\"lc v5\">\n      <div class=\"lc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M16 2v4M8 2v4M3 10h18\"\/><\/svg><\/div>\n      <h3>Consumer Exhibitions &amp; Fairs<\/h3>\n      <p>Trade shows, exhibitions, melas, and consumer fairs \u2014 engaged, captive audiences who are specifically attending to discover new products.<\/p>\n    <\/div>\n    <div class=\"lc v6\">\n      <div class=\"lc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/div>\n      <h3>Hospitals &amp; Clinics<\/h3>\n      <p>Healthcare product sampling at hospitals, clinic waiting areas, and pharmacy chains \u2014 ideal for nutraceuticals, OTC health products, and personal care.<\/p>\n    <\/div>\n    <div class=\"lc v7\">\n      <div class=\"lc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 014 4v14a3 3 0 00-3-3H2z\"\/><\/svg><\/div>\n      <h3>Schools &amp; Colleges<\/h3>\n      <p>Campus sampling events for youth-targeted products \u2014 stationery, food, beverages, personal care \u2014 reaching student demographics directly.<\/p>\n    <\/div>\n    <div class=\"lc v8\">\n      <div class=\"lc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M21 10c0 7-9 13-9 13s-9-6-9-13a9 9 0 0118 0z\"\/><\/svg><\/div>\n      <h3>Transit &amp; Public Locations<\/h3>\n      <p>Railway stations, bus stands, metro stations, and high-footfall public spaces \u2014 mass reach for everyday consumer products targeting commuters.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- HOW WE EXECUTE (bg2, 5-step + process lottie) -->\n<section class=\"how\">\n  <div class=\"how__in\">\n    <div class=\"rl ps-a\">\n      <div class=\"lottie-box\">\n        <lottie-player src=\"https:\/\/assets3.lottiefiles.com\/packages\/lf20_uwR49r.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/lottie-player>\n      <\/div>\n    <\/div>\n    <div class=\"how__right rr ps-a\" style=\"transition-delay:.1s\">\n      <span class=\"lbl\">How We Execute<\/span>\n      <h2>Our 5-Step Product Sampling Execution Process<\/h2>\n      <div class=\"hr\"><\/div>\n      <p>Every Fulcrum sampling campaign is structured, targeted, and data-driven \u2014 designed to maximise trial volume, conversion rate, and the quality of consumer intelligence gathered.<\/p>\n      <div class=\"steps\">\n        <div class=\"step\"><div class=\"step-l\"><div class=\"step-num\">1<\/div><\/div><div class=\"step-body\"><strong>Campaign Brief &amp; Target Audience Definition<\/strong><span>We understand your product, ideal consumer profile, sampling objective, geography, and budget \u2014 building a detailed campaign plan before a single sample is ordered.<\/span><\/div><\/div>\n        <div class=\"step\"><div class=\"step-l\"><div class=\"step-num\" style=\"background:#2563eb\">2<\/div><\/div><div class=\"step-body\"><strong>Location Selection &amp; Sampling Plan<\/strong><span>We identify and map the highest-priority sampling locations based on your target demographic \u2014 footfall data, residential profile, occupation mix, and category purchase behaviour inform every location decision.<\/span><\/div><\/div>\n        <div class=\"step\"><div class=\"step-l\"><div class=\"step-num\" style=\"background:#16a34a\">3<\/div><\/div><div class=\"step-body\"><strong>Promoter Recruitment, Training &amp; Briefing<\/strong><span>Promoters are recruited and trained on your product, brand story, sampling script, consumer engagement approach, and feedback questionnaire administration before deployment.<\/span><\/div><\/div>\n        <div class=\"step\"><div class=\"step-l\"><div class=\"step-num\" style=\"background:#d97706\">4<\/div><\/div><div class=\"step-body\"><strong>Sampling Execution &amp; GPS Monitoring<\/strong><span>GPS-verified sampling activity at every location \u2014 daily sample counts, consumer contacts, feedback forms collected, and any observations reported in real time via the field reporting app.<\/span><\/div><\/div>\n        <div class=\"step\"><div class=\"step-l\"><div class=\"step-num\" style=\"background:#7c3aed\">5<\/div><\/div><div class=\"step-body\"><strong>Daily Reporting &amp; Campaign Optimisation<\/strong><span>Daily MIS reports every evening covering samples distributed, consumers engaged, feedback collected, and conversion observations \u2014 with weekly optimisation of locations, timing, and approach based on data.<\/span><\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- WHY SAMPLING WORKS (navy, 3-col cards + 4 stats) -->\n<section class=\"why\">\n  <div class=\"why__in\">\n    <div class=\"why__head rev ps-a\">\n      <span class=\"lbl\" style=\"color:#d4a843;\">Why Sampling Works<\/span>\n      <h2 style=\"color:#fff;\">Why Product Sampling Outperforms Every Other Form of Consumer Marketing<\/h2>\n      <p>Consumer psychology is clear \u2014 personal experience with a product removes doubt, builds confidence, and creates the strongest possible purchase intent. Here is why sampling consistently delivers the highest ROI of any consumer marketing activity.<\/p>\n    <\/div>\n    <div class=\"why-grid rev ps-a\" style=\"transition-delay:.1s\">\n      <div class=\"wc\">\n        <div class=\"wc-icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M20.84 4.61a5.5 5.5 0 00-7.78 0L12 5.67l-1.06-1.06a5.5 5.5 0 00-7.78 7.78L12 21.23l7.78-7.78 1.06-1.06a5.5 5.5 0 000-7.78z\"\/><\/svg><\/div>\n        <h3>Removes Purchase Risk<\/h3>\n        <p>Consumers are reluctant to spend money on a product they have never tried. Sampling eliminates this barrier completely \u2014 there is no risk in accepting a free sample, and a positive experience converts directly into willingness to pay.<\/p>\n      <\/div>\n      <div class=\"wc\">\n        <div class=\"wc-icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M18 20V10M12 20V4M6 20v-6\"\/><\/svg><\/div>\n        <h3>5\u20137x Higher Conversion<\/h3>\n        <p>Consumers who have tried a product are 5\u20137 times more likely to purchase it than those who have only seen advertising. This is the core reason sampling delivers consistently higher ROI than any equivalent advertising investment.<\/p>\n      <\/div>\n      <div class=\"wc\">\n        <div class=\"wc-icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M21 15a2 2 0 01-2 2H7l-4 4V5a2 2 0 012-2h14a2 2 0 012 2z\"\/><\/svg><\/div>\n        <h3>Real Consumer Intelligence<\/h3>\n        <p>Sampling campaigns generate invaluable consumer feedback \u2014 genuine reactions to your product, comparison to competitors, and insights on what messaging resonates \u2014 that market research alone cannot replicate.<\/p>\n      <\/div>\n      <div class=\"wc\">\n        <div class=\"wc-icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M17 21v-2a4 4 0 00-4-4H5a4 4 0 00-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><\/svg><\/div>\n        <h3>Word-of-Mouth Amplification<\/h3>\n        <p>Consumers who have tried and liked your product naturally share their experience \u2014 recommending it to family, friends, and colleagues. Sampling creates organic word-of-mouth at a scale no paid advertising can manufacture.<\/p>\n      <\/div>\n      <div class=\"wc\">\n        <div class=\"wc-icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M13 2L3 14h9l-1 8 10-12h-9l1-8z\"\/><\/svg><\/div>\n        <h3>Accelerates New Product Launch<\/h3>\n        <p>For new products entering the market, sampling dramatically compresses the awareness-to-trial-to-purchase timeline \u2014 creating first-trial consumers in weeks rather than months of advertising investment.<\/p>\n      <\/div>\n      <div class=\"wc\">\n        <div class=\"wc-icon\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M9 11l3 3L22 4\"\/><\/svg><\/div>\n        <h3>Measurable, Transparent ROI<\/h3>\n        <p>Every sample distributed, every consumer engaged, and every conversion tracked \u2014 sampling provides measurable ROI with daily data that enables campaign optimisation and clear post-campaign evaluation.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"why-stats rev ps-a\" style=\"transition-delay:.2s\">\n      <div class=\"ws\"><div class=\"ws-n\">5\u20137x<\/div><div class=\"ws-l\">Higher Conversion vs Ads<\/div><div class=\"ws-s\">Trial-to-purchase rate<\/div><\/div>\n      <div class=\"ws\"><div class=\"ws-n\">70%<\/div><div class=\"ws-l\">Post-Trial Purchase Intent<\/div><div class=\"ws-s\">For positively received products<\/div><\/div>\n      <div class=\"ws\"><div class=\"ws-n\">250+<\/div><div class=\"ws-l\">Cities Pan India<\/div><div class=\"ws-s\">Active sampling campaigns<\/div><\/div>\n      <div class=\"ws\"><div class=\"ws-n\">Daily<\/div><div class=\"ws-l\">Reports &amp; Feedback Data<\/div><div class=\"ws-s\">Full campaign transparency<\/div><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- INDUSTRIES (bg2) -->\n<section class=\"industries\">\n  <div class=\"ind-head rev ps-a\">\n    <span class=\"lbl\">Industries We Serve<\/span>\n    <h2>Product Sampling Across All Consumer Categories<\/h2>\n    <p>Our sampling agency expertise spans every major consumer product category \u2014 from FMCG food and beverages to personal care, healthcare, and consumer electronics.<\/p>\n  <\/div>\n  <div class=\"ind-grid rev ps-a\" style=\"transition-delay:.1s\">\n    <div class=\"ind i1\"><div class=\"ind-icon\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 2h18l-2 7H5L3 2zM5 9l-1 10a2 2 0 002 2h12a2 2 0 002-2L19 9\"\/><\/svg><\/div><h3>FMCG &amp; Foods<\/h3><p>Packaged foods, snacks, beverages, dairy<\/p><\/div>\n    <div class=\"ind i2\"><div class=\"ind-icon\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M20.84 4.61a5.5 5.5 0 00-7.78 0L12 5.67l-1.06-1.06a5.5 5.5 0 00-7.78 7.78L12 21.23l7.78-7.78 1.06-1.06a5.5 5.5 0 000-7.78z\"\/><\/svg><\/div><h3>Beauty &amp; Personal Care<\/h3><p>Skincare, haircare, cosmetics, fragrances<\/p><\/div>\n    <div class=\"ind i3\"><div class=\"ind-icon\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/div><h3>Healthcare &amp; Nutraceuticals<\/h3><p>OTC medicines, vitamins, supplements<\/p><\/div>\n    <div class=\"ind i4\"><div class=\"ind-icon\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M3 9l9-7 9 7v11a2 2 0 01-2 2H5a2 2 0 01-2-2z\"\/><\/svg><\/div><h3>Home Care<\/h3><p>Cleaning products, detergents, fresheners<\/p><\/div>\n    <div class=\"ind i5\"><div class=\"ind-icon\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 014 4v14a3 3 0 00-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 00-4 4v14a3 3 0 013-3h7z\"\/><\/svg><\/div><h3>Baby &amp; Infant Products<\/h3><p>Baby care, infant food, mother care<\/p><\/div>\n    <div class=\"ind i6\"><div class=\"ind-icon\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M18 8h1a4 4 0 010 8h-1M2 8h16v9a4 4 0 01-4 4H6a4 4 0 01-4-4V8z\"\/><\/svg><\/div><h3>Food &amp; Beverages<\/h3><p>New launches, flavours, premium tasting<\/p><\/div>\n    <div class=\"ind i7\"><div class=\"ind-icon\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 2L2 7l10 5 10-5-10-5zM2 17l10 5 10-5\"\/><\/svg><\/div><h3>Consumer Electronics<\/h3><p>Tech accessories, gadgets, trial packs<\/p><\/div>\n    <div class=\"ind i8\"><div class=\"ind-icon\"><svg width=\"19\" height=\"19\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M13 2L3 14h9l-1 8 10-12h-9l1-8z\"\/><\/svg><\/div><h3>Startups &amp; New Brands<\/h3><p>First trial campaigns, market validation<\/p><\/div>\n  <\/div>\n<\/section>\n\n<!-- RELATED LINKS -->\n<section class=\"related\">\n  <div class=\"related__in\">\n    <div class=\"rel-head\">Related Services &amp; Pages<\/div>\n    <div class=\"rel-pills\">\n      <a href=\"\/demonstration-activities\/\" class=\"rp\"><span class=\"rp-dot\"><\/span>Demonstration Activities<\/a>\n      <a href=\"\/in-store-brand-activation\/\" class=\"rp\"><span class=\"rp-dot\"><\/span>In-Store Brand Activation<\/a>\n      <a href=\"\/ourservices\/btl-activation-services-2\/\" class=\"rp\"><span class=\"rp-dot\"><\/span>BTL Activation Services<\/a>\n      <a href=\"\/society-activation\/\" class=\"rp\"><span class=\"rp-dot\"><\/span>Society Activation<\/a>\n      <a href=\"\/brand-promotions-8\/\" class=\"rp\"><span class=\"rp-dot\"><\/span>Brand Promotions<\/a>\n      <a href=\"\/promotional-staffing\/\" class=\"rp\"><span class=\"rp-dot\"><\/span>Promotional Staffing<\/a>\n      <a href=\"\/brand-ambassadors\/\" class=\"rp\"><span class=\"rp-dot\"><\/span>Brand Ambassadors<\/a>\n      <a href=\"\/ourservices\/product-launches\/\" class=\"rp\"><span class=\"rp-dot\"><\/span>Product Launches<\/a>\n      <a href=\"\/sales-promotions-2\/\" class=\"rp\"><span class=\"rp-dot\"><\/span>Sales Promotions<\/a>\n      <a href=\"\/retail-marketing-2\/\" class=\"rp\"><span class=\"rp-dot\"><\/span>Retail Marketing<\/a>\n      <a href=\"\/field-marketing-agency\/\" class=\"rp\"><span class=\"rp-dot\"><\/span>Field Marketing Agency<\/a>\n      <a href=\"\/our-field-marketing-location\/\" class=\"rp\"><span class=\"rp-dot\"><\/span>Contact Us<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- FAQ -->\n<section class=\"faq\">\n  <div class=\"faq__in\">\n    <div class=\"faq__left\">\n      <span class=\"lbl\">Sampling FAQ<\/span>\n      <h2>Questions About Product Sampling Events<\/h2>\n      <div class=\"hr\"><\/div>\n      <p>Common questions from brands planning sampling campaigns. <a href=\"\/our-field-marketing-location\/\">Talk to us directly.<\/a><\/p>\n    <\/div>\n    <div class=\"acc\">\n      <div class=\"acc__item open\">\n        <div class=\"acc__q\" onclick=\"psFaq(this)\">What is a product sampling campaign and what does Fulcrum provide?<span class=\"acc__icon\">+<\/span><\/div>\n        <div class=\"acc__a\">A product sampling campaign is a marketing activity where your brand distributes free samples of your product to targeted consumers \u2014 enabling them to trial it at no cost and encouraging first purchase. At Fulcrum, we provide the complete sampling campaign management service: campaign planning and target audience definition, sampling location selection and permit management, promoter recruitment and training, branded sampling setup and material management, GPS-verified daily sampling execution, consumer feedback collection, and daily MIS reporting. You get a fully managed, professionally executed sampling operation \u2014 with the transparency to know exactly how many consumers received your product and what their reactions were every single day.<\/div>\n      <\/div>\n      <div class=\"acc__item\">\n        <div class=\"acc__q\" onclick=\"psFaq(this)\">How many samples can Fulcrum distribute per day in a sampling campaign?<span class=\"acc__icon\">+<\/span><\/div>\n        <div class=\"acc__a\">Sample distribution volume depends on the sampling format, location type, and the nature of the product interaction. For in-store sampling at a supermarket with simple food or beverage trials, a promoter can facilitate 200\u2013400 consumer interactions per day. For sampling with detailed product explanation and feedback collection (personal care, health products), the count is 80\u2013150 per promoter per day. For door-to-door residential sampling where the promoter knocks on every door, the range is 60\u2013100 households per day. For event sampling at exhibitions with high footfall and organised stall queues, volumes can reach 500+ per day. We plan sample quantities, promoter counts, and location schedules to match your daily target volume within your budget.<\/div>\n      <\/div>\n      <div class=\"acc__item\">\n        <div class=\"acc__q\" onclick=\"psFaq(this)\">Which is better for sampling \u2014 in-store, residential, or mall locations?<span class=\"acc__icon\">+<\/span><\/div>\n        <div class=\"acc__a\">The best sampling location depends on your product category and target consumer. In-store sampling (supermarkets, hypermarkets) delivers the highest trial-to-purchase conversion because consumers receive the sample at the exact point where your product is available to buy immediately \u2014 the promoter can hand a sample and guide the consumer to the shelf in the same interaction. Residential sampling (door-to-door, societies) delivers the highest reach per geography and works best for products that need to be experienced in the home environment (cleaning products, personal care, food items). Mall sampling reaches premium consumer demographics and works well for lifestyle, beauty, and food brands. For many brands, a combination approach works best \u2014 mall and in-store sampling for volume and conversion, residential sampling for depth of penetration in target localities.<\/div>\n      <\/div>\n      <div class=\"acc__item\">\n        <div class=\"acc__q\" onclick=\"psFaq(this)\">Can Fulcrum collect consumer feedback during sampling campaigns?<span class=\"acc__icon\">+<\/span><\/div>\n        <div class=\"acc__a\">Yes \u2014 and we strongly recommend building feedback collection into every sampling campaign. Our promoters are trained to administer a brief, structured feedback questionnaire after each product trial \u2014 capturing: overall product reaction (liked\/neutral\/disliked), specific aspects of the product (taste, texture, fragrance, packaging depending on category), likelihood to purchase at full price, comparison to competitor products currently used, and any comments or suggestions. This data is compiled in our daily MIS report and provided to you in a structured format each evening. Over the course of a sampling campaign, this feedback provides genuinely valuable consumer intelligence on your product&rsquo;s reception, which aspects resonate most, and what objections or hesitations need to be addressed in your broader marketing communication.<\/div>\n      <\/div>\n      <div class=\"acc__item\">\n        <div class=\"acc__q\" onclick=\"psFaq(this)\">How far in advance should I plan a product sampling campaign?<span class=\"acc__icon\">+<\/span><\/div>\n        <div class=\"acc__a\">For a standard sampling campaign, we recommend a planning lead time of 2\u20133 weeks before the desired start date. This allows time for: campaign brief and target audience definition (2\u20133 days), location identification and permit coordination where required (3\u20135 days), promoter recruitment and selection (3\u20135 days), product and brand training (2\u20133 days), branded material production and delivery (if required), and final pre-campaign briefing and logistics check. For large-scale multi-city simultaneous sampling campaigns (across 10+ cities), 3\u20134 weeks lead time is recommended to coordinate all city-level logistics in parallel. For very urgent requirements, we can mobilise a small campaign within 7\u201310 days in cities where we have pre-trained promoters available \u2014 but this may limit location quality and promoter selection.<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- CTA -->\n<section class=\"cta\">\n  <div class=\"cta__in\">\n    <h2>Ready to Put Your Product in the Right Hands?<\/h2>\n    <p>From targeted in-store sampling and residential trial campaigns to multi-city sampling events \u2014 Fulcrum&rsquo;s professional sampling teams get your product into the hands of your ideal consumers and convert trial into purchase across 250+ cities in India.<\/p>\n    <div class=\"cta__btns\">\n      <a href=\"\/our-field-marketing-location\/\" class=\"btn btn-w\">Plan Your Sampling Campaign <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14M12 5l7 7-7 7\"\/><\/svg><\/a>\n      <a href=\"\/demonstration-activities\/\" class=\"btn btn-wo\">Demonstration Activities &rarr;<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<\/div><!-- \/ps -->\n\n<script>\n(function(){\n  var els=document.querySelectorAll('.ps-a');\n  var ob=new IntersectionObserver(function(en){\n    en.forEach(function(e){if(e.isIntersecting){e.target.classList.add('vis');ob.unobserve(e.target);}});\n  },{threshold:.08});\n  els.forEach(function(el){ob.observe(el);});\n\n  var grid=document.getElementById('ps-cards');\n  if(grid){\n    var ob2=new IntersectionObserver(function(en){\n      en.forEach(function(e){\n        if(!e.isIntersecting)return;\n        e.target.querySelectorAll('.sc').forEach(function(c,i){\n          c.style.opacity='0';c.style.transform='translateY(22px)';\n          setTimeout(function(){\n            c.style.transition='opacity .5s '+(i*.09)+'s ease,transform .5s '+(i*.09)+'s cubic-bezier(.25,.46,.45,.94)';\n            c.style.opacity='1';c.style.transform='translateY(0)';\n          },60);\n        });\n        ob2.unobserve(e.target);\n      });\n    },{threshold:.06});\n    ob2.observe(grid);\n  }\n\n  document.querySelectorAll('.ps .sc').forEach(function(card){\n    var raf;\n    card.addEventListener('mousemove',function(e){\n      cancelAnimationFrame(raf);\n      raf=requestAnimationFrame(function(){\n        var r=card.getBoundingClientRect();\n        var dx=(e.clientX-r.left-r.width\/2)\/(r.width\/2);\n        var dy=(e.clientY-r.top-r.height\/2)\/(r.height\/2);\n        card.style.transition='box-shadow .35s,border-color .35s,transform .08s linear';\n        card.style.transform='translateY(-8px) scale(1.015) perspective(600px) rotateY('+(dx*4)+'deg) rotateX('+(-dy*4)+'deg)';\n      });\n    });\n    card.addEventListener('mouseleave',function(){\n      cancelAnimationFrame(raf);\n      card.style.transition='transform .5s cubic-bezier(.25,.46,.45,.94),box-shadow .35s,border-color .35s';\n      card.style.transform='translateY(0) scale(1) perspective(600px) rotateY(0) rotateX(0)';\n    });\n  });\n\n  function psFaq(el){\n    var item=el.parentElement,open=item.classList.contains('open');\n    document.querySelectorAll('.ps .acc__item').forEach(function(i){i.classList.remove('open');});\n    if(!open)item.classList.add('open');\n  }\n  window.psFaq=psFaq;\n})();\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Product Sampling &bull; Sampling Events &bull; Trial Campaigns &bull; Pan India Product SamplingEvents &amp; SamplingAgency in India Nothing convinces a consumer to buy your product faster than experiencing it themselves. Fulcrum&rsquo;s product sampling events put your brand directly in the hands \u2014 and mouths, homes, and daily routines \u2014 of your ideal target consumers, generating&hellip;&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"_acf_changed":false,"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_joinchat":[],"footnotes":""},"class_list":["post-284","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/fulcrumresources.net\/offline-marketing-agency\/wp-json\/wp\/v2\/pages\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fulcrumresources.net\/offline-marketing-agency\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fulcrumresources.net\/offline-marketing-agency\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fulcrumresources.net\/offline-marketing-agency\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fulcrumresources.net\/offline-marketing-agency\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":4,"href":"https:\/\/fulcrumresources.net\/offline-marketing-agency\/wp-json\/wp\/v2\/pages\/284\/revisions"}],"predecessor-version":[{"id":616,"href":"https:\/\/fulcrumresources.net\/offline-marketing-agency\/wp-json\/wp\/v2\/pages\/284\/revisions\/616"}],"wp:attachment":[{"href":"https:\/\/fulcrumresources.net\/offline-marketing-agency\/wp-json\/wp\/v2\/media?parent=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}