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B2B Marketing Outsourcing and B2B Sales Outsourcing Companies

We are a results based B2B Marketing Outsourcing made of a team of outstanding sales, marketing, and business development talent.

B2B Sales Outsourcing solutions to help you find more customers.

Our B2B sales outsourcing teams have proven expertise helping clients with an innovative take on lead generation
and winning customer acquisition process – to find, acquire, and engage customers across all channels.

Whether you are focused on B2B marketing outsourcing or B2C sales, our B2B sales outsourcing teams utilize the most advanced marketing, sales, and digital technologies to help you gain customers, increase customer lifetime value, and improve customer loyalty. Our sales outsourcing solutions are also ideal for brands of all sizes and growth stages. From startups, to midsize, to enterprise, we provide companies with a people-first approach, deployed in a flexible, agile model, powered by insights and analytics.

 You need adaptable, highly trained teams with the knowledge, comfort and flexibility to sell both earlier and later in the sales cycle than ever before.

B2B Sales Outsourcing

B2B Sales Outsourcing is the transfer of responsibility of the business sales process to an outside company to develop a dedicated sales team to represent a product or solution directly to the customer of the organization.  The Sales Outsourcing company will have the responsibility of hiring, training, and managing the sales team as if they were an extension of your organization and presenting themselves as your brand to the customer.

Fulcrum generates leads and closes deals by recruiting, training, and managing sales teams. Whether we complement your current team or outsource your entire sales function, we’re here to help you get the job done.

Fulcrum  has focused on providing dedicated professional outsourced sales services and solutions by recruiting, training, and managing our client’s sales teams. We understand that there’s no one-size-fits-all approach to lead generation services or closing roles.

Leverage the expertise of our experienced, local sales resources to establish your business in territory, and generate direct revenue.

Why Outsource Sales?

  • Speed to Market
  • Sales Role Specialization
  • Lack of Management Experience or Expertise
  • Sales Talent Pool
  • Expertise with CRM and Sales Enablement Technology
  • Sales Strategy & Execution
  • Lack of Ongoing Sales Training
  • No Sales Culture
  • Predictable Pipelines
  • Local Sales experts with a wealth of experience
  • Reduced risk to your business
  • Access to a proven business development model
  • Services available in multiple languages & sales specialists with local knowledge
Marketing Strategy1

B2B Marketing Outsourcing

B2B Marketing Outsourcing is an ideal solution if your business struggles with resourcing, management time, and the necessary internal infrastructure and tools to deliver a consistent model to acquire new business.

We quickly and efficiently deploy your new team, ready to grow an existing market or enter a new territory. With the help of our experienced and local sales resources, see your company win new business and make direct sales.

Sales consulting

Whatever your ambitions may be, without a strategic plan you will get nowhere. Then this plan must actually be carried out by the right people. How do you go about that?

Our end-to-end sales outreach service helps develop long-term customer relationships, and accelerates sales and business growth.


We take a multi-channel approach to our Lead Generation service to maximise our efforts. Should you need targeted account based marketing, or want to hit the ground running with your territory expansion, our team is readily equipped with the tools and information required.

For a fixed monthly fee, we allocate dedicated specialist resources according to the campaign needs who immerse themselves into your products or services, and generate a solid pipeline of high-quality leads.

This model allows us to scale up, scale down, or adjust resources throughout your campaign to optimise the results.


Our Sales Consultancy services benefit clients who want to evaluate their current strategies, and expand into new territories. Validate your business model with the help of our seasoned experts.

The technology market is constantly evolving, so knowing where your future revenue and growth is coming from is vital. Our outsourcing services are proven to ensure our clients have the right resources at the right time.


⦁ Go to market (GTM) Planning & Strategy
⦁ Sales readiness assessment
⦁ Sales team and Sales training
⦁ To grow with a new product?
⦁ To explore new markets?
⦁ To flourish in an existing market?
⦁ To reach new target groups?
⦁ To expand into a new country?

B2B Sales And Marketing Staffing Outsourcing

Our staffing team keeps a roster of talent from both within and outside of our company, and sources based on an individual’s experience and traits that will be catered to your sales process. We will assemble a team and train them to the needs of your company to flesh out their product knowledge.

Once trained, they will function as an extension of your company. The process is designed to be implemented as quickly and thoroughly as possible – we focus on speed and efficiency.

At minimum, our accounts will have two sales staff dedicated to sales, along with one manager overseeing and optimizing their sales process. We provide weekly reports on our process, weighed against previous weeks to show our progression with your account.

We help alleviate this issue by staffing these positions at our offices in the India. We handle all of the following processes to support our clients.

– Recruiting
– Hiring
– Training
– Managing
– Replacement

B2B Marketing Outsourcing. Specialising in B2B lead generation, high quality sales appointments and trade marketing.

B2B Telemarketing Outsourcing

Maximize your Marketing potential with the leading service for B2B telemarketing in the India., We use proprietary processes developed over the years and innovate to deliver B2B outsourced marketing services for your business. Reduce your team’s workload, and optimize your time and profitability with our telemarketing service. Empower your business by improving your customer service through our telemarketing service.

You know your business and we know how to run high-performing outsourced sales teams. We invest time into becoming your partner and brand ambassador, acting as a seamless extension of your brand. With 10+ years of B2B telemarketing expertise, we take care of demand generation, sales engagement, and client success so you can focus on your core activities.

Thanks to a deep understanding of our clients’ markets and challenges, we’ve got the experience to sell your products and services successfully. You’ll secure access to an award-winning outsourced sales team who can generate fresh opportunities, open new markets, and strengthen relationships across the globe.


We help reach and move your most valuable audiences to act through remarkable impact.

Outside Sales

Outside sales refers to face to face sales with your customers. An outside sales team meets directly with the prospect in a face-to-face sales approach. The outside model still must conduct much of the selling virtual. However, the outside sales professional develops and manages the relationship on a personal face to face basis. Knocking doors, conducting face-to-face cold calls, and attending networking events are all requirements for a successful outside sales team.

Inside Sales

Inside Sales, sometimes referred to as virtual sales, is a sales team or person who does all their selling via electronics. Telephone calls, emails, webinars, etc., but they never meet face to face with the prospect/client. Inside sales can be very effective with a specific product or service that needs a large buying audience and a low investment. Inside sales typically conducts the full life cycle of sales, from lead generation to closure.

How can we help you?

Our team works with b2b business to create a unique marketing message, define target market, and then use marketing channels to create awareness and engage the B2B target audiences. Our B2B Outsourced Marketing Services engagements have helped clients reach new target audiences, create an upscale value for the product, and grow their business.


Generate leads, build pipeline, and close sales

Find, target and convert new customers

Avoid the cost of building an in-house sales and marketing team


Automate sales and marketing processes to increase efficiency

Develop a long-term strategy for success

Let us help you plan and execute a great marketing strategy.

Sales outsourcing is the process of delegating a part of your sales process to a third party or agency.

Outsourcing sales could include market research, lead generation or even routine sales tasks like outbound calling or handling inbound calls. You can also outsource most of the sales process to an external agency.

Sales outsourcing is usually considered by businesses that lack adequate resources like manpower or time to expand their sales process. Let’s face it, salespeople would spend less time on sales without proper tools. A typical salesperson spends most of his time updating excel sheets and status, traveling to meetings, filling out timesheets, and more. In fact, sales reps spend only 30% of their time selling.

Sales outsourcing helps salespeople focus more on selling. Outsourcing sales can help increase flexibility and allows sales teams to focus on higher-level tactical tasks or strategies.

Small team: You have a small sales team that is simply unable to handle the volume of leads generated
New markets: You are a growing startup that is looking to scale across new geographies or markets, but lack good sales resources/talent.
Budget constraints: You don’t have the budget to hire top sales talent
Lack of resources: Lack of expertise in your sales team to handle certain sales functions
Manual task overload: Your sales team is caught up with administrative tasks, that leave very less time for selling.

Before you set out to outsource a big chunk of your sales process, evaluate your requirements.

  1. Identify business reason: Can this be done in-house or automated, or does it need to be outsourced?
  2. Define the objective and metrics: What do you aim to achieve by outsourcing or automating this function – Is it to grow your user base, enter a new market, or improve the lifetime value of customers?
  3. List down your scope: List down the markets you want to cover, what you need to outsource exactly and how an outsourcing agency or a tool comes into play.
  4. Inform all teams: Ensure there is internal alignment between your sales and marketing teams before you proceed with selecting a sales outsourcing agency or software – decide KPIs, roles, and responsibilities of your existing sales and marketing teams, and make sure everyone is working towards a common goal
  5. Choose between automated or manual sales outsourcing: Once you have identified the scope of your sales outsourcing program, decide if you want to outsource sales to a manual agency or deploy a sales outsourcing software in your company that automates crucial sales functions, and helps generate leads.

There are a number of hidden costs associated with starting and scaling your tech company. A big portion of those costs revolve around establishing an in-house sales team as they are the driving force behind revenue growth.

Reduced Employee Training Cost and Churn

Train and churn, it’s a vicious circle that can make any sales leader feel a bit like Sisyphus. Aspiring sales development representatives (SDRs) are pushed to the top just to watch them roll-off to a new opportunity so the process can start all over again.

Shortened Sales Cycle

Because lead generation and customer acquisition are the top priorites of outsourced sales agencies, representatives are trained in the most advanced sales strategies and equipped with the latest marketing tools and technology.

As more data is collected based on campaign performance, adjustments are made to build more precise procedures around your unique position in the market.

Efficient Sales Team

How much time does your sales team actually spend selling?

Yep, out of a typical eight-hour shift the average salesperson spends over five hours researching prospects, composing emails, setting appointments, maintaining data, attending meetings, and maintaining data (HubSpot).
So while these top-of-the-funnel tasks are important to success, they are also time-consuming and monotonous.
By outsourcing the lead generation and qualification process of sales, your team can focus on what matters most … selling.

Not only does outsourcing B2B sales allow companies to expand their prospecting reach, but also enables them to focus on closing the new business from the meetings generated by their outsourced sales partner. Businesses can take comfort in knowing they have a skilled partner using the industry’s best practices to provide them with more opportunities. The business leaders also benefit from the time they save and productivity gained.

Outsourcing B2B sales is when a company partners with a third-party provider that seamlessly integrates with the internal team to create processes, supply experts, implement software and execute sales strategies that generate leads. When working with an outsourced sales agency, the level of your team’s involvement varies depending on your company’s structure and leadership preferences.


B2B sales outsourcing provides your company with a fast and effective way to maximize opportunities without investing a significant amount of time or capital to manage and maintain employees, office space, or prospecting tools.

The high turnover rate of employees and volatility of leads make sales teams one of the most expensive to hire and manage. Sales outsourcing is essential because it helps companies reduce expenses while increasing revenue resulting in a more profitable and scalable business model.

Outsourcing is a common practice of contracting out business functions and processes to third-party providers. The benefits of outsourcing can be substantial – from cost savings and efficiency gains to greater competitive advantage.

On the other hand, loss of control over the outsourced function is often a potential business risk. You should consider carefully the pros and cons of outsourcing before deciding to contract out any activities or business operations.

Advantages of outsourcing

There are many reasons why a business may choose to outsource a particular task, job or process. For example, some of the recognised benefits of outsourcing include:

Improved focus on core business activities

Outsourcing can free up your business to focus on its strengths, allowing your staff to concentrate on their main tasks and on future strategy.

Increased efficiency

Choosing an outsourcing company that specialises in the process or service you want them to carry out for you can help you achieve a more productive, efficient service, often of greater quality.

Controlled costs

Cost savings achieved by outsourcing can help you release capital for investment in other areas of your business.

Increased reach

Outsourcing can give you access to capabilities and facilities otherwise not accessible or affordable.

Greater competitive advantage

Outsourcing can help you leverage knowledge and skills along with your complete supply chain.

Outsourcing can also help to make your business more flexible and agile, able to adapt to changing market conditions and challenges while providing cost savings and service level improvements.

Disadvantages of outsourcing

Outsourcing involves handing over direct control over a business function or process to a third party. As such, it comes with certain risks. For example, when outsourcing, you may experience problems with:

  • service delivery – which may fall behind time or below expectation
  • confidentiality and security – which may be at risk
  • lack of flexibility – contract could prove too rigid to accommodate change
  • management difficulties – changes at the outsourcing company could lead to friction
  • instability – the outsourcing company could go out of business

Offshore outsourcing issues

Offshore outsourcing, although potentially more cost-effective, may present additional challenges such as hidden costs of provider selection or handover, severance and costs related to layoffs of local employees who will not be relocated internationally, etc. Even simply managing the offshore relationship can prove challenging due to time zones, different languages or cultural preferences.

Examine the pros and cons of outsourcing carefully to make sure that the benefits outweigh the risks. Before choosing a strategy, think about these common outsourcing considerations.

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