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Sales Promotion Agency in Chennai

    Sales Promotion

    We generate brand-building activation ideas that engage your consumers and lead to measurable results. Our sales promotion encompass a variety of short-term techniques designed to attract your consumers to respond to your brand in a positive way. The most effective sales promotion is directly associated with product purchasing. This sales promotion is intended to enhance the value of your product by either reducing the cost or by adding more benefits to increase sales.

    Our sales promotion techniques also can be used to achieve your other objectives such as building brand loyalty or creating product awareness. Consequently, Fulcrum team a large variety of consumer promotions.

    Contests, Sweepstakes, and Games
    Loyalty Programs
    Sampling and Product Trials
    Sponsorships
    Partnerships

    Endorsements
    Events
    Mobile Tours
    Demonstrations

    Personal Appearances
    Coupons
    Rebates
    Premiums

    Benefits of Consumer Promotion

    A successful promotional campaign has the capability to nurture relationships with consumers through maintenance and engagement. The following is a list of just a few of the myriad benefits that consumer promotion can provide to a brand.

    When the aforementioned benefits of consumer promotion are considered as a whole, it is clear that they are indeed extremely helpful in driving revenue, creating brand engagement and enabling companies to acquire new consumers. Consumer promotion is undoubtedly an efficient and effective vehicle for marketing communications. For consumers, sales promotion provides a direct and often rational motivation to purchase the product being promoted.

    Opportunity

    A promotion allows brands the opportunity to communicate on packaging and enables them to focus campaigns around an event. ComA promotion allows brands the opportunity to communicate on packaging and enables them to focus campaigns around an event. Communication is a skill that creates formidable relationships with consumers that make your brand unique.munication is a skill that creates formidable relationships with consumers that make your brand unique.

    Differentiation

    A brand needs to be different to survive, and a consumer promotion can be a fantastic way to make a brand stand out from the crowd. It holds the potential to add unique value to a customer through a competition or unique experience, creating a reason to choose your product in a crowded market.

    Focus

    A consumer promotion often becomes an event for the company, which then allows it to focus all its channels of marketing. A focused approach can force a firm to change the way they market themselves and create brand engagement through those changes.

    Reputation

    A brand is not the only one who can communicate a consumer promotion. Word of mouth is one of the most positive forms of communication, especially if it is coming from a friend or colleague, as they are usually a trusted and reliable source. Give your consumers a reason to be surprised and they will make sure your reputation thrives.

    Revenue

     Simply put, more sales from your promotion will create higher revenue. However, brands need to always calculate their costs and ensure they are aware of how many people may redeem the promotion and ensure that it is a profitable endeavor.

    Information

     When customers attempt to redeem promotions, brands can often retrieve data such as email addresses and their home address. This creates the opportunity to target a customer through segmentation; you can then use direct mail or email campaigns to create personalized marketing.

    Incentive

    All the points above drive sales and make consumers’ decision-making much simpler. If a brand is offering a similar product but something additional, then the consumer will often want more for their money.

    Sales Promotion Agency in Chennai

    About Chennai

    Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

    Demographics:

    The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

    Connectivity:

    Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

    Administration:

    Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

    Economy:

    Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

     

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    Sales Promotion Agency in Chennai

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    Marketing Services

    Feet On Street
    Door To Door Marketing
    Face to Face Marketing
    Street Marketing
    Field Marketing
    Direct To Retailer Sales
    Strategic Field Marketing
    Marketing Strategy
    Trade Marketing
    Marketing Team
    Sales & merchandising
    Shopper  & Retail Marketing
    Direct sales
    Sales promotion
    Trade sales promotions
    Promotions team
    Leaflet distribution
    Telemarketing

    Brand Promotions

    Brand Strategy

    Brand Activation
    BTL Activation
    In-Shop Activation
    Product launches
    Rural Area Activities
    Free Sampling Activities
    Demonstration Activities

    Events

    Market Research
    Field Research
    Advertising Market Research
    Compensation Survey
    Tele Research
    Test Marketing
    Brand Market Research
    Market Feedback
    Survey Data Collection
    Customer Satisfaction Studies
    Industrial Market Research
    Mystery Shopping
    Retail Audit
    Customer Acquisition

    Merchant Acquiring

    Telemarketing

    Telesales Person
    Telemarketing
    Telesales
    Telesales Account Manager
    Inbound/outbound lead generation
    Post-sale follow-up services
    Surveys
    Appointment setting
    Dealers Appointment making
    Welcome/impact calls
    Account activation
    Building a Database of Sales Leads
    Business Development Manager
    Client acquisition
    Cold calling
    Customer acquisition
    Lead Generation

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