Business Plan Development Guide Business Plan Development Guide Main Body Chapter 1 – Developing a Business Plan Chapter 2 – Essential Initial Research Chapter 3 – Business Models Chapter 4 – Initial Business Plan Draft Chapter 5 – Making the Business Plan Realistic Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur Chapter 7 – Finishing the Business Plan Chapter 8 – The Business Plan Pitch References Appendix A – Business Plan Development Checklist and Project Planner Appendix B – Business Plan Template Appendix C – Business Plan Excel Template Digital Accessibility as a Business Practice Media Innovation and Entrepreneurship Advertising Campaigns: Start to Finish Communication for Business Success Creating Services and Products Entrepreneurship and Sustainability Management Principles Marketing Principles Mass Communication, Media, and Culture Online Marketing Essentials Powerful Selling