Digital Advertising Agency in Gurgaon
Digital advertising is a pretty self-explanatory term; it’s the means by which you distribute paid ads online across various different platforms. However, the strategy behind when, where and who to advertise to is a little less simple (albeit achievable). With a good grasp on the mechanics of each online advertising and marketing avenue, there are lucrative opportunities for reaching genuine prospective customers and clients in ways that may otherwise be missed. For example, while there are some 1.5 billion active users on Facebook every day, only a handful are your desired demographic, and a handful again of people who aren’t organically following you or who have passed by your business (or website), but not stopped for a conversion. It is this latter group of people that are our focus when conducting this kind of advertising. Here are what we believe to be the most effective means of online advertising.
Social advertising
Social advertising refers to the ads occurring on your social media accounts. This can be in your feed, to the left of your feed, your stories or in your Facebook messenger. You’ve probably noticed that these ads correlate with the products and services you’ve been searching for via typed or voice search, or the websites you’ve perused. Although this certainly lends itself to a creep factor, it’s also hard to ignore that, for the most part, it’s enormously helpful for guiding us to what we’re looking for. Or, more accurately, reminding us of what we’re looking for and presenting a solution. If you aren’t putting your message out there for people searching for what you offer, you are missing a huge opportunity. We use social media’s intuitive capabilities to formulate ads based on the interests, searches and online activity of social media followers and present them with the solution (your product or service) to their problem, want or need.
Display advertising
Display advertising is advertising that appears in the banners and border columns of the websites, social media platforms and apps that you use. Their purpose is to display an advertisement that matches your online activity, and deliver the message, product or service that you’re looking for. Subsequently, this is also the aim of your display advertising to your desired demographic of customer or client. Research reveals that visitors to your website who are retargeted with your display ads are 70% more likely to convert in some way (via contact or purchase). And, through the means by which display advertising reaches the correct people, there is a lot of information that can help you better understand your customer base. By understanding the pages your prospects visit and engage with, you are able to appreciate their interests and, so, how and what they want to be retargeted with, and when.
Remarketing and retargeting
Although they serve essentially the same purpose, there is a difference between remarketing and retargeting. Remarketing is marketing to those who have engaged directly with your business, usually through email of social media sign-ins, and so opt in for more information on what you have to offer via email. However, they can also be reached, thanks to the information they have provided, via display and social media marketing.
Retargeting is online advertising that essentially follows a user using display and social marketing advertising based on their overall online behaviour via cookie-based technology (you’ll often see pop-ups on websites asking for your permission to use them). Javascript code is used to track how, when and where a user is navigating online, so your ad can meet them on websites the frequent to deliver your service or product solution to them.
Search advertising
Search advertising appears on the Search Engine Results Page (SERP) after a search query has been registered. So, those first few results with ‘ad’ written beside them are the result of search advertising efforts. These are chosen based on Google’s auction system and how applicable your business is to each search term.
We Also Have Special Expertise With Trade Shows & Exhibits And Broadcast Design. Brand Experience Leader. An Brand Experience Agency in Gurgaon. Content-First Approach. Award-Winning Experiences.
Digital Advertising Agency in Gurgaon
Brand Activation and Why Its Important
Give people a way to experience the benefits of your brand
First-hand experiences change purchase behaviors
Expand brand activation impact with social media and influencer integration
Brand activations transform people into brand advocates
Track impact with real-time reporting, promo codes, and onsite sales
Brand activation services
1.) Strategies to activate your brand
2.) Planning where and when to engage your ideal audience
3.) Location scouting and permitting
4.) Activation asset production (e.g., tents, tables, props, outfits, etc.)
5.) Staffing to ensure your brand is properly represented
6.) Brand activation transport, setup, implementation, and management
7.) Real-time content planning and capture
8.) Brand activation effectiveness measurement and analysis
Brand Activation Agency in Gurgaon
Innovative Advertising Strategies
BRAND AWARENESS
Our team is our greatest asset.
The solution is a proven customer acquisition strategy- a critical component of any successful business.
We can help you improve profitability while decreasing customer acquisition costs. Contact our Experian sales representative today.
What are the customer acquisition strategies that I should use?The problem with ineffective customer acquisition strategies is that they do not provide any predictability. They are sporadic and this directly influences the rate of incoming clients. When a digital marketing business operates without a systemized, repeatable acquisition strategy, they rely on unstable factors like word-of-mouth referrals to sustain their client load.
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We believe that growth is the key to maximizing ROI on digital products. In order to engage users, increase retention and referrals, and drive revenue, we work alongside our wide network of partner vendors. Growth marketing entails a combination of services that are custom-fit for your product to be optimized for long-term success. Fueled offers:
Successful agencies implement a system.
Merchant Seller Acquisition Onboarding Agency
Lead Generation, Successful Onboarding, incubation and growth of these Sellers on Client Marketplace.
Customer Acquisition Marketing Agency Gurgaon
Growth marketers are constantly working to increase customer acquisition and engagement.
customer acquisition marketing approaches. Work with a team of growth experts to build a complete lead generation machine with Advanced Marketing, and sales to rapidly scale your business.
B2B Marketing Agency in Gurgaon
As individuals B2B Marketing Agency in Gurgaon , we’ve been growing brands for over 10 years. our team comprises several well-established players in b2b marketing, direct marketing, branding, event, digital marketing, SEO, and business on a global scale.
Market directly to your target with B2B Marketing.We help businesses devise a B2B marketing program that generates better leads, more customers, and bigger profits. |
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B2B Lead Generation Services
Brand Awareness. Build massive brand recognition. Customer Acquisition. Generate new customers to fuel your brand growth.
Customer Acquisition Strategies … For us, it’s all about creating long-term value for everyone.
Appointment Setting, Lead Generation, Lead Management.
Building a powerful presence.B2B Marketing is a two-way conversation.
When you engage with your customers, it not only allows them to connect with your brand on a deeper level, but it provides you with a valuable opportunity to improve the product or service you provide based on their real needs. |
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Growing your brand and increasing your bottom line.
Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Fieldwork and the scope of work included:
B2B Marketing Agency in Gurgaon
Gurgaon
Gurgaon, a city in Haryana situated towards the southwest of Delhi, is one of the fastest growing urban areas in India. Once a sparsely populated area, Gurgaon today is one of the most prosperous cities in India. Over half of the Fortune 500 companies have offices here. Gurgaon is known as the Singapore of India and Indias Private City. Gurgaon has the highest literacy rate in Haryana, at 84.7 per cent. The per capita income in Gurgaon is the third highest in India. Much of Gurgaons growth was since its administrative split with neighbouring Faridabad, a city which was once more prosperous and better served by civic infrastructure and transportation networks. Connectivity to Delhi, proximity to the Indira Gandhi International Airport, the formation of Maruti Suzukis manufacturing plant in the late 70s are believed to be major factors behind the growth of Gurgaon.
In summers, temperature in Gurgaon often crosses 43 degree Celsius, and in winters, it often averages 3 Degree Celsius at its extreme. The weather in Gurgaon is humid in summer and cold in winter.
Infrastructure
Gurgaon has Indias first private fire station and Indias first privately financed metro, the rapid metro in Gurgaon that was built by DLF and Infrastructure Leasing and Financial Services Limited (IL&FS). Gurgaon has private sewage collectors and private provision of water and electricity.
Gurgaon does not have a public citywide sewage system, water system or city-wide public transport networks. But, according to the Ministry of Urban Development, Gurgaons performance in providing sanitation to its residents is above national standards, and much above that of comparable cities like adjacent Faridabad. Even though power supply often fails in Gurgaon, when compared to the rest of India, its performance is still impressive. Gurgaon has some of the best roads in India, such as the Delhi-Gurgaon Expressway. Even though Gurgaon has a metro connectivity, metro lines do not extend to most parts of Gurgaon.
The Hero Honda Chowk Flyover is under-construction. The Dwarka Expressway, a highway which is built under a private-public partnership, is under-construction and is likely to be completed in the near future. The Dwarka Expressway is likely to link Gurgaon’srapid metro system with the expressway. The Rapid Metro is likely to extend to the Golf Course Extension Road in the near future. If bus rapid transit becomes operational on the northern peripheral road in Gurgaon, more developable urban land will be available. Real estate prices in Gurgaon are likely to rise when these infrastructure projects are completed.
Homes and living
Real estate prices in Gurgaon have risen much since the 90s. Office space absorption in Gurgaon is among the highest in India. Unlike many other large Indian cities, the residential real estate markets in Gurgaon tends to be investor driven. Quicker land acquisition, norms favorable to real estate development, availability of large tracts of land are major reasons why Gurgaons real estate industry is strong. Even though property in Gurgaon has become attractive in the past two decades, in the recent past, demand has not been high, as it is in other Indian cities. Housing in Gurgaon is affordable when compared to large cities like Delhi and Mumbai.
Sohna Road is an emerging real estate destination which is now known as South Gurgaon. When the ongoing and proposed infrastructure projects in Gurgaon are completed, the Dwarka Expressway is likely to be one real estate destination where real estate prices will rise substantially. The Gold Course Road and the Golf Course Extension Road are another two real estate destinations where infrastructure is good and developing. New Gurgaon is an area which is linked to the NH-8, and is well connected to regions like Manesar. Reputed developers are involved in building projects in New Gurgaon.
Real estate and construction
The Municipal Corporation of Gurgaon collects property taxes in the city. You can pay your property tax online, if you live in Gurgaon. In Gurgaon, house tax is calculated according to the value of the property (annual value of the property if it is rented out), area of the property, whether it is commercial or residential or industrial, and similar factors. There are rebates for defense personnel, former servicemen, war widows, widows of freedom fighters, etc. There are rebates for home owners who pay property tax early. Religious properties are completed exempted from property tax payment. The Stamp Duty is six per cent if the Sale Deed is executed in the name of men, five per cent if executed in the name of women, and five per cent if it is jointly in the name of a man and his female partner.
Demographics
Gurgaon once had largely barren, thinly populated land. Gurgaons population, according to the 2011 Census was 1.5 million people. But, Gurgaons population was merely 1, 21,000 in 1991 and 8, 70,000 in 2011. The rise in population in Gurgaon in the past two decades was tremendous. As Gurgaon was once thinly populated, it was not considered an urban area by the Indian government. Jamshedpur in Jharkhand is the only Indian city which lacks an urban local authority today, despite having a population over a million, like Gurgaon did, till 2008. Men-women ratio in Gurgaon is much higher than in other Indian cities, but many attribute this to migration of male professionals to the city.
Governance
Unlike in many comparable cities, the Municipal Corporation of Gurgaon (MCG) was formed as late as 2008. Gurgaon did not have an active urban local government since it was split from Faridabad. But, even after its formation, the authority of the MCG was limited. The Haryana Urban Development Authority (HUDA) still wields significant power over the city The MCG also builds roads, maintenance of existing roads and sewage systems, building drainage and rainwater harvesting systems, and providing water and electricity supply. MCG provides many services like fire protection though private corporations and large developers have tried to build their own fire protection systems.
The Dakshin Haryana Bijli Vitran Nigam provides electricity in Gurgaon, though private production of electricity using diesel generators is quite common. Gurgaon has a government bus service, though the public transportation needs are much higher.
Industry and employment
Gurgaon is one of Indias largest industrial and information technology hubs. As many of the worlds major companies have offices in Gurgaon, employment opportunities in Gurgaon are rising. Gurgaon is also a major outsourcing and offshoring hub. Migration of white-collar employees to Gurgaon has raised real estate prices in the city in the past two decades. With the rising number of jobs, young working professionals from other Indian states like Uttar Pradesh, Madhya Pradesh and Rajasthan have been moving to Gurgaon. There are also many automobile manufacturing plants in Gurgaon, including that of Hero Honda and Maruti Suzuki. DLF owns large tracts of land in Gurgaon, and this is seen as a major reason behind the citys growth. General Electric, Microsoft, Coca-Cola, IBM and Microsoft have their head offices in India in Gurgaon.
Lifestyle
Gurgaon has dozens of large shopping malls, many large five star hotels, golf courses and outlets of leading fashion brands like Louis Vuitton and Chanel. Gurgaon has many parks like Leisure Valley Park and Netaji Subash Chandra Bose Park, though many of the parks in the city are run by the Haryana Urban Development Authority (HUDA). Ambience Mall in Gurgaon is one of the most popular shopping destinations. Manhattan and Vapour are among the popular pubs and brewery in Gurgaon. MGF Megacity Mall, Sahara Mall, Metropolitan Mall, MGF Mall, Raheja Mall, Plaza Mall, Omaxe Mall and Ansal Plaza Mall are the popular malls in the city. Appu Ghar in Gurgaon is another major entertainment avenue. Neemrana Fort is 92 kms from Gurgaon. Hindi, English, Haryanvi, Punjabi and many other Indian languages are spoken in Gurgaon.
Localities in Gurgaon
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