Market Research Agency in Pimpri-Chinchwad
Work with Clients Who Believe Research Strengthens Decision-making.
We offer a full suite of state-of-the-art quantitative and qualitative research techniques, as well as custom-designed methodologies.
We offer both B2B and B2C research to our clients with quality assurance practices that exceed industry standards while maintaining a competitive pricing structure.
Fulcrum has grown to be one of the largest research companies in India, supporting multiple methodologies for small organizations to large corporations all over the India.
our purpose is to find hidden insights and market opportunities for our clients. We do this through a unique combination of research and psychology – using statistics and emotion to explain human behaviour.
-Clearly defining and understanding our clients’ research needs
-Using the most innovative and powerful research techniques
-Employing precise, powerful, and often unique analytical techniques
-Providing interactive tools so the client can manage the results themselves
-Presenting accessible results in a highly visual and engaging manner
-Providing superior, actionable insights
Step 1
Review your specific goals and design a customized approach.
Step 2
Prepare the necessary research instruments and materials.
Step 3
Execute the research and manage all aspects of fielding or data collection.
Step 4
Prepare a comprehensive report that summarizes and analyzes the results.
Step 5
Present our findings and recommendations to all key stakeholders.
Methodologies that analyze attitudes and behaviour across all modes of decision-making.
MARKET RESEARCH
Opportunities start with facts. That’s why we use quantitative market research and advanced statistics to understand market trends and consumer behaviour.
DESIGNING MARKET RESEARCH
Getting an accurate understanding of human behaviour is critical to decision-making. To ensure our market research studies are accurate we design them with construct, predictive, and discriminant validity in mind, drawing upon validated measures for factual accuracy and making sure that findings correspond with real-world behaviours.
We also like to consider the user experience in our market research, paying careful attention to design features and aesthetics that make participating in our studies is easy, intuitive, and in line with how information is processed on a neurocognitive level
We provide quantitative and qualitative research that includes project design, data collection and reporting using telephone surveys (with our multilingual call centre staff), online surveys, focus groups (on-site and online), mail surveys, personal interviews, mall intercept and exit surveys.
Our primary quantitative data collection methods include Web survey interviewing (CAWI), and person-to-person interviews (CAPI). Our firm specializes in the person-to-person live telephone interview method (CATI) using multi-lingual callers. In addition, our team of researchers has completed hundreds of qualitative studies in traditional focus group settings, town hall forums and using the online interactive session approach.
QUALITATIVE
When the research is exploratory in nature and intended to gain an in-depth understanding of individual experiences or perceptions.
In-depth interviews
Shop-alongs
Ethnography
Mystery shopping
In-person focus groups
In-store focus groups
Virtual focus groups
Online communities
QUANTITATIVE
When the research has clearly defined parameters and is intended to quantify opinons and behaviours among a large sample size.
Online surveys
Phone surveys
Mobile surveys
In-person or on-site surveys
Surveys among client databases
We believe that data should be used to tell a story,
We also know that storytelling can help facilitate understanding
Consumer Research
Our consumer studies are fully customized according to our clients’ needs and industries. We are responsible for every stage in the process, but actively seek client feedback and approvals throughout.
Consumer research is the primary focus of our company, and it accounts for the majority of the studies that we have done to date.
We are familiar with the intricacies of more than twenty different consumer-facing industries, and we have used our expertise in consumer behaviour to help a wide range of clients refine their business strategies and grow their sales.
UNDERSTAND
– Customer journey
– Usage and shopping habits
– Key buying criteria
– Brand perceptions
– Psychographic segments
– Optimal target markets
– Drivers/barriers of purchase
– Ideas for improvement
EVALUATE
– Advertising campaigns
– Brand positionings
– Packaging designs
– Slogans and logos
– Optimal price points
– New products or services
MONITOR
– Brand equity
– Loyalty & satisfaction
– Market share
– Performance of an ad campaign
B2B Research
Our B2B research studies are fully customized according to our clients’ needs and the specifics of their target markets. We are responsible for every stage in the process, but actively seek client feedback and approvals throughout.
In B2B research, a small sample of high-margin clients are usually included in the study. We have conducted studies of this nature for many years, and are familiar with the sensitive and specific steps that should be followed.
When working on behalf of B2B or professional services companies, our studies typically focus on monitoring their clients’ satisfaction levels and better understanding the bidding and selection processes.
– Clients’ selection processes
– Clients’ key decision criteria
– Clients’ brand perceptions
– Optimal target markets
– Opportunities for process improvement
– Drivers/barriers of recommendation
– Best practices and competitive actions
AD AGENCY SOLUTIONS
Our Advertising studies are fully customized according to our clients’ needs and the nature of the industry they are working in. We are responsible for every stage in the process, but actively seek agency and client feedback throughout.
We regularly partner with advertising agencies in order to conduct research on behalf of their clients, and we have helped many agencies develop campaigns that stand out and generate positive ROI.
Our advertising research can be conducted at every stage in the process, from early insight gathering to concept evaluations to post-testing a campaign once it has launched.
– Shopping habits and brand perceptions
– Customer journey map
– Key buying criteria
– Competitive positioning
– Drivers/barriers of purchase
– Psychographic segments in the market
Pimpri-Chinchwad
Pimpri-Chinchwad
Pimpri-Chinchwad is a satellite city of Pune, India. Geographically, it is located at an altitude of 590 m (1,940 ft) above sea level, at a distance of about 15 km (9.3 mi) northwest of Pune.[12][13][14] As of the 2011 Census of India Pimpri-Chinchwad was the 18th most populous city in India with an population of 1.7 million. The industrial city came into existence after the state government decided to merge four gram panchayat of Pimpri, Chinchwad, Bhosari and Akurdi to form the Pimpri-Chinchwad Municipal Corporation.[15] The neighbourhood is home to extensive industry and is well known for its automotive, IT and manufacturing industry.
HISTORY
Chinchwad is noted for the shrine of Morya Gosavi, a prominent saint of the Ganapatya denomination of Hinduism that worships Lord Ganesha as the Supreme Being or its metaphysical concept of Brahman. Various sources place Moraya Gosavi between the 13th and 17th centuries CE.[19][20][21] The inscription on the temple records that its construction began in 1658 CE.
Chinchwad is the birthplace of the Chapekar brothers: Damodar Hari (1870–1898), Balkrishna Hari (1873–1899) and Vasudeo Hari, who assassinated W. C. Rand, a British civil service officer and the chairman of the Special Plague Committee of Poona (Pune), on 22 June 1897.[23][24]
Following the partition of India, the Government of India constructed 1,609 residences and laid out around 300 plots on 203 acres of land in the Pimpri area.[25] This area came to be known as Pimpri Camp is one of the 31 refugee camps in Bombay State (present day Maharashtra) set up during the period.
GEOGRAPHY
The area within the city limits is widely considered as ‘flat’ given the altitude varying between 530 and 570 m above sea level. The city is situated approximately at 18° 37′ north latitude and 73° 48′ east longitude bordering limits of Pune Municipal Corporation on the north and northwest. The historic centre is 15 km from each end.[28] Three rivers Pavana, Mula and Indrayani flow through this area. The base rock found throughout the city is Deccan trap basalt. Building stone is the only commercially important mineral found in the area.
he city experiences three seasons: summer, monsoon and winter. Typical summer months are February to May with maximum temperatures above 35 °C and reaching up to 42 °C on hotter days. The city receives most of its 722 mm of rainfall in the monsoon months of June to September. The temperature in the winter months of October to January ranges from 12 °C (min) to 30 °C (max), with night temperatures often falling below 10 °C.
ECONOMY
Pune is one of the major industrial hubs in Asia and many of these industries are situated in PCMC limits.[40] The formation of MIDC in 1962 resulted in a constant process of industrial land acquisition and the creation of required support infratructure. Since then, there has been a massive influx of several European companies who continue to be keen on setting up manufacturing facilties in Pimpri-Chinchwad. It has a rapid growth in terms of the indutries and most of the major automobile companies and their headquaters are located here. There is also a rapid growth in the software and IT departments.
Industrialization started in 1954 with the arrival of India’s premier antibiotics research insitute Hindustan Antibiotics Limited.[41] PCMC is now home to the Indian operations of major automobile companies like Bajaj Auto, BEL Optronic Devices Limited, Daimler Chrysler, Force Motors, General Motors, Jaguar Land Rover, Kawasaki, Kinetic Engineering, Mahindra & Mahindra, Mercedes-Benz India, Premier Ltd., TATA Motors, Thermax and Volkswagen.[41]
In addition to this, several heavy industries such as Alfa Laval, Atlas Copco, ATS Automation Tooling Systems, Bharat Forge, Bosch, Bridgestone, Finolex Group, Forbes Marshall, Geberit, General Electric, Hyundai Heavy Industries, IKEA, KSB Pumps, Lear Corporation, Lumax, Manitowoc Cranes, New Holland Agriculture, Sandvik, Sany, Schindler Group, Sigma Corporation, SKF, Suzlon, ThyssenKrupp, Varroc have their manufacturing units in the city.
pimpri-chinchwad DISTRICT
Visakhapatnam district (formerly known as Vizagapatam district[5]) is one of the nine districts in the Coastal Andhra region of the Indian state of Andhra Pradesh, headquartered at Visakhapatnam.[6]: 14 It is one of the nine coastal districts of the state, bounded by Odisha in the north, Vizianagaram district in the east, East Godavari district in the south-west and Bay of Bengal in the south.
demographices
As of the 2011 Census of India, PCMC, Pune had a population of 1,729,692.[36][37] The sex ratio was 833 females per 1000 males. About 13% of the population was under six years of age with a sex ratio of 875 females per 1000 males.[36][37] Around 8% of the city’s population lives in slums.[36] Pimpri-Chinchwad has an average literacy rate of 89.22% (92.41% males; 85.37% females), higher than the national average of 74.04%.[36][37] The main language spoken in the city is Marathi.[1] There is a significant Sindhi population in Pimpri, which dates to the partition of India in 1947. Pimpri-Chinchwad has considerable Hindi, Malayalam, Punjabi, Gujrati, Tamil, Kannada, Telugu speaking population
| Population growth | |||
|---|---|---|---|
| Census | Population | %± | |
| 1971 | 98,572 | — | |
| 1981 | 251,769 | 155.4% | |
| 1991 | 520,639 | 106.8% | |
| 2001 | 1,006,417 | 93.3% | |
| 2011 | 1,727,692 | 71.7% | |
| Est. 2017 | 2,100,000 | 108.7% | |
transport
TRAINS
PCMC limits is served by five railway stations, Chinchwad, Akurdi, Pimpri, Kasarwadi and Dapodi, on the Pune Suburban Railway as well as the Mumbai Dadar–Solapur sections of the Indian Railways (Central zone). Local trains (EMUs) connect PCMC to its historic Pune and the hill station of Lonavala, while daily express trains connect it to Mumbai. Daily express trains through Pune Junction connect the city to other parts of the country. Pune Suburban Railway, connecting Pimpri-Chinchwad to Pune and its suburbs in Pune District, Maharashtra. It is operated by Central Railway (CR).
BUS
Until 2007, PCMC limits was served by its own public transport bus service provider, the Pimpri-Chinchwad Municipal Transport (PCMT). On 19 October 2007, it was merged with the Pune Municipal Transport (PMT) that served the neighbouring city of Pune to form the Pune Mahanagar Parivahan Mahamandal Limited (PMPML; lit. Pune Metropolitan Transport Corporation Ltd.).[82][83] PMPML runs buses on 371 routes that cover a radius of 20 km around the cities of Pimpri-Chinchwad and Pune.
AIRPORT
The air gateway to Pimpri-Chinchwad is the Pune International Airport located at Lohegaon which is about 19 km (12 mi) east of the neighborhood. It is operated by the Airports Authority of India.[68] In addition to domestic flights to all major Indian cities, the airport serves international direct flights to Dubai (operated by Air India Express) and to Frankfurt (operated by Lufthansa).[69][70] As of 2021, it is the 2nd busiest airport in the state and 13th busiest airport in India.
MARKET
At Big Bazaar, we understand the soul of Indian consumers. Operating in more than 90 cities pan India and attracting over 250 million customer footfalls every year, Big Bazaar has been a part of the growing consumption economy of India. It is ranked 3rd amongst India’s service sector brands in Most Trusted Brands 2012 Survey by Brand Equity.
SHOPPING MALL (city one MALL)
City One Mall is located in Pimpri or PCMC in Pune. You can shop from brands like W, Aureila, United Colors Of Beneton, Levi’s among others. City One Mall also has a spa, a salon and PVR where you can watch movies, and a gaming zone too. The food court has options like Belgian Waffle Co., Wai Wai City, Chaat Bazaar and restaurants like China Grill. The mall charges INR 20 for parking and is open from Monday to Sunday, all days of the week.
MOVIE THREATERS
Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road is a popular theatre located at B Wing, 3 Road Floor, Spine City Mall, 177 Sector No.9 Moshi, Near MIDC Road, Pimpri Chinchwad Road, North, Pune. Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road has 4 screens. Movies now showing at Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road are NONE. Facilities available at Carnival Cinemas – Spine City Mall, Pimpri Chinchwad Road are Parking, Recliner Seats and Food And Beverage.
PARKS
Gnanjyoti Savitribai Phule Udyan is one of the top and best destinations for family and friends in the field of park, Water Parks and resort category in Pune. It is Also known as park, Water Parks, resort, Amusement Parks, Water Parks, Picnic Spots, Adventure Parks and much more. Here you can find location, address, phone number, contact number, contact details, reviews and ratings, images of Gnanjyoti Savitribai Phule Udyan, Pune.
HOSPITALS
Apollo Health City, Visakhapatnam, aims to bring health care of International standards within the reach of every individual. This new hospital is equipped with latest high-end equipment and cutting-edge technologies, dedicated and well trained human resources to provide satisfying healthcare experience. To achieve this objective, we have developed several Centres of Excellence in their respective specialties
pimpri-chinchwad LOCAL AREAS
nigdi
bhosari
akurdi
moshi
sangvi
kalewadi
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