Digital Advertising Agency in Anna Salai, Chennai
Digital advertising is a pretty self-explanatory term; it’s the means by which you distribute paid ads online across various different platforms. However, the strategy behind when, where and who to advertise to is a little less simple (albeit achievable). With a good grasp on the mechanics of each online advertising and marketing avenue, there are lucrative opportunities for reaching genuine prospective customers and clients in ways that may otherwise be missed. For example, while there are some 1.5 billion active users on Facebook every day, only a handful are your desired demographic, and a handful again of people who aren’t organically following you or who have passed by your business (or website), but not stopped for a conversion. It is this latter group of people that are our focus when conducting this kind of advertising. Here are what we believe to be the most effective means of online advertising.
Social advertising
Social advertising refers to the ads occurring on your social media accounts. This can be in your feed, to the left of your feed, your stories or in your Facebook messenger. You’ve probably noticed that these ads correlate with the products and services you’ve been searching for via typed or voice search, or the websites you’ve perused. Although this certainly lends itself to a creep factor, it’s also hard to ignore that, for the most part, it’s enormously helpful for guiding us to what we’re looking for. Or, more accurately, reminding us of what we’re looking for and presenting a solution. If you aren’t putting your message out there for people searching for what you offer, you are missing a huge opportunity. We use social media’s intuitive capabilities to formulate ads based on the interests, searches and online activity of social media followers and present them with the solution (your product or service) to their problem, want or need.
Display advertising
Display advertising is advertising that appears in the banners and border columns of the websites, social media platforms and apps that you use. Their purpose is to display an advertisement that matches your online activity, and deliver the message, product or service that you’re looking for. Subsequently, this is also the aim of your display advertising to your desired demographic of customer or client. Research reveals that visitors to your website who are retargeted with your display ads are 70% more likely to convert in some way (via contact or purchase). And, through the means by which display advertising reaches the correct people, there is a lot of information that can help you better understand your customer base. By understanding the pages your prospects visit and engage with, you are able to appreciate their interests and, so, how and what they want to be retargeted with, and when.
Remarketing and retargeting
Although they serve essentially the same purpose, there is a difference between remarketing and retargeting. Remarketing is marketing to those who have engaged directly with your business, usually through email of social media sign-ins, and so opt in for more information on what you have to offer via email. However, they can also be reached, thanks to the information they have provided, via display and social media marketing.
Retargeting is online advertising that essentially follows a user using display and social marketing advertising based on their overall online behaviour via cookie-based technology (you’ll often see pop-ups on websites asking for your permission to use them). Javascript code is used to track how, when and where a user is navigating online, so your ad can meet them on websites the frequent to deliver your service or product solution to them.
Search advertising
Search advertising appears on the Search Engine Results Page (SERP) after a search query has been registered. So, those first few results with ‘ad’ written beside them are the result of search advertising efforts. These are chosen based on Google’s auction system and how applicable your business is to each search term.
We Also Have Special Expertise With Trade Shows & Exhibits And Broadcast Design. Brand Experience Leader. An Brand Experience Agency in Anna Salai, Chennai. Content-First Approach. Award-Winning Experiences.
Digital Advertising Agency in Anna Salai, Chennai
Brand Activation and Why Its Important
Give people a way to experience the benefits of your brand
First-hand experiences change purchase behaviors
Expand brand activation impact with social media and influencer integration
Brand activations transform people into brand advocates
Track impact with real-time reporting, promo codes, and onsite sales
Brand activation services
1.) Strategies to activate your brand
2.) Planning where and when to engage your ideal audience
3.) Location scouting and permitting
4.) Activation asset production (e.g., tents, tables, props, outfits, etc.)
5.) Staffing to ensure your brand is properly represented
6.) Brand activation transport, setup, implementation, and management
7.) Real-time content planning and capture
8.) Brand activation effectiveness measurement and analysis
Brand Activation Agency in Anna Salai, Chennai
Innovative Advertising Strategies
BRAND AWARENESS
Our team is our greatest asset.
The solution is a proven customer acquisition strategy- a critical component of any successful business.
We can help you improve profitability while decreasing customer acquisition costs. Contact our Experian sales representative today.
What are the customer acquisition strategies that I should use?The problem with ineffective customer acquisition strategies is that they do not provide any predictability. They are sporadic and this directly influences the rate of incoming clients. When a digital marketing business operates without a systemized, repeatable acquisition strategy, they rely on unstable factors like word-of-mouth referrals to sustain their client load.
|
 |
We believe that growth is the key to maximizing ROI on digital products. In order to engage users, increase retention and referrals, and drive revenue, we work alongside our wide network of partner vendors. Growth marketing entails a combination of services that are custom-fit for your product to be optimized for long-term success. Fueled offers:
Successful agencies implement a system.
Merchant Seller Acquisition Onboarding Agency
Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.
Customer Acquisition Marketing Agency Anna Salai, Chennai
Growth marketers are constantly working to increase customer acquisition and engagement.
customer acquisition marketing approaches. Work with a team of growth experts to build a complete lead generation machine with Advanced Marketing, and sales to rapidly scale your business.
B2B Marketing Agency in Anna Salai, Chennai
As individuals B2B Marketing Agency in Anna Salai, Chennai , we’ve been growing brands for over 10 years. our team comprises several well-established players in b2b marketing, direct marketing, branding, event, digital marketing, SEO, and business on a global scale.
Market directly to your target with B2B Marketing.We help businesses devise a B2B marketing program that generates better leads, more customers, and bigger profits. |
 |
B2B Lead Generation Services
Brand Awareness. Build massive brand recognition. Customer Acquisition. Generate new customers to fuel your brand growth.
Customer Acquisition Strategies … For us, it’s all about creating long-term value for everyone.
Appointment Setting, Lead Generation, Lead Management.
Building a powerful presence.B2B Marketing is a two-way conversation.
When you engage with your customers, it not only allows them to connect with your brand on a deeper level, but it provides you with a valuable opportunity to improve the product or service you provide based on their real needs. |
 |
Growing your brand and increasing your bottom line.
Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:
B2B Marketing Agency in Anna Salai, Chennai
Anna Salai, Chennai
About Anna Salai, Chennai
Overview
| George Town is a neighborhood situated in the north of Chennai. It is also known as Muthialpet and Parry’s corner. George Town spreads roughly from Chennai Central railway station and People’s Park or Park Town in the west to the Bay of Bengal in the east. To the north is Basin Bridge and Royapuram while Fort St George borders it on the south. It is a historical area of Chennai city from where its expansion began in the 1640s. It comes under the jurisdiction of Chennai Corporation. Many prominent landmarks such as Tamil Nadu Legislative Assembly, the Secretariat, Tamil Nadu High Court, Dr. Ambedkar Law College, Stanley Medical College, and Hospitals are situated nearby. George Town was formerly known as Black Town in the 1600s by the British as it was an area predominantly populated by Indians. |
It was here that the first settlement of Madras was set up and also housed the East India Company’s warehouse. As the area developed with trade, it became the center for construction and development activities, including one of the major ports of Madras. Other prominent localities situated close to George Town are Washermanpet, Kolathur, Choolai, Kalyanapuram, Anna Nagar, Pullapuram, Jamalia, Konnur, Siruvallur, Chennai City, Nungambakkam, Royapettah among others. Broadway is the only arterial road which passes through the center of the locality. Other major roads which bordered the George Town are Mint Flyover, Chennai – Thiruttani – Renigunta HighwayNSC Bose Road, Rattan Bazar Road, Beach Road, and N Fort Road. It is one of the busiest shopping districts of Chennai and you can buy everything from wholesale fabrics to cosmetics to utensils. Mint Street is another famous street where one of the oldest cinema theatres in the city exists. George Town has a rich group of shrines of different religions within its limits. The first Hindu temples of British Madras were built in this region between 1640 and 1680. The land use in George Town primarily comprises residential and mixed-residential zones. Some of the premier residential projects in George Town are
Connectivity
Major roads of the neighborhood include Netaji Subash Chandra Bose Road (popularly known as China Bazaar Road), Rajaji Salai (formerly First Line Beach road) and Wall Tax Road. The streets are generally small and narrow with several lanes branching out of them. The longest street is Mint Street, which starts near Central Railway Station making way across the neighborhood for about 4 km towards north and ends near Vallalar Nagar.
NSC Bose Road is commonly known as China Bazaar Road and combines Rajaji Salai and Wall Tax Road on two sides. Armenian Street is one of the most historical streets of Chennai and is locally known as Aranmanaikaran Street connecting Mannady Street and China Bazaar Street on two ends.
It enjoys excellent connectivity to Chennai International Airport which is about 22 km via Chennai-Trichy Highway.
The arterial roads, namely, North and South Beach Roads, Anna Salai, Poonamallee High Road, Grand Northern Trunk Road, and Ennore High Road radiate from the neighborhood.
Chennai Central and Chennai Beach borders are the two primary terminal railway station situated on western and eastern sides of the neighborhood.
Chennai Central Suburban, Chennai Fort, Chennai Park, and Park Town are the suburban railway stations located in the south and southwest edges.
The neighborhood has a bus terminus, the Broadway Bus Stand near Parry’s Corner from where one can get the buses for intercity and Interstate.
Famous Landmarks
Parry’s Corner
Pachaiyappa’s Hall
Madras High Court
Kothawal Chavadi
Old Lighthouse Tower
Chenna Mallikeshwarar Temple
Chennakesava Perumal
Law College
GPO
Factors for past growth
Being close to the prime residential areas of Anna Nagar and Chennai city has also helped this locality. Its proximity to IT Hubs of Anna Nagar, Porur, and Ambattur have been a plus point for the locality, driving residential demand and development in the region. A fair number of workforce work in nearby IT Hubs wanted to have their residences close to their workplace. As a result Flats for sale in George Town finds proposed buyers due to its proximity to the IT corridor and other industries.
Factors for future growth
The strategic location and infrastructural growth are the reasons behind the growth in demand for flats in George Town. It’s proximity to China Bazar Road and Wall Tax Road makes it popular among investors.
Employment hubs near George Town
Prince Info Park
One Indiabulls Park
Bascon Futura SV IT Park
ESPEE IT Park
Bristol IT Park
DLF IT Park
Infra Development (Social & Physical)
One of the major reasons for George Town to become a residential attraction is the infrastructure. George Town offers very good social infrastructure for its residents. Ramakrishna Aided Primary School, The Madras Progress Union Hss, Hindu Theological Higher Secondary School, Demani Girls Higher Secondary School, Shree JTC Jain Mission Primary School, SKPD Boy’s Higher Secondary School are some of the leading schools in George Town.
Healthcare facilities are also good in the locality. Some of the leading hospitals providing healthcare facilities to the residents of George Town include Apollo City Centre Hospital, Chennai National Hospital, Urban Primary Health Centre, Rajiv Gandhi Govt. General Hospital, Apollo Hospital, Dr. U. Mohan Rau Memorial Hospital among others.
The shopping needs of the residents are catered by nearby malls such as First Look, CSC FBR, Loolu Shopping Centre, Abirami Mega Mall, Miot, Hongkong Plaza, Mahaveer Complex to name a few.