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Business to Business (B2B) Marketing

Business to Business (B2B) Marketing

Today’s organisational buyers are more educated than ever before. By the time your sales team has a chance to pitch your solution, buyers have performed extensive research online and have often formed an opinion about you and your products based on what they found. Whether you’re targeting small, mid-market, or enterprise organisations, digital information is a key component of today’s B2B transactions.

In the past, a B2B sales team could rely on outbound sales efforts to fill their pipelines and meet quotas. In today’s digital world, that old-fashioned approach just doesn’t deliver growth. 90% of organisational buyers refuse to include potential vendors in their decision making process, choosing to identify their needs and compare potential solutions themselves using the internet. While this makes it easier to close inbound leads, the volume and quality of those leads is more important than ever before. If you want to build your client base and communicate value to your prospects, you’ve got to have a bulletproof digital marketing strategy.

B2B Business Focus

Excel Force core focus has always been B2B marketing. We started out over 20 years ago, and have helped some of the world’s most successful brands grow rapidly using effective digital marketing. Today we offer a full suite of digital marketing services designed to help B2B organisations compete in crowded markets and drive leads into their sales funnels.

The B2B world has gone global, driven forward by the rapid advance of communication technology. Whether you’re a small business or a large firm, your continued success depends on your ability to build and carry out an effective digital marketing strategy. SEO, PPC, Social Media, and your website are each tools in your arsenal that can help you compete for and win business clients.

Ecxcel Force approaches each B2B client as a partner, and we devote ourselves to improving your bottom line by being a powerful ally against your competitors. Our full suite of digital marketing services help you stay front of prospects throughout their buying journey without breaking your marketing budget.

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