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Marketing service btl marketing

    Marketing service

    Quantitative Services

    Our success is in the details; our Marketing service btl marketing field data collection department can handle any type of study in any marketplace throughout the India. Each of our interviewers goes through a  training process with periodic updates to reflect the latest interviewing techniques and the utilization of survey instruments. Prior to each project, our staff goes through a series of in-depth, project-specific briefings to ensure that all project goals and objectives are met.

    From central location intercepts, to telephone studies, to product testing, to online and mobile research studies; Fulcrum. has the experience to ensure your project will be completed with accurate results.

    Quantitative Services include:

    • Survey and questionnaire design
    • Telephone interviewing (CATI)
    • Web studies/ Online surveys
    • Mail surveys
    • Mall, store, trade show and theme park intercepts
    • Central location pre-recruits
    • Home use tests
    • Central location testing
    • Mystery shopping
    • Remote location interviewing

    Data Processing and Management Services:

    • Data entry
    • Survey scanning
    • Database management
    • Coding
    • Tabulation

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