Skip to content

Introduction to Types of Marketing Information

    Introduction to Types of Marketing Information

    What you’ll learn to do: describe key types of marketing information including internal data, competitive intelligence, and marketing research

    Marketing information and research are most effective when they feed an ongoing awareness of what’s happening with customers, their perceptions, and purchasing decisions. The next section of this module explores different types of information that contribute to the customer insights that inform your organization, strategy, and the marketing mix.

    Open chat
    1
    Scan the code
    Hello
    Can we help you?