In-Store Brand Activation
In-Store Activation and Product Sampling: Elevating Your Brand with Fulcrum Field Marketing Services
Fulcrum Field Marketing Services stands at the forefront of delivering top-tier product sampling and in-store activation solutions to diverse sectors including FMCG, FMCD, eCommerce, banking, and telecom. Our expertise in transforming companies into preferred brands during in-store shopping experiences has proven to significantly boost sales.
The Power of Product Sampling and In-Store Activation for Revenue Growth
The impact of product sampling and in-store activation on revenue cannot be overstated. Allowing customers to experience a product firsthand dramatically increases the likelihood of purchase—60% of consumers are more inclined to buy after a product trial, compared to 25% who are persuaded by television ads.
Benefits of Embracing Product Sampling and In-Store Activation:
Product Sampling Benefits:
- Enhances brand visibility
- Drives sales upward
- Instantly connects with the target audience
- Engages customers directly with the product
In-Store Activation Benefits:
- Improves product visibility to customers
- Opens up more opportunities for sales
- Increases customer interaction with products outside the checkout zone
- Strategically positions products for enhanced in-store promotion
New Channel Opportunities:
- Leveraging kirana stores as redistribution points for eCommerce deliveries
- Transforming traditional stores into online order placement points
Existing Channel Enhancement:
- Introducing wireless/Bluetooth POS systems in traditional stores
- Partnering with stores for hyperlocal collaborations
Product Introductions and Channel Expansion:
- Setting up UPI payment centers
- Seasonal expansion of beverage sales points
Facilitating direct communication with distribution partners for broadcasting clients
The Significance of Store Activation in Product Sampling
Store activation plays a crucial role in product sampling by significantly elevating brand awareness and consumer engagement, strategically placing products to capture shoppers’ attention.
Advantages of Effective Field Activation:
- Gathers immediate customer feedback
- Amplifies brand visibility
- Revitalizes older brands to appeal to a younger demographic
- Cuts through advertising noise
- Reinforces brand positioning
Choosing Fulcrum for Unmatched Store Activation and Product Sampling
With over two decades of experience, Fulcrum is your go-to partner for pioneering store activation and product sampling strategies:
- Innovative and impactful activation strategies
- Skilled professionals dedicated to your success
- Superior execution in-store
- Comprehensive services from merchandising to sales
- Unparalleled flexibility and simplicity in service
Fulcrum is equipped to elevate your brand, whether you’re launching a new product or aiming to boost sales during peak seasons. Trust in Fulcrum to deliver exceptional results.
