Mobile Apps Marketing

Our Process

How your sales and marketing teams work together and pass off leads is crucial to the success of your business. Our team will evaluate this process to identify any bottlenecks in the pipeline.

Through a careful process, we learn about your products, services, and company overall. By meticulously researching your brand, we are able to define and refine your personas using customer insights. The process looks like this:

STEP 1 Define the Customer Journey As a first step, we will map out the customer experience to ensure the right marketing content is created for each phase across all of your digital channels. To inform this strategy and create alignment we will interview members of your sales team.

STEP 2 Implement the Strategy Next, we will launch our strategy and make adjustments based on data. This includes inbound email, outbound email, content marketing, paid social, and paid search elements.

STEP 3 Get More Leads With more efficient and effective practices in place, your team will be fed with quality leads. As your pipeline builds, so too will your revenue and business!

Sales Enablement Solutions

B2B Marketing your Sales and Marketing teams working together. Marketing to other businesses requires a different strategy than that of consumer marketing. While you still need to show your customers why they need your product or service, you must do so in a different way. we understand this because it is what we do for ourselves. Throughout our years of experience, we have developed a unique strategy to attract leads, qualify them and turn them into customers. By implementing these efficiencies you will start gaining more new business with far less effort.

 

Creating customer personas will help you better understand the type(s) of customer(s) you are trying to reach. We will not only help you build out these profiles, but we’ll then develop a strategy for using them across all your marketing activities.

Understanding how your customers behave both on and off your site provides valuable insight into their purchasing process. We will use this information to provide you with insights and implement automation to increase the efficiency of your team.

Sales Enablement Solutions Make sure that your sales team has the resources and messaging they need to close the deal. Our team will help you pull together sales enablement materials that can be used across your company.

Sales & Marketing Alignment Too often sales and marketing teams are working against each other instead of working together. With our help, you can align these two teams by utilizing sales feedback and providing them with the resources they need.

Lead Generation There are various techniques you can implement to increase engagement and attract the right customers to your company. Our team will help you evaluate your current lead generation practices and strategize adjustments that will help you connect with your audience.

 

Sales Funnel Creation Knowing your customer’s buying journey is an important factor in guiding them toward a purchase. We will help your team map out an appropriate funnel so you can start accelerating your prospects through it, giving them what they need when they need it.

Outbound Prospecting Prospecting is typically a very manual process that involves a lot of time on LinkedIn and other resources. Free up your team to spend time on other critical tasks and let us handle reaching out to qualified leads.

Channel Attribution B2B marketing requires full comprehension of the channels that are working for you and those that aren’t. Otherwise, you are wasting money and resources with no return. We will evaluate all your channels and help you figure out where you should be expending your efforts.

Event and Trade Shows

Events and Trade shows can provide opportunities to network with both prospective buyers and other industry leaders. In addition, these events can offer other offline marketing opportunities — for instance, they are ideal places to distribute your print materials or explore the possibility of becoming a future featured speaker. Which brings me to the next technique.

event engagements put you directly in front of a highly targeted audience that is primed and ready to hear what you have to say.

Warm Calling

While not as common as they once were, calls to prospects have a personal touch, and they can still resonate with interested buyers. More personal than emails, phone calls require an instant response — which, unfortunately, can cut both ways. In our most recent research, phone calls are experiencing a renaissance, especially among the fastest growing firms.

Demos/Consultations

Live, personal demos and consultations provide a direct connection between buyer and seller. As a result, they are one of the most effective bottom-of-the-funnel tools — of anykind. For the first time, a prospect can directly experience the firm’s expertise and/or product. But these activities work best when they are set up by prior marketing interactions. When a prospective buyer has visited the firm’s website, read multiple blog posts, downloaded white papers or executive guides and received relevant educational content by email, they are far more inclined to buy. After all, they already know and trust the firm. Often, a live demo or free consultation provides the extra confidence a buyer needs to request a proposal and move forward toward a contract.

VISUAL MERCHANDISING

We create empowering visual content to permeate your brand values and bring out its human appeal. Through display contextualization, we effectively spread your products and services to a wider audience and connect them to your brick and mortar store.

PRODUCT LAUNCHES

Our product development engineers design vibrant strategies to create the hype, using various channels and advertising techniques to engage audiences. Our aim to get your products maximum exposure before its launch so it yields maximum sales.

RADIO CAMPAIGN

We entice your listeners by creating captivating content, optimizing repetition and scheduling air time on radio channels so your brand message is effectively heard by prospects, prompting organic response towards your website.

FLYERS

We use elegant templates, engaging copy, stunning visual elements and premium print quality for flyers advertisements. Our executives liaise with top publications, such as newspapers, journals, and magazines for batch as well as door-to-door distribution.

SPONSORSHIP

Fulcrum also extends sponsorships to partners, helping brands nurture and grow through legal association with India’s rising marketing agency. Once you partner with us, you avail exclusive privileges and superior exposure.

BILLBOARDS

We arrange the best billboard advertising experience, securing premier display positions and flexible payment plans so your ad gets seen through eye-catching, color-enriched and dimension optimized content in top locations.

Discover the latest principles and right business strategy for you at Fulcrum. We can optimize your campaigns & help drive leads & sales.

BUSINESS STRATEGY

Business Strategy is the blood and bone of an online business. We task our most skilled business engineers to develop turn-key strategies for your high-level business plan that facilitate corporate growth, strong competitive position and financial performance.

BRAND STRATEGY

Developing an energetic Brand Strategy is often times the most challenging part of your business plan. We mix neoteric trends and high-yielding marketing strategies to systematically elevate your digital footprint and synthesize emotional perspective with your brand.

DESIGN & CREATIVE

We invoke your audience with unique designs of outstanding aesthetics and fuse them with your brand values so your corporate identity is embedded into everything your customer sees, touches and hears.

GO-TO-MARKET STRATEGY

Our GTM Strategy works intelligently, taking into account a multitude of metrics that control, pricing, distribution, and value proposition to effectively reach your end customers and provide the best product or service the market has to offer.