Dynamic discussions held in relaxed environments and also traditional focus groups are moderated in native languages; this is one of the areas where fulcrum. Our staff of bilingual and multicultural moderators is especially trained to identify ethnic-bound perceptions and attitudes providing in-depth cultural insights across a broad spectrum of generations.
It’s a fact, minority groups, primarily Hispanics, Fulcrum has an enviable and outstanding reputation in conducting creative and customized qualitative research studies among a wide variety of ethnic and minority population segments. Fulcrum offers its clients a full range of qualitative research services employing different research methods, which includes:
- Multicultural recruiting
- Traditional focus groups
- Online focus groups
- Online bulletin boards
- In-depth/Executive interviews (in person or by phone)
- triads and mini-groups
- Mystery shops
- In-person intercepts
- Home use tests
- Central location pre-recruits