Event Exhibition and Trade Show Follow-up Agency in Satara
Fulcrum promotional staff and event staffing will create the opportunity for your brand to be exposed to larger audiences in an interactive and effective way. We individually train and hire each of our employees to ensure that you receive passionate and talented promotional staff to best represent your brand.
We’ve all been there: your company sales team goes to a trade show, puts on a strong presence, talks to lots of prospects, and comes home with dozens of promising B2B sales leads. And then? Nothing. Either there’s too little follow-up after the trade show, or the trade show follow-up is handled the wrong way, as your salespeople don’t have time to promptly follow up with all of the sales leads they found at the trade show.
Why not talk to Strategic Sales & Marketing about how we can use our time-tested lead management services to help your company take your trade show follow-up to the next level?
Instead of seeing your precious B2B sales leads fall through the cracks, your business leads will hear from our team of experienced appointment setters and sales specialists. We can help you qualify your sales leads, conduct appointment setting calls, follow up on specific offers from the trade show, and help move your sales pipeline from “prospect” to “purchase.”
Why should you consider hiring an outsourced lead management company to help with your trade show follow-up?
- Multiple touches: Instead of relying on the trade show presence alone, your company will get better-qualified sales leads (and bigger sales results) if you use professional lead generation services to represent your company and make personalized phone contact with your prospects, clients and business leads – both before and after a trade show.
- Drive traffic to your trade show exhibit: Help drive traffic to your trade show booth by using professional lead generation services to remind your clients of your trade show presence and inviting them to stop by. Our agents can serve as an additional point of contact that helps drive your business leads to your trade show exhibit location, while also keeping your company “top of mind” with prospective buyers.
- Say “thanks:” Trade show attendees visit dozens of trade show booths in the course of a day – but how many do they really remember? Make your trade show experience more memorable by following up with your customers for a simple post-trade show follow-up call. Our telemarketing representatives can offer a simple “thank you” to your visitors, and also help to qualify your sales leads by asking a few follow-up questions to clarify their intentions and find out how soon they’re planning to make a purchase.
- Send your sales team the highest-potential buyers: Our teams are experienced professionals, but they’re here to support your sales team so your in-house sales pros can spend more time with your highest-potential buyers. Every trade show follow-up program includes processes so our reps can transfer calls directly to your company’s in-house sales team. We’ll help you qualify sales leads and screen the most promising business leads so your sales team spends less time on low-yield calls, and more time having conversations with customers who are closest to making a buying decision.
When you hire Sales & Marketing for trade show follow-up services, you get more than just phone calls. We give you strategic thinking and proven expertise in lead management, lead generation, and qualifying sales leads. We provide comprehensive trade show follow-up services, including call strategy, telemarketing scriptwriting, and a full range of real-time data tracking and analytical tools via our online client dashboard. You’ll get full transparency and 24-7 visibility into the results of your trade show follow-up calls.
Here are the biggest advantages of using our trade show follow-up services:
- Location based sales agents: We only use local call centers – telemarketing centers. This means that your customers hear from fluent, culturally-adept English speakers who can engage and discuss your industry in an authentic and credible manner.
- Professional sales agents: If you’re talking to B2B sales leads, you know you need a higher level of professionalism, tact and comportment. We give you experienced, well-trained sales representatives who will represent your company with the utmost competence and a high degree of contact management etiquette.
- Quality Control: We are focused on relentlessly improving the quality, consistency, and efficiency of our trade show follow-up services, starting by recording each call for quality assessment. We use two-way silent monitoring for ongoing training and quality control. Our goal is to help our telemarketing staffers get better every day, so we can deliver better results for your company.
Ready to start improving your trade show follow-up results? Talk to Strategic Sales & Marketing and get a free quote on trade show follow-up services. We’re happy to discuss lead generation, qualifying sales leads, or any other lead management services.
Many companies focus on finding new customers, but not as much on communicating with their current customers. When you aren’t communicating with your customers, and finding out if there are issues, your competitors will. This is precisely how we generate leads for our clients; finding prospect who are having issues with their current vendors.
Rather than see a gradual attrition rate of clients, we can uncover issues clients may be having with your organization, which leads to higher rates of retention. Fulcrum can help create a customized Phone Customer Satisfaction Survey to proactively reach out to your current customers, find out what they think about your solutions and services, identify possible problems to solve, and potentially uncover some repeat sales opportunities. Phone surveys have an over 60% better response rate than email and other methods, and tend to get more accurate and nuanced feedback. |
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Find Areas for Improvement
Talking to your customers by phone gives Fulcrum the chance to help uncover the “real story” of what’s going on with your customer relationships – people will often be more candid when talking with a 3rd party survey rep than they will when talking to their usual point of contact or sales person. Customer surveys can help uncover problems before they grow and spread – it’s better to talk with a customer before they become an “unhappy customer” who is ready to jump ship to a competitor.
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Create Repeat Sales Opportunities
Doing phone surveys of customers is also an indirect opportunity to generate additional sales leads – not by going out and finding new customers, but by finding new opportunities to sell to current customers. Phone surveys often uncover hidden “pain points” and possible issues that can be shared with your sales team – our survey reps can ask open-ended questions to learn more about what’s going on with your customers’ businesses, and this can often lead to follow-up calls from your sales people.
Boost Customer Retention
Customer phone surveys are often a great way to show your customers that you care, and that you want to make sure they are having a good experience. Something as simple as a phone survey – with a real person on the line, asking thoughtful questions and really listening – can sometimes make the difference between losing a customer or strengthening the customer relationship and boosting your retention rates.
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Clarify Your Value Proposition
Talking to your customers by phone helps us understand more about what your company is doing well, which customers are happy, why your customers are satisfied, and how your company compares to the competition. Along with checking in on customers, this process can help identify valuable insights to support your overall marketing strategy.
About Fulcrum’s Customer Survey Process
we have a team of real people on the phone who are trained to talk with your customers in a credible, professional way that builds trust. The same skills that our B2B sales consultants use for setting appointments and lead generation are also applicable to conducting customer surveys by phone.
Every client’s needs are different. We will work with you to create a customized customer survey that will hone in on your specific concerns and challenges. We will identify the right questions to ask. We will handle the phone conversations in a way that inspires candid and helpful feedback.
Market research surveys are the most effective method for gathering any sort of market information. When you need to know what companies want to purchase, why they want to purchase it, what price they will purchase at, and how they approach their buying decisions, you need to conduct trustworthy market research.
Effective market research and surveys will help your company gather information from a small sample of a market in order to have a better chance of understanding and predicting what the whole market wants.
Our market research services can be geared toward any of the following objectives:
New product development:
Before you invest a significant amount of money in developing, manufacturing or rolling out a new product or service, you need to assess how much of a market exists for that product. Our market research services can help your product/service development team get objective feedback and independent analysis of your new market opportunities so you can make better-informed decisions.
Customer satisfaction analysis:
Find out what your customers really think – and make adjustments to your products/services based on real-life reporting from the people who matter most to your business. Our customer satisfaction reporting goes beyond “comment cards” and simple responses. We’ll help pinpoint the exact root causes and motivating factors that affect your customer experience, and help you get on to the next step of improving your products and strengthening your customer relationships.
Survey reporting:
If you have a regular survey program in place, whether it’s a customer satisfaction annual survey, market analysis surveys or competitive analysis surveys, our market research and survey reporting services can help you generate more specific and accurate analysis and understanding of the business-critical data that affects your company’s potential and performance.
Sales & Marketing offers a broad array of market research talent, giving you all the personnel needed for a successful market research project. Our market research team includes:
- Research & Survey Interviewers: Good market research starts by asking the right questions, in the right way. Our experienced market research interviewers know how to talk to survey participants with unmatched professionalism, objectivity and precision.
- Customer & Marketing Research Statisticians: Our statistical experts will help turn raw data into actionable insights and business intelligence.
- Reporting, Coding and Layout Specialists: We’ll help create a clear and easy-to-follow visual conception of your market research results, making it easy to spread the message and show others what needs to be done.
Research Analysts: Go behind the numbers with our team of market research analysts. They’ll help you find the deeper meanings beneath the market research results, helping create recommendations for your next steps in strategy and tactics. Sales & Marketing uses sophisticated data analytics to create heatmap reports that enables you to identify trends by segments the population based on spend, geography, business size, or any other matrix available. This will give you objective data to base your decisions on.
Ready to get smarter about your market research? Talk to Sales & Marketing about your market research and survey reporting needs. We’re also happy to discuss lead generation, qualifying sales leads, or any other lead management services.
B2B Lead Generate business leads that save time and money.
Lead generation is basically getting the consumer interested in the product your brand is selling. Effective lead generation strategy will make sure that the target audience builds interest or inquire about the products or services that your business is providing.
There are too many B2B Lead Generation agencies that see the tech as the solution, not the road to the solution. We works hard to know what works and why it works.
2. Database marketing
Any reputed lead generation company will have a massive database of business and professional information so that targeted and personalized marketing campaigns can be designed accordingly. All these strategies need to be prepared only by professionals as most in-house marketers are unable to reach such a level.
Telemarketing is usually best when it comes to getting in touch with the targeted audience. Telemarketing is also found much more effective as compared to phone calls for promotional purposes. Telemarketing also leaves a heavy influence when we take the respondent’s perspectives. The main aim of telemarketing is to set an appointment with your sales team so that they can give more information to potential consumers.
All these aspects will only be able to scratch the services that have been outsourced and that has been offered by the lead generation market offers. Any good lead generation company will be able to provide the customers with the proper framework and understanding of the brand and its products. Just make sure that you choose one of the best lead generation companies to get desired results.
Then we create a plan that will work, making the most of the resources at hand to meet the business and marketing goals.
We work lean. Small teams, working in collaboration with you – to understand your challenge, to identify the key issues, to design a plan which triangulates your budget, your customer and your goals, to implement the plan.
Digital Advertising Agency in Satara
Innovative Advertising Strategies
Every brand has a unique story and we collaborate to bring these stories to life. We idealize and implement the most effective strategies to get your message heard and build an unconditional trust amongst your expanding client base. We will paint your worth in the customer’s heart.
your worth in the customer’s heart.
Brand awareness helps us measure how well people recognise your brand or business by its name, logo, or any other defining feature. Brand awareness is important it is the first stage of a customer’s journey to purchase.
Brand Identity strategy for business impact
Our team is our greatest asset.