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PPC Reporting & KPI’s

PPC Reporting & KPI’s

Every marketing effort is responsible for having a positive impact on revenue growth. Your PPC campaigns are a vital part of your website’s success, and when you partner with us you’ll want to know exactly how these campaigns are contributing to your results. We’ve developed a comprehensive KPI system that allows us to closely monitor your campaigns. While not every metric will matter (or make sense) to you, we’ve developed a reporting framework over the past decade that allows us to deliver a key set of metrics to you on a monthly basis so that you can see the correlation between your PPC campaign and your site’s traffic, conversions, and revenue.


An important part of our commitment to our clients is transparency. When you partner with ExcelForce you trust us to put your money to work for you, and we want you to understand exactly what the return on your investment is.

It’s for that reason that we’ve developed a strict reporting standard for every pay-per-click campaign. We monitor your campaigns constantly in order to support our optimisation strategies. This means that we’re constantly on top of your campaign performance and returns.

Our comprehensive measurement, reporting, and analysis gives us the ability to provide clear feedback to our clients. We provide monthly reports by default to every client. These reports include those metrics that matter most to you, and allow you to clearly understand the ROI of our work on your behalf.

To effectively measure the success of your pay-per-click efforts, we first have to develop standards for success that meet your business needs. Your PPC campaigns can contribute to increased website traffic, brand awareness, and lead generation. We work with you to develop goals in each of these areas that align with your overall marketing strategy. This allows you to seamlessly integrate PPC into your marketing efforts.

With clear goals established, ExcelForce team can use our broad range of platforms and techniques to track the performance of your pay-per-click campaigns. We use tools such as conversion tracking software, thank you pages, and reporting dashboards to accurately account for every lead captured. We gather a vast array of data to give us a complete picture of how users interact with your campaign, allowing us to further optimise your PPC activity.

Our clients have listed our monthly reports as one of their top reasons for partnering with ExcelForce. Our reporting and KPIs give you an accurate and transparent view of your campaign performance, achievements, and opportunities for further improvement.

If you’re looking for a partner to support your pay-per-click efforts that offers complete visibility, control, and alignment with your overall marketing strategy, get in touch with us today!

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