Skip to content

Performance & Retail Data Analytics Agency in Thane

    Performance & Retail Data Analytics

    At Fulcrum, we pride ourselves on the accuracy of our data and using that data for insightful reporting and detailed retail data analytics is a cornerstone of all the services we provide to our clients.

    Field Marketing Data Capture

    Thanks to our award-winning tablet deployment and our central system (our mobile data capture system), our field teams update our records in real time, to ensure that our data is constantly being revised and updated during every store visit and walk-in, regardless of the task at hand.

    Integrated with Client Data

    We often work so closely with our clients that members of our team are based out of our client’s offices.  We plug data from our clients into our MERVE system to give us detailed insight into the effectiveness of merchandising and promotional campaigns.

    We can compare sales data or ePOS data by store – are the Floor Standing Display Unit (FSDU) displays and promotions or merchandising campaigns driving sales effectively?  We can uncover, diagnose and address issues around:

    • Identifying problem stores & locations
    • Anomalous sales penetration for key products,
    • Measuring trends
    • Comparing base sales between stores
    • Cluster analysis
    • Improving Availability
    • Improving ROI
    • Which cardboard should be invested in further
    • Which SKUs to focus on to ensure 100% sales penetration

     

    Ensuring Representative Field Marketing Auditing and Compliance Checks

    Our analytics team can add value to an auditing and compliance checking exercise by identifying key stores to visit based on historical sales and compliance data, or identifying other areas of uncertainty, such as changing the timing of checks to historically compliant stores to ensure that the checks best represent the on the shop floor on a day to day basis.

      Measuring the Effectiveness and ROI of Field Marketing

      Our reporting can help validate the effectiveness of our client’s field marketing spend and measure the ROI of every penny spent against sales performance figures, to ensure that money is reinvested in the optimal areas.

      Bespoke Reporting & Consultancy

      Our reporting and analytics team can also work as consultants for businesses of any size and sector to identify inefficiencies and propose and implement solutions. We use our years of experience to:

      • Create automation solutions for manual tasks
      • Design efficient processes
      • Custom dashboard and report development for measuring client’s own compliance in store
      • Developing dynamic models for workforce planning or territory planning
      • Geocode/postcode analysis
      • Demand planning and forecasting
      • Creating seasonal profiles by product, location and store

      Performance & Retail Data Analytics Agency in Thane

      About Thane

      Thane is a city in Maharashtra. It’s the administrative headquarters of a district called Thane, and resides in the Mumbai Metropolitan Region. The Thane creek, at the head of which the city lies, also characterizes its location. The creek starts at the Ulhas River and culminates in the Arabian Sea. The city has a part of its area on the mainland across the Thane creek, while the rest of it is located on the Salsette Island.
      Thane is regarded as Mumbai’s elder sister, as a part of the Thane district, from Mulund to Sion, is given to Mumbai for the latter’s future development. It’s also popularly known as the Lake City, because it features as many as 35 lakes within its precincts. The Masunda Talao, also called Talao Pali, is among the most beautiful lakes in the city. Besides being a tourist attraction, the lakes are a source of water for both Thane and Mumbai.
      Historically, Thane is a very important city. On 16 April 1854, it was the destination station for India’s first ever train, which had started its brief journey at Boribunder, today called Chhatrapati Shivaji Terminus, located in Mumbai. This ushered in the Railway Age in Asia.

      Stats And Facts

      The population of Thane, as per the provisional reports of Census India 2011, is 18,18,872. The urban/metropolitan population, on the other hand, is 1,84,14,288
      The sex ratio in the city, according to the same reports, is 882 per 1000 males. The child sex ratio, on the other hand, is 900 per 1000 boys. Both these figures are below the national average
      The average literacy rate in Thane is quite impressive, at 91.36%
      Originally, Thane was called Sristhanaka, which translates as the place where Lord Ganpati resides
      Until the year 1739, when Marathas captured it, Thane was an important trading center
      The Thane creek, a river stream flowing from Ulhas River to the Arabian Sea, splits the city into two parts, which are connected by a rail bridge and two road bridges
      Thane is home to the Upvan Arts Festival, held at the picturesque 15-acre Upvan Lake area. Over 200 artists from across different fields get a platform to showcase their work and talent

      Manufacturing Sector

      Thane has a large industrial base, with a significant part of the city acting as a home to both big and small industries
      The industrial areas in the city mostly host engineering, electrical, chemical, and textile industries
      Some of the prominent industrial areas are Wagle estate; Thane-Belapur road, or Trans Thane Creek; and Ghodbunder road
      The manufacturing sector still contributes about 40% of the total income earned by the Thane Municipal Corporation
      The major companies that have manufacturing units in Thane are Hindustan Petroleum Corporation Ltd., Glaxo, Cadbury’s, Nicholas Parimal, Clariant, and Vidyut Metallica

      Connectivity

      The nearest airport to Thane is in Mumbai, called the Chhatrapati Shivaji International Airport. The distance is about 36 km, which is a drive that will anywhere from 45 to 75 min, depending on the traffic
      Thane is well connected with other major cities in India, as it’s a train station for many of the trains leaving Mumbai for other cities in different states. It’s also a major railway station of Mumbai Suburban Railway, and is well connected with the neighboring suburbs through the Central and Trans-Harbor Line Suburban railway network
      Thane is well connected to the entire suburban network by road. For example, it connects to Borivali through the 6-laned Ghodbunder road. Thane connects to the southern cities via NH 4, which runs from Mumbai to Chennai, connecting Pune and Bangalore on the way
      Bus service is available within the city, thanks to the several local, public players in operation, including Brihanmumbai Electric Supply and Transport (BEST), Thane Municipal Transport (TMT), and Navi Mumbai Municipal Transport (NMMT)

      Thane Civic Administration

      Thane is one among the 15 tehsils in the Thane district. It’s also one of the 5 sub-divisions in the district, formed for administrative purposes
      The Collector, who is an IAS officer, heads the entire Thane district, and is therefore responsible for the city as well
      The municipal body in Thane is called Thane Municipal Corporation (TMC). The area under TMC has 65 electoral wards. The corporation has 130 elected representatives plus 5 nominated representatives
      The corporation also has 9 administrative wards called Prabhag Samittees

      Thane Infrastructure

      The infrastructure in Thane has been up to the mark, generally, but there is a lot of scope for development, considering that the population in the region is continuously increasing.

      Road, rail, and air transport infrastructure is, of course, excellent. The expressways and the railway networks link the city to other major cities across India. As the vehicular population is rising at a rapid pace, city is planning development projects in terms of flyovers, bridges, and road widening.

      When it comes to power, the city has just enough power capacity to meet the needs of its residents. The Thane Municipal Corporation (TMC) is, therefore, taking measures to achieve self-sufficiency in power. For example, TMC has made it mandatory for all buildings to install a solar water heating system.

      All in all, there is a need for a sea of change in infrastructure development in Thane, and that aspect is being reflected in the measures taken by the TMC and the state government.

       

      All Localities in About Thane

      JK Gram
      Kapur Bawdi
      Manpada
      Mumbra
      Uthalsar
      Wagle Industrial Estate
      Ghodbandar
      Shree Nagar
      Vasind
      Anu Nagar
      Majiwada
      Lal Bahadur Shastri Road
      Ghodbunder Road
      Kasarvadavali
      Kolshet Road
      Panch Pakhadi
      Pokhran Road No. 1
      Vartak Nagar
      Eastern Express Highway
      LOCALITY
      Charai
      Waghbil
      Savarkar Nagar
      Balkum
      Diva
      Kalwa
      Naupada
      Thane West
      Patlipada
      Thane East
      Brahmand
      Azad Nagar
      Vishnu Nagar
      Vasant Vihar
      Teen Hath Naka
      Hiranandani Estate
      Owale
      Bhayanderpada
      Kopri
      LOCALITY
      Khopat
      Dhokali
      Shilphata
      Jambli Naka
      Pokhran Road No. 2
      Louis Wadi
      Daighar Gaon
      Khidkali
      Usarghar Gaon
      Desai Village
      anand nagar
      Kasheli
      Khardipada
      Mogarpada
      Talav Pali
      Padle Gaon
      Runwal Nagar
      Kolbad Road
      Samata Nagar
      LOCALITY
      Parsik Nagar
      Kharegaon
      Manisha Nagar
      Ram Maruti Road
      Ghantali
      Gokul Nagar
      Vrindavan Society
      Shreerang Society
      Oswal Park
      Badlapur
      Bhiwandi
      Dahisar
      Agasan
      Pale Gaon
      Ambivli
      Kalyan Shilphata Road
      Shahapur

       

       

       

      Marketing Services

      Feet On Street
      Door To Door Marketing
      Face to Face Marketing
      Street Marketing
      Field Marketing
      Direct To Retailer Sales
      Strategic Field Marketing
      Marketing Strategy
      Trade Marketing
      Marketing Team
      Sales & merchandising
      Shopper  & Retail Marketing
      Direct sales
      Sales promotion
      Trade sales promotions
      Promotions team
      Leaflet distribution
      Telemarketing

      Brand Promotions

      Brand Strategy

      Brand Activation
      BTL Activation
      In-Shop Activation
      Product launches
      Rural Area Activities
      Free Sampling Activities
      Demonstration Activities

      Events

      Market Research
      Field Research
      Advertising Market Research
      Compensation Survey
      Tele Research
      Test Marketing
      Brand Market Research
      Market Feedback
      Survey Data Collection
      Customer Satisfaction Studies
      Industrial Market Research
      Mystery Shopping
      Retail Audit
      Customer Acquisition

      Merchant Acquiring

      Telemarketing

      Telesales Person
      Telemarketing
      Telesales
      Telesales Account Manager
      Inbound/outbound lead generation
      Post-sale follow-up services
      Surveys
      Appointment setting
      Dealers Appointment making
      Welcome/impact calls
      Account activation
      Building a Database of Sales Leads
      Business Development Manager
      Client acquisition
      Cold calling
      Customer acquisition
      Lead Generation

      Open chat
      1
      Scan the code
      Hello
      Can we help you?