Retail Store Advertising
As a retailer, you may be overlooking a powerful marketing strategy that is sitting right in front of you — in-store advertising. Usually, when retailers plan their marketing, they focus on traditional print ads, commercials, and digital platforms. They think about how they can use outside messaging to bring customers into a store.
Retail marketers need to see that marketing doesn’t exist solely outside of a retail store. Through in-store advertising, they can promote messages and unlock a lucrative new marketing channel.
Benefits of In-Store Advertising
The habits of in-store shoppers show the value in investing in in-store advertising. An in-store shopper engagement study that interviewed 3,000 mass merchant shoppers revealed that:
- 82% of purchasing decisions are made while in a store.
- 62% of shoppers make an impulse buy while shopping.
- 16% of unplanned purchases are driven by in-store promotions.
In-store shoppers are primed for receiving messages that direct their purchasing habits, and in-store advertising allows you to deliver the information those engaged, interested shoppers need.
In-store advertising:
- Leads purchasing decisions.
- Encourages impulse buys.
- Introduces new products.
- Promotes sales.
- Supports cross promotions.
- Creates up-sell opportunities.
- Informs customers.
- Reminds customers
So, what is the best way to bring these in-store promotions to life?
How To Highlight In-Store Promotions
There are multiple platforms and distribution channels for marketing inside of a retail store. Depending on the size, offerings, and industry of your retail store, you may choose to use a mix of the following promotion styles.
Store Layout: When setting up your showroom, use messaging to create focal points and take customers through a journey as they experience your store.
In-store Themes: Create a cohesive theme for seasons, holidays, or special promotions using advertising elements that tie the store together or highlight certain departments of the store.
Product Displays: Showcase products by building stand-out displays that highlight brands and items with feature signage and product demo videos.
Live Product Demonstrations: Add a live element to in-store promotions by hosting live demonstrations that allow customers to try or experience products.
Digital Signs: Instead of using static posters or signs, utilize engaging digital signage to share ads and messages through videos and multimedia.
Digital Menu Boards: Use easy-to-update menu boards to drive upsells and introduce your customers to a wider variety of products.
Interactive Screens: Take signage up another notch and feature interactive digital signs that allow shoppers to select and control the content they see on the screen.
Shopping Carts: Prime marketing real estate exists right in front of shoppers on the carts they use throughout the store. Utilize that space to share messages with customers.
Overhead Messaging: Speak directly to in-store shoppers by using overhead messaging as a way to relay information about sales, promotions, specific store departments, and special events.
In-store Beacons: Put technology to work using beacons that connect with in-store shoppers through their smartphones and send notifications and coupons to store visitors based on their location.
In-Store Advertising Key Points
In-store advertising doesn’t always follow the same formula as traditional or out-of-store marketing. When creating content for in-store advertising, keep the following concepts in mind.
Placement: Find the right location.
Where you place in-store advertising is just as important as what you say in in-store advertising. Make sure your displays and signage fit into the showroom layout. Position content so that messages are in the places where shoppers spend the most time in your store, and place it the right distance from shopper’s eyes so they can view it properly.
Brevity: Say it quickly.
You don’t have a lot of time to catch and hold the attention of in-store shoppers. Most shoppers won’t stop to watch a lengthy video or read a detailed message. Keep it short and brief. Use bullet points and headlines that get to the point and quickly relay the vital information shoppers need.
Relevance: Give consumers what they want.
As with any marketing, it’s important to fully understand your target audience. Define your target audience and deeply assess who they are and what they need and what. Once you have a full understanding of your audience, you can create messaging that accurately touches on their true pain points and desires.
Quality: Add a professional polish.
In-store advertising content should be created with the same level of professionalism and care that out-of-store marketing receives. Put resources into creating in-store content, and use high-quality screens and signs to ensure that your messages look polished and professional.
Timelessness: Don’t be out-of-date.
A retail store can quickly lose credibility and consumer trust by featuring out-of-date or irrelevant in-store promotions. When you choose to use in-store advertising, you cannot set it and forget it. You need to set up a marketing content schedule that reminds your team to change out-of-date promos and advertisements.
Help Your Retail Store Find In-Store Advertising Success
The presentation of your retail store is a reflection of your brand and business. It is a form of marketing that shows your customers who you are and what you sell.
The way you present your store can shape shopper habits and increase sales. It can act as the trigger that leads in-store customers to make a purchase or make a larger purchase.
So, your in-store presentation can’t be an afterthought.
You must put the right resources, time, thought, and energy into how your physical storefront looks if you want to capitalize effectively on in-store marketing.
Retail Store Advertising Agency in Hyderabad
About Hyderabad
Hyderabad lies in the south-west part of the South Indian state of Andhra Pradesh. It is the capital and the largest city in Andhra Pradesh. It is the fourth most populour city and the sixth most populous urban agglomeration in India. Hyderabad can be classified into five zones – North, South, East, West and Central.
Sultan Muhammad Quli who belonged to the Qutub Shahi dynasty was the founder of the city. He named the city Bhagyanagar after his beloved wife, Bhagyamati, in 1590. However, after entering the royal household, she embraced Islam and was rechristened Hydermahal. Consequently, the city got its second name, Hyderabad.
Hyderabad is also known as Cyberabad (Cyber city) considering that it is a renowned global center for Information Technology. City of Pearls is another sobriquet by which the city is known by as it has a flourishing industry engaged in the pearl trade. Besides, it was also the only global trade center of diamonds, until the 18th century.
Hyderabad has contributed substantially to the growth of the Indian economy. The city houses the largest number of Special Economic Zones (SEZs) in the country. Some of the major industrial sectors of Hyderabad are the traditional manufacturing sector, the Knowledge sector that includes the IT sector, and the Tourism sector. The Service sector is also an important contributor to the economy of the state.
Compared to most other cities, the real estate sector of Hyderabad has remained stable over a period of time. Hence it is considered an important realty destination for affordable housing. About 80% of the realty demand of the city is end-user driven. Some of the important public sector companies in Hyderabad are Bharat Heavy Electricals Limited (BHEL), National Mineral Development Corporation (NMDC), Hindustan Machine Tools Limited (HMT), Bharat Electronics Limited (BEL), Indian Drugs and Pharmaceuticals Limited (IDPL), Electronics Corporation of India Limited (ECIL), Defence Research and Development Organisation (DRDO) and Hindustan Aeronautics Limited (HAL). Besides, the pharmaceutical and electronic indusries, established in the city in the 1970s are also booming industries, lending the city the nickname ‘Gateway to South-central India’ due to their strategic location.
Top builders in Hyderabad are Lodha Group, Prestige Group, DLF Group, Brigade Group, Emaar MGF Land Limited, Mantri Group, Salarpuria Sattva Group, Indiabulls Distribution, Jain Housing, Aparna Constructions.
Popular property searches in Hyderabad are flats in hyderabad, house for sale in hyderabad, 1 bhk flat in hyderabad, plots in hyderabad, 2 bhk flat in hyderabad, flats for rent in hyderabad, 3 bhk flats in hyderabad.
Demographics:
The population of Hyderabad was pegged to be 6,809,970 as per the 2011 census, which makes it the fourth most populous city in India. It is expected that the population of the Hyderabad Metropolitan area would be approximately 10 million by the end of 2013.
The population of the Hyderabad Urban Agglomeration is around 7,749,334, which makes it the sixth most populous urban agglomeration in the country.
The population density is around 18,480/square km.
A majority of the population consists of migrants from other parts of the country, which is approximately about 24% of the total population.
Information Technology:
Hyderabad comes immediately after Bangalore with regards to the number of IT companies that have been established here. Emphasis has been given to development of the IT sector in the city since the 1990s. Many software companies, Business Process Outsourcing (BPO) firms and firms providing technological and knowledge services have been set up in the city.
Currently, there
The city connects other parts of Andhra Pradesh as well as neighbouring states through important roads like AH-43, NH-9, NH-7 and NH-202.
The Hyderabad In are more than 1300 IT/ITeS companies established in the city, contributing 15% of India’s and 98% of Andhra Pradesh’s exports in the IT/ITeS sectors. Some of the major IT companies that have been established in Hyderabad include Tata Consultancy Services (TCS), Infosys, Accenture, Oracle, IBM, Verizon, Google, Hewlett-Packard (HP), Microsoft, Amazon, Capgemini, Cognizant, Genpact, Dell etc.
Large-scale investments have been made by constructing various IT campuses across the city to facilitate the growth and development of companies investing in the growth of the IT sector of the city. The HITEC City (Hyderabad Information Technology Engineering Consultancy City) is a major technology township that has been developed as the center of the information technology industry in the city. It consists of various campuses and phases, as well as residential areas for IT professionals, convention centers and malls. Besides, there are other areas like Gachibowli and Kondapur, which focus on the IT sector.
Connectivity:
ternational Airport, also known as the Rajiv Gandhi International Airport, is located at Shamshabad, about 25 km south of the city.
The Hyderabad Deccan Railway Station, also called the Nampally Railway Station, is located at Nampally, just about 3 km from the city center. The Secunderabad Railway Station, located 7 km north of the city center at Secunderabad, is another important railway station in the city. Besides there is also the Lingampally Railway Station located at Serilingampally, about 25 km west of the city center.
The city is also well connected through the sub-urban rail system or Multi-Modal Transit System (MMTS), providing first-class commuter travel. It has been developed as a joint venture between the Government of Andhra Pradesh and the South-Central railway.
The Andhra Pradesh State Road Transport Corporation (APSRTC) operates a fleet of bus services covering the length and breadth of the city. It is the state owned road transport corporation of Andhra Pradesh which maintains its autonomy with regards to the road transport service of the city.
The proposed Hyderabad Metro Rail is coming up in two phases. Phase I, being developed along three corridors, covering a total distance of 71 km, is expected to be operational by March, 2015.
Hyderabad Civic Administration:
The Greater Hyderabad Municipal Corporation (GHMC) manages the civic administration and infrastructure of the city, across 18 circles, covering 150 municipal wards. The GHMC was formed in 2007 by the merger of the Municipal Corporation of Hyderabad (MCH) with 12 municipalities of Hyderabad, Medak and Ranga Reddy districts, together covering a total area of 650 sq km.
The Hyderabad Metropolitan Development Authority (HMDA) is the urban planning authority of Hyderabad. It was formed in 2008 by expanding the Hyderabad Urban Development Authority (HUDA). The entire area of the GHMC as well as its suburbs comes under the purview of the HMDA. It extends to 54 Mandals across 5 districts, covering a total area of about 7,100 sq km. It is the second largest civic urban development area in India, after Bangalore Metropolitan Region Development Authority (BMRDA). Besides coordinating the development activities of the GHMC and the suburban municipalities, it also manages the administration of the Hyderabad Metropolitan Water Supply and Sewage Board (HMWSSB), the Andhra Pradesh Transmission Corporation (APTC) and the Andhra Pradesh State Road Transport Corporation (APSRTC).A
Retail Store Advertising Agency in Hyderabad
About Hyderabad
Retail Store Advertising Agency in Hyderabad
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