Expanding your virtual multi-vendor marketplace or B2B/B2C eCommerce platform requires a strategic approach to attract sellers effectively. Fulcrum stands ready to assist you in navigating the acquisition process, whether you’re looking to buy or sell. With over a decade of experience across various industries and a wealth of on-ground expertise, we are well-equipped to connect you with the right acquisition partners tailored to your business.
Seller Acquisition Teams
Fulcrum employs a highly effective and cost-efficient method for seller acquisition through field sales teams. Our client-centric approach includes:
- Planning and Targeting:
- Identification of target cities, markets, and categories.
- Deployment of representatives strategically based in the territory.
- Field Team Management:
- Hiring, training, and operations management of field teams.
- Development of a comprehensive field deployment plan.
- Localized Expertise:
- Utilization of teams fluent in local languages for effective communication.
- End-to-end seller onboarding and reporting to the client.
- Daily Reporting and Follow-up:
- Provision of daily acquisition reports and target planning.
- Continuous follow-up for sustained seller engagement.
Seller Training and Support Services
Ensuring a smooth onboarding process and continued seller growth is vital. Fulcrum provides a range of services, including:
- Registration and KYC:
- Seamless onboarding with thorough registration and KYC processes.
- Training and Awareness:
- Providing training and awareness sessions on products and services.
- Motivational engagement with merchants to foster a positive relationship.
- Cataloging and Account Management:
- Assistance in product upload and cataloging.
- Training in effective account management for sustained success.
- Lead Generation and Growth:
- Lead generation strategies for successful onboarding.
- Incubation and growth support for sellers on the client’s marketplace.
Our Onboarding Work Experience
Fulcrum offers smart marketing solutions for a variety of domains, including:
- Marketplaces and E-commerce
- Business Listing on Online Directories
- Merchant Onboarding for Payment and Fintech Apps
- On-demand Service Platforms
- Utility Platforms
- Education and Learning Platforms
- Content Distribution Platforms
- Home Maintenance Services Providers
- Car and Bike Service Centers
Continuous Seller Acquisition Focus
Our commitment extends beyond the initial onboarding. We focus on:
- Acquiring high-value sellers for your portal.
- Managing relationships with sellers post-acquisition.
- Providing market insights to enhance competitiveness.
Project Success Highlights
Our approach resulted in:
- Onboarding new sellers across diverse categories in 20+ cities.
- Maintaining high seller quality without compromise.
- Effective training and management ensuring field team productivity.
Connect with Us
Ready to set up your seller acquisition strategy? Fulcrum is here to assist. Contact us to plan and execute a robust marketing strategy that propels your marketplace to new heights.