Brand activation marketing demonstrates the value a product brings to people’s lives.

It takes on many forms, although the main focus is for people to experience the brand’s intrinsic value.

Well-designed brand activation experiences are timely, stimulating, and transformative.

It is proven to be the most effective way to convert people into avid customers.

Brand activations often occur as part of events (e.g. festivals, conventions, etc.) to ensure you have a built-in audience.

This marketing approach is often applied to consumer packaged goods (CPG), although it is effective for digital and service-centric businesses.

Firsthand, face-to-face interactions are one of the best ways to share your story, change brand perception, and influence a target audience’s buying behavior.

Ideally, brand activations showcase a product’s value when it is the most relevant and in a way where it enhances a person’s day.

They can take place on the street, at events, inside malls, on-campus, and other locations.

Activations are considered both outbound and inbound marketing as it allows you to reach new audiences and attracts people to your brand.

It is essential to integrate digital and social media marketing to leverage your investment in brand activation marketing fully.

The best companies create a year-round brand activation schedule to reach and influence new audiences on a continually.

Brand activation services

1.) Strategies to activate your brand

2.) Planning where and when to engage your ideal audience

3.) Location scouting and permitting

4.) Activation asset production (e.g., tents, tables, props, outfits, etc.)

5.) Staffing to ensure your brand is properly represented

6.) Brand activation transport, setup, implementation, and management

7.) Real-time content planning and capture

8.) Brand activation effectiveness measurement and analysis

Process

1.) Share with us your brand story, positioning, ideal customer profiles, and goals

2.) Receive a brand activation strategy and recommendations on how, when, and where to bring it to life

3.) Approve a brand activation plan

4.) Produce activation elements

5.) Secure event, venue, or city permissions

6.) Prep, staff, manage, and measure activations

7.) Improve your brand activation for future outings

Conclusion

Brand activations, showing firsthand how your product or service makes a difference in their life, convert people into customers.

Know your brand activation strategy; how, when, and where to engage ideal customers.

Brand activations are held a variety of environments, and possible nationwide

Leverage your investment before, during, and after the brand activation via social media, influencers, public relations, and partnerships

Track and assess every brand activation to increase effectiveness

Brand Activation Agency in Dombivli