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Marketing

We are marketing agency that uses product as our medium. With nearly twenty years of industry leadership, we believe in the power of quality branded merchandise, Marketing , Branding. Our mid-town Hinjewadi  headquarters is a creative hub, where our experts are encouraged to collaborate, share great ideas and celebrate and learn from each other’s successes.

At Fulcrum we throw convention out the window. Consider us your merchandise partner. Our approach is to listen, ask the right questions, and then curate exceptional product collections based on your brand, your audience, your people and your intentions.

A culture where our team can enjoy themselves is deeply important to us. Dog-petting, trivia-mastering, picnic-in-the-park-ing fun. Keeping our people happy is key to keeping our clients happy.

We love where we work, and we want you to love what we do.

Marketing is a small, smart shopper marketing consultancy offering client and agency partners support in many areas including:

Branding

Marketing

Strategic and shopper planning
Brainstorm/concept development leadership
Shopper identified media (lower funnel
pre-store and in-store digital solutions)
Business writing
(eg. concept, credentials, strategy presentations)
Senior client services

Option to work with a single consultant or an “on-demand” agency team.
Access to our vast network of shopper focused strategic partners.
A best-in-class customer service experience guaranteed.

We’ve managed to gather a unique band of strategic marketers, Retail Store Field marketing ,brand promotions and creative designers,  Retail Store Marketing firm,marketing specialists,fieldwork experts, online marketing team, and telemarketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide.We are a local marketing and sales agency that help small/medium sized businesses and Start up

 

We work with a varied range of customers across industries and disciplines including; Retail Store , FMCG, IT & Telecoms, Security &  Industry, Manufacturing and Estate Agencies.

We are a local marketing and sales agency that help small/medium sized businesses and Start up.

 

Retail Store

Small business owners know there is a lot of hard work and energy that goes into operating a successful business. No matter the industry in which your business operates, many things about being a business owner remain the same, such as compliance issues, funding, vendor relations, and more.

While it might have been possible to take over an established business from someone else, Crane knew she had to build it from the ground up in order to create the exact vision she had in mind. This helped her build a business she was proud of owning, and one in which she felt even more invested.

 

Retail Store Field marketing | Retail Store Marketing firm

Marketing Services: Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the field. We know from experience that one size does not fit all and therefore, we take a flexible marketing approach.In many cases, customized solutions are best and our propriety tools are used to complement the customized marketing.

Dedicated Marketing Team: For manufacturers that require their own field marketing team to represent their brand/s, our dedicated structures provide the benefits of outsourcing and the advantages of total focus.  Our syndicated team provides a commercially viable solution many of India’s best loved brands. And with our large footprint across Mumbai and Maharashtra, we’re able to maximise our brands’ availability in a substantial number of outlets, ensuring that you showcase a consistent brand presence across hundreds of locations. Customised : Our customised solutions deliver highly customised, strategic field marketing solutions that suit each client’s unique set of business circumstances.

Direct Marketing: We know how to maximise direct marketing to set you apart from the competition and get fantastic results.Whether your customers choose to be communicated with via direct door or direct mail, we can help with everything from planning and design to production and delivery ensuring your direct marketing campaigns are delivered on time to the highest quality.Using our data driven marketing expertise, we can help you leverage what you already know about your customers, to strengthen and grow those relationships and begin new ones. Technology in this space is constantly evolving, making direct marketing an exciting platform to achieve higher response rates, more revenue and an increased level of two-way customer engagement.

Street Marketing: We will still need to spend time interacting with people, face-to-face, Street Marketing. Personal interaction is what makes the world go around…

Our street intercept program adds a creative element to your direct marketing campaign. Hand-to-hand delivery of your product or message to your target markets creates a deeper engagement with your brand resulting in greater awareness. At Fulcrum, our street teams are an extension of you. We work to promote your brand and image as if it were our own; the kind of service you deserve.
Street Team Marketing Street Team Marketing is the planning, staffing, training, outfitting, deployment and management of brand ambassadors to promote events, product releases, plus create consumer engagement and sharable experiences.street team marketing is typically deployed on public sidewalks around around transit stations, shopping districts, campuses, business districts and city events to distribute trial-size samples and marketing materials to consumers.
Merchant & Seller Acquisition: Are you interested in acquiring a seller and Merchant? our Seller Acquisition Services and Merchant Acquisition Services can assist you with identifying seller and merchant within several market types, including product seller and services provider. Tell us what type of asset class you are interested in purchasing. We will use our extensive network to find a seller that meets your specifications.
We offer services beginning with valuation of the online market, the preparation of a marketing plan and marketing documents. We want to minimize disruption to your usual business routine and distraction from your responsibilities to the smooth operation of the business during the Seller Acquisition or Merchant Registration process.

Shopping Centre MarketingThe team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board. Our services and expertise range from full-service account management, budgeting and cash flow management for promotional funds, business and marketing plan development and retailer support services, through to promotional activity, community engagement campaigns, school holiday activities, social media management, advertising campaigns, customer tracking data analysis and so much more.

Sales: We sell products and services to businesses of all sizes through various marketing channels and divisions.
Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing catalogs, call center and outbound telephone account management; all supported by our network of supply chain and delivery operations in the Pune and Mumbai.

Field Sales: Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.

Direct Selling : Fulcrum is the best marketing platform for bringing together the leading digital marketing competence with the best-in-class marketing solutions for direct selling and increasing sales. direct consumer selling method to reduce distribution costs because they have plentiful facilities to sell directly to their consumers. A manufacturer can sell goods to the consumers by opening his retail shop in mills site or by mail house to house selling or by engaging salespeople or by using advanced mechanical devices.

Door to door sales : Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies. Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts.

Sales Staff: Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability. From brand managers to area managers and knowledgeable in-store staff, we act as  of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house team and our preferred partners, we also provide the very best in media, digital, marketing, advertising and field services.

B2B Sales: We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.

This is where we meet customers face-to-face and develop brand advocacies which are true to the quality brands which we represent. Through valued guidance, we ensure customers always find what they want, helping them make informed purchasing decisions.

Sales Promotion: We generate brand-building activation ideas that engage your consumers and lead to measurable results. Our sales promotion encompass a variety of short-term techniques designed to attract your consumers to respond to your brand in a positive way. The most effective sales promotion is directly associated with product purchasing. This sales promotion is intended to enhance the value of your product by either reducing the cost or by adding more benefits to increase sales.

Our sales promotion techniques also can be used to achieve your other objectives such as building brand loyalty or creating product awareness. Consequently, Fulcrum team a large variety of consumer promotions.

1. PRODUCT DEMONSTRATIONS
As mentioned already, demo days are a popular tool of field marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness.

Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street.

2. DIRECT SELLING
Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store.

3. RETAIL AUDITS AND MERCHANDISING
Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be rectified there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red flags in the field can be dealt with instantaneously

4. GUERRILLA MARKETING
When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer.

5. PRODUCT SAMPLING
Fulcrum are a highly recommended provider of product sampling staff. We specialise in the implementation of sampling campaigns using our in house sampling team and logistical know-how. We can sample your product throughout a range of Maharashtra wide locations including shopping centres, supermarkets, city centres, train stations and everywhere in between. Sampling is a great way to get your product in to the hands of new and existing customers, letting them experience your brand, place it in the front of their minds and create new loyal consumers.

Door To Door Marketing : Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face field marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of field marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business.

 

Marketing

Sales & merchandising
Shopper  & Retail Marketing
Direct sales
Sales promotion
Consumer sales promotions
Trade sales promotions
Promotions team
Handbill distribution
Leaflet distribution
Flyer distribution
Database Marketing
Direct marketing

Marketing

rural marketing
Direct Marketing
Retail Marketing
Door To Door Marketing
one to one marketing
face to face marketing
Local Marketing
Brand Marketing
Experiential marketing
btl marketing
Interactive marketing
engagement marketing
Loyalty marketing
Marketing Management
Services marketing
Account based marketing
Product marketing
Marketing activation
Local Marketing
corporate marketing
Neighbourhood Marketing

Sales

selling
Sales Promotion
retail sales
Personal selling
Sales promotion
Point of sale
Sales Management
Sales Force
Sales Operations
Point-of-Sale Merchandising
Loyalty Card
Loyalty Card Solutions
Customer Acquisition
Lead Generation
Sales Support
Product Launches
Corporate Activities
Sales Management
Sales Force
Sales Operations

Marketing
Direct Marketing
Door To Door Marketing
rural marketing
Retail Marketing
modern trade marketing
general trade marketing
one to one marketing
face to face marketing
Local Marketing
Brand Marketing
Experiential marketing
btl marketing
Interactive marketing
engagement marketing
Loyalty marketing
Marketing Management
Services marketing
Account based marketing
Product marketing
Marketing activation
Product marketing
Customer Acquisition
Corporate Marketing
B To B marketing
Business To Business marketing
shopper marketing
Feet On Street marketing
Field marketing
Fieldwork marketing
On ground marketing
guerrilla marketing
industrial marketing
retail marketing
shop marketing
In-shop marketing
shop To shop marketing
Store marketing
retail Store marketing
retailer marketing
retail shop marketing
modern trade marketing
general trade marketing
door to door marketing
door2door marketing
d2d marketing
home2home marketing
home to home marketing
house2house marketing
house to house marketing
h2h marketing
out of home marketing
society Marketing
housing society Marketing
RWA Marketing
Residential Society Marketing
local marketing
BTL marketing
Experiential Marketing
Interactive marketing
engagement marketing
direct marketing
direct Response marketing
direct to consumer marketing
shopper marketing
Feet On Street marketing
Field marketing
Fieldwork marketing
On ground marketing
onground marketing
Street marketing
guerrilla marketing
Street Guerilla marketing
school Marketing
campus Marketing
Colleges Marketing
Corporate Marketing
Theater Marketing
multiplexes Marketing
malls Marketing
Shopping Centre Marketing
railway Marketing
hospital Marketing
mall Marketing
park Marketing
public school Marketing
college Marketing
corporate park Marketing
corporate office Marketing
industrial area Marketing
B 2 B marketing
B2B marketing
B To B marketing
Business To Business marketing
Business to consumer marketing
b2c marketing
B to C marketing
B 2 C marketing
Restaurant Marketing
hotel Marketing
dabbawala Marketing
outdoor Marketing
highway dhaba Marketing
Flyer Distribution
leaflet distribution
Door To Door Distribution
Handbill Distribution
Door Hanger Distribution
Flyer Delivery
Coupons Distribution
face to face marketing
face2face marketing
f to f marketing
f2f marketing
one 2 one marketing
one to one marketing
1to1 marketing
one2one marketingIT Parks Marketing
Business Parks Marketing
tech parks Marketing
corporate Marketing
Airports Marketing
Park Marketing
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