OUR PROCESS

We focus on you, your business, your audience and your market…By getting a clear understanding of what you do, your business objectives, the market you are operating in and who you need to reach out to, we can develop a highly informed communications strategy linked to your business objectives.

Our Three-Phase Process Encompasses Concept, Planning and Execution.
It ensures a focus on results and returns, and creates connected, impactful and measurable brand experiences.

PHASE CONCEPT

Brief

Idea

Pricing/Budget

PHASE TWO PLANNING

Recruit

Train

Procure

PHASE THREE EXECUTION

Activate

measure

Evaluate

Planning & Management

Schedules and budgets and deadlines, oh my! No need to worry, we’ve got it covered. We’ll draw up a marketing plan that puts your strategy into action and custom-build the perfect team to make it sing. And since we offer balanced and unbiased marketing, you’ll get the right mix of tactics—seamlessly integrated and designed to get the response you want from your target markets.

We’ll build the infrastructure you need to get your marketing done too, filling the gaps in your team and marketing programs—all without adding overhead. Finally, we’ll evaluate effectiveness and make the appropriate adjustments so you can get the best return on your marketing investment.

Creative Execution

Our creative work is bold and brave. Executed seamlessly. And a whole lot of fun. It has to be to break through the clutter and get your brand noticed. Take a look at the list of services available to you.

UNDERSTAND

This first phase allows us to go back to basics and get a full understanding of your business, your audience, your objectives, your market and your competitors.

PLAN

This is one of the fundamental areas of the process and is informed by the ‘understanding’ stage. Here we define the strategy, what success will look like and deliver a plan of action to support your business objectives.

DELIVER

After the understanding and planning phases have taken place, we then start to deliver the marketing activity. Either alongside your team or on behalf of your business depending upon how you choose to work with us.

LEARN

One of the key phases throughout the process is learning. Not only about the outcomes generated from the marketing activity but any changes in the business environment you are operating in and the behaviours of your target audiences. This allows us to modify or adapt the strategy and various tactics to ensure we are continuously improving the marketing activity and getting the right results to help improve your business performance.

WORKING WITH A RANGE OF BUSINESSES

 

Our experience has been developed via in-house marketing roles, integrated communications agencies and independent consultancy work. This has led us to work with a wide range of business both large and small across a variety of sectors.

We like a good challenge and would love to hear more about what you would like to achieve.

Startups

If you’re a start-up that wants to save time and money by starting the right way, we’re for you. Since we work with organizations of all sizes, you’re in good company and our work will help you level the playing field with larger, more established players. We’ll be your plug-and-play, pay-as-you-go marketing department so you can focus on all those other things startups need to focus on. Like, everything.

Mid-Sized Companies

If you’re a mid-sized organization that needs to formalize its marketing function but doesn’t want to add overhead, we’re for you. Most companies your size have a smaller, hard-working marketing staff that’s doing all it can to keep up. Strategic marketing planning often gets back-burnered when time-sensitive (but tactical) priorities take precedent. Just say giddyup and we’ll provide all the creative and strategic horsepower your organization needs to deploy strategic, seamless and sustainable marketing–and attain responsible results.

Larger Companies

If you have an established marketing department but are having a difficult time pursuing new niche or seizing opportunities, we’re for you. We know your type. You’re a visionary leader that sees opportunities everywhere, and if you had your druthers, you’d purse ’em all. But your marketing department is buried (probably pursuing other opportunities you’ve uncovered in the past) and there’s simply no bandwidth to take on any new work streams. We can help. We’ll pursue niches and opportunities up the ting-yang. Well, first we’ll help you prioritize the best, most profitable niches and opportunities and then we’ll pursue them up the ring-yang.

Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.





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