10+ Years • 250+ Cities • Proven on Ground
Our Proven Experience in Field Marketing & Sales — From Doorsteps to Boardrooms
With unmatched on-ground execution capabilities, Fulcrum delivers tangible results through strategic field marketing initiatives. From door-to-door residential outreach to B2B industrial meetings — we have done it all, at scale, across India.
People-to-People Marketing • Practical Experience • On-Ground Methodology • Innovative Ideas
Experience at a Glance
From doorsteps to boardrooms, from retail streets to industrial parks — we’ve done it all.
250+ Startup to Top Companies ✦
1 Crore+ Door-to-Door Knocks ✦
250+ Cities Across India ✦
20 Lakh+ Shop-to-Shop Calls ✦
3,000+ Field Professionals ✦
10,000+ B2B Meetings ✦
5,000+ Campaigns Executed ✦
2 Lakh+ Appointment Settings ✦
250+ Startup to Top Companies ✦
1 Crore+ Door-to-Door Knocks ✦
250+ Cities Across India ✦
20 Lakh+ Shop-to-Shop Calls ✦
3,000+ Field Professionals ✦
10,000+ B2B Meetings ✦
5,000+ Campaigns Executed ✦
2 Lakh+ Appointment Settings ✦
Proven Numbers
Our Experience in Numbers — A Decade of Measurable Impact
Every number below represents real campaigns, real interactions, and real results delivered on the ground for our clients across India. These are not projections — they are proven outcomes from 10+ years of field marketing execution.
250+
Startup to Top Companies
Successfully executed campaigns for leading brands across all major categories in India
1 Cr+
Door-to-Door Knocks
Completed door-to-door knocks in residential outreach campaigns across India
250+
Cities Across India
Executed campaigns in cities across India from Tier 1 metros to Tier 3 towns
20 L+
Shop-to-Shop Cold Calls
Conducted shop-to-shop cold calls in retail and market activations nationwide
3,000+
Professional Field Team
Built and managed a dedicated, trained field team of professionals across India
10,000+
B2B Meetings
Facilitated industrial B2B meetings with business decision-makers across sectors
5,000+
Marketing Campaigns
Executed on-ground marketing campaigns across sectors, geographies, and categories
2 L+
Appointment Settings
Achieved appointment settings through telecalling and field engagement programmes
“From doorsteps to boardrooms, from retail streets to industrial parks — we’ve done it all.”
What We Bring
People-to-People Marketing Always Wins — Our Approach & Expertise
Fulcrum builds a true partnership with you, gaining a full understanding of your business in order to produce the best results. Our strategic approach to marketing management is based on years of practical experience in the marketplace, combined with proven methods, programmes, and innovative ideas.
Most Fulcrum clients are companies which have found the need for marketing strategy together with implementation — to assist their businesses to grow. Our clients range from local retailers to IT companies looking for commercialisation assistance to achieve on-ground presence.
- Practical experience and proven on-ground methodology
- Independent guidance through all your marketing steps
- Innovative ideas that break category norms and stand out
- Ability to service any industry of any size across India
- Lower cost per acquisition and maximized marketing ROI
Our Capabilities
Where Our Experience Delivers Results for Your Brand
Across every channel, every market type, and every campaign objective — Fulcrum has the proven experience to execute with precision, discipline, and measurable impact.
Residential
Door-to-Door & Society Outreach
Over 1 crore door-to-door knocks across India — our largest and most refined channel with proven conversion systems.
- 1 Crore+ D2D knocks completed
- Society & RWA activation expertise
- Household-level consumer profiling
- Multi-visit nurture campaigns
Retail
Shop-to-Shop & Retail Market Activation
20 lakh+ shop-to-shop cold calls in retail and market activations — deep expertise in general and modern trade.
- 20 Lakh+ shop-to-shop calls
- Retailer listing & onboarding
- In-store promoter deployment
- Trade scheme & incentive rollouts
B2B
B2B & Industrial Sales Meetings
10,000+ B2B meetings facilitated — from SME cold visits to corporate decision-maker engagements across sectors.
- 10,000+ B2B meetings executed
- Decision-maker identification & targeting
- Product demo & proposal delivery
- Pipeline management & follow-up
Campaigns
Pan India Marketing Campaign Execution
5,000+ campaigns executed across all sectors — from 1-city pilots to simultaneous 250-city national rollouts.
- 5,000+ campaigns successfully completed
- Simultaneous multi-city execution
- Real-time campaign dashboards
- Post-campaign ROI analysis
Telecalling
Telecalling & Appointment Setting
2 lakh+ appointment settings achieved — combining telecalling with field execution for maximum conversion efficiency.
- 2 Lakh+ appointments set
- B2B outbound telesales campaigns
- Inbound & outbound call centers
- Tele + field combo programmes
Sampling
Product Sampling & Brand Activation
Large-scale product sampling campaigns that create trial, build brand awareness, and drive first-purchase conversion.
- High-volume sampling management
- Multi-location simultaneous sampling
- Consumer feedback & data capture
- Trial-to-purchase conversion tracking
Staffing
Field Team Building & Management
Built and managed a 3,000+ professional field team — with recruitment, training, and performance management systems.
- 3,000+ trained field professionals
- Comprehensive product briefing
- GPS-verified attendance tracking
- Daily performance management
Events
Events, Tradeshows & Brand Experiences
End-to-end event management with professional staffing — from tradeshow booths to product launch events and corporate experiences.
- Brand ambassador deployment
- Tradeshow & exhibition staffing
- Product launch event management
- Consumer engagement activations
Industries We Serve
Experience Across Every Major Industry & Sector in India
Fulcrum has domain expertise across all major industry verticals. Our ability to represent any type of client, selling any type of product or service, is one of our most valuable strengths — built through 10+ years of cross-category field execution.
FMCG
Consumer Goods
Banking & Finance
BFSI Sector
Insurance
Life & General
Healthcare
Pharma & Diagnostics
Real Estate
Residential & Commercial
Telecom
Internet & Broadband
Education
Schools & Edtech
E-Commerce
D2C & Marketplace
Consumer Electronics
FMCD & Appliances
Automobile
Cars, Bikes & EV
IT & Technology
SaaS & B2B Tech
Retail
Modern & General Trade
Manufacturing
Industrial & B2B
Security & Industry
B2B & Enterprise
Hospitality & F&B
Hotels & Restaurants
Our Approach
The Three Pillars of Our Field Marketing Experience
Fulcrum provides independent guidance through all your marketing steps by combining three core pillars that have made us one of India’s most trusted field marketing agencies over the past decade.
- Practical Experience & Approach10+ years of on-ground execution in real markets — our teams know what works, where it works, and why it works at the consumer level.
- On-Ground MethodologyStructured beat plans, GPS-verified visits, daily reporting, and territory intelligence that ensure consistent, accountable execution across every market we operate in.
- Innovative IdeasAn ability to think out of the box that has allowed us to yield outstanding results — assisting clients in achieving their sales and marketing objectives across every sector we serve.
Client Results
Experience That Delivers Measurable Results
★★★★★
34%
Lead-to-sale conversion
vs 12% from digital channels
vs 12% from digital channels
Fulcrum’s door-to-door acquisition campaign generated 4,800 verified leads across 6 cities in 45 days. The experience and professionalism of their field teams was exceptional. Their conversion quality far exceeded our digital campaigns.
★★★★★
320
New retailer listings
in 60 days pan Maharashtra
in 60 days pan Maharashtra
We needed rapid retail penetration for our new FMCG product. Fulcrum’s shop-to-shop teams listed us in 320 new outlets within 60 days and set up in-store displays. Their retail execution experience is unmatched in the market.
★★★★★
12.8%
B2B conversion rate
across 1,400 SME prospects
across 1,400 SME prospects
Fulcrum’s B2B field team visited 1,400 SME prospects in 60 days, facilitated 180 successful business conversions. Their experience in B2B meeting facilitation and decision-maker engagement is genuinely impressive.
Experience FAQs
Questions About Our Experience
Everything you need to know about Fulcrum’s experience and capabilities. Have more questions? Talk to us directly.
How many campaigns has Fulcrum executed?+
Fulcrum has executed over 5,000 on-ground marketing campaigns across sectors, geographies, and campaign types over our 10+ year history. These range from single-city 30-day pilots to simultaneous national multi-market campaigns spanning 250+ cities. Our campaign experience covers field sales, BTL activation, product sampling, society outreach, corporate activation, tradeshow staffing, door-to-door acquisition, and much more. Every campaign has contributed to our operational knowledge and execution playbooks that we apply to every new client brief.
How large is Fulcrum’s field team network?+
Fulcrum has built and manages a professional field team network of 3,000+ trained field executives, supervisors, brand ambassadors, promotional staff, and B2B sales professionals across India. These teams are spread across 250+ cities — from Tier 1 metros to Tier 2 and Tier 3 markets — with local language capability and regional market knowledge in every territory. Our field team is the backbone of every campaign we execute, and every member is carefully recruited, comprehensively trained, and continuously managed for performance.
What is Fulcrum’s experience in door-to-door marketing?+
Door-to-door marketing is one of Fulcrum’s most refined and experienced channels. We have completed over 1 crore (10 million) door-to-door knocks in residential outreach campaigns across India. Our D2D experience spans residential society activation, apartment complex campaigns, independent housing outreach, and gated community programmes. We have deep expertise in RWA permission management, door-to-door pitch scripts, consumer profiling, multi-visit nurture campaigns, and on-spot application and data capture. This scale of experience means our D2D campaigns consistently deliver conversion rates 3-5x higher than comparable digital channels.
Does Fulcrum have experience in B2B marketing and sales?+
Yes. Fulcrum has extensive B2B field marketing and sales experience, having facilitated over 10,000 B2B meetings with business decision-makers across sectors including FMCG trade, insurance, technology, manufacturing, healthcare, real estate, and financial services. Our B2B capabilities include: field sales executive deployment for cold visits and appointment conversion, distributor and channel partner acquisition drives, retailer and dealer onboarding campaigns, B2B telecalling and appointment setting (2 lakh+ appointments set), corporate office activation, and B2B tradeshow staffing.
Which industries does Fulcrum have the most experience in?+
Fulcrum has deep and proven experience across FMCG (consumer goods, food & beverage, personal care), banking and financial services, insurance, healthcare and pharma, real estate, telecom and internet services, education and edtech, e-commerce and D2C brands, consumer electronics and FMCD, automobile, IT and B2B technology, retail (modern and general trade), manufacturing, and the social sector. Our domain expertise has been built through 10+ years of cross-category field marketing execution — with sector-specific scripts, compliance protocols, and consumer understanding developed for each industry we serve.
Get a Team That Will Streamline Your Marketing & Boost Productivity
With 10+ years of proven on-ground experience, 250+ cities covered, and 5,000+ campaigns executed — Fulcrum has the experience your brand needs to grow across India’s real markets.