Table of Contents
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Chapter 1: Media and Culture
- Chapter Introduction
- Intersection of American Media and Culture
- How Did We Get Here? The Evolution of Media
- How Did We Get Here? The Evolution of Culture
- Media Mix: Convergence
- Cultural Values Shape Media; Media Shape Cultural Values
- Mass Media and Popular Culture
- Media Literacy
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Chapter 2: Media Effects
- Mass Media and Its Messages
- Media Effects Theories
- Methods of Researching Media Effects
- Media Studies Controversies
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Chapter 3: Books
- Chapter Introduction
- History of Books
- Books and the Development of U.S. Popular Culture
- Major Book Formats
- Current Publishing Trends
- The Influence of New Technology
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Chapter 4: Newspapers
- Chapter Introduction
- History of Newspapers
- Different Styles and Models of Journalism
- How Newspapers Control the Public’s Access to Information and Impact American Pop Culture
- Current Popular Trends in the Newspaper Industry
- Online Journalism Redefines News
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Chapter 5: Magazines
- Chapter Introduction
- History of Magazine Publishing
- The Role of Magazines in the Development of American Popular Culture
- Major Publications in the Magazine Industry
- How Magazines Control the Public’s Access to Information
- Specialization of Magazines
- Influence of the Internet on the Magazine Industry
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Chapter 6: Music
- Chapter Introduction
- The Evolution of Popular Music
- The Reciprocal Nature of Music and Culture
- Current Popular Trends in the Music Industry
- Influence of New Technology
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Chapter 7: Radio
- Chapter Introduction
- Evolution of Radio Broadcasting
- Radio Station Formats
- Radio’s Impact on Culture
- Radio’s New Future
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Chapter 8: Movies
- Chapter Introduction
- The History of Movies
- Movies and Culture
- Issues and Trends in Film
- The Influence of New Technology
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Chapter 9: Television
- The Evolution of Television
- The Relationship Between Television and Culture
- Issues and Trends in the Television Industry
- Influence of New Technologies
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Chapter 10: Electronic Games and Entertainment
- Chapter Introduction
- The Evolution of Electronic Games
- Influential Contemporary Games
- The Impact of Video Games on Culture
- Controversial Issues
- Blurring the Boundaries Between Video Games, Information, Entertainment, and Communication
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Chapter 11: The Internet and Social Media
- Chapter Introduction
- The Evolution of the Internet
- Social Media and Web 2.0
- The Effects of the Internet and Globalization on Popular Culture and Interpersonal Communication
- Issues and Trends
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Chapter 12: Advertising and Public Relations
- Advertising
- Public Relations
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Chapter 13: Economics of Mass Media
- Chapter Introduction
- Characteristics of Media Industries
- The Internet’s Effects on Media Economies
- Digital Divide in a Global Economy
- Information Economy
- Globalization of Media
- Cultural Imperialism
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Chapter 14: Ethics of Mass Media
- Chapter Introduction
- Ethical Issues in Mass Media
- News Media and Ethics
- Ethical Considerations of the Online World
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Chapter 15: Media and Government
- Chapter Introduction
- Government Regulation of Media
- The Law and Mass Media Messages
- Censorship and Freedom of Speech
- Intellectual Property Issues in the Mass Media
- Digital Democracy and Its Possible Effects
- Media Influence on Laws and Government
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Chapter 16: The Future of Mass Media
- Changes in Media Over the Last Century
- Information Delivery Methods
- Modern Media Delivery: Pros and Cons
- Current Trends in Electronic Media
- Privacy Laws and the Impact of Digital Surveillance
- Mass Media, New Technology, and the Public