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Focuses on Quality, Innovation, Speed, and Delivery

A multi-faceted lead generation approach increases your company’s ability to reach new levels in your industry. Fulcrum’s custom campaigns provide you with top-tier sales structures to drive your business forward. Our B2B lead generation solutions incorporate proven methodologies designed to help you increase sales and scale faster. 

Fulcrum is the partner you need to improve your B2B sales strategy. Our tested approach centers on the premise that reliability, transparency, and communication are the cornerstones of successful partnerships. Together, our team, our proprietary technology, and our processes will fuel growth for your business. Discover how this Fulcrum can transform your business.

Our Lead Generation Services Include:

  • Lead Qualification
  • Appointment Setting
  • Rapid Inbound Lead Response
  • Hyper-Targeted Lead Lists
  • Dead Lead Revival
  • Lead Nurturing
  • Trade Show Lead Generation
  • On Field Cold Call
  • Appointment Setting
  • Surveys
  • Sales Call
  • B2B Lead Generation
  • Lead Nurturing

While your focus is on your business, our focus is on you. Our mission is to make your company a standout in your industry. Using our multi-channel approach, you will understand how a successful partnership with Fulcrum will drive your business forward.

Fulcrum’s innovative business solutions will fill the gaps within your current B2B sales campaign. Working hand-in-hand with your in-house sales team, Fulcrum will unleash a custom sales strategy focusing on our multi-channel solutions like B2B business lead generation, demand generation, and appointment setting. Simply put, the Launch Leads advantage and proven strategies will provide you Opportunity. Accelerated.

We Generate the Lead.

You Generate the Profit.


Gathering interest in your product and service is at the core of every Fulcrum B2B lead generation campaign. Our team puts in all of the necessary groundwork so that your business receives attention from your ideal client demographic. Some of our leading strategies involve introducing the latest technologies into traditional sales processes so that you stand out from your competitors. These updated solutions can take any in-house sales campaign to the next level.

B2B lead generation services drive your business forward by streamlining the sales leads process. By working with Fulcrum, you will have a team of professionals putting in the leg work needed to get the right prospects interested in your business.

Our mission is to provide partners with high-performing and dependable services through transparency and one-on-one communication. 

Our multi-channel methodology ensures that your team consistently has a  full sales pipeline so you can maximize your resources. We combine our lead generation services with lead follow-up techniques to ensure that you receive fully qualified appointments with valuable decision-makers in your industry.


Make data-driven decisions backed by proven research and proprietary technology from Launch Leads. Well-known B2B brands benefit from outsourcing their lead generation campaigns to specialized staff with outstanding outreach efforts. As a reliable addition to your sales strategy, Fulcrum allows companies to invest in strategies that help you scale faster and more consistently. Invest in your sales strategy by partnering with Fulcrum.


Fulcrum customizable B2B lead generation process creates a repeatable sales formula that will consistently increase ROI for your company during every quarter of the year. Our finely-tuned processes deliver qualified sales opportunities to your closers so that they can stay laser-focused on interested prospects. Working hand-in-hand with our B2B sales leads experts, you will find new growth opportunities that meet the growing demands of your industry. If you are looking for a revolutionary B2B sales lead strategy that correlates to full pipelines, look no further than Fulcrum.

Let us help you plan and execute a great marketing strategy.

Lead generation helps companies in various industries gather consumer interest in a business’s products and services. Don’t confuse it with basic cold calling services, as targeted lead generation services include various methodologies rather than one stand-alone service. While it can include cold calling, it improves upon the process by implementing other processes that better target likely clients, as well.

For instance, our innovative use of sales and marketing automation helps Launch Leads deliver improved leads in less time. Our custom-built dialing platforms analyze lead-list data in real-time and prioritize leads based on time of day, number of previous attempts, lead status, email opens, and more. Our strategies are also tested time and again so that you receive the most value possible. This process leads to sales appointments with interested playmakers that fit your ideal client demographic. 

A few of the top lead generation services offered at Launch Leads include:

  • Appointment-setting
  • Rabid inbound lead response
  • Hyper-targeted lead lists
  • Lead nurturing
  • Lead qualification
  • Trade show lead generation

All in all, top qualified lead generation companies focus on several services rather than one or two tactics to help businesses increase their B2B lead sales. A combination of these services offers the customized approach a business needs in a B2B sales campaign. Outsourcing your sales efforts using B2B lead generation will help grow your business more than you thought possible.

Lasting success often requires more than setting up shop and hoping customers find your business. Lead generation streamlines the sales process by targeting interested buyers and feeding them through a proven appointment setting system. Without it in your arsenal, you could miss crucial opportunities to grow your business. Not only are our services valuable to your business, but it could be the key to keeping your company alive.

For instance, we will set up retargeting campaigns to convert prospects that were once interested in your service. A retargeting service uses advanced proprietary software that tracks inbound and outbound calls, verifying that every effort reaches its potential audience. Recreating these sales opportunities will maximize your B2B sales opportunities, ensuring that every prospective customer gets a second chance to make the right decision.

Launch Lead’s full-funnel lead generation services ensure that your team has a full B2B sales pipeline throughout the year. Our experts combine these proven services with our finely tuned follow up process so that every lead receives all the attention they deserve to make the right decision. Eventually, you will have a fully qualified appointment set with a qualified decision-maker. After setting the appointment, our team will transition the lead to your sales team. We will also measure the ROI to determine the quality of the lead and appointment.

B2B lead generation is the execution of a targeted campaign through cold calls, emails, direct mail, and other marketing efforts or a combination thereof that identifies potential clients and provides updated contact information. It is the initial stage of most sales funnels that ultimately lead to client conversion.

B2B lead generation as a service saves businesses time, cost, and effort by streamlining sales into an efficient process. Today’s sales formulas are different from those five-, one-, even six months ago. However, long-term goals remain the same. Our goal is to fill your pipeline with interested leads that will lead to larger payouts and increase your sales earnings.

Lead generation is a crucial part of any sales campaign. An effective sales campaign focuses on several tactics. Outsourcing your sales efforts will help grow your business more than you thought possible. Some of the advantages include:

  • Learn actionable insights
  • Use a sales approach targeted to your ideal prospect
  • Reach prospects
  • Receive real-time reporting
  • Expand your sales support team
  • Increase appointments with interested leads
  • Grow profits

First, our team will execute a targeted campaign to identify prospects and qualify leads. Once they have established a connection with those leads, they will nurture them by setting appointments with your sales team. For missed appointments or qualified leads that did not complete the sales process, an additional remarketing campaign may be launched to recapture those lost leads.

B2B lead generation is a thought-out process of identifying ideal customers, collecting contact information, and attracting potential customers to buy your product or service. Any technique that grows interest in your company’s product or service could be considered B2B lead generation, although there are many options available in the B2B sales market.

Selling to B2B industries requires multiple avenues for attracting prospective leads and transforming them into long-term consumers. Some proven formulas include online advertising, cold emails, cold calling, SEO, PPC, paid search, social media, and digital marketing. However, these lead generation channels are only a few examples of the hundreds of techniques businesses will use to attract potential customers.

No matter which B2B sales campaign techniques companies will employ, each helps fill the sales pipeline by targeting the ideal businesses they want to work with within their service industry. Although B2B lead generation seems straightforward, multiple factors can impact whether a lead generation campaign will provide the momentum companies need to bypass the competition.

DIY lead generation is one sales area that companies try to handle on their own before realizing it places a massive drain on their team. While in-house lead generation and appointment setting is always an option, it is probably the wrong decision for a company looking to succeed financially.

The cost of DIY lead generation vs. outsourcing companies proves that B2B lead generation is best left to the experts. Not only will employee salaries and the cost of the necessary tools outweigh their worth, but it can drain your sales teams’ time and energy, as well.

Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. Outsourcing your B2B lead generation efforts to the right provider will ensure that your business has higher success ratings like these. Why not save yourself the time, cost, and headache of B2B lead generation and employ the services of a company that specializes in the art of attracting B2B sales leads? Launch Leads will fill your pipeline with B2B sales leads at a price that pays for itself over time.  

Our customized lead generation campaigns maximize your sales efforts by uncovering opportunities using a multi-channel approach. Outsourcing your sales efforts is the solution you need when your businesses can’t spare their workforce or focus. Let our B2B lead generation company agency find prospective clients that match your criteria so that you can focus on what you do best—your business.

Without leads, you have no customers. With no customers, you will have no revenue and, eventually, no business. B2B lead generation offers the techniques and strategies you need to generate growth every quarter. Implementing proven B2B lead generation strategies will ensure that you receive the interest in your product or service that you deserve. As our B2B lead generation company fills your appointment list with interested-decisionmakers, your business will already have a pipeline full of clients ready to purchase your services. 

Working with lead generation service is the best way to increase sales. An added benefit of partnering with experts is efficiency and profit. You will have time to focus on clients who generate the most revenue, implement relationship-building activities, and upsell your latest products, which will also indirectly improve your profits.

You can count on a B2B lead generation company to help you consistently outperform your competitors, thanks to years of experience creating winning strategies for our clients. Working with us, you can apply methodical and hyper-targeted solutions that keep performance high and your business growing.

Some of our B2B lead generation solutions include:

– Appointment-Setting Services

B2B appointment setting service involves contacting prospective leads through multiple channels, like phone, email, social, and web. Our finely-tuned processes consistently deliver qualified sales opportunities to closers, so they won’t have to waste their valuable time, energy, and resources. Once we set an appointment, we will transition the lead to your sales team. But our work doesn’t stop there. After the appointment, we will meet with you to measure the ROI, and determine the lead’s quality, perfecting our process.

– Content Marketing

One of the best ways to establish yourself as a leader in your market is by creating assets for your customers that they can download directly from your website. Different options used by Fulcrums include white papers, how-to guides, case studies, checklists, spreadsheets, videos, and worksheets. Launch will then send targeted content through proven nurture campaigns to ensure leads have your company at the top of their minds.

Fulcrums’ B2B lead gen agency ensures that your qualified prospects receive immediate attention with rapid responses and lead follow-ups. This gives your company a better chance of converting leads into long-term clients.

– Trade Show Lead Generation

Fulcrum’s trade show marketing solutions provide you with increased opportunities to show your product’s effectiveness. A successful trade show strategy includes adequate preparation and consistent follow-up. These lead generation efforts will allow your company to maximize its efforts before, during, and after the event.


Fulcrums focuses on retargeting leads through a Dead Leads Revival service. Rather than accepting rejection, Fulcrums focuses on re-engaging your exhausted prospects instead. Our team will use multi-channel touchpoints to place dead leads back where they belong—your sales funnel.

Uncovering new sales opportunities using B2B lead generation can transform how your company handles sales. While many companies overextend themselves trying to run a DIY lead generation campaign, you can yield more success by outsourcing your efforts.

B2B services maximize your sales strategy’s power by outsourcing your efforts into the experienced hands of lead specialists.

Since most prospective leads aren’t ready to roll the dice when you first make contact, the time it takes to generate interest can drain your business’s resources. There is an art to B2B sales leads that involves nurturing your leads until they are ready to buy. Outsourcing your B2B lead generation gives your prospects the time and attention they need to know your product. Over time, they will begin to see why your product is worthwhile.

Handing your B2B lead generation over to a lead generation company will give your sales campaigns the time and attention they need to reach their potential. Whether you run a small company or part of a large enterprise, lead generation is one of the top strategies to grow your business. 

Launch Leads is the partner you need to an improved B2B lead generation strategy. You can count on our experts to consistently outperform your competitors, thanks to years of experience creating winning strategies for our clients. Trust Launch Leads to customize a B2B sales strategy that uses the latest research to back up a targeted approach that fits your business model.

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