TRADE SHOW TELEMARKETING
CAPTURE LEADS. INCREASE OPPORTUNITIES.
CAPTURE LEADS AT TRADE SHOWS.
Are you wondering how companies generate leads at trade shows? In a digital world, businesses crave products they connect with, especially with so many available options at their disposal. According to B2B research, three out of four people believe in-person events are the most effective marketing tactic available. Many of your competitors are probably clued in on the success of the trade show platform already. However, they don’t capitalize on pre and post-trade show marketing strategies to make the most out of the lead generating opportunity that the trade show provides. Don’t waste time on ineffective trade show marketing tactics— trust Launch Leads as your lead generation partner to take full advantage of upcoming trade show opportunities.
Whether you are gathering leads at your first trade show appearance or a longtime veteran of the marketing technique, lead capture at trade shows is a tried and true service proven to increase sales. Launch Leads maximizes your presence at trade shows by driving traffic to your booth to improve your chances of landing a sale. As you prepare for a trade show, our lead generating specialists will provide the experience and know-how to develop a strategy that will move trade show attendees from your lead list into your sales pipeline. Rely on our trade show lead capturing strategies to generate more business for your company. Receive a free needs assessment to learn how more about our trade show marketing services.
Our experience in B2B Trade Show Marketing includes:
- Trade Show Appointment-Setting
- Pre-Trade Show Lead Generation
- Trade Show Promotion
- Trade Show Attendance Growth
- Trade Show Lead Capture
- Post-Trade Show Follow-Up
- Strategic Sales and Marketing
- B2B Lead Generation Services
TRADE SHOWS
TRADE SHOW LEAD STRATEGIES
Trade shows provide you with the potential to grow your business. However, it takes more work than simply setting up your booth and waiting for traffic to come. A successful trade show strategy includes adequate preparation and consistent follow-up. Whether it is the personal connection prospective clients receive while meeting you or your in-person efforts that prove your product’s effectiveness, trade shows are a great channel for B2B marketing. However, without Launch Leads on your side, you’ll be a face in the crowd rather than standing out from your competition. Working with your business, our B2B trade show experts will generate buzz, set appointments with interested decision-makers, and drive business to your booth. Our goal in trade show lead capturing is to drive traffic to you. You can then do what you do best—lead, teach, and gain interest in your product or service.
Appointment setting services are another crucial tactic that will improve your trade show attendance. Launch Leads will work with you to identify leads who are attending the trade show or those who are considering it. Our team will then set out looking for viable leads who would be interested in learning more about your business during the event. This appointment-setting process will get prospects to your booth, where you can individualize your presentation to meet their unique needs. Along with the work we do before the show, our team will also keep up with leads long after, making sure you stay top-of-mind as they decide which businesses to work with.
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TRADE SHOW LEAD GEN
TRADE SHOW PREPARATION
How you prepare for a trade show has just as much importance as to how you interact with leads during the event. If you want to maximize the potential of your trade show presence, you must market your involvement to attendees before the event.
Launch Leads develops a pre-event strategy that notifies prospective clients and standing leads that you will be attending the event. We create buzz through various channels, including phone calls, advertisements, emails, and other proven communication avenues, and give your prospects your location so you are easy to find. Our outreach services ensure that more leads will flood to your booth, ready to learn more about your products or services.
As an added value and for a more successful event, we will fill your trade show docket by setting appointments with leads already interested in your services. These preparation techniques will not only maximize your time during the event but improve the quality of leads you will meet. Give your trade show team the momentum they need to meet with prospects looking forward to learning more about your business. All in all, a thoroughly-devised trade show marketing strategy from Launch Leads will provide you a competitive advantage by increasing brand awareness and productivity during the event.
Generating Leads At Trade Shows
TRADE SHOW LEAD NURTURING
Event marketers might put so much work into the execution of a live event, but they often forget to prioritize post-event activities. Forgetting to plan for how you will capitalize on a trade show after the event can diminish its success altogether. Working with our specialists, we will formalize a post-trade show plan beforehand that ensures you follow-up with leads in a timely manner. We will also devise an information-gathering process during the event to make your trade show follow-up process even more efficient.
Once the trade show finishes, our lead generation specialists will meet with you to go over all the details you gathered from each lead during your in-person meeting. You can tell us which leads need more nurturing, who is ready to buy, and what areas would appeal to their interests. From there, our team will create a customized strategy for each lead that ensures your business stays at the top of each prospect’s mind. The best part? The human connection you developed with potential leads at the trade show will legitimize your product and make closing sales that much easier.
TRADE SHOW MARKETING THAT PRIORITIZES FACETIME
B2B sales take time and work. Most prospective leads aren’t ready to roll the dice when you first make contact. They usually need time to make their decision. Trade show marketing puts you in front of your ideal clients. In-person events are one of the best ways to connect with prospects and gather interest in your services.
Focusing on trade show marketing can dramatically improve your sales performance. However, proper planning is crucial for an effective trade show strategy. Do more than set up a booth and wait for customers to come, take the time to prepare for the trade show, set appointments during the show, perform using an outlined strategy, and consistently follow-up with interested prospects.
With Launch Leads on your side, you can be more than a face in the crowd. Our B2B trade show experts will generate buzz, set appointments with interested decision-makers, and drive business to your booth. Along with the work we do beforehand, our team will keep up with leads, making sure you stay top-of-mind as they make their decisions to buy.
TRADE SHOW TELEMARKETING Agency in nashik
About Nashik
Situated on the banks of Godavari, Nashik is one of the most important cities of northern Maharashtra. It’s the third-largest urban area of Maharashtra, just preceding the Mumbai Metropolitan Region and the Pune Urban Region. Nashik is, in fact, the fourth most populous city in Maharashtra. It has had its moment of pride when it was declared the sixteenth fastest growing city in the world by a report of the City Mayors Foundation.
Owing to the city’s industrial, social, political and cultural importance, Nashik has been shortlisted as an investment region in the Delhi Mumbai Industrial Corridor (DMIC) for the Igatpuri-Nashik-Sinnar circle. It is also a pilgrimage city for many Hindus and is one of the four locations that host the Kumbh Mela Festival.
Nashik is the highest producer of grapes in India, along with onions, because of which it’s called the “Wine capital of India”. Famous for its religious and historical significance, it is located on the banks of Godavari, which is one of the most prominent rivers in India. This vibrant city known for its picturesque surroundings, pleasant climate and greenery certainly sees itself as a major player in the coming future for top market investments.
Stats and Facts
The population of Nashik, as per the provisional reports of the Census 2011, is 1,562,769 with a 22% increase in the last decade
The city’s sex ratio is below the national average, at 895 per 1000 males. The child sex ratio has drastically fallen to 855 per 100 males
The average literacy rate of Nashik saw a significant jump in 2011 with 90.97%
Nashik – Striving Industrial Sector
As of 30th November 2011, Nashik district had six approved Special Economic Zones covering an area of 1,275 hectares
Investment in industrial units have grown more than 100% and employment by 20% making Nashik an outperformer from other cities in Maharashtra in terms of investment and MIDC units
Out of all the globally recognized wineries in Maharashtra, Nashik has the majority. Also many liquor manufacturing factories, such as Sula Wines, Pernod-Ricard and United Spirits Ltd have set up their factories here. Today, grapes are a major export commodity to the Europe, Asia and Middle East
Other prominent clusters in Nashik include raisin making, engineering, silver ornaments and the famous Paithani saree. There is a scope for various other industries such as fruit processing, agro-based products, animal-based products and forest-based products
The government of India sees great potential in the Nashik cluster. Various government schemes are expected to strengthen the SMEs in areas covering technology, national and international cooperation, marketing and capacity building international certifications
The Hindustan Aeronautics Limited aircraft manufacturing plant, which is located 16 km from Nashik,employs a large number of people residing in Nashik with a 7000-employment rate
Manufacturers who have set up plants in the Nashik MIDC area include: Crompton Greaves, Bosch India, Atlas Copco, Mahindra and Mahindra, IBP, GlaxoSmithKline, CEAT, Thyssenkrupp, Epcos, Schneider Electric, ABB, L&T, Jindal Steel, Lear Corporation, Siemens, Kirloskar, Coca Cola, Shalimar Paints and Cipla
The Indiabulls Power Ltd Sinnar and the Nashik Thermal Power Station are the two thermal power plants powering Nashik. Also, Suzlon energy has set up base in Sinnar generating wind power for Nashik
Connectivity
Nashik is served by the Ozar Airport, located about 24 km from the city. There are plans to upgrade the airport to international standards, including a new passenger terminal. Nashik is also served by the Gandhinagar Airport that sports a humbler runway
The Nashik Railway Station is of prominence to the Central Railway as it generates a high amount of revenue. Nashik is directly connected to various major cities in India like New Delhi, Mumbai, Kolkata, Kanpur, Nagpur and Guwahati. According to the Rail Budget recently, Nashik plans to get rail connectivity to Pune and Indore
Nashik is located on the intersection of two major national highways – the Mumbai-Pune Highway and the Mumbai-Agra Highway. There are numerous other state highways that offer excellent connectivity to Nashik. Apart from inter-state connectivity, the city has reliable and modern road infrastructure
There are three bus stations in Nashik, namely, Mahamarg bus stand, Nashik Bus Sthanak at Thakkar bazar, and CBS. These services are available for travelling to major cities in and around states. Maharashtra Road Transport Corporation, Karnataka State Road Transport Corporation and Gujarat State Road Transport Corporation all operate in and out of the city
A metro railway project called the Greater Nasik Metro has been proposed to connect neighboring areas within Nashik like Ozar, Deolali, Igatpuri and Nashik city
Nashik Civic Administration
In 1982, the Nashik Municipality and other civic bodies combined to form the Nashik Municipal Corporation that today administers the Nashik district. Nashik is also the headquarters of the Nashik Revenue Division of Maharashtra
The Deolali Cantonment Board is a separate civic body for Deolali, which is a part of the Nashik urban agglomeration
The District Collector carries out the administration of the Nashik district. He also supervises other government bodies in the area. The Balwantrai Mehta Committee facilitates the development of administration in rural areas. The Zilla Parishad, Gram Panchayat and the Panchayat Samiti head the district level
Nashik Infrastructure
The city, in terms of infrastructure, is relatively in a formidable situation. The city is a highly sustainable source for quantitative and qualitative water as it resides near the rivers Godavari and Darnana
Storm water management is major issue in Nashik as three major rivers and several nalas flow through the city. Apart from proposing storm water pipe-drains, river canalization and nala training, the MNC has made it mandatory for new constructions in the city to install rainwater harvesting systems
Unlike many other Indian cities, where garbage floods infrastructure, the daily refuse in Nashik is collected through a door-to-door solid-waste collection system. A plant has been set near Pandav Leni by the Nashik Municipal Corporation to process the garbage and convert it into compost
A total of 1974 km of roads exist within Nashik’s network. The MNC has proposed an investment of Rs. 605 crores towards a hike in new roads, road widening, parking, street lightning and other improvements. Plans of setting up a mass rapid transit are being proposed for the near future
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Makhmalabad Road Renuka Nagar Rajiv Nagar Tidke Nagar Ashwin Nagar Trimbak Road Prabhat Colony Kamod Nagar Panchavati Mumbai-Nashik Highway Dindori Road Govind Nagar Vaiduwadi Pathardi Phata Buddha Vihar LOCALITY Anandvalli Aurangabad Road Ojhar Mohan Nagar Bhabha Nagar Ambad Link Road Sobhag Nagar Uttara Nagar Tagore Nagar Sawarkar Nagar Wadala Gaon Mundhegaon |
Satpur Patharadi Road Peth Road DGP Nagar Jai Bhavani Road Shreerang Nagar MERI-Rasbihari Link Road Pathardi Lam Road Karmayogi Nagar Kalpataru Nagar Shri Ram Colony MERI Sadguru Nagar Someshwar Colony Chetana Nagar Rane Nagar Khutwad Nagar P and T Colony Thatte Nagar Anand Nagar Igatpuri Ayodhya nagari Om Nagar Medage Nagar Bhagur Vinay Nagar Wadner Road |
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