Digital Advertising Agency in Kota
Digital advertising is a pretty self-explanatory term; it’s the means by which you distribute paid ads online across various different platforms. However, the strategy behind when, where and who to advertise to is a little less simple (albeit achievable). With a good grasp on the mechanics of each online advertising and marketing avenue, there are lucrative opportunities for reaching genuine prospective customers and clients in ways that may otherwise be missed. For example, while there are some 1.5 billion active users on Facebook every day, only a handful are your desired demographic, and a handful again of people who aren’t organically following you or who have passed by your business (or website), but not stopped for a conversion. It is this latter group of people that are our focus when conducting this kind of advertising. Here are what we believe to be the most effective means of online advertising.
Social advertising
Social advertising refers to the ads occurring on your social media accounts. This can be in your feed, to the left of your feed, your stories or in your Facebook messenger. You’ve probably noticed that these ads correlate with the products and services you’ve been searching for via typed or voice search, or the websites you’ve perused. Although this certainly lends itself to a creep factor, it’s also hard to ignore that, for the most part, it’s enormously helpful for guiding us to what we’re looking for. Or, more accurately, reminding us of what we’re looking for and presenting a solution. If you aren’t putting your message out there for people searching for what you offer, you are missing a huge opportunity. We use social media’s intuitive capabilities to formulate ads based on the interests, searches and online activity of social media followers and present them with the solution (your product or service) to their problem, want or need.
Display advertising
Display advertising is advertising that appears in the banners and border columns of the websites, social media platforms and apps that you use. Their purpose is to display an advertisement that matches your online activity, and deliver the message, product or service that you’re looking for. Subsequently, this is also the aim of your display advertising to your desired demographic of customer or client. Research reveals that visitors to your website who are retargeted with your display ads are 70% more likely to convert in some way (via contact or purchase). And, through the means by which display advertising reaches the correct people, there is a lot of information that can help you better understand your customer base. By understanding the pages your prospects visit and engage with, you are able to appreciate their interests and, so, how and what they want to be retargeted with, and when.
Remarketing and retargeting
Although they serve essentially the same purpose, there is a difference between remarketing and retargeting. Remarketing is marketing to those who have engaged directly with your business, usually through email of social media sign-ins, and so opt in for more information on what you have to offer via email. However, they can also be reached, thanks to the information they have provided, via display and social media marketing.
Retargeting is online advertising that essentially follows a user using display and social marketing advertising based on their overall online behaviour via cookie-based technology (you’ll often see pop-ups on websites asking for your permission to use them). Javascript code is used to track how, when and where a user is navigating online, so your ad can meet them on websites the frequent to deliver your service or product solution to them.
Search advertising
Search advertising appears on the Search Engine Results Page (SERP) after a search query has been registered. So, those first few results with ‘ad’ written beside them are the result of search advertising efforts. These are chosen based on Google’s auction system and how applicable your business is to each search term.
We Also Have Special Expertise With Trade Shows & Exhibits And Broadcast Design. Brand Experience Leader. An Brand Experience Agency in Kota. Content-First Approach. Award-Winning Experiences.
Digital Advertising Agency in Kota
Brand Activation and Why Its Important
Give people a way to experience the benefits of your brand
First-hand experiences change purchase behaviors
Expand brand activation impact with social media and influencer integration
Brand activations transform people into brand advocates
Track impact with real-time reporting, promo codes, and onsite sales
Brand activation services
1.) Strategies to activate your brand
2.) Planning where and when to engage your ideal audience
3.) Location scouting and permitting
4.) Activation asset production (e.g., tents, tables, props, outfits, etc.)
5.) Staffing to ensure your brand is properly represented
6.) Brand activation transport, setup, implementation, and management
7.) Real-time content planning and capture
8.) Brand activation effectiveness measurement and analysis
Brand Activation Agency in Kota
Innovative Advertising Strategies
BRAND AWARENESS
Our team is our greatest asset.
The solution is a proven customer acquisition strategy- a critical component of any successful business.
We can help you improve profitability while decreasing customer acquisition costs. Contact our Experian sales representative today.
What are the customer acquisition strategies that I should use?The problem with ineffective customer acquisition strategies is that they do not provide any predictability. They are sporadic and this directly influences the rate of incoming clients. When a digital marketing business operates without a systemized, repeatable acquisition strategy, they rely on unstable factors like word-of-mouth referrals to sustain their client load.
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We believe that growth is the key to maximizing ROI on digital products. In order to engage users, increase retention and referrals, and drive revenue, we work alongside our wide network of partner vendors. Growth marketing entails a combination of services that are custom-fit for your product to be optimized for long-term success. Fueled offers:
Successful agencies implement a system.
Merchant Seller Acquisition Onboarding Agency
Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.
Customer Acquisition Marketing Agency Kota
Growth marketers are constantly working to increase customer acquisition and engagement.
customer acquisition marketing approaches. Work with a team of growth experts to build a complete lead generation machine with Advanced Marketing, and sales to rapidly scale your business.
B2B Marketing Agency in Kota
As individuals B2B Marketing Agency in Kota , we’ve been growing brands for over 10 years. our team comprises several well-established players in b2b marketing, direct marketing, branding, event, digital marketing, SEO, and business on a global scale.
Market directly to your target with B2B Marketing.We help businesses devise a B2B marketing program that generates better leads, more customers, and bigger profits. |
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B2B Lead Generation Services
Brand Awareness. Build massive brand recognition. Customer Acquisition. Generate new customers to fuel your brand growth.
Customer Acquisition Strategies … For us, it’s all about creating long-term value for everyone.
Appointment Setting, Lead Generation, Lead Management.
Building a powerful presence.B2B Marketing is a two-way conversation.
When you engage with your customers, it not only allows them to connect with your brand on a deeper level, but it provides you with a valuable opportunity to improve the product or service you provide based on their real needs. |
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Growing your brand and increasing your bottom line.
Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:
B2B Marketing Agency in Kota
Kota
Kota (/ˈkoʊtə/ ( listen)), previously known as Kotah, is a city located in the southeast of northern Indian state of Rajasthan.[7] It is located about 240 kilometres (149 mi) south of the state capital, Jaipur, situated on the banks of Chambal River. With a population of over 1.2 million, it is the third most populous city of Rajasthan after Jaipur and Jodhpur, 46th most populous city of India and 53rd most populous urban agglomeration of India. It serves as the administrative headquarters for Kota district and Kota division. Kota is a major coaching hub of the country for competitive examination preparations and has a number of engineering and medical coaching institutes. |
Demographics
According to 2011 Census of India, Kota City had a population of 1,001,694 of which male and female are 528,601 and 473,093 respectively.[6][26] The provisional results of census 2011 reported city’s population as 1,001,365.[27] The urban agglomeration of Kota consists of city only.[26][28] The sex ratio was 895 and 12.14% were under six years of age. The effective literacy rate was 82.80%, with male literacy at 89.49% and female literacy at 75.33%.[26]
Harauti, a dialect of Rajasthani is widely spoken in Kota with Hindi, Marwari and English being the other languages spoken.[29]
According to 2011 census, Hinduism is the majority religion in the city practised by about 80.5% of the population. Muslims form large minorities (15.9%) followed by Jains (2.2%), Sikhs (0.9%) and Christians (0.4%).[25]
Economy
The city is the trade centre for an area in which cotton, millet, wheat, coriander and oilseeds are grown; industries include cotton and oilseed milling, textile weaving, distilling, dairying, and the manufacture of metal handcrafts.[32] Kota also has an extensive industry of stone-polishing (tiles) of a stone called Kota Stone, used for the floor and walls of residential and business buildings. Since last 15 years Kota has emerged as an Education hub of the country as producing excellent results in IIT-JEE and medical entrance exams.[33][34][35]
Kota educational industry
A major part of Kota’s economy depends on its student population. Every year more than 150,000 students visit and study in Kota to study and prepare for JEE and NEET.
The entrance coaching industry in Kota generates business of about ₹40,000 million from them which further contributes towards the economy of the region. Over time, the economical growth and money generated through education in Kota seems to have overtaken other popular economical activities of the region by contributing more and more with time.[36]
Kota Doria or Kota Doriya and Sarees
Kota Sari with Gota Patti embroidery
Weaving in Kota was started by Maharana Bhimdev in the 18th century.[37]
The Kota saris like most traditional piece of work had started becoming lost before designer Vidhi Singhania moved to Kota and started working with the workers to revive its market.[38] Many textile shops in the city sell different varieties of Kota doriya. These saris have become one of the trademarks of the city.[39]
Kota stone
Storage area of Kota Stone
The fine-grained variety of limestone quarried from Kota district is known as Kota stone, with rich greenish-blue and brown colours. Kota stone is tough, non-water-absorbent, non-slip, and non-porous. The varieties include Kota Blue Natural, Kota Blue Honed, Kota Blue Polished, Kota Blue Cobbles, Kota Brown Natural and Kota Brown Polished.[40]
Industries
Kota is one of the industrial hubs in northern India, with chemical, cement, engineering and power plants based there. The total number of industrial units in the district in 2010–11 stood at 12908 with 705 registered units.[41] The district power plants show annual growth of 15–20% due to their strategic locations.[41]
Power plants
Kota is surrounded by five power stations within its 50 km radius.
- Kota Super Thermal Power Plant – thermal[42]
- Rajasthan Atomic Power Station in Rawatbhata Chittorgarh district (65 kilometres from Kota) – nuclear[43]
- NTPC Anta Gas Power Plant in Antah Baran district (50 kilometers from Kota) – gas
- Jawahar Sagar Power Plant – hydro[44]
- Kalisindh Thermal Power Station (in Jhalrapatan, Jhalawar) – thermal
Education
The city is specially known in India as a center for the preparation of various national level competitive examinations through which the students seek admissions in various engineering and medical colleges of the country. Often termed as the “Kota Factory”, the town contains more than 40 large coaching institutes for aspiring students trying to pass entrance exams for Indian Institutes of Technology (IIT), through the IIT JEE, other engineering colleges and prominent medical colleges of India.
Since 2000, the city has emerged as a popular coaching destination for competitive exams preparation and for profit educational services. The education sector of Kota has become one of the major contributors to the city’s economy.[45][46] Kota is popularly referred to as “the coaching capital of India”.[33][34][47] Over 150,000 students from all over the country flock every year towards the city for preparation of various exams such as IIT–JEE and NEET-UG etc.[48][49][50][51] Many hostels and PGs are located in Kota near the vicinity of coaching centres for students. Students live here for 2–3 years and prepare for the exams. The annual turnover of the Kota coaching industry is about ₹1500 crore.[52] The majority of the students here are enrolled in schools, providing the facility of “dummy schooling”, which gives students admissions without the need to attend it regularly. However, it is an illegal practice.[53] In 2019, The Viral Fever launched a Web Series called Kota Factory to shed light on the life of students who study at Kota.
Localities in Kota