BUILD DISTRIBUTION AND SUPER STOCKISTS CHANNEL
It helps companies set-up distribution channels across India
Consider a chain with an FMCG company at its left most end and a retailer at its right most end.
Stockists/distributors/super stockists/sub stockists act as nodes in this chain. They buy stocks from previous node, keep certain level of inventory with them, and sells these stocks to the next node at a certain commission.
They would have certain level of infrastructure in terms of warehouse, manpower and vehicles to service market area assigned to them.
Stockist and distributor refer to an entity who buys stocks from company and then sells these stocks to retailer. They are the only node in the chain between company and retailer.
A super stockist would have several sub stockists under them. Super stockist would buy stocks from company and sell these stocks to sub stockist. Sub stockist would further sell these stocks to retailers. It creates a kind of hub and spoke system with super stockist representing hub and sub stockist representing end of spokes. In this chain, there are 2 nodes between company and retailer; super stockist and sub stockist.
In such a distribution model, distribution cost might be higher as there is an extra node in the form of sub stockist and sub stockist needs to be paid certain commission for their services. This model generally suits a rural market, where population pockets are scattered and having a single node model (stockist model) for each population pocket might not bring economics of scale either for the company or for the stockist
Though distribution constitutes the backbone of Indian market – setting up distribution channel is a very tedious, painstaking and time consuming job – specially for new businesses and overseas companies looking to enter Indian market
Given the diversity of language, custom and local regulations of India – the challenge assumes huge dimension
So far – only very large companies with vast resources and deep pockets could build pan-India distribution network
SALES AND MARKETING
We have an experienced sales force headed by managers with years of industry experience in sales channel development.
SALES AND MARKETING
IMPORTERS AND EXPORTERS
Exporter saves in marketing cost, courier and communication cost, overseas travelling cost etc. Our export division helps the manufacturers or distributors in the international markets.
Search for your relevant import companies in India and start trading. List of Importers and Exporters in India.
You have options for finding the right foreign buyer or partner.
DISTRIBUTION
Fulcrum is one of the largest distribution organizations in Mumbai with over 7,000 active direct customer base and a supplier base.
SUPERSTOCKIST / CNF / LOGISTICS
We are providers of third party logistic services where companies outsource a part of their Supply Chain Management function to us.
CNF (carrying and forwarding)
We are providers of third party logistic services where companies outsource a part of their Supply Chain Management function to us. We are also CNF (carrying and forwarding) agents to some of the larger food manufacture in the country.
Super Stockist
In every state there will be 2-3 superstockists.
Super stockist will be the handling and distribution incharge for the intended distributors assigned to him in specific area
The sales of Super Stockist will be looked after by the Area Sales Manager( ASM) and his/her complete team and ASM will be responsible for the sales turnover of Super Stockist.
A Super Stockist is the most important and integral part of Our sales and distribution network
Super Stockist with 1000 to 1200 sqft office and godown space will have to make an arrangment for the sitting arrangement for ASM and sales team along with maintaining a stock room, service division space and accounts department.
A Super Stockist will be entitled to get a percentage of 3% to 5% on total billing and turnover of his area per month.
All the orders and sales volume will be handled by the superstockist of the assigned area. Looking after the logistics and delivery of the products and equipments, Superstockist have to make an arrangement to Get the products from company and distributing to the distributors assigned to him.
In this process the receiving party has to bear the transportation cost in all cases.
A superstockist can claim the logistic and transportation cost from the company when and where it is applicable.
For the new product lunch and any types of sales promotion by the company the Super stockist has to make an arrangement along with ASM and other staffs of the company.
2.Distributor:
In every Districts there will be 1-2 Distributors.
Distributors will be the handling, delivery and distribution incharge for the specific district or area assigned to him.
The complete sales of the Distributor will be handled and looked after by the Sales Manager (SM) and his complete team and SM will be responsible for the sales turnover of the Distributor.
Being an integral and indivisible part of our sales and distribution network, Distributor will have to maintain a specied quantity of inventory of products and equipments of company.A Distributor will be entitled to get a percentage of 5% to 8% on total billing and turnover of his area per month.
A distributor will make all the billing through the Super Stockist only and in this process being the receiving party of Products and equipments has to bear the transportation cost. A distributor can also claim the logistic and transportation cost when and where applicable from the Sender Company.
For the new product lunch and sales promotion the distributor has to make all the arrangement along with SM and other staffs of the Company.
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