Our skilled Promotions and Activations team demonstrate the key selling points of your product/service, engaging directly with the customer and making your brand the preferred choice.
We’ve all experienced the overwhelming effect of being confronted by different brands and products, of not knowing what to buy or try, of too much information on labels/literature and too little time to take it all in and make a decision. So we do nothing…
Our promoters cut through all of this, understand each customer’s needs and explain which of your products/services can best meet them. Saving time, effort and making sales happen – for you!
Promotions and Activations
Product demonstrations are an essential tool to increase the impact and sell-through of products in today’s information-cluttered world. But to work, they must be planned and focused! Before we engage in a promotion or campaign, we pre-plan and focus on target-specific demographics based on product research, competitive evaluation and our unique geo-mapping services.
We keep you informed
Our promoters are trained to solicit information from customers and prospective customers, ensuring you get meaningful feedback on your brand and promotions. This feedback loop enables in-store campaigns and promotions to be constantly optimised to achieve the best results.
INFORM
Demonstrate and provide information on promoted products or services.
IDENTITY
Create a positive image and lead consumers to purchase or use it.
INTERACT
Engage with customers, distribute product samples, brochures, flyers etc, to source new sales opportunities.
INVESTIGATE
Identify interest and understand customer needs and requirements.
IMPACT
Set up booths or promotional stands and stock products.
INSIGHT
Report on field-intelligence information (interest level, questions asked, brand perception, number of samples/flyers distributed etc).