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Distribution channels are the paths that products and services take on their way from the manufacturer or service provider to the end consumer. For instance, a manufacturer of light bulbs may produce the light bulbs, but the distribution channel that takes them from factory to customer is likely to include wholesalers and retailers. These links… Read More »What is a Distribution Channel?

A Full-Service Advertising, Marketing and Brand Activation Agency in Mumbai. we provide you with the attention your idea needs and deserves. We work with people, products and concepts that we believe in, no matter what the industry may be. Managing your operations and catering to your customers demand your full attention, time and energy. If… Read More »Brand Activation Agency in Mumbai

Fulcrum is proud to serve the outdoor advertising needs of the Mumbai area. Because we are stationed in Pune, it gives us many opportunities to showcase your message in the prime areas of Pune and MumbaiCity and highlight the success of your well-established brand. We use a variety of outdoor media types to optimize exposure… Read More »OUTDOOR ADVERTISING IN MUMBAI

The Fulcrum Agency is the fastest-growing,  omni-channel Advertising agency in Mumbai. We’re a Advertising agency that combines passion and insights and translates them into creative ideas built around strategic media buying. Our creative campaigns have the power to influence and persuade people. A brand with a purpose can change the way people feel or act,… Read More »ADVERTISING AGENCY

We change the way people connect. Fulcrum  is a full-service Offline Promotion Agency , btl marketing agency located in mumbai. We specialize in Offline Marketing, Fieldwork Marketing, Outdoor Advertising, van advertising, radio advertising, print advertising, trade show marketing, and direct mail advertising. Who We Are We’re continually looking for innovative, disruptive solutions to support our… Read More »Offline Promotion Agency

YOUR BUSINESS GROWTH DEPENDS UPON EFFECTIVE MARKETING YEAR ROUND. OUR MISSION IS TO STRATEGICALLY, EFFECTIVELY: PLAN, DEVELOP, IMPLEMENT & MANAGE MARKETING THAT MAKES YOU MONEY. With over 10 years in practical development and implementation of a variety of Offline Marketing, advertising and promotions, Fulcrum Marketing Solutions is led by Founder.  personal background and entrepreneurial experience leads… Read More »Offline Marketing Agency

WE HAVE MASTERED THE TRADITIONAL WAY OF MARKETING BY DELIVERING CAMPAIGNS THAT ROCKED THE OFFLINE SPACE. Fulcrum has proven that providing high quality and friendly client service are the keys to thriving in our business Offline Marketing and Mobile Software Marketing Agency. These qualities are why our clients work with us and continue to come back… Read More »Mobile Software Marketing Agency

Offline Marketing Solutions To Power Your Entire Mobile Apps Business. Fuel Your Brand And Drive Substantial Results. We build results-oriented brand strategies and continually refine your marketing campaigns for the greatest outcome. From full-scale  marketing and advertising strategy, right through to our precise execution and reporting…that’s right, we’ve got you covered. Mobile app marketing is the… Read More »Mobile Apps Marketing

We Promote your App Android Mobile App Marketing Services Increase your app downloads and sales with app marketing services from Fulcrum Fulcrum  is a Professional app marketing and Btl agency, mobile app Street marketing. We serve for Mobile App Development Companies and help them to increase no. of download of their apps. We specialize in promotional /… Read More »mobile app marketing company

We Promote your App Android Mobile App Marketing Services Increase your app downloads and sales with app marketing services from Fulcrum Fulcrum  is a Professional app marketing and Btl agency, mobile app Street marketing. We serve for Mobile App Development Companies and help them to increase no. of download of their apps. We specialize in promotional /… Read More »Android Mobile App Marketing Services

How Do You Choose a Distribution Channel for Your Business or Product? First of all, one size of distribution channel does not necessarily fit all of your products. You may have different approaches within your company. So, how do you know which distribution channel is the best for your product or service? Look at the… Read More »Developing a Distribution Strategy

We partner with  dealers to effectively create traffic, customer loyalty and generate sales Fulcrum is arguably one of the smartest, savviest and most client focused individuals in the marketing agency world. He represents the best of everything in an ideal senior agency leader who is able to cut through the clutter of information and steer… Read More »Marketing Services list

Marketing Direct Marketing Door To Door Marketing rural marketing Corporate Marketing Business To Business marketing industrial marketing Retail Marketing modern trade marketing general trade marketing Feet On Street marketing Field marketing Fieldwork marketing On ground marketing guerrilla marketing one to one marketing face to face marketing Local Marketing Brand Marketing Loyalty marketing Marketing Management Services… Read More »All Marketing

Fulcrum Resources Marketing is an independent, experienced, solutions-minded Exhibition Sales Staff | Exhibition & Promotional Staff Agency in Kharadi, Pune with big capabilities and with over 10 years of experience as an experiential agency. Fulcrum Marketing is built around the idea that all of the strategic thought, creativity and exceptional excellence must be directed to a single goal… Read More »Exhibition & Promotional Staff

Fulcrum Resources Marketing is an independent, experienced, solutions-minded Sales Promotion Agency in Pimple Nilakh, Pune with big capabilities and with over 10 years of experience as an experiential agency. Fulcrum Marketing is built around the idea that all of the strategic thought, creativity and exceptional excellence must be directed to a single goal – helping our clients sell… Read More »Sales

We are marketing agency that uses product as our medium. With nearly twenty years of industry leadership, we believe in the power of quality branded merchandise, Marketing , Branding. Our mid-town Hinjewadi  headquarters is a creative hub, where our experts are encouraged to collaborate, share great ideas and celebrate and learn from each other’s successes.… Read More »Marketing

We are an farmers meet Activity Company in mumbai ,  Brand Activations agency based in mumbai that specialises in brand activations, event management and experiential marketing.Everything our farmers meet Activity Agency in Orlem Malad, mumbai does is aimed at helping brands connect with their markets and, most importantly, at getting results for our clients. On average we achieve a 25% uplift… Read More »Brand Activation

We are an home to home Branding Company in mumbai,  Brand Activations agency based in mumbai that specialises in brand activations, event management and experiential marketing.Fulcrum has explored various ways to create meaningful engagements with consumers. We believe that your brand has a story to tell, and we ensure that your story is told in a powerful & authentic way.… Read More »BRAND PROMOTION

Marketing Marketing Sales Sales and marketing  Marketing and Sales  Brand Activation Integrated marketing solutions   BRAND PROMOTION ADVERTISING AGENCY Exhibition & Promotional Staff Offline Promotion Agency      Brand Activation Agency in Mumbai  How to find distributors  Types of Distributors  Channels of Distribution Super Stockists Wholesalers and Retailers  Types of Retailers  Types of wholesalers  What… Read More »BULK POST ARTICLE

  About Us Values And Philosophy Our Process Recruitment Process How We Work Industries We Serve Industry & Sectors Industry Solutions   Team Staffing Sales Force Management Careers Internship Digital Marketing Internship Social Media Marketing Internship Content Writing Internship   Join Our Team Manager HR & Admin Sales Executive Telecaller Market Research Interviewer Career Promoters… Read More »All Pages

Your Target Market: Critical for Business Success Do you know who your buyers are? Do you understand why they buy your products or services? If not, now’s the time to find out Do you know precisely who your customers are? More importantly, do you know who are the best customers for your goods or services?… Read More »Your Target Market: Critical for Business Success

Benefits of Starting a Business Category: Starting Your Business Some people know from an early age they were meant to own their own business. Others find themselves starting a business due to life changes (parenthood, retirement, losing a job, etc.). Others may be employed, but are wondering whether the role of business owner/entrepreneur is right for… Read More »Benefits of Starting a Business

How to Start a Home Business Category: Starting Your Business If you’re looking for a career that allows you freedom over your work, where your voice will always be heard, and the personal satisfaction that comes from making your own decisions, you may be a good candidate to start a home-based business. According to Forbes, over half… Read More »How to Start a Home Business

How to Start a Business: 10 Steps to Starting a Business Category: Launching Your Business   Starting a business is exciting—but also demanding. This guide addresses some of the most common startup steps to ensure your company is ready for success. Prepare a business plan and materials 1. An important first step is preparing a business plan to… Read More »How to Start a Business: 10 Steps to Starting a Business

How to Start a Profitable Online Business A How-To Guide   If you’ve made the decision to start an online business, you’re probably anxious to begin offering your products or services to potential customers. However, before jumping in with both feet, take the time to do some pre-planning and establish your business deliberately. Doing so can… Read More »How to Start a Profitable Online Business

Intuitively, or based on sound research, you believe your business will succeed because you are doing something different from some or all of your competitors. The first test of any business, small or large, is its uniqueness when compared to its competitors. Now, that doesn’t mean you can’t borrow a good idea from some other… Read More »What’s Your Unique Business Idea?

For business owners in the retail sector, now is your opportunity to shine as you prepare for the biggest sale time of the year. But in the business-to-business (B2B) environment, discussing the best ways to find new customers around the holidays doesn’t produce much yuletide cheer among entrepreneurs. As many sectors of the B2B world shut down… Read More »Tips to Help B2B Companies Beat Holiday Sales Slumps

Without Market Research You Will Miss Valuable Opportunities While it’s tempting to rush to market as your transform your great idea into a reality, a lack of reliable market research can doom your dream. Know your market before you go to market. The term “information age” defines our world today. All businesses require accurate and… Read More »Without Market Research You Will Miss Valuable Opportunities

There are many ways for a business to be unique, from minor pricing, packaging, and service differences to significant feature and benefit contrasts with the competition. In all cases, your business’s uniqueness has to be examined in relation to other products and services that your target buyer is currently using (i.e., things that your business… Read More »Successful Companies Master Positioning and Distribution

Sizing Up the Competition An outline of how to assess the general marketing environment for your small business and how to evaluate competitors to best take advantage of your situation. Conceptually, all of marketing is based on the idea that you must thoroughly know the environment in which your business operates in order to successfully… Read More »Sizing Up the Competition

Search Engine Marketing Promotes Your Business Via Paid Ads Using paid ads that appear on search engine results is an excellent way to get new customers for your business. You have the ability to control the amount that you will pay based upon which keywords you use, how you want results measured and when the… Read More »Search Engine Marketing Promotes Your Business Via Paid Ads

Seven Steps to Getting Known — Guerrilla PR for the Entrepreneur Tips and advice for spreading the word about your business through the media. So you’ve started your own business and you’re ready to let the world (or your neighborhood) know. Now it’s time to add public relations to the list of your entrepreneurial skills.… Read More »Seven Steps to Getting Known — Guerrilla PR for the Entrepreneur

Ten Hints for Increasing Sales 10 easy and affordable ways to increase traffic and boost sales at your small business. In these busy times, the customer’s choice to purchase may be based on how easy it is to make the purchase rather than on price! Here are a 10 ideas to make your product or… Read More »Ten Tips for Increasing Sales

Match Your Distribution Channels to Your Product or Service ‘Distribute Your Product or Service’ discusses the various distribution channels available and how to match the right ones to your particular small business. It’s fairly easy to change periodically some of your marketing tactics and strategies. For example, you can generally change your pricing, packaging and… Read More »Match Your Distribution Channels to Your Product or Service

Product Packaging Must Attract Customers People judge books by their covers every day. When it comes to your product’s packaging, be sure you’re hitting the right points complemented by the right design targeted at the right customers. Packaging and pricing represent a very concrete way to communicate with your target market and express the positioning of your business.… Read More »Product Packaging Must Attract Customers

Product Development Must Be An Ongoing, Intentional Process Developing and refining your product takes you through the step-by-step process of developing new product ideas, testing their viability, creating a product development strategy, building prototypes, and deciding on marketing issues, such as pricing, packaging, promotion and positioning. Businesses are always in a rush to get new… Read More »Product Development Must Be An Ongoing, Intentional Process

Packaging Helps Attract Customers A guide to available packaging options that shows how to pick one that attracts attention by reflecting buyers’ values. To a large extent, packaging decisions flow from distribution channel decisions. For example, if you’re going to sell software that will be downloaded over the Internet, you won’t need to design a… Read More »Packaging Helps Attract Customers

Online Businesses: Don’t Promise What You Can’t Deliver Customers love free shipping. According to comScore’s 2011 survey of online shoppers, 76 percent of customers reported free shipping was important to them. And, 47 percent said they would abandon their shopping carts if free shipping was not offered at checkout. Increasing, free shipping is the price… Read More »Online Businesses: Don’t Promise What You Can’t Deliver

Effective Advertising Makes People Remember Your Name Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customers attentions attention and entice them to use your product. Regardless of the method, all your advertising should be clear and consistently reflect the unique positioning statement of your… Read More »Effective Advertising Makes People Remember Your Name

Distribution Methods Affect Bottom Line Whether retail, wholesale or business-to-consumer, choosing the right distribution method to complement your product or service can be a boon to your bottom line. Once you have selected and developed a unique product or business idea, correctly positioned it for your target buyers, and developed your packaging and pricing, the selection of distribution… Read More »Distribution Methods Affect Bottom Line

Spending on marketing support–promotion, advertising and public relations–varies widely, from less than 1 percent of net sales for industrial business-to-business operations to 10 percent or more for companies marketing consumer-packaged goods. Consumer packaged goods companies may spend 50 percent of net sales for introductory marketing programs in the first year, subsequently lowering the percentage spent… Read More »Establishing Your Marketing Budget

Effective Advertising Makes People Remember Your Name Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customers attentions attention and entice them to use your product. Regardless of the method, all your advertising should be clear and consistently reflect the unique positioning statement of your… Read More »Effective Advertising Makes People Remember Your Name

Advertising Ideas on a Small Budget Small business owner tips and advice for maximizing their advertising dollars with effective messages. To be effective, advertising must be interruptive–that is, it must make you stop thumbing through the newspaper or thinking about your day long enough to read or hear the ad. Advertising must also be credible,… Read More »Advertising Ideas on a Small Budget

Black Friday, Small Business Saturday and Cyber Monday—the shopping Trifecta that kicks off the holiday season. In order to capitalize on every opportunity that the holiday season offers, you need advance planning. Some actions, such as sprucing up your website or creating an email campaign, need only a few weeks to ramp-up, others require significant… Read More »A Look Ahead: Start Preparing Now for the Holiday Season

Customers Can’t Buy Your Product If They Don’t Know It Exists Marketing communications are designed to inform potential customers and to motivate them to purchase your products or make use of your services. Each element of your communications strategy–promotions, advertising and public relations–must be aligned with and support a compelling positioning statement that is unique… Read More »Customers Can’t Buy Your Product If They Don’t Know It Exists

When natural or IT disasters strike, entrepreneurs scramble to restore service and get their businesses running normally. A good small business owner won’t need a disaster to transpire before creating a disaster recovery plan. And a great small business owner will include a marketing communications disaster recovery plan as well. That sounds like a mouthful,… Read More »Communicating a Crisis: Creating a Disaster Response Marketing Communications Plan

Highly effective marketing is a make-or-break necessity for most small businesses. It’s really impossible for you to be successful without good marketing and sales techniques—that’s what brings the dollars in the door. Marketing is more than simply letting people know about your products or services. First, you need to know who your customers are. You… Read More »Business Success Depends Upon Successful Marketing

Every business, small or large, will be more successful with a business plan. One key component of a business plan is the marketing plan. A good marketing plan summarizes the who, what, where, when, and how much questions of company marketing and sales activities for the planning year: Who are our target buyers? What sources of uniqueness… Read More »Building a Successful Marketing Plan

Building a Successful Marketing Plan Every business, small or large, will be more successful with a business plan. One key component of a business plan is the marketing plan. A good marketing plan summarizes the who, what, where, when, and how much questions of company marketing and sales activities for the planning year: Who are our… Read More »Building a Successful Marketing Plan

Effective Advertising Makes People Remember Your Name Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customers attentions attention and entice them to use your product. Regardless of the method, all your advertising should be clear and consistently reflect the unique positioning statement of your… Read More »Effective Advertising Makes People Remember Your Name

Distribution Methods Affect Bottom Line Whether retail, wholesale or business-to-consumer, choosing the right distribution method to complement your product or service can be a boon to your bottom line. Once you have selected and developed a unique product or business idea, correctly positioned it for your target buyers, and developed your packaging and pricing, the selection of distribution… Read More »Distribution Methods Affect Bottom Line

Highly effective marketing is a make-or-break necessity for most small businesses. It’s really impossible for you to be successful without good marketing and sales techniques—that’s what brings the dollars in the door. Marketing is more than simply letting people know about your products or services. First, you need to know who your customers are. You… Read More »Business Success Depends Upon Successful Marketing

Highly effective marketing is a make-or-break necessity for most small businesses. It’s really impossible for you to be successful without good marketing and sales techniques—that’s what brings the dollars in the door. Marketing is more than simply letting people know about your products or services. First, you need to know who your customers are. You… Read More »Business Success Depends Upon Successful Marketing

Once you have laid out all the aspects of your company’s website, including the setting of internet objectives and strategies, you are ready to act on your content plan and implementation plan. It is time to start building the website. Because of the variety of services that most hosting companies provide, it is a good… Read More »Building Your Company Website

Ad visibility advertiser ad viewability ad exchange acceptable ads above the line a b testing after sales marketing affinity marketing affiliate marketing network communication audit cold calling co op advertising call to action cta buzz marketing business model canvas business meeting broadcast media digital marketing strategy  consumer decision journey communication plan direct marketing 3 direct… Read More »Marketing Terms Definitions

A sales funnel is a technique that is used by internet marketers to guide their visitors towards the sales page. This may include preselling and “softening up” techniques as well as a physical trail. One of the most effective methods out there for getting sales is to create a sales funnel. A sales funnel is… Read More »Sales Funnel

Real-time advertising (RTA) is an evolved form of display advertising. Essentially, it is a performance-based form of display advertising. This form of advertising can offer businesses a myriad of benefits. In this article, we will give you an overview of real-time advertising, including how it is done, and the benefits that it can provide. We’ll… Read More »Real-Time Advertising (RTA)

Quantitative research and data is incredibly important for any business and is more important now than it has historically ever been. This post examines in detail why that is and how to make the most of all that data. It will explore the difference between qualitative and quantitative data and how market research is conducted.… Read More »Quantitative Research

Qualitative research is a particular type of research that acquires data that isn’t binary or numbers-based. This has huge potential benefits for businesses and could be precisely what your market research is missing. Read more to learn how to leverage this tool and why it’s likely to be even bigger in future. Answer this question:… Read More »Qualitative Research

If you’re running a website as a means of promoting your business or making money, then you clearly already have some understanding of how the internet can help you to reach a wide audience. You may be using SEO too to increase your awareness online, and perhaps you might also have looked at social media… Read More »Promotion

If you have been in the adult world for any length of time, odds are pretty good that you have heard the term “upselling” before now. Even if you are new to marketing or advertising, it is fairly likely that you are familiar with the term. That’s because it is such a popular concept in… Read More »Upselling

A unique selling proposition (abbreviated USP and also referred to as a unique selling point) is a marketing concept in which a business highlights the unique benefits that its products or services offer customers, and why those products or services are better than a competitors. USP can help businesses establish their credibility, increase brand awareness,… Read More »Unique Selling Proposition (USP)

The term “targeting” refers to a mechanism used in advertising that allows business owners to segment their target visitors from the general public. These target visitors meet a set criteria. Targeting helps to enhance advertising efforts, making them more effective and more cost-effective. In this article, we offer a brief overview of targeting in marketing,… Read More »Targeting definiton

The term “targeting” refers to a mechanism used in advertising that allows business owners to segment their target visitors from the general public. These target visitors meet a set criteria. Targeting helps to enhance advertising efforts, making them more effective and more cost-effective. In this article, we offer a brief overview of targeting in marketing,… Read More »Targeting definiton

A target market is defined as a particular group of people who are most likely to purchase the products and services that a business offers. A company is more likely to increase their conversions – and their success – when they position their products and services for their target market. In this article, we highly… Read More »Target Market

A target market refers to a group of consumers that would be the most inclined to purchase the products or services that a company offers. Since it is highly likely that this audience will want or need what a company offers, this is the audience that the company should focus most of its marketing efforts… Read More »Target Audience

A target market refers to a group of consumers that would be the most inclined to purchase the products or services that a company offers. Since it is highly likely that this audience will want or need what a company offers, this is the audience that the company should focus most of its marketing efforts… Read More »Target Audience

A/B testing is a multivariate test in web analytics that involves two variants to determine which version of a web page yields better results. Two versions of a web page are randomly assigned to web visitors, statistical analysis is performed, and the results of that analysis determines which variation of a web page is better.… Read More »What is A/B Testing?

Viral marketing is sometimes called viral advertising and concerns the type of marketing methods that look to tap into preexistent interpersonal networks in order to create unlimited growth in the awareness of a product or service. With the ease of being able to reach massive numbers of people through the Internet, viral marketing has taken… Read More »viral advertising

This post explains why word of mouth is so powerful and it considers some of the different strategies that businesses can use to encourage people to discuss their products and services. The best kind of marketing is undoubtedly ‘word of mouth’ marketing. This means that a product is so good, that it essentially ends up… Read More »Word of Mouth Marketing

The global material handling equipment market is expected to see a significant growth between 2016 and 2024. The anticipated growth is due to the increased adoption in both the manufacturing and warehousing industries. Additionally, advancements in technology that allow for both time and costs savings – the development of robotic order-picking systems, for example –… Read More »Material Handling Equipment Market

When it comes to the world of marketing and advertising, the biggest weapon that you can have against obscurity and stagnating sales is information. Marketing research provides you with the information. We will be looking at this very important tool in detail, including the history of market research and how to do it effectively. If… Read More »Marketing Research

Outbound marketing essentially means marketing where the communication is initiated by the company or brand. This term actually describes the vast majority of types of marketing that a company is likely to engage in and probably most of the forms that you typically associate with the term marketing. However, understanding the distinction and what it… Read More »Outbound Marketing

Online marketing refers to a collection of strategies that are used to promote a business via the Internet. It encompasses a broader range of marketing elements than traditional marketing methods. Online marketing can offer businesses a wealth of benefits, including increased brand awareness, better customer reach and greater profits. In this article, we give an… Read More »Online Marketing

Online marketing refers to a collection of strategies that are used to promote a business via the Internet. It encompasses a broader range of marketing elements than traditional marketing methods. Online marketing can offer businesses a wealth of benefits, including increased brand awareness, better customer reach and greater profits. In this article, we give an… Read More »Online Marketing

Online customer loyalty refers to the likelihood that a customer that has previously purchased a product or good from an ecommerce site will make another purchase in the future. Building customer loyalty is vital for all businesses, including those that operate online. In this article, we provide an overview of online customer loyalty. It is… Read More »Online Customer Loyalty

Online advertising, also referred to as web advertising and online marketing, is a type of marketing in which businesses use the internet to share advertising messages to customers. The goal of online advertising is to drive consumers to a brick and mortar business or a company’s website to purchase a product or service. In this… Read More »Online Advertising

One-to-one marketing (also expressed as 1:1 marketing)is a strategy that focuses on building customer relationships. This strategy emphasizes the importance of developing personalized relationships with customers. These personalized relationships help foster customer loyalty and increase return on investment for marketing. In this article, we provide a brief synopsis of one-to-one marketing, as well as examples… Read More »One-to-One Marketing

Omnichannel retail marketing is the modern day approach to business that concentrates on creating a consistent and solid experience for customers at every possible touch point. Unlike traditional marketing methods, omnichannel marketing considers the entire user experience. In this article, we provide an overview of omnichannel retail marketing, including how it works and the benefits… Read More »Omnichannel Retail Marketing

Native advertising refers to a form of paid media that is often used by content marketers. It involves placing paid advertising or content in a non-intrusive way within a feed; suggested Facebook posts or tweets that are promoted on Twitter, for example. This type of advertising corresponds with the function and the form of the… Read More »Native Advertising

A product launch refers to the process of introducing a new product to the marketing. It indicates the point at which consumers first have access to a new product. A product launch is integral for any business that creates and offers items for public consumption, as it can determine whether or not a product will… Read More »Product Launch

If you are selling products online, then you need to think about product distribution. This means finding a way to get your products to as many people as possible. Thinking about product distribution is crucial, because more so than marketing even, it is what will enable you to reach the widest audience possible. If you… Read More »Product Distribution

Permission marketing might seem like the holy grail of marketing to many, in fact it might seem like an imaginary promised land that couldn’t possibly exist! But it does indeed, and it is helping countless businesses to make a huge amount of money from their marketing. This basically means that you are marketing to people… Read More »Permission Marketing

The ideal scenario for any advertiser is to only pay when their ads are successful. That way, they can afford to invest more and more money into their campaign and not lose any money. This will give them guaranteed ROI, which will ensure their business will keep growing. That is what is meant by performance… Read More »Performance Marketing

There is strength in numbers and that’s true of all walks of life… including marketing! Why market your business on your own and spend huge amounts to reach a small audience when you could collaborate with another brand and have many times that success? Let’s take a closer look at how you can benefit from… Read More »Partnership Marketing

Outsourcing means getting work completed by freelancers, agencies and companies. It means that rather than hiring a new member of your team, or handling the job yourself, you are instead letting someone with those skills and expertise complete it remotely. Outsourcing has a number of advantages for big business: No need to handle the paperwork… Read More »Outsourcing

Outdooradvertising refers to methods of advertising that are designed to reach consumers when they are out of their homes. Since consumers spend more time out of their homes then in them, outdoor advertising is highly effective. This type of marketing can take many forms, from billboards to signs posted on mass transit. In this article,… Read More »Outdoor Advertising

A selling guide can help you become a better marketer if you study it carefully. But you should know what a selling guide contains and how to define it first.In this article, we will define the selling guide and help you understand what makes a good one, as well as get into why these guides… Read More »Selling Guide

A selling guide can help you become a better marketer if you study it carefully. But you should know what a selling guide contains and how to define it first.In this article, we will define the selling guide and help you understand what makes a good one, as well as get into why these guides… Read More »Selling Guide

Marketing uses to involve the exchange of goods for an agreed amount of money. Today the word marketing has evolved into the complete phrase ‘marketing service’, which refers to the commercial processes involved in promoting, selling and distributing a product or service. There are marketing service specialists who work is a variety of areas on… Read More »Sales Marketing

Go-to-market strategy (abbreviated GTM) is an action plan that outlines how an organization will reach out to customers and achieve a competitive advantage in their industry. GTM serves as the blueprint for a company that highlights how it will deliver a service or product to its customers. The goal of any business is to highlight… Read More »Go-to-Market Strategy

Google AdWords is an advertising program that was designed by Google for marketers who want to advertise on the search engine and the advertising network that is associated with it. AdWords allows business owners to acquire traffic to their websites and gain leads. Google AdWords is one of the most popular advertising services. This article… Read More »Google AdWords

Geomarketing is a term that is used to describe any type of marketing that uses location intelligence as a way to improve the chances that a specific advertisement or message will reach the right audience at the right time. It has proven to be an effective marketing tool, and its use is on the rise.… Read More »Geomarketing

Marketresearch can make or break a business. This is not something you do once when your business is working. This is something you do prior to evening designing your product and then again and again as you iterate and improve on that initial design. Any business plan should have a target audience in mind –… Read More »Market Research

As we move into the future, processes like customization, including location-based marketing, become more important than ever. That’s because customers expect their experience to be customized now. In this article, we will be looking at the thinking behind location-based marketing, the effectiveness of the strategy and where things may go in the future. When used… Read More »Location-Based Marketing

No matter what else you are or are not doing to promote your business online, local SEO is something that you absolutely must invest time and money into and that is as close to a ‘no brainer’ as you can get. Local SEO is an incredibly powerful tool and is only going to get more… Read More »Local SEO

An important term in the marketing and advertising world is lean management. In fact, you could say that this was one of the most important terms in business because of what it stands for. In this article, we will explore the history of lean management, the philosophy behind it, and how companies can use the… Read More »Lean Management

A marketing pitch is a pitch that is designed to sell a marketing idea. A good marketing strategy should be synergistic, comprehensive and compelling – just like a good product or a good service! As such, you can pitch a marketing campaign in just the same way that you would approach pitching a product. This… Read More »Marketing Pitch

A marketing message refers to what a company is trying to say with their marketing efforts. For example, trying to convince consumers that the product is superior is a common marketing message. A marketing message is the information that a company provides to a consumer to try to convince them to purchase their product or… Read More »Marketing Message

Marketing communications is something that is closely related to PR. However, there are a few differences to be aware of as well. Marketing communications is generally referred to as how a business communicated with the market in general, or to the specific market that they are targeting. Public Relations are very closely related to this… Read More »Marketing Communications

Marketing communications is something that is closely related to PR. However, there are a few differences to be aware of as well. Marketing communications is generally referred to as how a business communicated with the market in general, or to the specific market that they are targeting. Public Relations are very closely related to this… Read More »Marketing Communications

Marketing channels refer to the people, organizations and activities that are needed in order for a business to transfer products from the production point to the consumption point. In other words, it is the way in which products and services reach an end user. Also known as a distribution channel, a marketing channel is an… Read More »Marketing Channels

A marketing campaign is the most effective strategy that a business can have for improving visibility, increasing customer loyalty and improving conversions and sales. Building a marketing campaign can take a lot of work, but without a plan in place, your marketing may be nothing more than a waste of money. We will be covering… Read More »Marketing Campaign

Marketing automation is an important tool in digital advertising, allowing for the marketer to automate certain time-consuming and repetitive tasks and concentrate on other parts of their marketing strategy, which results in big improvements. In this article, we are going to discuss exactly what marketing automation is, and how professional marketers and business owners can… Read More »Marketing Automation

Marketresearch can make or break a business. This is not something you do once when your business is working. This is something you do prior to evening designing your product and then again and again as you iterate and improve on that initial design. Any business plan should have a target audience in mind –… Read More »Market Research

As we move into the future, processes like customization, including location-based marketing, become more important than ever. That’s because customers expect their experience to be customized now. In this article, we will be looking at the thinking behind location-based marketing, the effectiveness of the strategy and where things may go in the future. When used… Read More »Location-Based Marketing

No matter what else you are or are not doing to promote your business online, local SEO is something that you absolutely must invest time and money into and that is as close to a ‘no brainer’ as you can get. Local SEO is an incredibly powerful tool and is only going to get more… Read More »Local SEO

Multichannel marketing is something that everyone who is involved in them marketing, public relations or advertising industry should be familiar with, because this strategy is the most effective way to get your message out there. In this article, we will be looking at multichannel marketing techniques, the benefits of using the strategy and giving you… Read More »Multichannel Marketing

Within the world of digital marketing and advertising, in-app advertising is one of the biggest players. With digital advertising revenue now surpassing even television, mobile app advertising has to be at the top of the list for every business out there that needs to advertise. In this article, we will be discussing advertising with mobile… Read More »Mobile App Advertising

Not only is mobile advertising one of the newest forms of marketing, it is set to become the biggest and most successful method in coming years and decades. But for those in the marketing or advertising profession, there is a lot to know about mobile advertising. We’ll be covering this subject in detail in this… Read More »Mobile Advertising

Digital Marketing is an all-encompassing term that describes the many different ways you can market a business, blog or brand online. This includes SEO, it includes social media marketing and it includes a range of different methods. Digital Marketing Digital marketing essentially means ‘marketing online’ and using digital mediums. The term is used synonymously with… Read More »Digital Marketing

A digital marketing strategy is a strategy used to be successful in marketing online; commonly called internet marketing. It is a specific type of strategy because there are several key differences when compared to conventional marketing. When it comes to marketing strategies, the digital marketing strategy may be the most important one of all. That’s… Read More »Digital Marketing Strategy

Digital Marketing is an all-encompassing term that describes the many different ways you can market a business, blog or brand online. This includes SEO, it includes social media marketing and it includes a range of different methods. Digital Marketing Digital marketing essentially means ‘marketing online’ and using digital mediums. The term is used synonymously with… Read More »Digital Marketing

Customer relationship management does exactly what it says on the tin: this is the process of managing the relationships with your customers so that they will be more likely to buy from you in future. Often this term is used synonymously with customer relationship management tools (CRM). These have a lot in common with Lead… Read More »Customer Relationship Management

Customer experience (CX) describes the experience that the customer has with a company. This is something that will strongly inform their impression of a brand, their likelihood to use the company again and their reviews of the business to peers and online. When you come up with an idea for a company, it is important… Read More »Customer Experience

Email marketing is one of the most effective strategies when it comes to online marketing and advertising. But that is only true if you know how to use it effectively. In this article, we will be covering this strategy in great detail, including methods and techniques that you can use to make it perform successfully… Read More »Email Marketing

An Email marketer is someone who uses email in order to spread a message, sell a product or generally communicate with fans, follows and potential clients/customers. There are countless benefits to putting email marketing first and foremost in your strategy. If you are a digital marketer, then you likely already know the benefits of a… Read More »Email Marketer

The business of ecommerce has taken over the world. Just a few short decades ago, no one would have imagined how popular it would become. In this article, we are going to explore the ecommerce business completely, including everything from affiliate marketing to opening your own online retail store or ecommerce website. You will understand… Read More »Ecommerce Business

Many people struggle with the term e-business, not really understanding what the is and how it differs from ecommerce. In this article, we are going to define the term and give some examples, as well as explore some of the advantages of e-business and everything that you need to know from the perspective of a… Read More »E-Business

Display advertising, also known as banneradvertising, is a type of online paid advertising. It is comprised of a photo or an image that has been specifically designed for the advertisement, and it is accompanied by persuasive copy. Those who see the ads can click on the image, and when they do, they are direct to… Read More »Display Advertising (Display Ads)

Direct response marketing refers to a specific type of marketing that encourages targeted consumers to immediately respond to an advertisement by completing a specific action. In other words, it prompts potential customers to take some type of action – buying a product or service – that is being offered. It not only serves as a… Read More »Direct Response Marketing

Lead nurturing is the process of gaining leads and then helping to increase their engagement and their loyalty to your brand, to the point where you are ready to sell to them. In this post, we’ll explain what this means in detail and how to go about it. What is Lead Nurturing? A lead in… Read More »Lead Nurturing

A lead is anyone that a company is able to contact, meaning they have their details and they have permission or at least legal right to contact that person. Anyone you can contact, you can potentially sell to, but the problem is that people don’t like giving away contact details. Changing this is what lead… Read More »Lead Generation Marketing

In business, there are few things more important than leads. A lead is simply someone who is interested in your products and that might mean that they have shown an interest by simply visiting your website, or it might mean that they have already bought from you in the past. In other words, these are… Read More »Lead

Countless businesses today are looking for ‘growth hacks’. These are strategies that they can use in order to leapfrog the competition and to circumvent the usual growth trajectories expected for businesses. In other words, they are strategies that can take you from zero to hero in no time at all. And the best of all… Read More »Influencer Marketing

Normally, when we think of marketing, we tend to think of shouting news from the rooftops. You have a product or a service and you want people to know about it, so you get out there and you let the world know. With inbound marketing, this idea is entirely flipped on its head. Read on… Read More »Inbound Marketing

Image advertising is a form of advertising that is all about selling the ‘value proposition’ or the dream. It works in a highly visual manner in order to ensure that your audience sees your product just the way you want them to see it. In this post, we will break down what that means in… Read More »Image Advertising

When most people think of brands, they think of companies; they don’t think of people. However, branding yourself is a highly effective way to establish your authority, create a buzz, and become a reputable resource in your industry. A long time ago, branding incorporate the name, the slogan, the symbol, or the design (or a… Read More »How to Brand Yourself?

Guerilla marketing is a type of advertising strategy that involves using an unexpected or unusual activity for marketing in a very common, everyday situation. The goal of this type of marketing is to attract attention for a business, including the products and services that it offers. It helps to increase brand awareness and can improve… Read More »Guerilla Marketing

Many companies fail to recognize just how important it is to have a strong brand. While many businesses set up and then start thinking about branding, the truth is that this should be front and central in any business plan. That’s because your brand is what will ultimately tie everything together as far as your… Read More »Brand

Brand commitment could be the single biggest factor that can help to propel your site and your business to new heights. Learn why this is a crucial consideration for your marketing strategy. Brand commitment, also sometimes referred to as brand loyalty, is a very important metric to consider for marketing your business. It is similar… Read More »Brand Commitment

A communications audit is one of the most important things that you can do for your company. Every company needs to improve in some areas, and ensuring that your Communications are as effective as they can be is vital to your success in business. But how do you conduct a communications audit? We will explore… Read More »Communication Audit

Cold Calling is a form of marketing that involves calling people out of the blue in order to try and sell them something, turn them into a lead or get more information from them. This is generally frowned upon but is often required as a ‘last resort’ form of marketing. In business and sales, we… Read More »Cold Calling

Co op advertising is also known as cooperative advertising and this essentially means that you will be teaming up with other advertisers in order to cost effectively communicate their message to a broad audience. Cooperative advertising is a varied notion that can be used in a number of different ways depending on the manufacturer or… Read More »Co Op Advertising

A statement that is intended to garner an immediate response from the person who reads or hears it, a call to action is an integral part of marketing strategy. The goal of a call to action is to encourage a target audience to respond by taking an action. In this article, we will further investigate… Read More »Call To Action (CTA)

Buzz marketing is the process of building buzz, hype and anticipation for a new product. This is an ideal form of marketing, because it takes the excitement and turns it up to fever pitch just in time for a launch. It is more important than sheer awareness because it provides the emotion that will trigger… Read More »Buzz Marketing

Business Model Canvas is a tool that was designed by Alexander Osterwalder and Yves Pigneur. This highly effective tool was designed to help businesses understand the value of their organization. When used properly, it can be extremely powerful. In this article, we will discuss, in detail, what the Business Model Canvas is, how it can… Read More »Business Model Canvas

Meetings are an unavoidable part of life for many professionals. These serve many purposes: from updating the team regarding the status of a particular project or business as a whole, to helping to improve the team dynamic. Knowing how to conduct yourself in a business meeting is crucial to a successful career – while knowing… Read More »Business Meeting

Broadcast media describes all media that is broadcast. That means that it is transmitted as a signal and in 99% of cases this is referring either to television or to radio. Many marketers that work solely online will not give much heed to broadcast media, thinking it is either irrelevant due to the different nature… Read More »Broadcast Media

The word “brand” refers to a name, a design, a symbol, a term, or any other specific type of feature that distinguishes one company’s goods or services from the goods or services of another company’s. Essentially, it is the image or idea that consumers call to mind when they picture specific products that a company… Read More »Branding

Brand monitoring is an analytics process used by businesses. It concerns monitoring different channels on the Internet or on other media outlets, which allows businesses to acquire insight regarding the company, the products and/or services it offers, its brand, and anything else that is connected to the business. It’s a way to monitor a brand’s… Read More »Brand Monitoring

Brand marketing means marketing through use of branding. This is a highly critical tool for increasing the visibility and awareness of any business, so ensure that you are familiar with the concept and precisely how it works. A brand is a highly indispensable asset for any company. This is the thing that ties it all… Read More »Brand Marketing

One of the best ways to build a relationship with your customers is through empowerment. In this article, we’re going to define the term and show some examples of empowerment as it relates to marketing and advertising. This will give the marketing professional a much better idea of how to use this tool to be… Read More »Customer Empowerment

One of the newest trends in the world business is for large corporations to do media publishing. There are number of advantages to this, and really the only downside is the time and money spent on the project. In many cases, it may be well worth it. We will explore corporate publishing media and the… Read More »Corporate Media

The consumer decision journey is a model that illustrates how consumers make decisions in regard to the products that they purchase. It’s an important model for businesses to understand, as it directly impacts how they can reach their customers and influence them to decide to purchase products, which ultimately impacts the success of a business.… Read More »Consumer Decision Journey

The term communications plan is used broadly to describe the strategy that a business or brandwill use to release news and information. This is very often referring to communication withstakeholders, though it might also involve communication with press. Communication Plan A communication plan is a plan used by a business in order to manage the… Read More »Communication Plan

A digital marketing strategy is a strategy used to be successful in marketing online; commonly called internet marketing. It is a specific type of strategy because there are several key differences when compared to conventional marketing. When it comes to marketing strategies, the digital marketing strategy may be the most important one of all. That’s… Read More »Digital Marketing Strategy

Advertising Advertising refers to the practice of purposefully influencing the decisions and behaviors of buyers. It involves creating and delivering a persuasive message that aims to sell products or services that a company offers, attracting new customers and encouraging existing customers to make future purchases. Description: Advertising is a process that involves creating and delivering… Read More »Advertising

If your company is planning a PR campaign, then it may need to use AVE. But what is this? And is it really necessary? Read our full and explanation to find out! Advertising Value Equivalency or AVE is a tool used to measure the advantage that a PR campaign has had for a business. PR… Read More »Advertising Value Equivalency (AVE)

Brand bidding is a practice used by advertisers during a pay-per-click (PPC) campaign. Not everyone will benefit from brand bidding, but many companies will; it depends upon the product or service that is being offered. In this article, we will thoroughly explore brand bidding, and help you to understand the term, the process and decide… Read More »Brand Bidding

Brand awareness is crucial for the success of any business. It connects your products and services with the customers and clients you need for your business to succeed by making. When people are more aware of your brand, they are more inclined to make purchases, which is your ultimate goal. 9 tips about increasing brand… Read More »Brand Awareness

Behavioral targeting is an advanced form of targeting for internet marketers that can make a huge difference in your ability to reach a specific audience and to make big sales. In this post, we’ll examine why it’s one of THE most powerful tools for increasing revenue. When creating any form of internet marketing campaign, it… Read More »Behavioral Targeting

Behavioral advertising and marketing is a new approach to selling that takes full advantage of new media and which might drastically increase ROI. Learn what this means, what the different options are and why it isn’t perfect just yet. Behavioral advertising means marketing that is designed to target users based on their previous behavior. This… Read More »Behavioral Advertising

B2B marketing is marketing aimed at corporate clients. This dramatically changes the approach versus B2C marketing and introduces many new concepts and strategies. This article will discuss the differences. B2B marketing is any form of marketing that is used by a B2B organization. B2B simply means Business to Business which in turn means that your… Read More »B2B Marketing

Brand management refers to the process of maintaining, improving and upholding a brand so that it is linked with positive results. Brand management comprises several important elements, including customer satisfaction, cost, presentation, and competition. It is a vital key to success for any business. In this article, we will look further into brand management, highlight… Read More »Brand Management

The term brand identity refers to a specific aspect of your business and your brand. While the term ‘brand’ can refer to your brand’s visibility, logo and image – brand identity more specifically refers to the actual brand itself and what is represents. In this regard, brand identity actually refers to the very most important… Read More »Brand Identity