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How We Work Agency in Bangalore

    How We Work

    You get a consultative approach to your assignments

    Here’s what you can expect by contracting with Fulcrum resources.

    Depending upon the scope of your assignment, we do our homework by getting to know your customer, your products, your selling processes, your database and any test results. This review alone almost always uncovers ways to increase your ROI.

    The steps we typically take when getting up to speed on your assignment

    1 Customer profiling :- The first step often includes a complete customer profile analysis by overlaying your present customer database with third party data including demographics, lifestyle and behavior files.

    2 Response data:- forensics By analyzing your past direct marketing results, we create offers and new single channel or multi-channel test programs that are designed to beat the response of your present most successful direct response programs (that is, your controls).

    3 Creative development:- For creative assignments, we first write a comprehensive creative strategy document for your review. This incorporates the offer, product benefits, testimonials, answers to the top three customer objections and other information the creative team needs to create your new winners.

    4 Financial pro:– forma Before we embark on a direct marketing program, we develop a financial pro forma that incorporates your allowable cost per lead or cost per sale.

    5 We can act as an extension of your staff:- Some suppliers call this partnering with the client. But we really cannot partner with clients in the classic sense as stockholders. But we are “stakeholders.” This simply means that as consultants, what we do after the program runs separates us from advertising agencies. We look at the total selling process looking for barriers that are affecting response rates. This might include a selling cycle audit where we examine the steps leading up to a sale. We begin with the customer’s first response and tabulate every step. We then submit a report to you with our recommendations for both sales improvement and new selling opportunities.

    Our clients turn to Fulcrum for a variety of services depending upon their needs. These services usually include one of the following areas of direct response activities.

    Direct marketing program assessments
    Direct mail, email, telemarketing script, fieldwork,  advertising and other creative development incorporating concept development, copywriting to final art
    Test programs for B2C and B2B lead generation
    Marketing planning and implementation
    Database setup, planning and implementation
    Conducting in-house brainstorming sessions
    Proposal development for advertising agency direct response presentations
    Face to face consulting to share direct marketing expertise
    Total direct marketing program leadership

    The Fulcrum compensation offers maximum flexibility for your projects.
    Ad Hoc Basis

    For short-term projects or for clients who are not yet interested in an ongoing commitment, Fulcrum offers a flat fee based on the projected hours required to complete your project.
    By project

    This most often includes a marketing plan and a creative assignment, like a new direct mail package or a series of emails or telemarketing scripts. A set fee is agreed upon at the beginning of the project. More and more clients are asking for general direct marketing consultation. The deliverables sometimes take the form of a written assessment presented to your team in PowerPoint format. These assignments usually evolve into an extended agreement or a direct marketing audit.
    Extended Term Agreement

    If your programs are ongoing and you need longer term planning and implementation support, then Fulcrum will prepare a long term agreement for your consideration. The proposal includes a thorough description of the services provided, the goals of the relationship and a monthly fee. The fee reflects a projection of the scope of the assignment. Some of these extended agreements may last no more than four months while others extend beyond one year.

    Subcontracted work

    Most projects undertaken by Fulcrum require the services of suppliers, specialists, printers, lettershops, data analysts, compilers, telesales firms, mailing list companies and other subcontracted support to complete client approved direct marketing programs. These subcontractors are paid by Fulcrum on the client’s behalf. In some cases, the logistics require direct payment by the client to contractors hired by Fulcrum.

    Depending upon the assignment, Fulcrum includes a commission in its supplier estimates and referrals for client work.
    Creative development process

    First, you tell us about the project and we give you an estimate.

    With your approval, you will need to send us background information or put us in touch with people who can provide that information.

    Then we’ll write a draft for your review. If you’re using one of our graphic designers, we will also provide initial design at this stage.

    With your feedback on our draft, we’ll provide a revised version of the creative.

    How many revisions do you get?

    We don’t put a limit on revisions because we want you completely satisfied. Historically, the number of edits for our creative work averages 1-3.

    We know you’ll have revisions — maybe more than a few. But we do not charge for revisions unless you decide to change the direction of the project.

    How We Work Agency in Bangalore

    About Bangalore

    Bangalore lies in the southeast of the South Indian state of Karnataka. After Mumbai and Delhi, Bangalore is India’s third most populated city with fastest growth in Real estate. Bangalore can be classified into five zones-North, East, West, South and Central.
    Bangalore, capital city of Karnataka got its name from Kannada word “benda kaalu ooru” which means “boiled beans.” The story behind the name was once the king Veera Ballala of the Vijayanagara kingdom lost his way when returning from hunting and stopped at a lonely cottage. The old woman, who stayed in the cottage, offered boiled beans. King loved the hospitality of old women and grateful to her, King named the city “bende kaalu ooru” which later known Bengaluru and then to Bangalore.
    The city got many nicknames for its outstanding lifestyles such as “garden city” for well-planned open spaces and “pensioner’s paradise” for good climate. Bangalore was titled “Silicon Valley” after the IT/ITeS industries mushroomed. However, with the boom in Bangalore real estate, the city may be losing its green cover.
    Bangalore is one of the most sought after city with the rapid growth of Industrial sector and Service Sectors in India leading to high demand for property in Bangalore. Bangalore real estate is one of the prime real estate destinations and demand is driven by the end user. The five pillars of Bangalor’s economy are Information Technology (IT), Biotechnology, Telecom, small and medium scale industrial parks such as Peenya and Jigani, large establishments by public sector companies such as Hindustan Aeronautics Limited (HAL), National Aerospace Laboratories (NAL), Bharat Heavy Electricals Limited (BHEL), Bharat Electronics Limited, Bharat Earth Movers Limited (BEML) and Hindustan Machine Tools (HMT). Bangalore is India’s fourth largest fast moving consumer goods (FMCG) market.
    Key Projects in Bangalore are Sobha Habitech, Sobha City, Sobha Landscape Phase I & II, Sobha Indraprastha, Sobha Halcyon, Sobha Forest View, Sobha Marvella, Sobha Eternia, Sobha Dewflower, Sobha Lifestyle Legacy, Sobha The Park, Salarpuria Celesta, Salarpuria Greenage Phase II, Salarpuria Sattva Divinity, Salarpuria Sattva Cadenza, Salarpuria Greenage, Salarpuria Sattva East Crest, Brigade Northridge, Brigade Omega, Brigade Lakefront, Brigade Caladium, Brigade Golden Triangle, Brigade Orchards Parkside, Brigade Orchards Deodar, Brigade Meadows, Brigade Orchards Cedar Block, Brigade Wisteria, Brigade Crescent, Brigade Panorama, Brigade Exotica, Brigade Altamont, Bren Palms, Bren Edgewaters, Bren Woods, Bren Imperia, Bren Trillium, Bren Starlight, Bhartiya City Nikoo Homes II, Embassy Springs, Artha Neo Midas, Prestige Song Of The South, Unishire Verzure, Unishire Palazzo, Unishire Terraza, Bren Palms, Shriram Chirping Woods, Shapoorji Pallonji Parkwest Phase 2, RJ Lake Gardenia.
    Most searched properties in Bangalore are 1 bhk flats in bangalore, plots in bangalore, villas in bangalore, 2 bhk flats in bangalore, 3 bhk flats in bangalore, house in bangalore, plots for sale in bangalore, 1 bhk flats for sale in Whitefield.

    Demographics:

    The city represents the true cosmopolitan outlook with migration from all over the country that has been driving growth of population as the city witnessed highest growth of population compared to all other metro cities in India. This has led to explosive growth of property in Bangalore. Demand for Bangalore Real estate has been fueled by this large number of migrant population.
    When compared with Bangalore’s population 2001, in 2011, the city’s population growth is 47.18%, growth of about 30 lakh. Density of Bangalore district for 2011 is 4,381 people per sq. km which was at 2,985 people per sq. km. in previous decade.
    New job opportunities and cosmopolitan culture of the city leads to growth of population. Bangalore witnessed migration of 2.09 million people in 2001.
    Information Technology

    After US cities like San Francisco, Boston and British capital London, Bangalore stands as 4th largest technology cluster. IT/ITeS sector generates more than two third jobs In Bangalore with presence of leading IT companies of the world, including Infosys, Wipro, Tata Consultancy Services, Oracle, Dell, IBM, Microsoft, Accenture, Cognizant, etc.
    Electronics City and Whitefield are two main cluster for Bangalore’s IT industry. Besides, the city has 27 Special Economic Zones. Due to these clusters, the pressure on Central Business District (CBD) like MG Road is reduced. The emergence of outer ring road has taken office space market to another level. The outer ring road stretch from Marathalli to Silk Board accounts for more than a 70% of grade-A office supply.

    Connectivity

    The city connects other parts of Karnataka and neighboring states via important roads like NH-4, NH-7 & NH-209.
    Bangalore International Airport, 4th busiest airport in the country, is situated in Devanahalli.
    South Western Railways, one of the 17 railway zones in India, covers most of the railway lines in the state of Karnataka. Bangalore City Railway station (station code SBC) and Yeswantpur Junction (station code YPR) are two important stations for long distance and local trains.
    Bangalore has a large city bus service and KSRTC (Karnataka State Road Transport Corporation) operates numerous intercity city bus services. Private buses are also available to other parts of Karnataka and neighboring states.
    Namma Metro, rapid transit system, part of East west corridor Phase 1, Reach 1 began its journey on October 20, 2011 between Byappanahalli and Mahatma Gandhi Road.

    Bangalore civic administration

    Bruhat Bengaluru Mahanagara Palike (BBMP) manages the civic administration of the city. BBMP Bangalore formed in the year 2007 by merging 100 wards of the erstwhile Bangalore Mahanagara Palike (BMP), with seven neighboring City Municipal Councils, one Town Municipal Council and 110 villages around Bangalore.
    Bangalore Development Authority (BDA) is designated as the Planning Authority under the Karnataka Town and Country Planning Act, 1961 and came into existence in 1976 as a successor to the erstwhile City Improvement Trust Board. The authority oversees Bangalore Real Estate and property in Bangalore.
    Bangalore Metropolitan Region Development Authority (BMRDA), an autonomous body created by the Government of Karnataka under the BMRDA Act 1985, is responsible for the development of the city. Bangalore Metropolitan region is one of the largest in India measuring more than 8000 sq.km. It’s an assemblage of Hoskote, Anekal, Kanakpura, BMICPA, Magadi, Nelamangala and BIAAPA.

     

    About Bangalore

     

     

    All Localities in Bangalore

    Marathahalli-Sarjapur Outer Ring Road
    Bellandur Outer Ring Road
    Marathahalli
    HSR Layout
    Madiwala
    Cunningham Road
    MG Road
    Haralur Road
    Kundalahalli
    Bannerghatta Road
    Brookefield
    Defence Colony Bagalagunte
    Bannerghatta
    Hosur Road
    Abbigere
    Old Airport Road
    Amrutha Halli
    Anekal
    Anjanapura
    Attibele
    Azad Nagar
    Banashankari
    Banaswadi
    Bapuji Nagar
    Basavanagar
    Basavanagudi
    Basaveshwara Nagar
    Begur
    Benson Town
    Bhuvaneshwari Nagar
    Bidadi
    Bommasandra
    BTM Layout
    Cambridge Layout
    Chandapura
    Chandra Layout
    Chickpet
    Commercial Street
    Cooke Town
    Cox Town
    Dasarahalli Hebbal
    Doddaballapur Road
    Dollars Colony
    Domlur
    Ejipura
    Electronic City Phase I
    Frazer Town
    Ganga Nagar
    GM Palya
    HAL Layout2
    Haudin Road
    HBR Layout
    Hebbal
    Hegde Nagar
    Hennur
    Hombegowda Nagar
    Hoodi
    Horamavu
    Hoskote
    HRBR Layout
    Hulimavu
    Indira Nagar
    ITPL Road
    Jagajeevanram Nagar
    Jakkur
    Jayanagar
    Jayamahal
    Jeevanbheema Nagar
    Jigani
    Kadugodi
    Kaggadasapura
    Kalyan Nagar
    Kammanahalli
    Kanakapura
    Hebbal Kempapura
    Kengeri
    Kodichikkanahalli
    Koramangala
    Kothanur
    Kumaraswamy Layout
    LB Shastri Nagar
    Lavelle Road
    Lingarajapuram
    Magadi Road
    Mahadevpura
    Mahalakshmi Layout
    Malleshpalya
    Malleshwaram
    Maruthi Nagar
    Maruthi Sevanagar
    Mathikere
    Millers Road
    Mysore Road
    Nelamangala
    New BEL Road
    New Thippasandra
    Old Madras Road
    OMBR Layout
    Outer Ring Road
    Padmanabha Nagar
    Pai Layout
    Palace Road
    Panduranga Nagar
    Peenya
    Race Course Road
    Rajaji Nagar
    Rajanukunte
    Richmond Road
    Sadashiva Nagar
    Sahakara Nagar
    Sarjapur
    Seshadripuram
    Shanthi Nagar
    Shivaji Nagar
    Singasandra
    Srinivasa Nagar
    St. Johns Road
    Tavarekere-BTM
    Thanisandra
    Thippasandra
    Ulsoor
    Uttarahalli
    Varthur
    Vasanth Nagar
    Vidyaranyapura
    Vignana Nagar
    Vittal Mallya Road
    Wheeler Road
    Whitefield
    Williams Town
    Wilson Garden
    Wind Tunnel Road
    Yelachena Halli
    Yelahanka
    Yeshwanthpur
    Langford Town
    Richmond Town
    Chikkaballapur
    Kasavanahalli
    Richards Town
    Rest House Road
    AECS Layout
    ISRO Layout
    Kasturi Nagar
    Panathur
    Kanakapura Road
    Bilekahalli
    Gottigere
    HAL Layout
    Yelahanka New Town
    lal bagh
    Jangamakote
    LOCALITY
    Bagaluru
    Budigere
    Babusa Palya
    RMV 2nd Stage
    Nagarbhavi Circle
    Thubarahalli
    Nagavara
    Basavanna Nagar
    Doddenakundi
    Gunjur
    Arekere
    Begur Road
    Harlur
    Kammasandra Agrahara
    Koppa
    Silk Board
    Chikkanahalli
    Bellary Road
    BEML Layout
    Chansandra
    Devanahalli Road
    Dayananda Nagar
    Dodda Banasvadi
    Doddaballapur
    Raja Rajeshwari Nagar
    Ramamurthy Nagar
    RMV Extension
    RT Nagar
    Sanjay Nagar
    Shettihalli
    Hennur Road
    Kodigehalli
    Kodihalli
    Kolar Road
    Tumkur Road
    Devanahalli
    Sampangi Rama Nagar
    Varthur Road
    Bikkanahalli
    Sarjapur Road
    TC Palya Road
    International Airport Road
    K R Puram
    Vijayanagar
    Nandi Hills
    CV Raman Nagar
    Chamarajpet
    Kudlu Gate
    Mico Layout
    JP Nagar
    Vittal Nagar
    National Highway 207
    Kempegowda Nagar
    Jalahalli East
    RMV
    Bellandur
    Nagarbhavi
    Murugeshpalya
    Kaval Byrasandra
    Chandapura Anekal Road
    Whitefield Road
    Prashanth Nagar
    Bommanahalli
    Gauribidanur
    Venkatapura
    Sarjapur Bagalur Road
    Dasarahalli Main Road
    Thanisandra Main Road
    Richard’s Park
    Thurahalli
    Kadugondanahalli
    Chikbanavara
    Jalahalli West
    Brigade Road
    Konanakunte
    Infantry Road
    Residency Road
    Langford Road
    Kalkere
    Subramanyapura
    Hongasandra
    SMV Layout
    Victoria Layout
    Bennigana Halli
    Adugodi
    Sudhama Nagar
    Dommasandra
    Ashok Nagar
    Narasapura
    BEML Layout Raja Rajeshwari Nagar
    Hesaraghatta
    MS Palya
    Devarachikkanahalli
    Marathahalli ORR
    Basapura
    Annapurneshwari Nagar
    Ullal
    Vishweshwaraiah Layout
    Attiguppe
    Mallathahalli
    Doddabommasandra
    Kattigenahalli
    Bettahalasur
    Sidlaghatta
    Laggere
    Jnana Ganga Nagar
    Ragavendra Nagar
    Bidrahalli
    Chikka Tirupathi
    Malur-Hosur Road
    kaikondrahalli
    Choodasandra
    Majestic
    Sunkadakatte
    Kengeri Satellite Town
    IVC Road
    Vijaypura
    Dodda Aalada Mara Road
    Kolar Chikkaballapur Road
    Hosa Road
    Bagepalli
    Nagasandra
    Dabaspete
    Chikkajala
    Singanahalli
    Sarjapur Attibele Road
    Kadusonnappanahalli
    Nandini Layout
    Jalahalli Cross
    Solur
    Chintamani
    Electronic City Phase II
    Hosakerehalli
    T Dasarahalli
    Off Sarjapur road
    Akshayanagar
    Kamala Nagar
    Rayasandra
    Baiyyappanahalli
    Neelasandra
    Jagadish Nagar
    Haragadde
    Bagalakunte
    Yemalur
    Hoskote Malur Road
    NRI Layout
    Gandhi Nagar
    Belathur
    Kalena Agrahara
    Kadabagere
    Sadduguntepalya
    Kammasandra
    LOCALITY
    Jaya Chamarajendra Nagar
    Kannamangala
    Battarahalli
    Huskur
    Bommenahalli
    Srinagar
    Ramohalli
    Viveka Nagar
    Andrahalli
    Thavarekere-Magadi Road
    Chikkaballapur-Gauribidanur Road
    Kamanahalli
    Soundarya Layout
    Kogilu
    Guttahalli
    Kodipur
    Chikkabidarakallu
    R.K. Hegde Nagar
    Margondanahalli
    Doddenahalli
    Weavers Colony
    Cottonpete
    Huttanahalli
    Anagalapura
    Chikkalasandra
    Hanumantha Nagar
    Devinagar
    JP Nagar Phase 1
    JP Nagar Phase 2
    JP Nagar Phase 3
    JP Nagar Phase 4
    JP Nagar Phase 5
    JP Nagar Phase 6
    JP Nagar Phase 7
    JP Nagar Phase 8
    JP Nagar Phase 9
    Shigehalli
    Hancharahalli
    Gollahalli
    Kadubeesanahalli
    Nallurhalli
    Dodsworth Layout
    Pattandur Agrahara
    Siddapura
    Ramagondanahalli
    Immadihalli
    Doddakammanahalli
    Vinayaka Layout
    Doddakannalli
    Carmelaram
    Kodathi
    Chikkabellandur
    Girinagar
    Kathriguppe
    Sompura
    Doddathoguru
    Karuna Nagar
    Neeladri Nagar
    K Channasandra
    Devasthanagalu
    Munnekollal
    Silver Springs Layout
    Harohalli
    Chikkabasavanapura
    Tharabanahalli
    Belatur
    Seegehalli
    Jakkuru Layout
    Chikkakannalli
    Nayanda Halli
    Cholanayakanahalli
    Kanaka Nagar
    Chamundi Nagar
    Srirampura
    Ashirvad Colony
    Horamavu Agara
    Munireddy Layout
    Kallumantapa
    Budihal
    Garvebhavi Palya
    Byrathi
    Binny Pete
    Maruthi Nagar (Yelahanka)
    Kalasipalayam
    Sonnenahalli
    Virupakshapura
    Chinnapanna Halli
    HSR Layout Sector 1
    HSR Layout Sector 2
    Garden Layout
    HSR Layout Sector 3
    HSR Layout Sector 4
    HSR Layout Sector 5
    HSR Layout Sector 6
    HSR Layout Sector 7
    Jakkasandra
    B Narayanapura
    Garudachar Palya
    Roopena Agrahara
    Seenappa Layout
    Lake City
    Doddakallasandra
    Kaggalipura
    HMT Layout
    Doddabele
    Balagere
    Kudlu
    Byatarayanapura
    CQAL Layout
    Rajiv Gandhi Nagar
    Gattahalli
    Shanthi Pura
    Bhovi Palya
    Ananth Nagar
    Chikka Banaswadi
    Lakshmamma Layout
    Vijaya Bank Colony
    Chelekare
    Craig Park Layout
    Shanthala Nagar
    Chinnapa Garden
    Raghavendra Colony
    Madhava Nagar
    Munireddypalya
    Nobo Nagar
    Bhoopasandra
    Kartik Nagar
    Adakamaranahalli
    Donnenahalli
    Suryanagar
    Dooravani Nagar
    Hosapalaya
    Kithiganur
    Budigere Road
    Sankey Road
    Bikasipura
    Vasanthapura
    Kempapura
    Uttarahalli Main Road
    Rachenahalli
    Kuthaganahalli
    Kamaksipalya
    Attibele – Anekal Road
    Gubalala
    Hullahalli
    Chokkanahalli
    Kacharakanahalli
    Tharaballi
    Talaghattapura
    Soukya Road
    Nelamangala – Chikkaballapura Road
    Kumbalgodu
    LOCALITY
    Ganapathihalli
    Bhoganhalli
    Tippenahalli
    Banashankari 3rd Stage
    Banashankari 5th Stage
    Bhaktharahalli
    Sampigehalli
    Boyalahalli
    Chikkathoguru
    Ballur
    Chikka Tirupathi Road
    Chadalapura
    Venkatagiri Kote
    Kothanoor
    Gunjur Mugalur Road
    Arasanakunte
    Kunigal Road
    Koralur
    Essel Gardens
    Bileshivale
    Meenakunte
    Kodigehalli – KR Puram
    S.Medihalli
    Yelanahalli
    Nagondanahalli
    Koti Hosahalli
    Lingadheeranahalli
    Nehru Nagar
    Medihalli
    Shankarapura
    Bannerghatta Jigani Road
    Somashetti Halli
    Nagadevanahalli
    Tilak Nagar
    Chikkagubbi Village
    Venkateshpuram
    Kommaghatta
    Aavalahalli
    Vaderahalli
    Judicial Layout
    Kalkunte
    Sulikere
    Chandapura-Sarjapura Road
    Kurudusonnenahalli
    Chikkasagarahalli
    Mayaghanahalli
    Chikkanagamangala
    Pattegarhpalya
    Masti – Malur Road
    Yarandahalli
    Kambalipura
    Doddagubbi
    Narayanapura
    Kambipura
    Sathanur
    Bylkonehalli
    Guddahatti
    Kallahalli
    Hemmigepura
    Veerannapalya
    Raghuvanahalli
    Jigini Anekal Road
    Konena Agrahara
    Bangalore- Hyderabad Highway road
    Shettigere
    Kadarenahalli
    Kuduragere
    Naganathapura
    Nellukunte
    Subramanyanagar
    Chikkabettahalli
    Lakshmipura
    Hessarghatta Road
    Basavanapura
    Thindlu
    Thammenahalli
    Konadasapura
    Peddanapalya
    TC Palya
    Bheemanakuppe
    Yekadantha Layout
    Muddenahalli
    Junnasandra
    Thirumalashettyhally
    Kyalasanahalli
    Kodipalya
    Vibhutipura
    Yerappanahalli
    Hunasamaranahalli
    Chikkahullur
    Ittangur
    Nagenahalli
    Madanayakahalli
    Dodderi
    Vagata
    Valepura
    Kallugopahalli
    Chikkavadagere
    Maligondanahalli
    Mavalli
    Jogapalya
    Dasanapura
    Yerthiganahalli
    Electronic City
    Carmelaram Road
    Attur Layout
    Off Hennur Road
    Guguttahalli
    Ambedkar Veedhi
    Dodda Aalada Mara
    Doddajala
    Hennur Bagalur Road
    Koppa Begur Road
    Pulikeshi Nagar
    Banashankari 6th Stage
    Bagalur Road
    Mullur
    Chandapura Dommasandra Road
    Banashankari 2nd Stage
    Sadahalli
    Mariyappana Palya
    Gnana Bharathi
    Ayyappa Nagar
    ITPL
    Budigere Cross
    Ajjagondahalli
    Hagadur Main Road
    Narasapura Industrial Road
    Billamaranahalli
    Anjanapura Twp
    Bagalur Main Road
    Kogilu Main Road
    Thavarekere
    Jalahalli
    Judicial Layout 2nd Phase
    Bommasandra Jigani Link Road
    Hulimangala
    Sarakariguttahalli
    Kukkanahalli
    Muthanallur
    BEL Layout 2nd Phase
    Belathur Main Road
    Bashettihalli
    Marasandra
    Hennur Main Road
    Hoskote Chintamani Road
    Vijinapura
    Singanayakanahalli
    Medahalli
    Mylasandra

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