Field Marketing: An Effective Strategy for Business Growth
In today’s competitive business landscape, companies are constantly seeking innovative marketing strategies to reach their target audience and drive sales. One such strategy that has
A Step-by-Step Guide to Implementing Highly Effective Field Marketing Activities
Field marketing is a crucial component of a successful marketing strategy. It’s the aspect of marketing that gets your products in front of your consumers
Fulcrum: A Mumbai-based Field Marketing Agency with 10 Years of Experience
Introduction: Hey there, marketing enthusiasts! Today, we’re diving into the world of field marketing and shining a spotlight on an industry leader based in the
The Necessity for a Business Plan
5.2 The Necessity for a Business Plan LEARNING OBJECTIVES Understand that the probability of running a successful business is significantly increased with a formal business plan.… Read More » The Necessity for a Business Plan
The Importance of Financial Management in Small Business
10.1 The Importance of Financial Management in Small Business LEARNING OBJECTIVES Understand the difference between accounting and finance for small businesses. Understand the major activities of… Read More » The Importance of Financial Management in Small Business
Personnel Efficiency
13.5 Personnel Efficiency LEARNING OBJECTIVES Understand the importance of meetings. Understand why meetings fail. Understand the importance of an agenda. Learn about behavioral issues in meetings.… Read More » Personnel Efficiency
Marketing Strategy and Promotion
7.8 Marketing Strategy and Promotion LEARNING OBJECTIVES Understand the role of promotion in the marketing mix and its importance to a company. Understand the different ways… Read More » Marketing Strategy and Promotion
Financial Ratio Analysis
9.3 Financial Ratio Analysis LEARNING OBJECTIVES Understand why the numbers found on a balance sheet and an income statement may not be enough to properly evaluate… Read More » Financial Ratio Analysis
Building a Plan
5.3 Building a Plan LEARNING OBJECTIVES Understand that before starting a business and before writing a formal plan, individuals should ask themselves some specific questions to… Read More » Building a Plan
Advertising and Promotional Channels
Advertising In one sense, advertising is old-fashioned. It has a long, storied history as a device to sell products. But the way we write and… Read More » Advertising and Promotional Channels
Zero-Based vs. Incremental Budgeting
Zero-Based vs. Incremental Budgeting Given the pressure to budget effectively, firms scrutinize the process. Ultimately, there are two common approaches for establishing an annual budget:… Read More »Zero-Based vs. Incremental Budgeting
Your Target Market : Whom Are You Trying to Reach?
Defining Your Target Market LEARNING OBJECTIVE Briefly explain the concepts of segmentation and targeting Whom Are You Trying to Reach? Suppose you are selling automotive… Read More »Your Target Market : Whom Are You Trying to Reach?
Your marketing objectives
Your marketing objectives Your marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in. They should also… Read More »Your marketing objectives
Your business, its products and services
Your business, its products and services You must be able to clearly describe what your business does, whether you are writing the business plan… Read More »Your business, its products and services
Your business markets and competitors
Your business markets and competitors In this section you should define your market, your position in it and outline who your competitors are. In… Read More »Your business markets and competitors
Your Business Idea: The Quest for Value
Chapter 2-Your Business Idea: The Quest for Value Cheshire Package Store Source: Used with permission from Robert Brown. Robert Brown has been the owner and… Read More »Your Business Idea: The Quest for Value
Your brand and your staff
Your brand and your staff All of your employees will play a crucial part in managing your brand because they can affect what customers… Read More »Your brand and your staff
Your brand and your staff
Your brand and your staff All of your employees will play a crucial part in managing your brand because they can affect what customers… Read More »Your brand and your staff
Your brand and your customers
Your brand and your customers Knowing what your customers want and how you can deliver it is an integral part of the branding process.… Read More »Your brand and your customers
Yield Management Systems
Yield Management Systems Yield management systems enable organizations to adapt pricing in real-time based on various factors impacting demand. LEARNING OBJECTIVES Understand the purpose of… Read More »Yield Management Systems
Writing the HRM Plan
2.2 Writing the HRM Plan Learning Objective Describe the steps in the development of an HRM plan. As addressed in Section 2.1 “Strategic Planning”, the writing… Read More »Writing the HRM Plan
Write an effective press release
Write an effective press release What’s important to you may not grab the news organisation. Consider what can make a story about your business newsworthy.… Read More »Write an effective press release
Write a marketing plan
Write a marketing plan Introduction Marketing is a key part of business success – and you should use a marketing plan as a basis for… Read More »Write a marketing plan
Write a business plan: step-by-step
Write a business plan: step-by-step Introduction It is essential to have a realistic, working business plan when you’re starting up a business. A business… Read More »Write a business plan: step-by-step
Workplace Safety and Health Laws
13.1 Workplace Safety and Health Laws Learning Objectives Be able to explain OSHA laws. Understand right-to-know laws. Workplace safety is the responsibility of everyone in… Read More »Workplace Safety and Health Laws
Working with Labor Unions
Chapter 12: Working with Labor Unions Unhappy Employees Could Equal Unionization As the HR manager for a two-hundred-person company, you tend to have a pretty… Read More »Working with Labor Unions
Working with Labor Unions
Chapter 12-Working with Labor Unions Unhappy Employees Could Equal Unionization As the HR manager for a two-hundred-person company, you tend to have a pretty good… Read More »Working with Labor Unions
Working with a search engine optimisation agency
Working with a search engine optimisation agency You can use a search engine optimisation (SEO) agency to handle all your site’s SEO needs. An agency… Read More »Working with a search engine optimisation agency
Work with Labor Unions
Chapter 11 Work with Labor Unions You can’t do it unless you organize. Samuel Gompers Only a fool would try to deprive working men and… Read More »Work with Labor Unions
Work with an direct advertising agency
Work with an direct advertising agency Introduction direct Advertising can increase sales and raise brand awareness for your business as part of your marketing… Read More »Work with an direct advertising agency
Work with an advertising agency
Introduction Advertising can increase sales and raise brand awareness for your business as part of your marketing strategy. You can organise your own advertising directly… Read More »Work with an advertising agency
Work Effectively in Groups
Chapter 7-Work Effectively in Groups Significant portions of this chapter were adapted from Scott McLean’s Business Communication for Success textbook with permission of the author. McLean, S.… Read More »Work Effectively in Groups
Winning new business top tips
Winning new business top tips Winning new business is crucial part of business growth aspirations. Our top tips will help you make the most of… Read More »Winning new business top tips
WHY YOU NEED A PROMOTIONAL MIX
WHY YOU NEED A PROMOTIONAL MIX If you deliver your message in many different ways, you increase your odds of reaching your target market. Hundreds… Read More »WHY YOU NEED A PROMOTIONAL MIX
Why Working Retail Is Tough
Why Working Retail Is Tough It is important to understand the key challenges retailers face as well as how today’s retailer is working to overcome… Read More »Why Working Retail Is Tough
why the customer is the cornerstone of marketing
Introduction to the Importance of Customers What you’ll learn to do: explain why the customer is the cornerstone of marketing As we dive into the… Read More »why the customer is the cornerstone of marketing
Why Study Marketing?
1.3 Why Study Marketing? Products don’t, contrary to popular belief, sell themselves. Generally, the “build it and they will come” philosophy doesn’t work. Good marketing… Read More »Why Study Marketing?
why retailers need a centralized data hub
Centralized Data Hubs What you’ll learn to do: Explain why retailers need a centralized data hub We will explore some of the key technologies retail businesses… Read More »why retailers need a centralized data hub
Why Pricing Objectives Focus on delivering Return on Investment
Return on Investment Marketers should understand the position of their company and the returns expected when making adjustments in prices. LEARNING OBJECTIVES Explain why pricing… Read More »Why Pricing Objectives Focus on delivering Return on Investment
Why learn about marketing?
Why It Matters: What Is Marketing? Why learn about marketing? When you hear the term “marketing,” what comes to mind? Based on what you know… Read More »Why learn about marketing?
Why It Matters: Segmentation and Targeting
Why It Matters: Segmentation and Targeting Why learn about segmentation and targeting? Suppose you have just accepted a product marketing job with a technology company… Read More »Why It Matters: Segmentation and Targeting
Why It Matters: Retail Environmental Analysis
Why It Matters: Retail Environmental Analysis Why evaluate different types of retail institutions? Think about your local grocery store or supermarket. You probably enter into… Read More »Why It Matters: Retail Environmental Analysis
Why It Matters: Promotion: Integrated Marketing Communication (IMC)
Why It Matters: Promotion: Integrated Marketing Communication (IMC) Why learn about integrated marketing communication? The fourth P, promotion, focuses on communicating with target audiences about something:… Read More »Why It Matters: Promotion: Integrated Marketing Communication (IMC)
Why It Matters: Product Marketing
Why It Matters: Product Marketing Why learn about product marketing? Often when students begin to study marketing they expect to study promotion or perhaps only advertising, but… Read More »Why It Matters: Product Marketing
Why It Matters: Pricing Strategies
Why It Matters: Pricing Strategies Why learn about pricing strategies? When Amazon.com was created in 1994, the company sold books online. While many viewed it… Read More »Why It Matters: Pricing Strategies
Why It Matters: Positioning
Why It Matters: Positioning Why learn about positioning? Ever since you were small, you have loved special occasions and gatherings. It started with sprawling extended-family… Read More »Why It Matters: Positioning
Why It Matters: Place: Distribution Channels
Why It Matters: Place: Distribution Channels Why learn about distribution channels? More Than Just Another P Of the elements in the marketing mix, product and… Read More »Why It Matters: Place: Distribution Channels
Why It Matters: Marketing Strategy
Why It Matters: Marketing Strategy Why learn about marketing strategy? In this module you’ll learn about the important role that marketing strategy plays in supporting corporate… Read More »Why It Matters: Marketing Strategy
Why It Matters: Marketing Plan
Why It Matters: Marketing Plan Why learn to develop an effective marketing plan? In a very real way, the marketing plan is the culmination of… Read More »Why It Matters: Marketing Plan
Why It Matters: Marketing Information and Research
Why It Matters: Marketing Information and Research Why learn about marketing information and research? Your uncle Dan owns an independent bookstore called Bookends in Seattle, Washington. You… Read More »Why It Matters: Marketing Information and Research
Why It Matters: Marketing Globally
Why It Matters: Marketing Globally Why learn about global marketing? Suppose you’re in the marketing department for a highly successful snack food company in the… Read More »Why It Matters: Marketing Globally
Why It Matters: Ethics and Social Responsibility
Why It Matters: Ethics and Social Responsibility Why learn about ethics and social responsibility? Generally speaking, students believe that there are two primary reasons to… Read More »Why It Matters: Ethics and Social Responsibility
Why It Matters: Consumer Behavior
Why It Matters: Consumer Behavior Why learn about consumer behavior? Please welcome a new arrival At 1:26 a.m. this morning, in Houston’s Memorial Hermann Hospital, a… Read More »Why It Matters: Consumer Behavior
Why It Matters: Branding
Why It Matters: Branding Why learn about branding? Pop Quiz! Instructions: Grab a piece of paper and jot down answers to the following questions: What is your… Read More »Why It Matters: Branding
why it is important for retailers to research and understand their customers
Understanding Customers What you’ll learn to do: Describe why it is important for retailers to research and understand their customers Previously, you learned that no matter… Read More »why it is important for retailers to research and understand their customers
Why does your business need branding?
Why does your business need branding? Effective branding can help your product stand out against competitors. This is particularly important in competitive markets. There… Read More »Why does your business need branding?
Why Customers Matter
Why Customers Matter LEARNING OBJECTIVE Explain why the customer is the cornerstone of marketing Who Are Customers, and Why Do They Matter? Marketing exists to… Read More »Why Customers Matter
WHY CREATE A MARKETING PLAN
Many businesses, both large and small, operate without a formal marketing plan in place. WHY CREATE A MARKETING PLAN- With so many businesses clearly doing well… Read More »WHY CREATE A MARKETING PLAN
Why Businesses Benefit from Retail Merchandising Services
Retail merchandising is a broad term used to designate a vast range of services which are closely connected to in-store marketing and sales strategies, revenue… Read More »Why Businesses Benefit from Retail Merchandising Services
Why Brands Use Storytelling to Create Human Connections with Consumers
Why Storytelling? Human-to-human connection should be at the heart of marketing. Storytelling as it relates to your brand is crucial for reinforcing these bonds. Stories… Read More »Why Brands Use Storytelling to Create Human Connections with Consumers
Why Brands Use Storytelling to Create Human Connections with Consumers
Why Storytelling? Human-to-human connection should be at the heart of marketing. Storytelling as it relates to your brand is crucial for reinforcing these bonds. Stories… Read More »Why Brands Use Storytelling to Create Human Connections with Consumers
Why Brands Use Storytelling to Create Human Connections with Consumers
Why Storytelling? Human-to-human connection should be at the heart of marketing. Storytelling as it relates to your brand is crucial for reinforcing these bonds. Stories… Read More »Why Brands Use Storytelling to Create Human Connections with Consumers
Why and How People Buy: The Power of Understanding the Customer
Chapter 6-Why and How People Buy: The Power of Understanding the Customer Video Ride-Along with Rachel Gordon, Account Manager at WMGK Radio Meet Rachel Gordon.… Read More »Why and How People Buy: The Power of Understanding the Customer
why and how marketers measure brand equity
Brand Equity LEARNING OBJECTIVES Explain the concept of brand equity Discuss why and how marketers measure brand equity In marketing, brand equity refers to the… Read More »why and how marketers measure brand equity
Why a Marketing Plan is Essential
Why a Marketing Plan is Essential A formal marketing plan provides a clear reference point for activities throughout the planning period. However, perhaps the most… Read More »Why a Marketing Plan is Essential
Who Does Marketing?
1.2 Who Does Marketing? Learning Objective Describe how the various institutions and entities that engage in marketing use marketing to deliver value. The short answer… Read More »Who Does Marketing?
Where to set up your retail business
Where to set up your retail business You may be familiar with the term ‘high street retailer’ which gives a clue about the importance of… Read More »Where to set up your retail business
Where Strategic Planning Occurs within Firms
2.4 Where Strategic Planning Occurs within Firms Learning Objectives Identify the different levels at which strategic planning may occur within firms. Understand how strategic planning… Read More »Where Strategic Planning Occurs within Firms
When to Use Public Relations
When to Use Public Relations Public relations offers an excellent toolset for generating attention whenever there is something newsworthy that marketers would like to share… Read More »When to Use Public Relations
When to Use Personal Selling
When to Use Personal Selling Not every product or service is a good fit for personal selling. It’s an expensive technique because the proceeds of… Read More »When to Use Personal Selling
When to Use Personal Selling
When to Use Personal Selling Not every product or service is a good fit for personal selling. It’s an expensive technique because the proceeds of… Read More »When to Use Personal Selling
When to Use Guerrilla Marketing
When to Use Guerrilla Marketing This edgy marketing approach focuses on two goals: 1) get media attention, and 2) make a positive and memorable connection with your… Read More »When to Use Guerrilla Marketing
When to Use Guerrilla Marketing
When to Use Guerrilla Marketing This edgy marketing approach focuses on two goals: 1) get media attention, and 2) make a positive and memorable connection with your… Read More »When to Use Guerrilla Marketing
When to Modify Products
When to Modify Products While the decision to modify products happens ideally at the design stage, products can be changed during any phase of the… Read More »When to Modify Products
What Marketing Is All About
6.1 What Marketing Is All About LEARNING OBJECTIVES Define marketing. Explain why marketing is so important to small business. Explain the marketing concept, the societal marketing… Read More »What Marketing Is All About
What Makes Digital Marketing Tools Unique
What Makes Digital Marketing Tools Unique In part, digital marketing is critically important because people use digital technologies frequently, and marketing needs to happen where… Read More »What Makes Digital Marketing Tools Unique
What Makes a Marketing Plan Effective
What Makes a Marketing Plan Effective An effective marketing plan conveys a sound business strategy that is aimed at a large and varied audience. The… Read More »What Makes a Marketing Plan Effective
What Is Marketing Communication?
What Is Marketing Communication? Defining marketing communication is tricky because, in a real sense, everything an organization does has communication potential. The price placed on a… Read More »What Is Marketing Communication?
What is your unique selling point?
What is your unique selling point? Every business needs a reason for their customers to buy from them and not their competitors. This is called… Read More »What is your unique selling point?
What is Vendor Onboarding? Everything You Need to Know
What is Vendor Onboarding? Everything You Need to Know Vendor Onboarding is the process of guiding new vendors into your company’s network. Your vendors are,… Read More »What is Vendor Onboarding? Everything You Need to Know
WHAT IS THE VALUE OF STRATEGIC ONBOARDING?
WHAT IS THE VALUE OF STRATEGIC ONBOARDING? A carefully thought out onboarding process will ensure that every new employee is aware of the firm’s values,… Read More »WHAT IS THE VALUE OF STRATEGIC ONBOARDING?
What is the Purpose of Branding and Why Is It So Important?
What is the Purpose of Branding and Why Is It So Important? Branding involves researching, developing, and implementing brand names, brand marks, trade characters, and… Read More »What is the Purpose of Branding and Why Is It So Important?
What is the AIDA approach
What is the AIDA approach? The AIDA model is based on four individual stages that attract interested parties who are deciding on a product or… Read More »What is the AIDA approach
What is Social Media?
Social Media is the future of communication – a countless array of internet based tools and platforms that increase and enhance the sharing of information.… Read More »What is Social Media?
What is Snapdeal seller Registration?
What is Snapdeal seller Registration? If you have a business of your own and willing to expand your customer base, there is no better way… Read More »What is Snapdeal seller Registration?
What is Sales Management?
What is sales management? Sales management is the coordination of people and resources to effectively produce the desired goal. These long term goals can be… Read More »What is Sales Management?
What is Quantitative Research?
What is Quantitative Research? Quantitative Research is defined as the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. Its objective is… Read More »What is Quantitative Research?
What is Qualitative Research?
What is Qualitative Research? Qualitative Research is the examination, analysis and interpretation of observations for the purpose of discovering underlying meanings and patterns of relationships,… Read More »What is Qualitative Research?
What is Marketing?
Chapter 1: What is Marketing? 1.1 Defining Marketing 1.2 Who Does Marketing? 1.3 Why Study Marketing? 1.4 Themes and Organization of This Book 1.5 Discussion… Read More »What is Marketing?
What Is Market Segmentation All About?
The Purpose of Market Segmentation and Targeting LEARNING OBJECTIVES Explain the purpose of segmentation and targeting in marketing What Is Market Segmentation All About? Segmentation… Read More »What Is Market Segmentation All About?
What Is Human Resources?
1.1 What Is Human Resources? Learning Objectives Explain the role of HRM in organizations. Define and discuss some of the major HRM activities. Every organization,… Read More »What Is Human Resources?
What Is Human Relations?
Chapter 1-What Is Human Relations? I present myself to you in a form suitable to the relationship I wish to achieve with you. Luigi Pirandello… Read More »What Is Human Relations?
What is Franchising?
What is Franchising? In franchising, an organization (the franchiser) has the option to grant an entrepreneur or local company (the franchisee) access to its brand,… Read More »What is Franchising?
What is Flipkart seller Registration?
What is Flipkart seller Registration? When a vendor registers as a seller with an intention to market its product through the e-commerce portal Flipkart then… Read More »What is Flipkart seller Registration?
What is display advertising?
What is display advertising? Display ads are online advertisements that appear on websites other than your own. They can take the form of a banner,… Read More »What is display advertising?
What is customer service?
What is customer service? Customer service involves taking action to maximise your customers’ satisfaction with your business. It should be a prime consideration for every… Read More »What is customer service?
What Is Customer Engagement Marketing
The best brands are built on a strong foundation of customer trust and mutually beneficial engagement. A prime way of reaching this crossroad is with… Read More »What Is Customer Engagement Marketing
What is customer acquisition? Customer acquisition funnel
The process of acquiring new customers is one of the most essential and complicated tasks for any business. Every day brands face different challenges while… Read More »What is customer acquisition? Customer acquisition funnel
What is customer acquisition strategies?
What is customer acquisition? 9 strategies to acquire customers Successful customer acquisition strategies combine sales, marketing, and more to get new customers on board customer… Read More »What is customer acquisition strategies?
What is Business Marketing?
What is Business Marketing? Business marketing is the practice of individuals or organizations (i.e., commercial businesses, governments, and institutions) promoting and selling products and/or services… Read More »What is Business Marketing?
What is branding?
What is branding? Branding is a way of highlighting what makes your offering different to, and more attractive than, your competitors’. A brand goes… Read More »What is branding?
What is brand activation and how do you do it
What is brand activation and how do you do it Brand activation is the art of driving consumer action through brand interaction. In simple terms,… Read More »What is brand activation and how do you do it
What is brand activation and how do you do it
What is brand activation and how do you do it Brand activation is the art of driving consumer action through brand interaction. In simple terms,… Read More »What is brand activation and how do you do it